DAILYLOOK
- Company typePrivate
- Founded2006
- HeadquartersLos Angeles, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What DAILYLOOK does
DailyLook is a US-based, direct-to-consumer personal styling subscription service for women. Founded in 2006 and headquartered in Los Angeles, California, the company delivers a curated monthly or quarterly "DL Box" containing up to 12 hand-selected clothing items. Customers complete an online style quiz covering style, price, and lifestyle preferences, which is used to assign a dedicated personal stylist who curates each shipment; items are sized XS-3X and 0-24 and shipped with free returns both ways. The core technology is a personal styling algorithm that matches style profiles to inventory, layered on top of human stylist curation; no proprietary AI/ML models, data flywheels, or research assets are disclosed.
The business model is a hybrid of subscription and e-commerce. A $40 non-refundable monthly styling fee can be credited toward any items the customer keeps, with credits expiring 30 days from issue; direct product sales are also made through the dailylook.com storefront and native iOS apps, covering tops, knits, dresses, denim, outerwear, athleisure, bags, and accessories. Marketing relies on organic social (Facebook, Instagram, Twitter, Pinterest, YouTube), email, a referral program, and PR coverage. The company has 101–250 employees and no separately disclosed revenue.
DailyLook was acquired by Victoria's Secret & Co. in December 2022 as part of the $400 million Adore Me transaction and has been characterized as a non-core asset. In March 2026, Victoria's Secret announced a strategic review of the business, signaling potential divestiture. The unit operates exclusively in the United States, with no disclosed international presence, and competes in a category led by Stitch Fix and Adore Me.
DAILYLOOK firmographics
Firmographics- Name
- DAILYLOOK
- Legal name
- DailyLook, Inc.
- Website
- https://dailylook.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
DAILYLOOK industry classification
Industry- Product category
- Personal Styling & Curated Apparel Subscription
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (4581)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Sustainable/Ethical Shopping & Capsule Wardrobe Building (HSACAJAL)
Keywords
Where DAILYLOOK is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DAILYLOOK business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Monthly Styling Subscription (DL Box): DailyLook generates revenue through a monthly fee-based, automatically renewing subscription model. The Styling Fee is charged monthly and can be credited toward purchases of kept items. Styling fee credits expire 30 days from issue date and are non-refundable.
- Direct Product Sales: Revenue from customers purchasing clothing, accessories, and other fashion items directly from the DailyLook website and mobile apps, including individual purchases and add-on items beyond the subscription box.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | $40 monthly styling fee with flexible delivery frequency |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
DAILYLOOK product offering
Product offeringCore offering
DAILYLOOK is a premium personal styling service that delivers a personalized box of clothing and accessories for women. Each customer completes a style quiz and is matched with a dedicated human stylist who hand-picks up to 12 items per shipment on a flexible monthly or quarterly cadence, with a $40 styling fee creditable toward any kept items and free shipping both ways. The company also operates a direct e-commerce storefront selling curated clothing, bags, and accessories (sizes XS-3X, 0-24) at discounts up to 80% off.
Product overview
DailyLook is a premium personal styling service and e-commerce platform offering two interconnected products: a subscription-based personal styling box service (DL Box/DailyLook Elite) and a direct retail clothing and accessories e-commerce site. The subscription service delivers monthly boxes of up to 12 hand-selected clothing items curated by personal stylists based on individual style profiles, with a $40 styling fee that credits toward purchases. The e-commerce platform complements the subscription service by offering a curated selection of clothing, bags, and accessories across multiple categories including tops, dresses, denim, outerwear, and jewelry with designer discounts up to 80%. The service targets women sizes XS-3X and 0-24, with free shipping both ways on all orders.
Differentiator
Problem solved
Functional benefit
Products and services
- DailyLook Personal Styling Service Premium personal styling subscription service that delivers a personalized box of hand-picked clothing and accessories for women in sizes XS-3X and 0-24, with a dedicated personal stylist, up to 12 items per shipment, flexible monthly or quarterly delivery, and free shipping both ways.
- DL Box (DailyLook Elite Subscription) Monthly fee-based, automatically renewing subscription that delivers a curated box of clothing and accessories hand-picked by a personal stylist; the $40 Styling Fee is creditable toward any items the customer chooses to keep and expires 30 days from issue.
- DailyLook Curated Apparel & Accessories E-Commerce Store Direct-to-consumer e-commerce storefront at dailylook.com selling a curated assortment of women's clothing (tops, knits, sweaters, dresses, denim, pants, shorts, skirts, outerwear, athleisure, lingerie) and accessories (bags, scarves, necklaces, earrings, bracelets, rings) from various designers, with discounts up to 80% off and free shipping both ways.
