TAGTHAi

What TAGTHAi does

TAGTHAi is Thailand's official national tourism platform, operated by Thai Digital Platform Social Enterprise Co., Ltd. and aligned with the Tourism Authority of Thailand's "Thailand Tourism Next" strategy. Founded in 2019 and headquartered in Bangkok, the company provides a mobile application that aggregates trip planning, curated local experiences, deals, and cashless payment functionality for international and domestic travelers. Beyond the core booking and content platform, TAGTHAi has extended into experience-led offerings such as free guided walking tours in historic Bangkok neighborhoods (in partnership with BEM) and event-linked travel services as the official sponsor of the 33rd SEA Games 2025. The platform has reached 4M+ downloads with 100% year-over-year growth and 170%+ year-over-year purchase growth as of March 2026.

The business is built on a multi-sided partner ecosystem of more than 30 public and private sector organizations, including TAT, the Thai Chamber of Commerce, payment providers, and hospitality partners, which together supply inventory, marketing reach, and policy alignment. Revenue is generated via a transaction-fee model on bookings and purchases facilitated through the platform; no pricing is publicly disclosed. Distribution is self-serve through the mobile app, with growth driven by event sponsorships, partner co-marketing, and government-aligned tourism initiatives rather than paid performance channels. Operating structure is a Thai-registered social enterprise, which constrains pure-profit optimization in favor of policy-aligned, sustainable-tourism outcomes.

The company is privately held with no disclosed venture or institutional funding, a headcount of 11-50, and no API, SDK, or AI/ML capability disclosed in available sources. Strategic significance is concentrated in its regulatory and brand position as Thailand's national platform, making it a rare case of a state-aligned digital tourism incumbent with growing consumer adoption metrics.

Name

TAGTHAi

Legal name

Thai Digital Platform Social Enterprise Co., Ltd.

Website

https://tagthai.me

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

TAGTHAi is Thailand's official national tourism mobile platform, offering trip planning, curated local experiences, and cashless payment functionality to international and domestic travelers. Operated by Thai Digital Platform Social Enterprise Co., Ltd. under the Tourism Authority of Thailand's strategy, it has 4M+ downloads and 30+ public and private partners.

Ownership category

akta.pro rank

Product category

Digital Travel and Tourism Platform

NAICS

Tour Operators (561520), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

VIP Access & Skip-the-Line Experiences (THAJALAC)

akta.pro secondary industries

Mobile Ticketing & Digital Pass Apps (THAIAMAB), Package Travel & Dynamic Packaging Marketplaces (Flight+Hotel+Car) (THALAFAH)

Keywords

• Digital tourism platform
• Travel booking app
• Local experience curation
• Cashless travel payments
• Sustainable tourism services

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Platform Services: TAGTHAi generates revenue through its platform by facilitating tourism services, bookings, and purchases for travelers visiting Thailand. The platform reports purchase growth of over 170% year-over-year, indicating transaction-based revenue generation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

TAGTHAi operates a mobile tourism platform that provides travelers visiting Thailand with trip planning tools, curated local experiences, booking services, and cashless payment capabilities. The platform functions as Thailand's national tourism app under the Tourism Authority of Thailand's "Thailand Tourism Next" strategy, aggregating over 30 public and private sector partners to deliver coordinated tourism services to international and domestic tourists.

Product overview

TAGTHAi is Thailand's national tourism platform operated by Thai Digital Platform Social Enterprise Co., Ltd., functioning as a digital ecosystem for sustainable tourism. The core offering is the TAGTHAi Platform, which provides comprehensive tourism services including booking and discovery tools. The platform is supplemented by Walking Tours (free guided tours in historic Bangkok communities partnered with BEM) and SEA Games 2025 Travel Services (sponsorship-linked travel discounts and services for the regional sports event). The product portfolio operates under the Tourism Authority of Thailand's 'Thailand Tourism Next' strategy, serving both travelers and local communities.

