SEFAS Group
SEFAS Group is a privately held Indonesian industrial lubricant distributor, founded in 1997 and based in DKI Jakarta. It distributes Shell Lubricants — including hydraulic oil, diesel engine oil, grease, and coolant — to various industrial end markets.
- Company typePrivate
- Founded1997
- HeadquartersDki Jakarta, Indonesia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What SEFAS Group does
SEFAS Group is a privately held Indonesian industrial lubricant distributor founded in 1997 and headquartered in DKI Jakarta, Indonesia. The company distributes Shell Lubricants, offering a core product portfolio that includes hydraulic oil, diesel engine oil, lubricating grease, and coolant, targeting various industrial end markets.
The business operates as a traditional B2B distribution model — purchasing lubricants from its principal (Shell) and reselling to industrial buyers across multiple verticals. Its headcount of 101-250 employees indicates a mid-sized distribution operation with inventory, logistics, and customer service functions, though the company's own website (sefasgroup.com) currently displays only a loading/verification page with no substantive operational content, making independent verification of scale, customer base, or product details impossible from public sources.
The revenue mechanics follow a standard wholesale distribution margin structure, with the Shell distributorship serving as the central economic relationship. No information is disclosed regarding pricing model, customer segments, GTM motion, technology stack, certifications, partnerships beyond the Shell relationship, or management team. The company has been in continuous operation for over 28 years, suggesting a stable but opaque industrial distribution business.
SEFAS Group firmographics
Firmographics- Name
- SEFAS Group
- Legal name
- SEFAS Group
- Website
- https://sefasgroup.com
- Company type
- Private
- Founded year
- 1997
- Headcount range
- 101–250 employees
- Short description
- SEFAS Group is a privately held Indonesian industrial lubricant distributor, founded in 1997 and based in DKI Jakarta. It distributes Shell Lubricants — including hydraulic oil, diesel engine oil, grease, and coolant — to various industrial end markets.
- Ownership category
- akta.pro rank
SEFAS Group industry classification
Industry- Product category
- Industrial Lubricants Distribution
- SIC
- Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)
- akta.pro primary industry
- Industrial & Heavy-Duty Lubricants (IMAEAMAB)
- akta.pro secondary industry
- Automotive Lubricants & Fluids (IMAEAMAA)
Keywords
Where SEFAS Group is headquartered
LocationHeadquarters
- HQ city
- Dki Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Markets served
SEFAS Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
SEFAS Group product offering
Product offeringCore offering
SEFAS Group distributes Shell Lubricants in Indonesia, supplying hydraulic oil, diesel engine oil, lubricating grease, and coolant to industrial customers across multiple sectors. The company operates as a value-added lubricant distributor serving manufacturing, automotive, and heavy-equipment end-users.
Differentiator
Problem solved
Functional benefit
Products and services
- Shell Hydraulic Oil Hydraulic oil distributed under the Shell Lubricants brand, intended for industrial hydraulic systems and machinery used by manufacturing and heavy-equipment operators.
- Shell Diesel Engine Oil Diesel engine oil under the Shell Lubricants brand, supplied to fleet operators, transportation companies, and industrial users with diesel-powered equipment.
- Shell Lubricating Grease Lubricating grease under the Shell Lubricants brand, supplied for bearing lubrication, chassis, and general industrial greasing applications.
- Shell Coolant Coolant products under the Shell Lubricants brand, distributed for engine cooling systems in automotive, heavy-duty, and industrial applications.
Companies that use SEFAS Group
Customer profileIdeal customer profiles1 record
SEFAS Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SEFAS Group partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
SEFAS Group competitors and assessment
Company assessmentBroad incumbents
- Chevron: Integrated energy major with a global lubricants business (Havoline, Delo, Techron) covering engine oils, hydraulic fluids, and industrial lubricants; competes in the same end-uses that SEFAS's Shell-branded portfolio addresses.
- BP plc: Parent of Castrol and a broader energy major whose lubricants division competes with Shell across SEFAS's product categories, even where BP does not run the same distributor-led model.
Direct peers
- Fuchs Petrolub: Germany-headquartered global lubricants manufacturer with strong industrial and automotive lines; Southeast Asia operations sell comparable hydraulic, engine, gear, and grease products against the same customers SEFAS targets.
- TotalEnergies Lubricants: Multinational lubricants producer with a comparable full-spectrum portfolio (engine oils, hydraulic oils, greases, coolants); sells through its own distribution network into Southeast Asia, competing with SEFAS's product categories.
- Valvoline: Global lubricants brand with engine oils, industrial lubricants, and coolants; competes in the same premium-tier product set that SEFAS distributes under the Shell brand.
- PT Pertamina Lubricants: Indonesian state-owned lubricants producer and distributor offering engine oils, hydraulic oils, greases, and industrial lubricants in the same Indonesian end markets where SEFAS sells Shell products; competes directly for the same industrial, automotive, and fleet buyers.
- PETRONAS Lubricants: Malaysian state-linked lubricants arm with a full product portfolio across automotive and industrial applications; a Southeast Asian competitor distributing into markets where SEFAS also operates.
- Idemitsu Kosan: Japan-based integrated lubricants company producing motor oils, hydraulic fluids, greases, and industrial lubricants; relevant peer for SEFAS as both an Asian lubricants producer and a competitor in the regional product set.
- Castrol: Global premium lubricants brand (owned by BP) offering engine oils, hydraulic fluids, greases, and coolants; competes with Shell for the same product categories and customer segments that SEFAS serves in Indonesia.
- ExxonMobil: Mobil-branded lubricants business covering industrial and automotive applications; operates its own distribution in Indonesia and Southeast Asia, directly competing with Shell-aligned distributors like SEFAS for similar buyer profiles.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
SEFAS Group social profiles
Digital presenceSEFAS Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
SEFAS Group leadership team
Management profileNumber of profiles
SEFAS Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SEFAS Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SEFAS Group
What does SEFAS Group do?
SEFAS Group distributes Shell Lubricants in Indonesia, supplying hydraulic oil, diesel engine oil, lubricating grease, and coolant to industrial customers across multiple sectors. The company operates as a value-added lubricant distributor serving manufacturing, automotive, and heavy-equipment end-users.
When was SEFAS Group founded?
SEFAS Group was founded in 1997. It employs 101 to 250 people.
Where is SEFAS Group based?
SEFAS Group is headquartered in Dki Jakarta, Indonesia, in the Asia region.
Who are SEFAS Group's main competitors?
Broad incumbents on record are Chevron and BP plc. Direct peers are Fuchs Petrolub, TotalEnergies Lubricants, Valvoline, PT Pertamina Lubricants, PETRONAS Lubricants, Idemitsu Kosan, Castrol and ExxonMobil.
Does SEFAS Group have an API?
No public API is recorded for SEFAS Group.
What industry is SEFAS Group in?
SEFAS Group's product category is Industrial Lubricants Distribution. Its primary akta.pro industry code is IMAEAMAB, Industrial & Heavy-Duty Lubricants, with a secondary code of IMAEAMAA, Automotive Lubricants & Fluids. Its SIC code is 5172.