360° Foodservice

What 360° Foodservice does

360° Foodservice is a Brussels-headquartered trade association representing the foodservice packaging value chain across Europe. Founded in 1975 as Pack2Go Europe and rebranded in 2020 to reflect a balanced stance on single-use and reusable packaging, the association unites manufacturers, distributors, raw material and machinery suppliers, foodservice operators, and waste management and recycling firms under a single material-neutral platform. Its core purpose is industry coordination, EU policy advocacy, and the development of standards and labelling schemes that support compliance with food contact material regulations and the circular economy agenda.

The association's primary product is the Charter of Trust for Paper Drinking Straws, launched in March 2021 by 15 supply chain members, which carries an internationally registered Trustmark identifying compliant and safe paper straws on the EU market. Beyond this scheme, the association delivers policy engagement, working groups, principles and operational standards, and convening events such as the 2025 Circular Future Summit and a partnership with the Restaurant & Takeaway Innovation Expo. Underlying capabilities are human-driven: a Secretariat in Brussels, working groups, and EU institutional relationships rather than a software platform or proprietary technology stack.

Revenue is generated through recurring membership dues from companies across the value chain; the association does not publicly disclose pricing, headcount, or financial figures. No acquisitions, funding rounds, or material leadership changes are disclosed, and the organisation is operated as an independent membership body without a parent company or external investors. The President, Anne Sutton, is publicly quoted in association communications and is identified with prior experience at Dart Products Europe.

Name

360° Foodservice

Legal name

360° Foodservice

Website

https://360foodservice.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

360° Foodservice is a Brussels-based European trade association, founded in 1975, that unites manufacturers, distributors, suppliers, foodservice operators, and recyclers to coordinate on sustainable foodservice packaging, EU policy advocacy, and industry standards such as the Charter of Trust for Paper Drinking Straws.

Ownership category

akta.pro rank

Product category

Industry Trade Association

NAICS

Other Food Manufacturing (3119)

SIC

Wholesale-Groceries, General Line (5141), Retail-Eating Places (5812)

akta.pro primary industry

Foodservice/To-Go Packaging (Cups, Clamshells, Cutlery) (IMALAHAM)

akta.pro secondary industries

Foodservice Packaging & Takeout Containers Wholesale (AFAIALAE), Foodservice Disposables (cups, plates, bowls, trays, clamshells) (IMAMAHAI)

Keywords

• Foodservice packaging association
• Industry trade association
• Sustainable packaging advocacy
• Circular economy packaging
• EU packaging policy

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership dues: 360° Foodservice generates revenue through membership fees from companies across the foodservice packaging value chain, including manufacturers, distributors, suppliers, and foodservice businesses that join the association.

Go-to-market motion1 record

Marketing channels6 records

Core offering

360° Foodservice is a Brussels-based, membership-driven European trade association (founded 1975, formerly Pack2Go Europe) that unites manufacturers, distributors, suppliers, foodservice operators, and waste management players across the foodservice packaging value chain. It delivers industry programs such as the Charter of Trust for Paper Drinking Straws and associated Trustmark, advocates with EU institutions on circular economy and packaging legislation, coordinates quality and operational standards among members, and runs events such as the Circular Future Summit.

