Functional Medicine Integration
- Company typePrivate
- Founded-
- HeadquartersClearwater, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Functional Medicine Integration firmographics
Firmographics- Name
- Functional Medicine Integration
- Legal name
- Functional Medicine Integration
- Website
- https://fmformula.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Functional Medicine Integration industry classification
Industry- Product category
- Functional Medicine Consulting and Training
- NAICS
- Educational Support Services (61171)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)
- akta.pro secondary industry
- Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG)
Keywords
Where Functional Medicine Integration is headquartered
LocationHeadquarters
- HQ city
- Clearwater
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Functional Medicine Integration business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Training Programs: One-time training fees for programs like the Body Reboot Program and Experience Product Masterclass. Programs include comprehensive materials, videos, collateral, and access to coaching communities. Pricing ranges from $747 to $1,997 depending on payment structure.
- Consulting/Coaching Programs: Ongoing mentorship and consulting services for practitioners implementing functional medicine, with a contractual guarantee of $100,000 additional revenue in 12 months.
- Book Sales: Sale of functional medicine guidebooks and co-authored books including Lose the Gluten Lose your Gut, Ditch the Grain Save your Brain, and Defeat Diabetes.
- Speaking Engagements: Revenue from keynote speeches at major events and conferences, as well as appearances on media platforms like Great Day Washington.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Experience Product Masterclass - Single Payment |
| Subscription | Multi-year contract | Experience Product Masterclass - Payment Plan |
| One time/ perpetual license | Pay-as-you-go | Body Reboot Program |
| Subscription | Multi-year contract | FM Formula Program |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Functional Medicine Integration product offering
Product offeringCore offering
Functional Medicine Integration sells training programs, coaching, and turnkey clinical systems that help chiropractors and nutrition practitioners implement functional medicine in their practices. Its flagship offerings include the Body Reboot Program (a 4-week nutritional program with marketing collateral and webinar infrastructure), the FM Formula Consulting Program (a coaching engagement with a $100,000 revenue guarantee over 12 months), the Experience Product Masterclass, and the 10x Strategy framework.
Product overview
Functional Medicine Integration offers a portfolio of consulting and training products for healthcare practitioners, particularly chiropractors, looking to integrate functional medicine into their practices. The core offering consists of the FM Formula Guidebook (a foundational 40-page business guide), the Body Reboot Program (a turnkey clinical nutrition program with email marketing, supplement fulfillment, and webinar systems), and the FM Formula Consulting Program. Additional modules include the 10x Strategy and Experience Product Masterclass for product development and marketing. The company was founded by Drs. Tom and Stephanie Chaney and operates from the Annapolis, Maryland area while providing services nationally.
Differentiator
Problem solved
Functional benefit
Brands
- Body Reboot Program: A comprehensive 4-week clinical nutrition program for practitioners to implement in their practices, designed to help patients achieve metabolic reset and positive lifestyle changes.
- FM Formula
Products and services
- FM Formula Consulting Program Comprehensive functional medicine integration program for doctors that includes step-by-step instruction, coaching, support, and a $100,000 income guarantee within 12 months for practitioners who implement the system. Typically accessed after an in-person office tour at the Annapolis, MD practice.
- Body Reboot Program A comprehensive turnkey clinical nutrition program that includes email marketing drips, marketing scripts and flows, supplement package fulfillment, webinar scheduling and delivery systems, patient success story capture portals, and all collateral materials for practitioners to implement in their practices.
- Experience Product Masterclass A 3-module program that teaches practitioners to design, market, and earn at least $2,000 with their first Experience Product in 8 weeks or less, including live coaching and website building training. Priced at $1,997 one-time or 3 payments of $747.
- 10x Strategy A strategic framework incorporated into the Experience Formula with 10 Core Experiences designed to help practitioners 10x both sales and client results through product development, branding, naming, and customer experience design.
- FM Formula Guidebook A 40-page free PDF ebook titled 'The Business Owners Guide to Functional Medicine' that provides insights on succeeding in functional medicine practice, including reproducible systems for staff-driven operations. Offered as a free lead magnet to capture prospective practitioner leads.
Quantifiable outcome
- 80+% of patients achieve clinically measurable, life-long results
- +3 more outcomes
Companies that use Functional Medicine Integration
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Functional Medicine Integration technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Functional Medicine Integration partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights5 records
Functional Medicine Integration competitors and assessment
Company assessmentEmerging players
- Living Matrix: Functional medicine practice-management and patient-intake software platform used by functional medicine practitioners. Comparable as a functional-medicine-focused enabler for practitioners, but delivers software rather than the consulting/training content that FMI provides.
