What Counselling Directory does

Counselling Directory is a UK-based online directory that connects individuals seeking mental health support with verified counsellors and therapists. Founded in 2005 and headquartered in Camberley, the platform lists 27,485+ verified counselling professionals searchable by session type (in-person, online, phone), location, specialisation, therapy approach, accessibility, and client demographics. The platform is operated by Memiah Limited and sits within the Happiful family of wellbeing platforms alongside sister directories for hypnotherapy, therapy, life coaching, and nutrition, plus the Happiful Magazine. The core technology is a web-based directory with a therapist verification system that checks professional-body membership and awards a "Verified Seal" on approved profiles.

Name

Counselling Directory

Legal name

Memiah Limited

Website

https://counselling-directory.org.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Counselling Directory is a UK online directory founded in 2005 that connects individuals with verified counsellors and therapists via searchable profiles covering session type, location, and specialisation. It operates on a freemium B2C/B2B marketplace model where therapists pay annual subscription fees to list and patients search free of charge.

Ownership category

akta.pro rank

Product category

Online Therapist Directory

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Mental Health Practitioners (except Physicians) (62133)

SIC

Services-Health Services (8000)

akta.pro primary industry

Mental Health Therapist Marketplaces (HLALALAJ)

Keywords

• Therapist directory
• Online counselling platform
• Mental health marketplace
• Verified counsellor listings
• Wellbeing search service

Headquarters

HQ city

Camberley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Therapist Membership/Listing Fees: Counsellors and therapists pay to join and maintain listings on the directory. Professionals create and manage their own profiles, pay membership fees for access to the platform and visibility to patients seeking therapy.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Counselling Directory is a UK-based online directory platform that connects individuals seeking therapy with verified, qualified counsellors and psychotherapists. Patients can search and browse therapist listings for free across in-person, online, and phone sessions, while qualified counsellors pay recurring membership fees to create and maintain their professional profiles on the platform.

Product overview

Counselling Directory operates as a unified platform offering a directory of verified UK counselling professionals alongside complementary content and community resources. The core product is the therapist directory with advanced search functionality, supplemented by educational content modules (articles, therapy type guides, topic explorer), an events platform for workshops and training, and dedicated search tools for online therapy. The platform connects individuals with mental health professionals while providing information to help users make informed decisions about their wellbeing.

Differentiator

Problem solved

Functional benefit

Brands

• Happiful Magazine: A free digital magazine supporting the mission to break the stigma of mental health and shine light on positivity and support available to everyone.

Products and services

• Counselling Directory platform
• Counselling Directory Events Platform

Quantifiable outcome

• Hundreds of thousands of people helped access professional support

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• HappifulcoreOthersCounselling Directory is part of the Happiful family, a network of wellbeing platforms dedicated to connecting people with trusted support, information and resources. Happiful also publishes a digital magazine and holds B Corporation certification.
• Memiah LimitedcoreOthersMemiah Limited is the parent company that built and operates Counselling Directory, as well as related health and wellbeing directories including Hypnotherapy Directory, Life Coach Directory, Nutritionist Resource, and Therapy Directory.
• Hypnotherapy DirectoryminorOthersRelated directory platform under the Memiah/Happiful umbrella focusing specifically on hypnotherapy services.
• Life Coach DirectoryminorOthersRelated directory platform focusing on life coaching services, part of the Memiah wellbeing network.
• Nutritionist ResourceminorOthersRelated directory platform focusing on nutrition and dietary health services.
• Therapy DirectoryminorOthersRelated directory platform focusing on therapy services, part of the Memiah wellbeing network.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Therapy Directory: Sister directory under the same Memiah/Happiful parent, operating the identical UK therapist listing and membership subscription model with overlapping counsellor audience.
• Bark.com: UK-based professional services marketplace where users find and contact local service professionals; overlaps directly with Counselling Directory on therapist and coach discovery and a pay-per-lead/subscription listing model.
• GoodTherapy: US-headquartered therapist directory and resource site that connects users to verified mental health professionals via subscription listings and editorial content, same model as Counselling Directory.
• Hypnotherapy Directory: Sister directory under Memiah focused on hypnotherapy professionals; uses the same subscription listing model, shared tech stack, and shared compliance infrastructure as Counselling Directory.
• Psychology Today: Largest mental health therapist directory globally; comparable therapist listing, profile-based discovery, and subscription revenue model even though its primary market is the US.
• Life Coach Directory: Another sister directory under Memiah using the same listing/subscription model for life coaches; directly comparable infrastructure and customer profile, demonstrates cross-vertical playbook.

Broad incumbents

• Talkspace: Public online therapy platform with subscription telepsychiatry and therapist matching; competes for both UK therapy seekers and the same therapist supply pool Counselling Directory lists.
• BetterHelp: Largest fully integrated online therapy platform globally with subscription therapy, AI matching, and employer partnerships; competes for the same UK end consumer seeking private mental health support.
• Headspace Health: Digital mental health platform combining self-guided content, coaching, and therapist matching; increasingly overlaps with consumer therapy-seeking intent in the UK market.

Emerging players

• Doctify: UK healthcare professional discovery platform with subscription listings and patient reviews; partial overlap with Counselling Directory in the mental health and allied health practitioner segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Counselling_UK
• Facebookfacebook.com/CounsellingDirectory

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Counselling Directory