Eden Floral Design

What Eden Floral Design does

Eden Floral Design is a Sydney-based, founder-owned private company that designs and installs premium artificial plant and floral installations for hospitality, commercial and residential clients. Founded by Rebecca Steiner Carrion in 2000 as a retail floral boutique in Clovelly, NSW, the company pivoted in 2018 after 18 years of retail to focus on bespoke B2B installation work, closing its physical storefront while retaining a curated homewares collection. The core product is a custom-designed artificial plant or floral installation, executed with what the company describes as premium materials and fine attention to detail, supplemented by an exclusive homewares range of hand-blown glassware, ceramics, bath products and aromatherapy.

The business operates a B2B sales-led motion targeting three primary segments — hospitality (hotels, restaurants, cafes), corporate/commercial (offices, retail precincts) and, to a lesser extent, residential — using quote-based custom pricing with no publicly disclosed rates. Distribution combines on-site installation services across the Sydney Metropolitan area with same-day local courier delivery, plus Australia Post and third-party couriers for interstate and international shipment of homewares. Marketing is conducted primarily through Instagram (@edenfloralsydney, @edenrandwick) and Facebook, with the company website serving as a portfolio and lead-generation surface.

The company has 11-50 employees, no external funding, and no disclosed revenue, ARR or growth metrics. The product offering contains no technology platform, no API, no mobile app, and no AI/ML components — competitive advantage is grounded in founder artistry, brand longevity, and a niche local delivery footprint rather than proprietary technology.

Name

Eden Floral Design

Legal name

Eden Floral Design

Website

https://edenfloraldesign.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Eden Floral Design is a Sydney-based, founder-owned studio that designs and installs premium artificial plant and floral arrangements for hospitality, corporate, and residential clients, complemented by a curated homewares collection.

Ownership category

akta.pro rank

Product category

Floral Design Services

NAICS

Florists (4593), Interior Design Services (54141)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro industry

PRIMARYHSACAOAK

Artificial Flowers, Silk Florals & Faux Greenery Decor

Home & Personal Services/Event & Personal Concierge Services/Event Decor, Floral & Styling Services

SECONDARYCRAIACAG

Indoor Plants, Faux Florals & Botanical Décor Retail

Consumer Products & Retail/Home & Furniture Retail/Home Décor & Accessories Retail

SECONDARYHSACAOAA

Event Floral Design & Arrangements

Home & Personal Services/Event & Personal Concierge Services/Event Decor, Floral & Styling Services

SECONDARYHSACAAAC

Floral & Event Installations

Home & Personal Services/Event & Personal Concierge Services/Event Planning & Coordination

Keywords

• Artificial plant installations
• Floral design services
• Hospitality decor
• Commercial plant installations
• Homewares collection

Headquarters

HQ city

Randwick

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Floral and Artificial Plant Sales: Direct sales of artificial plants and floral arrangements to hospitality, commercial and residential customers. Products include artificial floristry, bespoke made plants, hand-blown glassware, ceramics, luxurious bath products and aromatherapy.
2. Delivery Services: Delivery fees charged for Sydney Metropolitan area deliveries, interstate and international shipments. Additional charges apply for Saturday, Sunday and public holiday deliveries.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Eden Floral Design designs and installs premium artificial plant and floral arrangements for hospitality venues, corporate/commercial spaces, and residential homes. The offering includes bespoke artificial floristry, custom designed plant canvases, and a curated homewares collection of hand-blown glassware, ceramics, bath products, and aromatherapy items. After closing its retail storefront, the company focuses primarily on B2B installation projects in Sydney with retail homewares sales shipped domestically and internationally.

Product overview

Eden Floral Design is a specialized artificial plant and floral design company offering a unified portfolio of installation services and curated homewares. The core offering consists of premium artificial plant and floral installations, organized into three service categories: Hospitality (for restaurants, hotels, and entertainment venues), Corporate (for offices and commercial spaces), and Residential (for homes). These installations are complemented by the Homewares Collection, which includes hand-blown glassware, ceramics, luxurious bath products, and aromatherapy items sourced and exclusively offered through the company. Together, these products and services form an integrated offering centered on realistic artificial floristry and decorative elements for both commercial and residential environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Artificial Plant and Floral Installations Core, bespoke artificial plant and floral installation offering using premium quality materials designed to create realistic and authentic installations for hospitality, commercial, and residential spaces.
• Hospitality Floral Services Artificial plant and floral installation services tailored for hospitality venues including restaurants, hotels, and entertainment spaces.
• Corporate Floral Services Artificial plant and floral installation services for commercial and corporate spaces such as offices, retail environments, and business premises.
• Residential Floral Services Artificial plant and floral installation services for residential homes and living spaces.
• Homewares Collection A curated collection of hand-blown glassware, ceramics, luxurious bath products, and aromatherapy items, exclusively available through Eden Floral Design.

Quantifiable outcome

• Same day delivery for Sydney Metropolitan area (business orders before 2pm, residential before 4pm)
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Local Courier NetworkcoreOthersSydney Metropolitan area deliveries handled through a local courier network. Provides 7-day delivery service with same-day options, Saturday/Sunday and public holiday delivery capabilities. Additional charges apply for weekend and public holiday deliveries.
• Australia PostminorOthersProducts dispatched with Australia Post throughout Australia for interstate deliveries. Eden Floral Design accepts no responsibility for delays associated with Australia Post actions.
• Third-party Courier (International)minorOthersInternational deliveries handled by third-party courier for the homewares collection. Eden Floral Design accepts no responsibility for delays associated with third-party courier actions.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Ambius: Global interior landscaping service (Rentokil Initial brand) providing live and artificial plant installations and maintenance for offices, hospitality, and retail. Comparable to Eden's corporate/hospitality installation motion, but with much broader geographic footprint and live-plant rental capability.

Direct peers

• Designer Plants: Australian specialist in artificial plants, trees, and floral installations for commercial and residential spaces. Directly comparable to Eden Floral Design in product (artificial greenery), customer base (hospitality, corporate, residential), and geographic footprint (Australia).
• Nearly Natural: Large US-based online retailer of artificial flowers, plants, and trees serving both consumer and commercial buyers. Comparable to Eden in product category (artificial florals) and B2B/B2C channels, though broader assortment and US-focused.
• AFloral: Online artificial flowers retailer offering faux florals, greenery, and arrangements to consumers and event/wedding planners. Comparable to Eden in artificial-floral product focus and direct-to-consumer fulfillment model.
• Interior Plantscapes: Australian interior plantscape provider offering plant hire, installation, and maintenance for commercial properties. Comparable to Eden's commercial installation focus and corporate customer segment in the Australian market.
• Plant Plan: Australian interior plantscaping company providing live and artificial plant hire, installation, and maintenance for corporate offices and hospitality venues. Comparable to Eden's commercial/hospitality installation service with overlapping customer base in Australia.

Emerging players

• Faux Floral Co. Boutique artificial floral design studio offering custom installations for events and interiors. Comparable to Eden in bespoke artificial floristry positioning and event/venue client base, though smaller and US-based.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/edenrandwick

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eden Floral Design