Quantifiable outcome
- Free shipping both ways on all shipments
Companies that use DAILYLOOK
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
DAILYLOOK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
DAILYLOOK partnerships and signals
Strategic signalScale indicators2 records
Recent moves7 records
Expansion highlights5 records
DAILYLOOK competitors and assessment
Company assessmentDirect peers
- Stitch Fix: Stitch Fix is the largest publicly traded personal styling subscription service in the US, delivering curated clothing boxes to women (and men/kids) with dedicated stylists and an algorithm. It is DailyLook's most direct head-to-head competitor and the reference point customers use to compare styling quality.
- Wantable: Wantable offers curated clothing and accessory subscription boxes with a style quiz and personal stylist model similar to DailyLook, including a try-before-you-buy structure. Direct overlap in target customer (women), gtm_motion (subscription styling), and product category.
- Trunk Club (Nordstrom): Trunk Club, owned by Nordstrom, offers personal stylist-curated clothing boxes with free shipping and a try-before-you-buy model. Comparable subscription personal styling proposition to DailyLook but backed by a major department store parent with broader assortment and physical retail integration.
- Adore Me: Adore Me is DailyLook's sister company under Victoria's Secret & Co. (acquired in the same December 2022 transaction). It sells women's intimates and apparel via a try-at-home subscription model with a similar styling fee mechanic, making it a closely comparable operating peer.
Emerging players
- Nuuly (URBN): Nuuly is URBN's (Urban Outfitters/Anthropologie parent) women's clothing rental subscription service offering six curated items per month. Overlaps with DailyLook in women-targeted curated fashion subscription but pivots around rental rather than purchase styling.
- Le Tote: Le Tote offers a clothing rental and styling subscription for women with try-before-you-buy mechanics, comparable to DailyLook's subscription-based wardrobe curation. Slightly different model (rental-led) but same target customer and styling service dynamic.
- Rent the Runway: Rent the Runway provides women's subscription-based clothing and accessory rental with rotating selections. Comparable to DailyLook in targeting women seeking curated, rotating wardrobes, though rental-first rather than styling-led.
- FabFitFun: FabFitFun operates a seasonal subscription box targeting women with curated lifestyle and fashion products. Different category mix (lifestyle + fashion) but comparable D2C subscription gtm_motion and women-focused demographic.
Broad incumbents
- Amazon Personal Shopper: Amazon Personal Shopper offers an AI/stylist-curated clothing box service backed by Amazon's massive apparel assortment and logistics. A broad incumbent operating in the same category with vastly greater scale and infrastructure.
Others
- ThredUp: ThredUp is a large online resale platform for women's and children's clothing with curated boxes and subscription-adjacent mechanics. Related but adjacent — resale-led rather than stylist-led curation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
DAILYLOOK social profiles
Digital presenceDAILYLOOK financial estimates
Financial estimateRevenue estimate
Valuation estimate
DAILYLOOK leadership team
Management profileNumber of profiles
Profiles2 records
DAILYLOOK funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DAILYLOOK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DAILYLOOK
What does DAILYLOOK do?
DAILYLOOK is a premium personal styling service that delivers a personalized box of clothing and accessories for women. Each customer completes a style quiz and is matched with a dedicated human stylist who hand-picks up to 12 items per shipment on a flexible monthly or quarterly cadence, with a $40 styling fee creditable toward any kept items and free shipping both ways. The company also operates a direct e-commerce storefront selling curated clothing, bags, and accessories (sizes XS-3X, 0-24) at discounts up to 80% off.
Is DAILYLOOK a public or private company?
DAILYLOOK is a private company. It is classified as corporate owned and is currently operating.
When was DAILYLOOK founded?
DAILYLOOK was founded in 2006. It employs 101 to 250 people.
Where is DAILYLOOK based?
DAILYLOOK is headquartered in Los Angeles, United States, in the North America region.
How does DAILYLOOK make money?
Two revenue lines are on record. Monthly Styling Subscription (DL Box) is the primary driver. The others are direct Product Sales.
Who are DAILYLOOK's main competitors?
Direct peers on record are Stitch Fix, Wantable, Trunk Club (Nordstrom) and Adore Me. Emerging players are Nuuly (URBN), Le Tote, Rent the Runway and FabFitFun. Amazon Personal Shopper is listed as a broad incumbent. ThredUp is listed as an others.
Does DAILYLOOK have an API?
No public API is recorded for DAILYLOOK.
What industry is DAILYLOOK in?
DAILYLOOK's product category is Personal Styling & Curated Apparel Subscription. Its primary akta.pro industry code is HSACAJAL, Sustainable/Ethical Shopping & Capsule Wardrobe Building. Its NAICS code is 458110 and its SIC code is 5621.