Product overview

360° Foodservice is a material-neutral collaborative platform/association (formerly Pack2Go Europe) for the foodservice packaging value chain in Europe. Rather than offering a unified software product, the organization provides industry programs including the Charter of Trust for Paper Drinking Straws (a quality certification initiative with an associated Trustmark) to promote compliant and safe products. The platform unites manufacturers, distributors, and suppliers of both single use and reusable foodservice packaging solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Charter of Trust for Paper Drinking Straws A membership-coordinated quality certification program that sets standards and legislative obligations for paper drinking straw manufacturers and their supply chains to ensure compliant, safe paper drinking straws across Europe. Available to foodservice packaging manufacturers and supply-chain companies operating in or supplying the EU market.
• Trustmark and Label for Paper Drinking Straws An internationally registered Trustmark and label scheme tied to the Charter of Trust, enabling buyers, foodservice operators, and consumers to identify paper drinking straws that meet the Charter's standards and EU food-contact safety requirements.
• Membership in 360° Foodservice Association A membership offering for companies across the foodservice packaging value chain (manufacturers, distributors, material and component suppliers, foodservice businesses, and waste management operators) that provides advocacy with EU institutions, access to up-to-date EU and national policy information, participation in industry initiatives and task forces, and a platform for exchange of best practices across Europe.
• Circular Future Summit (Annual Conference) An annual member and stakeholder conference in Brussels where industry leaders discuss EU regulatory developments and sustainable packaging solutions for the foodservice packaging value chain.

Quantifiable outcome

• 15 companies from the supply chain developed the Charter of Trust for Paper Drinking Straws, creating an internationally registered Trustmark to identify compliant and safe products

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Restaurant & Takeaway Innovation ExpomajorGTM or Marketing Partner · 1 October 2022360° Foodservice established a partnership with the Restaurant & Takeaway Innovation Expo, Europe's leading event for takeaway and restaurant owners. The event takes place at ExCeL London and brings together 15,000 industry-defining leaders with access to 1,000 exhibitors. The partnership provides exposure for 360° Foodservice and its members within the foodservice operator community.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Reloop Platform: International NGO-driven coalition promoting reuse and recycling systems including for foodservice packaging. Comparable as an advocacy/coalition actor shaping EU packaging policy, but represents reuse-side interests rather than 360° Foodservice's balanced industry stance.
• European Compostable Bioplastics Association (ECBP): European industry body promoting compostable bioplastics for foodservice and other applications. Comparable as a Brussels-based association developing certifications and policy positions, though focused specifically on compostable materials.

Broad incumbents

• Plastics Europe: Pan-European association of plastics producers. Comparable in advocacy model and Brussels footprint, and an active counterpart in EU packaging and food contact policy that some 360° Foodservice members also belong to.
• FoodDrinkEurope: Umbrella organization for Europe's food and drink industry. Similar Brussels-based association structure engaging EU institutions on sustainability and packaging regulation, but with a broader food-industry remit.
• FEFCO - European Federation of Corrugated Packaging Manufacturers: Pan-European trade body representing corrugated packaging manufacturers. Comparable as a Brussels-rooted industry association advocating for its members in EU policymaking, but focused on a specific material segment rather than the full foodservice packaging value chain.

Direct peers

• Foodservice Packaging Institute: US-based trade association for the foodservice packaging industry. Closely analogous in mission (foodservice packaging manufacturers and suppliers), providing comparable certification and advocacy services but operating in North America rather than Europe.
• EUROPEN - European Organization for Packaging and the Environment: Brussels-based industry association representing the packaging value chain in dialogue with EU institutions. Highly comparable to 360° Foodservice in mission, Brussels location, and EU regulatory advocacy, though EUROPEN focuses on the broader packaging sector rather than foodservice specifically.
• European Bioplastics: European industry association representing bioplastics producers, converters, and users. Directly comparable as a Brussels-based material-focused trade body engaged in EU sustainability and food contact regulation, and a potential counterweight in policy debates with 360° Foodservice.
• European Paper Packaging Alliance (EPPA): European alliance representing paper-based packaging producers. Directly comparable as a Brussels-rooted industry coalition focused on sustainability messaging for paper packaging, intersecting 360° Foodservice's paper drinking straw work.

Regional players

• ECMA - European Carton Makers Association: European association for carton manufacturers and converters. Similar association structure and policy advocacy role, but oriented to folding cartons used in food/non-food packaging rather than foodservice disposables.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/360foodservice
• LinkedInlinkedin.com/company/360foodservice

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 360° Foodservice