What CoolFire Trainer does

CoolFire Trainer, legally Innovative Training Solutions, LLC, is a Tulsa, Oklahoma-based designer, manufacturer, and retailer of dry fire training systems for firearms owners, founded in 2016. Its core technology is a patented CO2-powered barrel that replaces the live-fire barrel inside a real handgun (or, via the AR-15 SideKick, inside an AR-15-pattern rifle), cycling the slide with each trigger pull to simulate recoil close to a .380 ACP. All products are manufactured in-house at the company's Tulsa facility.

The product line spans model-specific handgun barrels (covering Glock, Sig Sauer, Smith & Wesson, CZ, Canik, Beretta, Heckler & Koch, Shadow Systems, Springfield Armory, Tanfoglio, Taurus, Walther, ZEV, SAR, and Staccato/2011), the AR-15 SideKick rifle system, optional lasers and electronic targets, CO2 fill devices and consumables (striker tips, seals, grease), curated bundles (Brass, Silver Elite, Gold, MantisX, AR-15 SideKick), and a higher-ASP CoolFire Trainer Simulator co-developed with Helion Interactive using Basler cameras.

The business operates a hybrid DTC and B2B model: a Shopify-powered direct-to-consumer storefront with one-time hardware purchases ranging from $4 consumables to $2,900 simulator bundles, an affiliate channel via AvantLink, a GovX-verified 15% LE/MIL discount program, and a direct enterprise motion serving 600+ firearms academies with bulk discounts and curriculum support. Customer segments include home users, competitive shooters (USPSA, IPSC, Steel Challenge, 3-Gun), firearms instructors and academies, and law enforcement/military, with no disclosed external institutional funding.

Name

CoolFire Trainer

Legal name

Innovative Training Solutions, LLC

Website

https://coolfiretrainer.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

CoolFire Trainer designs, manufactures, and sells patented CO2-powered dry fire training barrels that convert real firearms into recoil-simulating training tools, serving home users, competitive shooters, firearms academies, and law enforcement and military customers worldwide.

Ownership category

akta.pro rank

Product category

Firearms Training Equipment

NAICS

Small Arms Ammunition Manufacturing (332992)

SIC

Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)

akta.pro primary industry

Armed Security & Firearms Training & Qualification (BPAKAOAB)

akta.pro secondary industry

Firearms, Range Safety & Less-Lethal Weapons Training (EDAOAMAN)

Keywords

• Dry fire training systems
• Firearm training equipment
• CO2 recoil simulators
• Shooting training hardware
• Firearms training products

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Dry Fire Training Barrels: Core product line - replacement barrels for specific firearm models (Glock, Sig Sauer, Smith & Wesson, etc.) that enable CO2-powered dry fire training. One-time hardware purchase with high durability.
2. Training Packages/Bundles: Pre-configured training packages (Brass, Silver Elite, Gold, MantisX) that bundle barrel with accessories, CO2 tanks, and lasers at discounted prices compared to individual components.
3. AR-15 SideKick System: Rifle training system for AR-15 platforms, including hard case, CO2 bottle, fill device, reflective targets, and maintenance items.
4. Accessories and Consumables: CO2 fill devices, tanks, lasers (muzzle, rapid fill adapter, extend-a-shot), striker tips, maintenance kits, targets and training aids. Consumables like striker tips and CO2 tanks drive repeat purchases.
5. Virtual Range Simulator: Software simulator package for laser-based training scenarios. Includes Basler cameras and comprehensive training scenarios. $1,200-$2,900 depending on package.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

CoolFire Trainer manufactures and sells CO2-powered dry-fire training systems that convert a customer's real firearm (handguns and AR-15 rifles) into a training tool with realistic slide cycling and recoil simulation close to a .380 ACP, replacing the live-fire barrel without modifying the host firearm. The product line includes firearm-specific barrels, the AR-15 SideKick rifle system, a virtual range simulator, laser and CO2 accessories, and curated training packages. All products are designed, manufactured, and quality-tested in-house at the Tulsa, Oklahoma facility and shipped direct-to-consumer and to training academies.

