Farasha

What Farasha does

Farasha is a Park City, Utah-based fashion consulting company founded in 2009 by Vanessa Di Palma Wright. Originally launched as a traveling pop-up boutique representing more than 100 international and emerging designers across niche US resort markets, the company pivoted approximately five to seven years ago into a full-service fashion consulting firm. Its core offerings include wardrobe styling (personal and commercial), photo and video production, fashion show production, bespoke corporate events, and pop-up boutique curation. The company also operates Distrikt F, a 1,000+ sq ft multi-purpose flex space in Park City's Iron Horse District that serves as photo studio, event venue, and pop-up retail location.

The business model is primarily professional services revenue supplemented by venue rentals (photo studio from $450 per two hours, event space) and packaged consumer experiences (tiered bachelorette packages from $1,950 to $6,500). GTM is direct-to-consumer via the company website, email inquiries, and Instagram (@farashastyle, @distriktf.pc), complemented by event-driven demand generated at Distrikt F and word-of-mouth within the Park City creative community. Customer segments span individual consumers seeking personal styling, fashion brands requiring commercial shoots and retail activation, hospitality and resort clients (Montage Deer Valley, Hilton Los Cabos, Carneros Resort, The Diplomat Beach Resort), luxury jewelry (O.C. Tanner Jewelers — 8+ consecutive years), bridal and apparel brands (Maggie Sottero, Rossignol, Foster Grant, Sacoor Brothers), and arts organizations (Utah Symphony, Ballet West). Supporting services include Curated Closet Edit, Tailored Tuesday (in partnership with D'Fifth Rose), and a sustainability partnership with re_parkcity.

Farasha operates no proprietary technology platform and has no disclosed AI/ML capabilities. The firm is privately held and bootstrapped, with ownership concentrated in the founder and no external institutional investment documented. The team consists of three named core members (Vanessa Di Palma Wright, Harly Richards, Ali Prentice) supplemented by contractors and temporary staff. The founder maintains active presence across Park City, New York City, and Paris.

Name

Farasha

Legal name

Farasha

Website

https://farashastyle.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Farasha is a Park City, Utah-based fashion consulting company offering wardrobe styling, photo and video production, fashion show production, bespoke events, and pop-up boutique curation for fashion brands, hospitality clients, and individual consumers. It operates Distrikt F, a 1,000+ sq ft event and studio venue.

Ownership category

akta.pro rank

Product category

Fashion Consulting & Styling Services

akta.pro industry

PRIMARYHSAFABAD

Clothing Categorization, Folding & Drawer Organization

Home & Personal Services/Home Organization & Decluttering/Closet & Wardrobe Organization

Keywords

• Fashion consulting services
• Wardrobe styling
• Fashion show production
• Pop-up boutique curation
• Creative retail marketing

Headquarters

HQ city

Park City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Fashion Consulting & Wardrobe Styling Services: Professional wardrobe styling services ranging from personal wardrobe consultations to large commercial productions. Includes style profiles for high fashion, business chic, ready-to-wear, costuming, and lifestyle. Also offers brand consulting services.
2. Photo & Video Production Services: Creative content production including access to photographers and videographers for commercial campaigns, website branding, social media content, and digital experiences.
3. Fashion Show Production: End-to-end fashion show production including designer sourcing, wardrobe curation, talent casting, staging design, live streaming, and photo/film capture.
4. Bespoke Corporate Events: Experiential event curation with fashion-focused branding, partnership negotiations, event management, and full production services.
5. Pop-Up Boutique Curation: Strategically curated temporary storefronts in urban and resort markets including operations management, store design, team support, training, merchandising, and inventory management.
6. Space Rentals (Distrikt F): Rental revenue from 1,000+ sq ft flex space used for photo studio rentals, event space rentals, and retail pop-ups. Located in Park City's Iron Horse District.
7. Bachelorette Experience Packages: Curated bachelorette party packages at Distrikt F including The Welcome Party ($1,950), The Signature Experience ($3,750), and The Luxury Experience ($6,500), with per-person pricing based on 10 guests.
8. Photo Studio Rental: Hourly, half-day, or full-day studio rentals starting at $450 for 2 hours. Includes natural light studio, professional equipment, styling racks, hair & makeup station, and on-site support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Farasha is a fashion consulting company offering professional wardrobe styling (personal and commercial), photo and video production, fashion show production, bespoke corporate events, and pop-up boutique curation. Service lines are centered on a small in-house team of stylists, project managers, and events/marketing staff supported by a network of 100+ international and emerging designers. The company operates Distrikt F in Park City, a 1,000+ sq ft boutique event space and natural-light photo studio that anchors retail pop-ups, bachelorette packages, and studio rental services.

