What H2R Consulting does

H2R Consulting is a privately held, 100% locally owned New Zealand recruitment and HR services firm founded in 2004 by Eugene Ng and Jane Walker in Wellington. The company provides end-to-end workforce solutions spanning permanent recruitment, contract and temporary staffing, psychometric assessment, talent development, outplacement and career transition, and executive coaching. It serves both public and private sector clients across New Zealand, with a horizontal specialisation model covering nine disciplines: HR, Finance and Accounting, IT and Digital, Communications and Media, Policy and Research, Business Support, Change Management, Program and Project Management, and Sales and Marketing.

The firm operates from two offices — Wellington (headquarters, Level 11 Public Trust Tower) and Auckland (Level 2, Parnell) — with over 50 professional staff and a payroll covering 180+ temps and contractors. H2R Technology, established as a separate subsidiary in 2018, extends the firm's footprint into IT and Digital recruitment under Directors Alex Allan and Daniel Wharakura. Supporting technology includes the proprietary H2R Assessment Portal, Karmly (formerly Invoxy) timesheet and payroll system, the Career Portal for outplacement clients, and a job portal with listings across Auckland, Wellington, Bay of Plenty and Waikato.

H2R generates revenue through professional services fees on permanent placements, margin on contractor and temp billings (where H2R handles PAYE, payroll and holiday pay), and fees for psychometric assessment, outplacement programmes and talent development engagements. Pricing for contractors is structured around a base salary plus 35% overhead divided by 2,000 hours, with rates ranging from approximately $30/hour for IT support roles to $220/hour for CIO-level engagements. The company maintains multi-accreditation across SHL, Hogan, Saville Wave, Talegent and Genesys psychometric tools, holds All of Government reporting status, is a corporate member of the Recruitment Consultants Association, and is the exclusive NZ distributor for Talegent's PATH assessment platform.

Name

H2R Consulting

Legal name

H2R Consulting

Website

https://h2r.co.nz

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

H2R Consulting is a privately held, locally owned New Zealand recruitment firm founded in 2004, providing permanent, contract and temporary staffing, psychometric assessment, outplacement and career transition services to government and enterprise clients across nine disciplines from offices in Wellington and Auckland.

Ownership category

akta.pro rank

Product category

Recruitment Services

NAICS

Employment Placement Agencies (561311), Human Resources Consulting Services (541612)

SIC

Services-Employment Agencies (7361), Services-Management Consulting Services (8742)

akta.pro primary industry

Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG)

akta.pro secondary industries

Contingent Workforce / Contractor RPO (Contractor Recruiting) (BPACABAK), Human Capital & Workforce Transformation Consulting (BPAHACAE)

Keywords

• Recruitment services
• Permanent staffing
• Contract staffing
• Psychometric assessment
• Career transition

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Permanent Recruitment: Full-service permanent placement recruitment across all disciplines including HR, Finance, IT, Communications, Policy, Business Support, Change Management, and Project Management. Recruits across all levels from Administration to Executive Directors.
2. Contractor/Contract Staffing: Provision of self-employed contractors through Contract for Service agreements. Contractors work on-site at client premises. H2R handles payroll, tax withholding (PAYE), and holiday pay. Contractors are paid fortnightly using Karmly system.
3. Temporary Staffing (Temps): Temps employed directly by H2R working on client premises. H2R handles payroll, PAYE tax, and holiday pay. Covers roles in Reception, Customer Service, Contact Centre, Administration, Accounts, and Payroll.
4. Outplacement and Career Transition: Individual support programmes, group workshops and bespoke career transition solutions. Programs include Executive, Comprehensive, Fundamentals, and Essentials programmes tailored to different employee levels.
5. Psychometric Assessment: Accredited assessment services using industry-leading tools including SHL, Hogan, Saville Wave, Talegent, Genesys, and others. Provides tailored reports and consultant-written insights for selection and development.
6. Talent Development: Leadership development, team performance, engagement surveys, 360-degree feedback, coaching, and assessment centre design services.
7. Executive Development and Career Planning: Career development programmes for Tier 4 leaders and above including skill assessment, career direction clarity, values alignment, and executive development action plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

H2R Consulting is a New Zealand-owned recruitment consultancy that supplies permanent, contract and temporary staff across disciplines such as HR, IT, Finance, Communications, Policy, Project Management and Business Support. It complements placement services with accredited psychometric assessment, executive development, and outplacement and career transition programmes for both organisations and individuals. The firm is supported by its own assessment portal, a candidate job portal, and the Karmly timesheet system for managing contractor and temp payroll.

Product overview

H2R Consulting is a New Zealand-owned recruitment and HR consulting firm established in 2004, operating as a one-stop shop offering the full scope of recruitment services from temps through to senior executive recruitment. The core product portfolio includes Recruitment Services (permanent, contract, temporary staffing), Contractors (self-employed professionals), Temps (H2R-employed temporaries), Outplacement and Career Transition, Talent Development, Psychometric Assessment, and Executive Development. The company also operates H2R Technology as a distinct IT/digital recruitment subsidiary established in 2018. Supporting these core services are the Career Portal platform, Contractor Hourly Rate Guide tool, and Market Updates/Newsletters content series. The company has over 50 staff across Auckland and Wellington offices and maintains a team of ten Career/Change and Psychometric Assessment specialists providing services on a nationwide basis.

