Rossmann

What Rossmann does

Rossmann Supermarkety Drogeryjne Polska Sp. z o.o. operates the Polish subsidiary of the Rossmann drugstore chain, headquartered in Łódź, Poland. Founded in 1993, the company is a privately held mass-market drugstore retailer with 10,000+ employees and over 2,000 physical stores across Poland. The business serves a broad horizontal consumer base spanning cosmetics, beauty, personal care, health supplements, household cleaning, food, baby products, pet supplies, and limited lifestyle categories, with a 32,224+ SKU online catalog and 9,544 exclusive-only products.

The underlying technology platform is built around three coordinated channels: the e-commerce storefront at rossmann.pl, the Rossmann PL mobile application (available on iOS, Android, and Huawei AppGallery), and the physical store network. The mobile app integrates the Klub Rossmann loyalty program, app-exclusive pricing (Cena z apką), gamification features (Zdmuchnij Pianę), and QR code-based promotions. Logistics is fulfilled through a multi-carrier network (InPost, DPD, DHL, Orlen pickup points), with payment integrations including BLIK, Przelewy24, PayPo (BNPL), PayU, plus Apple Pay and Google Pay. The company also operates a private label portfolio spanning ISANA, ONLYBIO, NEBOA, KIMOCO, DOMOL, ALOUETTE, ELOY, WIBO, Everybody London, and erne, with a differentiated K-beauty category featuring 70+ Korean cosmetics brands.

The revenue model is traditional retail with one-time product sales through physical stores and online, supplemented by gift cards, promotional pricing, and free delivery above 199 PLN. The company is a single-country operator focused on Poland within Central Europe, with no public listing, no disclosed institutional investors, no recent M&A activity, and no public revenue figures. Marketing is executed through a multi-channel mix spanning social media, email newsletters, weekly promotional catalogs (gazetka), influencer/content marketing, and SEO, with a dedicated K-beauty content strategy supporting category differentiation.

Name

Rossmann

Legal name

Rossmann Supermarkety Drogeryjne Polska Sp. z o.o.

Website

https://rossmann.pl

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Rossmann is a privately held Polish drugstore chain operating over 2,000 physical stores and an omni-channel platform (rossmann.pl e-commerce and mobile app) selling 32,224+ SKUs across cosmetics, beauty, health, household, food, and pet products to Poland's mass-market consumer base.

Ownership category

akta.pro rank

Headquarters

HQ city

Lodz

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales: Traditional retail sales of cosmetics, beauty products, health items, food, household products, and pet supplies through physical stores and online channel. Revenue generated through product markups on third-party and owned-brand products.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Rossmann is a mass-market Polish drugstore chain that sells cosmetics, beauty, personal care, health, household, food, baby, and pet products across more than 2,000 physical stores and the rossmann.pl e-commerce platform. The assortment of 32,224+ SKUs is complemented by eight Rossmann-owned private label brands (Isana, OnlyBio, Neboa, Kimoco, Alouette, Domol, ELOY, WIBO) and a curated K-beauty section featuring 70+ Korean cosmetics brands.

Product overview

Rossmann operates a comprehensive omni-channel drugstore retail platform comprising an e-commerce website (rossmann.pl), a mobile application (Rossmann PL), and a nationwide network of over 2,000 physical stores in Poland. The product portfolio spans 32,224+ products across 12 main categories: makeup and nails (9,186 products), body and hygiene care (7,960), hair care (2,487), men's grooming (1,969), perfumes (3,587), baby products (2,117), food (2,241), health (1,192), pets (530), home and garden (2,298), and lifestyle (2,380), plus limited edition collections (120). The retail operation is anchored by owned private label brands including ISANA (personal care and household), ONLYBIO/ONLYBIO HAIR (eco-friendly hair and body), ALOUETTE (paper products), DOMOL (laundry and cleaning), NEBOA (hair care), KIMOCO (Korean beauty-inspired skincare), and ELOY (limited edition homeware). A significant differentiator is the dedicated K-BEAUTY section featuring Korean cosmetics from 70+ brands including TIRTIR, Beauty of Joseon, Biodance, Mediheal, Missha, Numbuzin, and Cosrx, supporting multi-step Korean skincare routines. The business model integrates promotional mechanics including weekly promotional flyers (gazetka), mega discounts, loyalty programs, and mobile app-exclusive pricing (Cena z apką).

