Designs for Health

What Designs for Health does

Designs for Health is a 37-year-old, family-owned nutritional supplement company founded in 1989 and headquartered in Palm Coast, Florida. The company develops and distributes research-backed dietary supplements under its own brand and the Designs for Sport sub-brand, with a portfolio spanning probiotics (Akkermansia Pro GLP-1, Complete Commensal, Anaerostipes), peptide-based supplements (NeuroCalm, Progenalen, BioSleep), and general wellness SKUs. Its technical differentiation rests on a patented oxygen-free delivery technology that preserves viability of oxygen-sensitive anaerobic probiotic strains, single-donor keystone-bacteria formulations, and the Spotlight functional wellness testing portfolio (Genomic, Metabolomics, GI Spotlight) executed through partnerships with Diagnostic Solutions Laboratory and Datapunk Bioinformatics.

The company's business model is practitioner-first: it sells primarily to licensed functional medicine professionals (MDs, DOs, NDs, DCs, nutritionists) who recommend products to patients, supported by a Virtual Dispensary, eScripting, dedicated Functional Medicine Consultants, and the Spotlight testing workflow. Complementary direct-to-consumer revenue flows through the redesigned DesignsforHealth.com e-commerce site (including an Autoship subscription and DFH Rewards loyalty program), Amazon (with documented advertising performance gains), the PlayersOnly Brand Marketplace, and sports-organization partnerships including the Big 12 Conference. Ownership remains with founder Jonathan Lizotte following a strategic minority investment from BDT & MSD Partners in October 2025, and Chris Tedesco (ex-Reckitt) was appointed CEO in April 2026 — the first external CEO in company history.

Name

Designs for Health

Legal name

Designs for Health, Inc.

Website

https://designsforhealth.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

251–500 employees

Short description

Designs for Health is a family-owned nutritional supplement company founded in 1989 that sells research-backed formulations primarily through licensed functional-medicine practitioners, with direct-to-consumer e-commerce, the Designs for Sport sub-brand, and proprietary oxygen-free probiotic delivery technology.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Sporting and Athletic Goods Manufacturing (33992), Food (Health) Supplement Retailers (456191), Sporting Goods Retailers (45911)

SIC

Medicinal Chemicals & Botanical Products (2833), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industries

Healthy Aging & Cognitive Support Supplements (CRADAGAM), Weight Management & Metabolic Supplements (CRADAGAG), Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)

Keywords

• Nutritional supplements
• Probiotic formulations
• Functional medicine products
• Sports nutrition supplements
• Peptide supplements

Headquarters

HQ city

Suffield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Nutritional Supplement Sales: Designs for Health generates revenue through the sale of research-backed nutritional supplements to healthcare practitioners and direct-to-consumer via e-commerce. The company operates an Autoship subscription program for recurring revenue and sells through multiple channels including its own website, Amazon, and marketplace partners.
2. Autoship Program: The company operates an Autoship subscription program allowing customers to schedule recurring deliveries of products at discounted rates, providing predictable recurring revenue and customer retention.
3. DFH Rewards Program: Customer loyalty program with points-based rewards for purchases, incentivizing repeat business and customer retention.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Designs for Health manufactures and sells research-backed nutritional supplements — including probiotics, peptide-based formulations, vitamins, greens, and sports nutrition products — primarily through licensed healthcare practitioners (functional medicine MDs, DOs, NDs, DCs, and nutrition professionals) using a Virtual Dispensary and Spotlight functional wellness testing, with parallel direct-to-consumer sales via its own e-commerce site, Autoship subscriptions, and Amazon. The company also operates the Designs for Sport sub-brand serving collegiate and professional athletes with NSF Certified for Sport supplements.

Product overview

Designs for Health is a family-owned supplement manufacturer with over 37 years in business (since 1989) offering research-backed nutritional supplements and functional wellness products. The company operates primarily as a practitioner-grade supplement brand with products sold through healthcare practitioners. The product portfolio includes probiotic formulations (Akkermansia Pro GLP-1 Probiotic, Complete Commensal Probiotic, Anaerostipes Probiotic), peptide-based supplements (NeuroCalm Peptide, Progenalen Pro Peptide, BioSleep Peptides), and sports nutrition under the Designs for Sport sub-brand with NSF Certified for Sport products. The company emphasizes Science First innovation, microbiome science, oxygen-free delivery technology, and clinical research backing. Products are available through practitioner channels, the company's website, Amazon, and select retail partners.

Differentiator

Problem solved

Functional benefit

Brands

• Designs for Sport: A sports nutrition brand under Designs for Health that offers NSF Certified for Sport supplements. The brand celebrated five years of operation in March 2026 and has over 26 NSF Certified for Sport products trusted in over 200 collegiate and professional locker rooms across North America. Products include Pro Greens & Reds, Probiotic 50, and Creatine Monohydrate.