Product overview

Farasha is a fashion consulting company offering a comprehensive suite of styling, production, and event services. The core offering includes wardrobe styling (personal and commercial), photo and video production, fashion show production, bespoke corporate events, and pop-up boutique curation. Farasha also operates Distrikt F, a multi-purpose 1,000+ sq ft venue in Park City's Iron Horse District that functions as a boutique event space, natural light photography studio, and styling destination. Supporting services include fashion services (Curated Closet Edit, Tailored Tuesday, personal styling), venue rentals (Photo Studio Rental starting at $450/2hrs, Event Space Rental), retail pop-up activations, and bachelorette experience packages. The company serves individual clients, fashion brands, corporations, and organizations seeking fashion-focused styling, branding, and experiential marketing solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Distrikt F: A boutique event space, photography studio, and styling destination located in Park City's Iron Horse District. A 1,000+ sq ft flex space offering brand activations, bachelorettes, workshops, private dinners, content shoots, and creative gatherings.

Products and services

• Wardrobe Styling Professional wardrobe styling services ranging from large commercial productions to intimate personal wardrobe consultations, covering high fashion, business chic, ready-to-wear, costuming, and lifestyle style profiles for individuals and brands.
• Photo and Video Production Creative photo and video production with a stylish aesthetic for commercial campaigns, website branding, social media, online platforms, and in-person or digital experiences, with access to photographers and videographers.
• Fashion Show Production Full-service fashion show production including designer sourcing, wardrobe curation, talent casting, back-of-house staffing, staging design, live streaming, and photo and film capture for designers and brands.
• Bespoke Corporate Events Experiential event curation with a fashion-focused lens for brand activations, brand storytelling, event management, partnership negotiations, and full production services.
• Pop-Up Boutique Curation Strategically curated temporary storefronts in urban and resort markets, including operations management, store design, team support, training, merchandising, and inventory systems, supporting brands and emerging designers in e-commerce and physical retail entry.
• Distrikt F 1,000+ sq ft boutique event space, photography studio, and styling destination in Park City, hosting pop-ups, photo shoots, brand activations, workshops, private dinners, and creative gatherings with natural light and capacity for up to 80 guests.
• Curated Closet Edit Personalized styling session that reviews and edits a client's wardrobe to simplify and elevate their style and create fresh outfit combinations, with second-life options for unworn pieces through partnership with re_parkcity.
• Tailored Tuesday Quick, quality alterations and tailoring service available on scheduled Tuesdays (11 AM to 1 PM), delivered in partnership with Salt Lake City-based D'Fifth Rose for drop-off tailoring, repairs, and fit adjustments.
• Photo Studio Rental Park City natural-light photo studio rental with professional equipment, styling racks, hair and makeup station, mirrors, steamer, lounge area, kitchenette, WiFi, and on-site support, available hourly, half-day, or full-day starting at $450 for 2-hour sessions.
• Event Space Rental Modern 1,000+ sq ft flex space rental at Distrikt F for bachelorettes, brand activations, private events, and corporate gatherings, including tables, chairs, racks, highboys, lounge seating, kitchenette, patio, private restrooms, speaker system, and optional add-ons for photography, staffing, catering, A/V, and event coordination.
• Retail Pop-Ups Curated retail pop-up experience in Park City for brands to launch, showcase, and sell, including retail display setup, space styling, marketing support, on-site support, and access to the Distrikt F audience.
• Bachelorette Experiences Curated bachelorette event packages at Distrikt F, including The Welcome Party ($1,950), The Signature Experience ($3,750), and The Luxury Experience ($6,500), each bundling private studio time, themed styling, tablescape, workshops, photography, food and beverage, and dedicated host support.