Product overview

CoolFire Trainer is a dry fire training systems company offering CO2-powered recoil simulation products. The core product line consists of CoolFire Trainer Barrels for handguns (supporting brands including Glock, Sig Sauer, Smith & Wesson, CZ, Canik, Beretta, Heckler & Koch, Shadow Systems, Springfield Armory, Tanfoglio, Taurus, Walther, ZEV Technologies, SAR, and Staccato/2011) and the AR-15 SideKick for rifle platforms. Both systems convert real firearms into CO2-powered training tools that cycle the slide and simulate recoil close to .380 ACP. Supporting products include Muzzle Lasers, Extend-a-Shot Lasers, and Rapid Fill Adapter Lasers for target feedback; CO2 Fill Devices and Tanks for power; Targets & Training Aids including Reflective Targets, LaserPET II Electronic Target, Interactive Multi-Target Training System, and Mantis X10 Elite for performance coaching; and consumables such as Striker Tips, Black Seals, and Grease. The company offers curated packages (Brass, Silver Elite, Gold, MantisX, AR-15 SideKick) that bundle the core barrel with essential accessories. An optional CoolFire Trainer Simulator extends capabilities with virtual range software powered by Helion Interactive using Basler cameras. All products are manufactured in-house in Tulsa, Oklahoma, and are backed by a 1-year warranty.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Average 0.2s improvement in draw time within 30 days
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Helion InteractivecoreTechnology or IntegrationSoftware partnership for CoolFire Trainer Simulator. Helion Interactive developed the simulation software (LATRAS) containing 13 unique interactive training scenarios. CoolFire Trainer Simulator package sold for $1,200-$2,900 featuring German Basler cameras.
• MantiscoreTechnology or IntegrationIntegration with Mantis X10 Elite Shooting Performance System. Combined package offered ($849.99) for enhanced training with shot analysis and personalized coaching through phone connectivity.
• GovXcoreGTM or Marketing PartnerIdentity verification partnership for LE/MIL discount program. GovX ID verification enables 15% discount for military, first responders, and law enforcement. Real-time secure verification.
• AvantLinkminorGTM or Marketing PartnerAffiliate program management platform. Content creators and reviewers can join to earn commissions on referred sales through the AvantLink network.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Strikeman: Strikeman sells laser cartridge-based dry fire systems that fit inside a real firearm's chamber and pair with a smartphone app for shot feedback. It addresses the same home-training use case as CoolFire Trainer but at a much lower price point and without recoil simulation.
• Laser Shot: Laser Shot manufactures virtual firearms training simulators used by military, law enforcement, and commercial ranges. Both a competitor (institutional training market) and an integration partner (CoolFire lasers are compatible with Laser Shot simulator software).
• Laser Academy: Laser Academy provides laser-based marksmanship training systems for ranges and home use. Competes with CoolFire's simulator offering and is also an integration partner via compatible laser hardware.
• Mantis (Mantis X10): Mantis makes the X10 Elite shooting-performance tracker — a motion sensor that mounts to a pistol and provides shot-by-shot coaching via smartphone. Like CoolFire, Mantis targets the same dry fire / home-training market and is integrated as a bundle partner ($849.99 MantisX package), making it both a competitor and a partner.
• SIRT Training Pistol (NextLevel): NextLevel's SIRT pistol is a dedicated training pistol with a laser-equipped slide that simulates trigger pulls for dry fire practice. Targets the same firearms training market with a different mechanism (purpose-built training firearm vs. real-firearm conversion).
• Smokeless Range: Smokeless Range produces virtual shooting simulator systems for ranges and home training. CoolFire lists Smokeless Range as a compatible simulator platform, positioning both as competitors and as integration partners for the same end user.
• G-Sight: G-Sight produces laser training cartridges and smartphone-based dry fire systems for handguns and rifles. Direct overlap with CoolFire's home dry fire use case; competes primarily on price and simplicity versus CoolFire's recoil advantage.

Emerging players

• iTarget: iTarget makes smartphone-based laser dry fire training systems for home users. Targets the same home-training persona as CoolFire but at a lower price point and without recoil simulation; an emerging player in the consumer dry fire space.

Broad incumbents

• Action Target: Action Target is a long-established manufacturer of live-fire ranges, bullet traps, and shooting range equipment serving military, law enforcement, and commercial ranges. A broad incumbent in firearms training infrastructure that overlaps with CoolFire's LE/military and academy customer base but operates in a different product category (live range hardware).
• InVeris (formerly VirTra): InVeris (formerly VirTra and Range Systems) produces advanced virtual simulation systems and live-fire ranges for military, law enforcement, and commercial training. A broad incumbent in the firearms training simulation space, overlapping with CoolFire at the LE/military customer tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/coolfiretrainer
• YouTubeyoutube.com/channel/UCJT1dSMcabY7f4O8HyQS1fQ/videos
• Facebookfacebook.com/coolfiretrainer
• Instagraminstagram.com/coolfiretrainer
• LinkedInlinkedin.com/company/coolfire-trainer

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CoolFire Trainer