Differentiator

Problem solved

Functional benefit

Products and services

• TAGTHAi Mobile Platform Thailand's national tourism mobile platform offering trip planning, booking, local experience discovery, and cashless payment integration for international and domestic tourists. The platform has over 4 million downloads as of March 2026 with 100% year-over-year download growth and 170%+ purchase growth.
• Free Bangkok Walking Tours Free guided walking tours in historic Bangkok neighborhoods launched in partnership with BEM, using Hua Lamphong MRT Station as a meeting point. Designed to promote sustainable tourism and public transportation usage while driving platform adoption.
• SEA Games 2025 Travel Services Event-linked travel and tourism services offered as part of TAGTHAi's official sponsorship of the 33rd SEA Games 2025 in Thailand, providing discount offers, curated tourism packages, and travel services to attendees from across ASEAN.

Quantifiable outcome

• 4M+ downloads with 100% YoY growth
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered flagship and core.

• Tourism Authority of Thailand (TAT)flagshipStrategic or Co-development Partner · 20 March 2026TAT's Thailand Tourism Next strategy forms the strategic framework for TAGTHAi's operations. The platform operates under TAT's guidance to promote sustainable, high-quality tourism development in Thailand. Over 30 organizations participated in the 7th anniversary event supporting this alignment.
• Thai Chamber of CommercecoreStrategic or Co-development Partner · 20 March 2026Participated in TAGTHAi's 7th anniversary event with over 30 organizations, supporting the platform's role in connecting tourism with business development and local commerce.
• Bangkok Expressway and Metro Public Company Limited (BEM)coreGTM or Marketing Partner · 22 December 2025Partnership to launch free walking tour using Hua Lamphong MRT Station as meeting point to explore historic Bangkok neighborhoods. Initiative promotes sustainable tourism and public transportation usage.
• SEA Games 2025 Organizing CommitteeflagshipGTM or Marketing Partner · 21 November 2025TAGTHAi became official sponsor of the 33rd SEA Games 2025 (December 9-20, 2025) to promote tourism, support economic growth, and offer discount packages and travel services to ASEAN attendees.
• Payment PartnerscoreTechnology or IntegrationMajor payment providers partnered with TAGTHAi to enable seamless transaction processing on the platform, supporting the 170%+ purchase growth.
• Hospitality PartnerscoreChannel Partner/ Reseller/ DistributorMajor hospitality providers collaborate with TAGTHAi to offer accommodation and tourism services to platform users.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Booking.com: Booking.com offers a global online travel marketplace including tours and attractions - the dominant broad incumbent competing for the same tourist booking flows in Thailand.
• Traveloka: Traveloka is a Southeast Asia super-app OTA offering travel and lifestyle services - a broad incumbent that competes with TAGTHAi for traveler wallet share across the region.
• Agoda: Agoda is a Booking Holdings-owned OTA with strong APAC presence - a larger incumbent expanding into attractions, overlapping with TAGTHAi's booking footprint.

Direct peers

• Viator (a Tripadvisor company): Viator is a dedicated tours-and-experiences booking platform serving global travelers - the closest Western analogue to TAGTHAi's attractions marketplace.
• Klook: Klook is a leading Asia-Pacific booking platform for attractions, tours, activities, and local services - directly comparable to TAGTHAi's core offering of curated tourist experiences and cashless bookings.
• Headout: Headout is a curated marketplace for tours, attractions, and experiences across global destinations with a mobile-first booking flow similar to TAGTHAi's.
• GetYourGuide: GetYourGuide is a global tours, attractions, and experiences marketplace with a strong mobile app - overlapping directly with TAGTHAi's tour booking and discovery model.
• Pelago: Pelago is a Singapore-based experiences and activities booking platform from Singapore Airlines - an APAC peer with a national-airline-backed go-to-market analogous to TAGTHAi's TAT backing.
• KKday: KKday is an Asia-focused online activities and experience booking platform - a regional peer of comparable size and category to TAGTHAi.

Regional players

• Take Me Tour (now TheGuest): TheGuest (formerly Take Me Tour) is a Thai-born tours-and-experiences platform that sold off to the Middle East - a former Thailand-domiciled peer whose market position TAGTHAi partly inherits as the local platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/TAGTHAiofficial
• Facebookfacebook.com/TAGTHAi.Official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TAGTHAi