Differentiator

Problem solved

Functional benefit

Brands

• Isana: Own brand product line including cosmetics, personal care, and household products
• OnlyBio
• Neboa
• WIBO
• Kimoco
• Everybody London
• erne
• Alouette

Products and services

• rossmann.pl E-commerce Platform Online shopping platform for Drogeria Rossmann that sells cosmetics, beauty products, personal care, health, food, pet supplies, and home goods with home delivery through InPost, DPD, DHL, and Orlen pickup, plus free in-store pickup at 2,000+ Polish drugstores.
• Rossmann PL Mobile Application Mobile app for iOS, Android, and Huawei devices that enables in-store and online shopping, loyalty program management, scanning of QR-code promotional offers, and the Zdmuchnij Pianę gamification feature.
• Klub Rossmann Loyalty Program Free-to-join customer loyalty club integrated with the Rossmann PL mobile app that provides personalized promotions, app-exclusive discounts (Cena z apką), and daily rewards such as the Zdmuchnij Pianę surprise feature.
• Rossmann Gift Card Digital and physical Rossmann gift cards that can be purchased and redeemed across all Rossmann stores and online at rossmann.pl for any products in the assortment.
• ISANA Private Label Brand Rossmann private-label brand spanning personal care, cosmetics, and household products including skincare, haircare, and cleaning supplies sold exclusively through Rossmann channels.
• ONLYBIO / ONLYBIO HAIR Private Label Brand Rossmann private-label brand focused on eco-friendly hair care (ONLYBIO HAIR) and body care products formulated with natural ingredients, sold through Rossmann stores and rossmann.pl.
• KIMOCO Private Label Brand (Korean Beauty) Rossmann-owned K-beauty private label featuring sheet masks, hydrogels, BB creams, toners, and skincare products with Korean-inspired formulations, available exclusively through Rossmann channels.
• K-Beauty / Korean Cosmetics Assortment Dedicated Korean beauty merchandising zone at Rossmann featuring sheet masks, essences, serums, BB creams, and cushion foundations from 70+ brands such as TIRTIR, Beauty of Joseon, Biodance, Medicube, Dr. Althea, Mediheal, Missha, Numbuzin, Cosrx, and the Rossmann-owned Kimoco label, designed for Polish consumers seeking multi-step Korean skincare routines.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Partnerships

Four partnerships are on record, tiered operational and minor.

• InPostoperationalOthersLogistics and delivery partner for e-commerce orders. InPost provides parcel delivery services to Rossmann customers ordering through the online store.
• DPDoperationalOthersLogistics and delivery partner for e-commerce orders. DPD provides courier delivery services for Rossmann online orders.
• DHLoperationalOthersLogistics and delivery partner for e-commerce orders. DHL handles delivery services for Rossmann online store customers.
• OrlenminorOthersDelivery point partner. Orlen gas stations serve as alternative pickup points for Rossmann online orders in addition to traditional store pickup.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sephora: Global prestige beauty retailer operating in Poland with multi-brand cosmetics, skincare, and fragrance assortment. Competes with Rossmann for premium and K-beauty brand customers, especially in makeup and skincare.
• Douglas: European perfumery chain with significant Polish retail and e-commerce presence, focused on perfumes and cosmetics. Overlaps with Rossmann's perfume and beauty categories, particularly premium and niche fragrances.
• Super-Pharm: Polish-Israeli drugstore and pharmacy chain offering cosmetics, health, baby, and household products across physical stores and online. Directly comparable in store format, category mix, and target customer to Rossmann.
• Hebe: Polish drugstore chain owned by Jeronimo Martins, operating physical stores and e-commerce focused on cosmetics, beauty, and health products. Competes head-to-head with Rossmann on category depth, promotions, and omni-channel experience in Poland.
• dm drogerie markt (Poland): German-headquartered drugstore chain with substantial Polish operations, offering comparable cosmetics, personal care, household, and health assortment via physical stores and e-commerce. Most direct competitor to Rossmann in Polish drogerie retail.
• Notino: Leading online beauty and fragrance retailer active across Europe, including Poland, with deep perfume and cosmetics assortment. Direct competitor to Rossmann's online channel, particularly for perfume and premium beauty categories.

Broad incumbents

• Lidl Polska: German-headquartered discounter with extensive Polish footprint and growing non-food assortment including cosmetics and household. Competes with Rossmann on price for everyday drugstore items, though not a specialist drugstore.
• Biedronka: Poland's largest discount grocer owned by Jeronimo Martins, carrying a meaningful non-food assortment including health, beauty, and household basics. Indirect competitor to Rossmann on price-sensitive health/beauty purchases.

Regional players

• Empik: Polish multi-category retail chain and e-commerce platform with growing beauty and lifestyle assortment. Comparable to Rossmann's lifestyle and limited-edition categories, with overlapping customer base in urban Polish consumers.
• Allegro: Dominant Polish e-commerce marketplace where many of the same beauty, health, and household brands are also sold. Functions as a partial substitute channel for Rossmann's online assortment rather than a direct retailer competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@rossmannpl
• YouTubeyoutube.com/channel/UCtB6kn-GfczS4eRBwaBHgwA
• Facebookfacebook.com/RossmannPL
• Instagraminstagram.com/rossmannpl/?hl=pl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rossmann