Products and services

• Akkermansia Pro GLP-1 Probiotic Once-daily supplement combining Akkermansia muciniphila with BPL1 postbiotic to support gut-metabolic health and natural GLP-1 production for weight management, sold to healthcare practitioners and consumers via the company's e-commerce site.
• Complete Commensal Probiotic First probiotic product featuring five keystone gut bacteria sourced from a single healthy donor in a patent-pending formula, designed to restore the gut microbiome through colonization and cross-feeding using patented oxygen-free delivery technology.
• NeuroCalm Peptide Once-daily gut-brain axis supplement combining Lactium bioactive peptide with heat-treated Lactobacillus gasseri CP2305 to support calm, emotional well-being, sleep quality, and stress resilience, sold to practitioners and consumers.
• BioSleep Peptides Natural melatonin-free sleep supplement built around AI-discovered plant-based peptides, designed to support sleep quality and mood for healthcare practitioner recommendations and consumer purchase.
• Progenalen Pro Peptide Once-daily dietary supplement featuring the IMG-1 bioactive polypeptide (licensed from Imagine Pharma) with advanced delivery technology to support metabolic health and healthy aging.
• Anaerostipes Probiotic Clinical gut health supplement featuring the Anaerostipes caccae CLB101 strain to support butyrate production, microbiome diversity, and gut barrier integrity, sold through practitioner and consumer channels.
• Vitamin D Supreme Vitamin D dietary supplement featured in the company's Amazon video advertising campaigns and sold via the e-commerce website, Amazon, and practitioner channels.
• Designs for Sport (sports nutrition sub-brand) Sports nutrition sub-brand offering NSF Certified for Sport supplements (Pro Greens & Reds, Probiotic 50, Creatine Monohydrate, and over 26 other SKUs) manufactured in FDA CGMP-certified facilities and trusted in 200+ collegiate and professional locker rooms across North America.
• Pro Greens & Reds (Designs for Sport) NSF Certified for Sport greens and reds superfood supplement under the Designs for Sport brand, designed for athletes and produced in FDA CGMP-certified facilities.
• Probiotic 50 (Designs for Sport) NSF Certified for Sport probiotic supplement under the Designs for Sport brand for athlete daily use and recovery.
• Creatine Monohydrate (Designs for Sport) NSF Certified for Sport creatine monohydrate supplement (including a 2 lb. size) under the Designs for Sport brand for athlete performance nutrition.
• EndoTrim Dietary supplement product listed at $65.19 retail, sold through the company's e-commerce site and practitioner channels.
• EssentiaGreens Greens dietary supplement product listed at $69.73 retail, sold through the company's e-commerce site and practitioner channels.
• GI-Revive Gastrointestinal support dietary supplement listed at $80.14 retail, sold through the company's e-commerce site and practitioner channels.
• GlucoSupreme Herbal Herbal blood sugar support dietary supplement listed at $64.82 retail, sold through the company's e-commerce site and practitioner channels.
• Hepatatone Plus Liver support dietary supplement listed at $56.91 retail, sold through the company's e-commerce site and practitioner channels.
• HistaEze Histamine support dietary supplement listed at $60.23 retail, sold through the company's e-commerce site and practitioner channels.
• Metal-X-Synergy Heavy metal detoxification support dietary supplement listed at $49.99 retail, sold through the company's e-commerce site and practitioner channels.
• PaleoGreens Paleo-formula green dietary supplement (Lemon-Lime flavor) listed at $72.96 retail, sold through the company's e-commerce site and practitioner channels.
• PurePea Vanilla-flavored pea protein dietary supplement listed at $47.14 retail, sold through the company's e-commerce site and practitioner channels.
• Spotlight Functional Wellness Testing (Genomic Spotlight, Metabolomics Spotlight, GI Spotlight) Functional wellness testing services (Genomic Spotlight, Metabolomics Spotlight, GI Spotlight) that enable healthcare practitioners to submit patient biological samples (saliva, urine, stool) for laboratory analysis and data-driven personalized supplement recommendations.

