amipet
Amipet is a Brazilian private company founded in 2015, described as a natural dog food delivery service offering personalized portions for pets, based in Porto Alegre. The company's website currently displays as a generic online supermarket placeholder, with no operational details disclosed.
- Company typePrivate
- Founded2015
- HeadquartersPorto Alegre, Brazil
- Headcount—
- GTM typeB2C
- OfferingServices
amipet firmographics
Firmographics- Name
- amipet
- Legal name
- Supermercados Online
- Website
- https://amipet.com.br
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- Amipet is a Brazilian private company founded in 2015, described as a natural dog food delivery service offering personalized portions for pets, based in Porto Alegre. The company's website currently displays as a generic online supermarket placeholder, with no operational details disclosed.
- Ownership category
- akta.pro rank
amipet industry classification
Industry- Product category
- Pet Food Delivery
- NAICS
- Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (3111), Pet and Pet Supplies Retailers (45991)
- akta.pro primary industry
- Companion Animal Maintenance & Wellness Nutrition (HLAMAHAB)
Keywords
Where amipet is headquartered
LocationHeadquarters
- HQ city
- Porto Alegre
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
amipet business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
amipet product offering
Product offeringCore offering
Amipet is a natural dog food delivery service that creates personalized portions for pets. The company operates in Porto Alegre, Brazil, and delivers customized servings of natural dog food directly to pet owners. It was founded in 2015 and operates through its .br-branded online presence at amipet.com.br.
Differentiator
Problem solved
Functional benefit
Products and services
- Personalized Natural Dog Food Delivery Subscription-style delivery of natural dog food portions customized for individual pets, prepared and shipped directly to dog owners in Brazil.
Companies that use amipet
Customer profileIdeal customer profiles1 record
amipet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
amipet competitors and assessment
Company assessmentDirect peers
- Ollie: Fresh, human-grade dog food delivered on a personalized subscription basis. Operates the same core playbook as amipet's described offering: portion customization, vet-formulated recipes, recurring delivery.
- JustFoodForDogs: Fresh, human-grade whole-food dog food with personalized portions and home delivery; comparable in category, formulation philosophy, and direct-to-pet-owner delivery mechanics.
- The Farmer's Dog: US-based direct-to-consumer fresh, personalized dog food delivery service. Closest comparable to amipet's stated model: natural ingredients, portion-personalized plans, and subscription delivery to pet owners.
- Butters Box: Smaller-scale personalized fresh dog food delivery startup with a portion-tailored subscription model — closely mirrors amipet's stated approach at a more comparable size and stage.
Broad incumbents
- Zooplus: Large European online pet retailer with subscription delivery. Comparable on the e-commerce delivery mechanics and pet food breadth, even if not focused on fresh/portion-personalized offerings.
- Premier Pet: One of Brazil's largest pet food manufacturers across dogs and cats with mass and premium lines. Comparable as a domestic pet food producer but at much broader scale and via traditional retail rather than D2C delivery.
- Nom Nom (Mars Petcare): Pioneer in US personalized fresh dog food delivery, now owned by Mars. Highly comparable category and model, illustrating both the strategic value of this niche and the consolidation risk for independent players like amipet.
Regional players
- Petz: Large Brazilian pet retail chain with strong e-commerce and own-brand food lines; relevant Brazilian peer with overlapping customer base and growing premium offerings.
- Petlove: Brazil's largest online pet retailer, offering food, supplies, and subscription delivery across categories including premium pet food. Operates in the same geography as amipet and would be a natural incumbent competitor or distribution partner.
- Cobasi: Major Brazilian omnichannel pet retailer with e-commerce delivery of food and supplies. Competes for the same Brazilian pet-owning households and is the closest regional incumbent in pet food retail.
Market position
Customer concentration
amipet financial estimates
Financial estimateRevenue estimate
Valuation estimate
amipet leadership team
Management profileNumber of profiles
amipet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
amipet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about amipet
What does amipet do?
Amipet is a natural dog food delivery service that creates personalized portions for pets. The company operates in Porto Alegre, Brazil, and delivers customized servings of natural dog food directly to pet owners. It was founded in 2015 and operates through its .br-branded online presence at amipet.com.br.
When was amipet founded?
amipet was founded in 2015.
Where is amipet based?
amipet is headquartered in Porto Alegre, Brazil, in the Latin America region.
Who are amipet's main competitors?
Direct peers on record are Ollie, JustFoodForDogs, The Farmer's Dog and Butters Box. Broad incumbents are Zooplus, Premier Pet and Nom Nom (Mars Petcare). Regional players are Petz, Petlove and Cobasi.
Does amipet have an API?
No public API is recorded for amipet.
What industry is amipet in?
amipet's product category is Pet Food Delivery. Its primary akta.pro industry code is HLAMAHAB, Companion Animal Maintenance & Wellness Nutrition. Its NAICS code is 311111.