Action Fraud
- Company typePrivate
- Founded1997
- HeadquartersWallasey, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
Action Fraud firmographics
Firmographics- Name
- Action Fraud
- Legal name
- Action Fraud
- Website
- https://actionfraud.police.uk
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Action Fraud industry classification
Industry- Product category
- Government Fraud & Cyber Crime Reporting Services
- NAICS
- Investigation and Personal Background Check Services (561611), Investigation and Security Services (5616)
- akta.pro primary industry
- Fraud Investigations & Claims Support (Insurance/Financial) (BPAKAEAD)
- akta.pro secondary industry
- Fraud Operations, Case Management & Investigations (FSAMALAK)
Keywords
Where Action Fraud is headquartered
LocationHeadquarters
- HQ city
- Wallasey
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Action Fraud business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Distribution channels3 records
Marketing channels2 records
Action Fraud product offering
Product offeringCore offering
Action Fraud operates Report Fraud, the UK's national fraud and cyber crime reporting centre, providing a centralised platform for victims in England, Wales, and Northern Ireland to submit incident reports, obtain crime reference numbers, access prevention guidance, and connect with victim support organisations. The service is operated by the City of London Police and reaches approximately 4.6 million people affected by cyber crime and fraud every year.
Product overview
Action Fraud operates Report Fraud as a unified government service providing a centralized platform for cyber crime and fraud reporting across England, Wales, and Northern Ireland. The core Report Fraud platform combines a reporting submission tool, educational resources (A-Z guide, business protection guidance), victim support services, and an alert subscription system. These components work together to serve the approximately 4.6 million people affected by cyber crime and fraud annually, offering prevention guidance, incident reporting, and access to partner support organisations.
Differentiator
Problem solved
Functional benefit
Products and services
- Fraud & Cyber Crime Reporting Service
Companies that use Action Fraud
Customer profileSegments1 record
Ideal customer profiles2 records
Action Fraud technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Action Fraud partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Age UKcorePartner organization providing support to elderly fraud victims aged 60 and over, helping them deal with the long-term effects of fraud
- Citizens AdvicecorePartner organization offering guidance to help individuals check if something might be cyber crime or fraud
- Counselling DirectoryminorOnline network providing information on counselling services as well as listing counsellors in areas across the UK for fraud victims
- Stop! Think FraudcoreCross-government fraud prevention campaign (stopthinkfraud.campaign.gov.uk) focused on teaching the public how to protect themselves from fraudsters by staying vigilant
- Money HelpercoreGovernment-backed service offering guidance and support for consumers seeking to improve their financial lives, referenced as a resource for fraud victims
- Victim SupportcoreIndependent charity dedicated to supporting victims of crime and traumatic incidents in England and Wales
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Action Fraud competitors and assessment
Company assessmentRegional players
- CIFAS: UK-wide not-for-profit fraud prevention data-sharing organisation used by financial institutions for fraud and identity-risk intelligence; complementary to Action Fraud because it sits in the UK fraud ecosystem but serves member organisations rather than consumers directly.
Direct peers
- Scamwatch (Australian Competition and Consumer Commission): Australia's national scam-reporting portal run by the ACCC; performs the same consumer-facing fraud intake, education and trend-reporting function that Action Fraud's Report Fraud platform delivers in the UK.
- FBI Internet Crime Complaint Center (IC3): The US national online portal where the public reports internet crime and fraud; closest direct functional equivalent to Action Fraud/Report Fraud because it operates a centralised reporting intake, victim guidance, and feeds federal law-enforcement intelligence — the same role Action Fraud plays for England, Wales and Northern Ireland.
- Canadian Anti-Fraud Centre (CAFC): Canada's national fraud reporting and prevention service operated in partnership with the RCMP and Ontario Provincial Police; mirrors Action Fraud's mandate of centralising fraud reports, providing prevention information and routing intelligence to policing partners.
Others
- Crimestoppers UK: Independent UK charity providing an anonymous crime-reporting line used for fraud and cyber reports; complementary to Action Fraud because both serve as anonymous/consumer-facing reporting channels, though Crimestoppers is charitable and crime-wide rather than fraud-only.
Broad incumbents
- National Cyber Security Centre (NCSC): UK government authority providing cyber-security advice, incident response and the Report Suspicious Emails service; adjacent peer because it covers the cyber-crime side of Action Fraud's mandate and sometimes intercepts reports relevant to Action Fraud's intelligence pipeline.
Emerging players
- Stop Scams UK: UK cross-sector fraud-prevention forum bringing together banks, telecoms and consumer platforms to share intelligence; an emerging player in the same national fraud-recovery and prevention space Action Fraud catalyses.
- Take Five (UK Finance): Industry-led UK fraud-prevention awareness campaign administered by UK Finance with banking partners; comparable to Action Fraud's Stop! Think Fraud arm but private-sector-led and focused on authorisation-push fraud education.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Action Fraud social profiles
Digital presenceAction Fraud financial estimates
Financial estimateRevenue estimate
Valuation estimate
Action Fraud leadership team
Management profileNumber of profiles
Action Fraud funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Action Fraud M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Action Fraud
What does Action Fraud do?
Action Fraud operates Report Fraud, the UK's national fraud and cyber crime reporting centre, providing a centralised platform for victims in England, Wales, and Northern Ireland to submit incident reports, obtain crime reference numbers, access prevention guidance, and connect with victim support organisations. The service is operated by the City of London Police and reaches approximately 4.6 million people affected by cyber crime and fraud every year.
Is Action Fraud a public or private company?
Action Fraud is a private company. It is classified as state government owned and is currently operating.
When was Action Fraud founded?
Action Fraud was founded in 1997. It employs 11 to 50 people.
Where is Action Fraud based?
Action Fraud is headquartered in Wallasey, United Kingdom, in the Europe region.
Who are Action Fraud's main competitors?
CIFAS is listed as a regional player. Direct peers are Scamwatch (Australian Competition and Consumer Commission), FBI Internet Crime Complaint Center (IC3) and Canadian Anti-Fraud Centre (CAFC). Crimestoppers UK is listed as an others. National Cyber Security Centre (NCSC) is listed as a broad incumbent. Emerging players are Stop Scams UK and Take Five (UK Finance).
Does Action Fraud have an API?
No public API is recorded for Action Fraud.
What industry is Action Fraud in?
Action Fraud's product category is Government Fraud & Cyber Crime Reporting Services. Its primary akta.pro industry code is BPAKAEAD, Fraud Investigations & Claims Support (Insurance/Financial), with a secondary code of FSAMALAK, Fraud Operations, Case Management & Investigations. Its NAICS code is 561611.