Quantifiable outcome

• Products trusted in 200+ collegiate and professional locker rooms across North America
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• TESTED by SuppCocoreStrategic or Co-development Partner · 3 March 2026Designs for Health is a founding partner of TESTED by SuppCo, an independent certification program that verifies supplement products by anonymously purchasing and testing them through ISO 17025-accredited laboratories. Products must meet or exceed 95% of labeled active ingredient claims to earn certification, with annual retesting required.
• Big 12 ConferencecoreGTM or Marketing Partner · 4 December 2025Designs for Health's Designs for Sport brand was named the Official Sports Supplement Partner of the Big 12 Conference in December 2025. The partnership debuted at the 2025 Edward Jones Big 12 Football Championship, providing the Big 12 ecosystem with access to premium, NSF-certified supplements for competition and recovery. Over 35 years of sports nutrition expertise is brought through this partnership.
• United Entertainment Group (UEG Ventures)minorGTM or Marketing Partner · 4 December 2025United Entertainment Group's UEG Ventures team concepted and is leading the partnership between Designs for Sport and the Big 12 Conference.
• Imagine PharmacoreOEM/ Whitelabel/ Licensing Partner · 27 October 2025Imagine Pharma developed IMG-1®, a proprietary bioactive polypeptide licensed to Designs for Health for use in the Progenalen® Pro Peptide product for metabolic health and healthy aging support, utilizing advanced delivery technology.
• ClostraBiocoreStrategic or Co-development Partner · 24 October 2025Designs for Health partnered with ClostraBio to launch a probiotic product featuring the CLB101™ strain (Anaerostipes caccae CLB101™), marking DFH's entry into the commercial market through a partner channel. A clinical study is being conducted to evaluate safety, tolerability, and gut health benefits of CLB101™ in 48 subjects.
• PlayersOnlyminorChannel Partner/ Reseller/ Distributor · 15 July 2025PlayersOnly partnered with Designs for Sport to launch a Brand Marketplace in Q3 2025, offering science-backed supplements for athletes and sports professionals. Designs for Sport provides over 23 NSF Certified supplements through this channel.
• Diagnostic Solutions Laboratory, LLC (DSL)coreTechnology or IntegrationDFH partners with Diagnostic Solutions Laboratory (DSL) to provide Spotlight Tests (Genomic Spotlight, Metabolomics Spotlight, GI Spotlight) enabling healthcare practitioners to submit patient biological samples for laboratory analysis and generate data for personalized supplement recommendations.
• Datapunk Bioinformatics LLCcoreTechnology or IntegrationDFH partners with Datapunk Bioinformatics LLC alongside DSL to provide Spotlight Tests. Datapunk processes and analyzes biological sample data to generate health insights used by practitioners for personalized supplement recommendations.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Standard Process: Standard Process is a whole-food nutritional supplement company selling primarily through healthcare practitioners. Comparable to Designs for Health in practitioner channel focus and nutritional supplement category, though more vertically integrated in whole-food ingredients.
• Integrative Therapeutics: Integrative Therapeutics is a practitioner-channel supplement brand offering research-backed nutritional and botanical formulas. Comparable to Designs for Health in practitioner-first distribution model and emphasis on clinical-grade formulations.
• Metagenics: Metagenics is a practitioner-channel nutritional supplement and medical foods brand serving functional and integrative medicine practitioners. Comparable to Designs for Health in practitioner-first distribution, science-backed formulations, and emphasis on clinical education.
• Pure Encapsulations: Pure Encapsulations is a practitioner-only supplement brand owned by Nestlé Health Science, focused on hypoallergenic, research-backed formulations for healthcare professionals. Directly comparable to Designs for Health in practitioner-first GTM, product quality positioning, and clinical education emphasis.
• Xymogen: Xymogen is a family-owned, practitioner-exclusive nutritional supplement company with a direct-to-practitioner sales model. Comparable to Designs for Health in family-owned heritage, practitioner-only GTM, and exclusive formulas.
• Ortho Molecular Products: Ortho Molecular Products is a practitioner-exclusive nutritional supplement brand sold through licensed healthcare practitioners. Comparable to Designs for Health in exclusive practitioner channel, research-driven formulations, and clinical education focus.
• Thorne: Thorne is a practitioner-grade nutritional supplement brand selling directly to healthcare professionals and consumers, with a heavy sports nutrition sub-brand. Highly comparable to Designs for Health in target customer (functional medicine practitioners), product positioning, and NSF Certified for Sport portfolio.

Emerging players

• Momentous: Momentous is a premium sports and human performance nutrition brand with NSF Certified for Sport products serving professional and collegiate athletes. Directly comparable to the Designs for Sport sub-brand in NSF certification, athlete focus, and premium positioning.
• Athletic Greens / AG1: AG1 is a digitally native, subscription-based daily nutritional supplement brand with strong direct-to-consumer positioning. Comparable to Designs for Health's DTC e-commerce and Autoship program, though more consumer-marketing-led and less practitioner-anchored.

Broad incumbents

• Life Extension: Life Extension is a long-established direct-to-consumer supplement brand with a broad catalog of vitamins, minerals, and specialty supplements. Comparable to Designs for Health in product category breadth and quality positioning, but operates a direct-to-consumer model rather than practitioner-first.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/designs4health
• Facebookfacebook.com/DesignsForHealth

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Designs for Health