Quantifiable outcome

• 8+ consecutive years of O.C. Tanner Jewelers holiday fashion presentations
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• re_parkcityminorStrategic or Co-development PartnerPartnership with re_parkcity for sustainable fashion initiatives. The collaboration supports Farasha's Closet Edit service by providing second-life options for clothing pieces through re_parkcity's sustainability platform. Focuses on reducing fashion waste by rewording and repurposing existing wardrobe pieces.
• D'Fifth Rose (Salt Lake City)minorStrategic or Co-development PartnerPartnership with D'Fifth Rose for Tailored Tuesday alteration services. Provides quick, quality alterations in partnership with D'Fifth Rose from Salt Lake City, offering drop-off tailoring, repairs, and fit adjustments for wardrobe pieces.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DailyLook: DailyLook offers personal styling and curated clothing boxes, putting it in the same personal styling category as Farasha's consumer-facing wardrobe services. It is a direct competitor for the same end customer, though with a subscription/e-commerce delivery model rather than Farasha's boutique in-person approach.
• Spring Studios: Spring Studios operates creative event spaces, photo studios, and brand activation venues in major cities. It is a direct peer to Farasha's Distrikt F space in providing a combined photo studio + event venue + brand activation platform, though at significantly larger scale and in primary urban markets.
• Brandstyle Inc. Brandstyle Inc. is a fashion-focused experiential marketing and brand activation agency. It is a direct peer to Farasha's brand consulting, photoshoot production, and event-based fashion marketing work, with a similar service mix targeting fashion and lifestyle brands.
• The Yes Stylist: The Yes Stylist is a luxury personal styling service offering wardrobe edits, personal shopping, and event styling. It directly overlaps with Farasha's high-end personal styling and Closet Edit services, with similar affluent, experience-driven customer positioning.
• Wishi: Wishi is an online personal styling service that pairs customers with stylists for curated outfit recommendations. It is a direct peer in personal wardrobe styling, though delivered virtually rather than through in-person consulting and venue-based experiences like Farasha.

Emerging players

• Winc (formerly Club W): Winc is a digitally native fashion and lifestyle brand with styling-led curation. It is an emerging player with partial overlap to Farasha's fashion curation work, though it is a product/brand rather than a consulting or styling service business.
• Shindigz / Social Study (event experience operators): Boutique event experience operators like Social Studio offer curated bachelorette, bridal shower, and private party experiences. They are emerging peers to Farasha's bachelorette packages at Distrikt F, addressing the same experiential celebration customer with packaged, themed offerings.

Broad incumbents

• Stitch Fix: Stitch Fix is a large, publicly known personal styling service that pairs clients with stylists to curate apparel boxes. It is a broad incumbent in the same end market as Farasha's personal wardrobe styling services, but operates at massive scale via technology and a national logistics network rather than boutique in-person consulting.
• Doneger | Tobe (The Doneger Group): The Doneger Group is a long-established fashion consultancy and trend forecasting firm serving brands and retailers. It is a broad incumbent in the fashion consulting category Farasha addresses on the brand-client side, though at a much larger scale and with a B2B trend-forecasting orientation.

Regional players

• The Studio (BRD Studio): BRD Studio and similar boutique photo/event studios in resort markets offer photo studio and event space rentals in mountain and resort communities. They are regional peers to Distrikt F, operating comparable venue and rental services in resort geographies rather than in Park City specifically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/farashastyle
• Facebookfacebook.com/FarashaShowroom

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farasha