Differentiator

Problem solved

Functional benefit

Products and services

• Recruitment Services Full-service recruitment offering covering permanent, contract and temporary staffing across HR, IT, Finance, Communications, Sales, Marketing, Policy, Business Support, Change Management and Program/Project Management disciplines.
• Contractors Provision of self-employed professional contractors placed at client premises across disciplines including CEO/General Management, Programme/Project Management, Human Resources, IT, Change Management, Finance, Communications, Policy, Operational and Payroll roles. H2R handles payroll, PAYE tax and holiday pay.
• Temps Temporary staff employed directly by H2R who work on-site at client premises, covering Reception, Customer Service, Contact Centre, Administration, Accounts and Payroll roles. H2R manages payroll, PAYE tax and holiday pay.
• Outplacement and Career Transition Career transition and outplacement services including individual support programmes (Executive, Comprehensive, Fundamentals, Essentials), group workshops, career coaching, change leadership, resilience training and retirement planning for employees affected by restructures.
• Talent Development Talent development solutions including 360-degree surveys, engagement surveys, assessment centre design, leadership coaching, team performance assessments and bespoke development programmes for leaders and teams.
• Psychometric Assessment Accredited psychometric testing services using tools from multiple publishers including Talegent, Hogan, SHL, Podium365, Genesys, Saville Wave, Watson Glaser and NEO-PI-3 for selection and development, with consultant-written tailored reports.
• Executive Development and Career Planning Career development programmes for executive leaders (Tier 4 and above) including skills assessment, career direction clarification, values alignment and personalised executive development action plans.
• H2R Technology IT and Digital recruitment subsidiary specialising in software development, architecture, project/programme services, business analysis, leadership (CTO/CIO), infrastructure, DevOps, testing and emerging technologies including ML, NLP and RPA.

Quantifiable outcome

• Many contractors have been with H2R for the full 20 years of operation
• +1 more outcomes

Named customers10 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• TalegentcoreTechnology or Integration · 1 January 2026H2R Consulting are the New Zealand distributors/agents for Talegent, an integrated assessment solution. Talegent provides the PATH Platform for personality and cognitive tests. H2R uses Talegent's innovative technology for candidate assessment as part of their talent acquisition services.
• AI Forum New ZealandminorStrategic or Co-development Partner · 1 September 2024AI Forum membership allows H2R to explore the transformative power of AI in recruitment and HR. This partnership enables staying at the forefront of AI advancements in Aotearoa New Zealand.
• RCSA (Recruitment Consultants Association)coreOthersH2R is a corporate member of the Recruitment Consultants Association and adheres to their strict code of ethics. This membership provides industry credibility and ensures compliance with professional standards.
• The Good RegistryminorStrategic or Co-development PartnerCommunity support partnership where H2R uses The Good Registry for charity donations at events. Supports various charities through The Good Registry's platform. H2R has supported them for three years.
• SHLcoreTechnology or IntegrationH2R is accredited in SHL assessments including OPQ 32i, Verbal, Numerical and Inductive Reasoning tests. Provides practice tests link on H2R website for candidates.
• Hogan AssessmentcoreTechnology or IntegrationH2R is accredited in Hogan HPI, HDS, MVPI assessments. Certified to interpret and provide insights from Hogan assessments for leadership development and selection.
• Saville AssessmentcoreTechnology or IntegrationH2R is accredited in Saville Wave and Saville Swift Executive or Analysis assessments for executive selection and development.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• AWF Madison: Listed NZ staffing and recruitment group that acquired Tina Ng's prior IT recruitment firm. Directly comparable on permanent, contract and temp placement across NZ, including government-sector preferred-supplier work.
• Talent International: APAC-focused IT and digital recruitment firm that owns Hudson. Closely comparable to H2R Technology's specialisation in software development, architecture, DevOps and digital transformation.
• Robert Half New Zealand: Global professional recruitment firm with NZ presence focused on finance, accounting, IT and office support. Direct competitor for H2R's Finance and Business Support practices.
• Adecco New Zealand: Global staffing group with NZ presence across office support, contact centre, finance and HR — directly competing with H2R's temps, business support and HR practices.
• Hays New Zealand: Global recruitment firm with established NZ operations across accountancy, finance, IT, HR and public sector. Closely matches H2R's discipline mix and government client base.
• Hudson New Zealand: Trans-Tasman recruitment firm (now part of Talent International) with NZ focus on accounting, finance, IT, HR and transformation. Overlaps H2R's Finance, IT and Change Management specialties.
• Randstad New Zealand: Global staffing leader with NZ operations across HR, finance, IT, change and project management. Direct competitor in the same disciplines H2R serves and similarly government-aligned.

Broad incumbents

• PageGroup (Michael Page): Global professional services recruitment group with NZ presence across finance, HR, marketing and technology. Competes with H2R on mid-to-senior permanent placements and offers an adjacent assessment/insights suite.
• Right Management (ManpowerGroup): Global outplacement and career transition provider operating in NZ under ManpowerGroup. The closest direct competitor to H2R's Career Transition and Outplacement practice.
• ManpowerGroup New Zealand: Global staffing and workforce solutions group with NZ operations; also owns Right Management for outplacement. Overlaps H2R's temps, contractors and career transition services as part of a much broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/H2RConsulting
• LinkedInlinkedin.com/company/h2r-consulting

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about H2R Consulting