- The Wellness Practice: Consulting and practice-building support for wellness and integrative-medicine practitioners. Comparable in the consulting-for-wellness-practitioners category, though smaller scale and broader in vertical scope than FMI.
Others
- Practice Better: Practice-management software built for health and wellness practitioners including functional medicine clinicians. Comparable as enabling infrastructure for functional-medicine practices, but competes in software rather than consulting/training.
- Designs for Health (Practitioner Education): Professional-grade supplement brand with deep practitioner education, webinars, and clinical resources. Comparable as a functional-medicine practitioner support player, with overlapping educational content and practitioner community; adjacent rather than directly competing.
- Standard Process (Practitioner Education Programs): Whole-food nutritional supplement company with substantial practitioner education and training programs. Comparable as a practitioner-development ecosystem in the functional/integrative nutrition space, though monetizes primarily via supplement sales rather than training fees.
Broad incumbents
- Institute for Functional Medicine (IFM): The leading organization certifying and training healthcare practitioners in functional medicine. IFM is the broadest incumbent peer — FMI competes for the same practitioner audience but with a turnkey, niche-marketing playbook rather than certification; both sell functional medicine education to clinicians.
Direct peers
- Functional Medicine Coaching Academy (FMCA): Trains health coaches in functional medicine methodologies and partners with IFM. Highly comparable in that it sells cohort-based practitioner training and curriculum, though its target buyer is the health coach rather than the chiropractor and it sells certification rather than practice-systems consulting.
- ChiroTrust: Patient-education and marketing services program for chiropractors. Comparable as a packaged, turnkey practice-growth offering sold to chiropractors, though more focused on patient marketing collateral than clinical functional-medicine content.
- Practice Freedom (Dr. Mark Sanna / MyoVision): Coaching and consulting services for chiropractors focused on practice growth and patient retention. Comparable in B2B chiropractic consulting model with similar practitioner education and event-driven GTM; competes for the same chiropractor wallet-share as FMI.
- Breakthrough Coaching (Practice Coaching for Chiropractors): Long-running practice-management and coaching company serving chiropractors. Comparable to FMI in customer segment (chiropractors) and consulting/coaching business model, though its focus is broader practice operations rather than functional-medicine-specific clinical content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Functional Medicine Integration social profiles
Digital presenceFunctional Medicine Integration financial estimates
Financial estimateRevenue estimate
Valuation estimate
Functional Medicine Integration leadership team
Management profileNumber of profiles
Profiles2 records
Functional Medicine Integration funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Functional Medicine Integration M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Functional Medicine Integration
What does Functional Medicine Integration do?
Functional Medicine Integration sells training programs, coaching, and turnkey clinical systems that help chiropractors and nutrition practitioners implement functional medicine in their practices. Its flagship offerings include the Body Reboot Program (a 4-week nutritional program with marketing collateral and webinar infrastructure), the FM Formula Consulting Program (a coaching engagement with a $100,000 revenue guarantee over 12 months), the Experience Product Masterclass, and the 10x Strategy framework.
Is Functional Medicine Integration a public or private company?
Functional Medicine Integration is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Functional Medicine Integration founded?
Functional Medicine Integration was founded in -1. It employs 1 to 10 people.
Where is Functional Medicine Integration based?
Functional Medicine Integration is headquartered in Clearwater, United States, in the North America region.
How does Functional Medicine Integration make money?
Four revenue lines are on record. Training Programs are the primary driver. The others are consulting/Coaching Programs, book Sales and speaking Engagements.
Who are Functional Medicine Integration's main competitors?
Emerging players on record are Living Matrix and The Wellness Practice. Others are Practice Better, Designs for Health (Practitioner Education) and Standard Process (Practitioner Education Programs). Institute for Functional Medicine (IFM) is listed as a broad incumbent. Direct peers are Functional Medicine Coaching Academy (FMCA), ChiroTrust, Practice Freedom (Dr. Mark Sanna / MyoVision) and Breakthrough Coaching (Practice Coaching for Chiropractors).
Does Functional Medicine Integration have an API?
No public API is recorded for Functional Medicine Integration.
What industry is Functional Medicine Integration in?
Functional Medicine Integration's product category is Functional Medicine Consulting and Training. Its primary akta.pro industry code is HSADAGAH, Chronic Condition Lifestyle Coaching (Non-Clinical), with a secondary code of HSADALAG, Chiropractic Rehabilitation & Therapeutic Exercise. Its NAICS code is 61171 and its SIC code is 8090.