Fire & Safety Consulting

What Fire & Safety Consulting does

Fire and Safety Consulting, LLC is a privately-held limited liability company operating as a specialty distributor of vehicle lighting and industrial safety products, headquartered at 11357 S 146th St, Omaha, NE (with company self-description referencing central Wisconsin). The company distributes premium J.W. Speaker LED lighting products — manufactured in the United States — across three primary vertical markets: fire and emergency service vehicles (fire trucks, ambulances), snow removal vehicles, and heavy-duty trucks. Alongside the LED line, the company carries a catalog of more than 6,000 safety products marketed to industrial and commercial buyers. The firm employs 11-50 people and was founded circa 2002 per firmographic data.

The business model is direct hardware resale with no proprietary technology stack. Revenue is generated through one-time product sales of distributed third-party LED lighting and safety equipment, with no disclosed pricing model and no public price list — quotes are obtained via phone or email. Go-to-market is dual-channel: an e-commerce storefront at fascg.com for SMB/individual buyers, and direct sales via phone (402-592-5400) and email ([email protected]) for enterprise and fleet customers. The company markets itself on a "lowest price guarantee," highest quality, and extensive industry experience. Marketing channels are limited to its own website and direct outreach; no API, integrations, or proprietary software exist.

Strategic positioning is narrow and defensible only to the extent that the J.W. Speaker authorized-distributor relationship and a broad 6,000-SKU safety catalog provide one-stop convenience for niche vehicle-market buyers. There are no disclosed customer logos, no public revenue figures, no funding history, no management team information, and no evidence of AI, software, or recurring-revenue components. The operating footprint is described as Midwest USA, with no international or multi-region footprint claim.

Name

Fire & Safety Consulting

Legal name

Fire and Safety Consulting, LLC

Website

https://fascg.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Fire and Safety Consulting, LLC is a private distributor of premium J.W. Speaker LED lighting products and a 6,000-SKU safety products catalog, serving fire and emergency vehicle, snow removal, and heavy-duty trucking customers through direct e-commerce and phone sales.

Ownership category

akta.pro rank

Product category

Vehicle LED Lighting Distribution

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro industry

PRIMARYIMAGAIAK

Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights)

Industrials, Manufacturing & Construction/Electrical Equipment & Industrial Electronics/Lighting & Signaling Equipment (Industrial/commercial lighting, indicators)

SECONDARYBPABAHAJ

Fire & Life Safety Code Compliance Inspections & Consulting (AHJ Support)

Business & Public Services/Facilities Management & Building Services/Fire, Life Safety & Building Compliance Services

Keywords

• LED vehicle lighting
• Emergency vehicle lighting
• Safety products distribution
• Heavy duty truck lighting
• Fire apparatus lighting

Headquarters

HQ city

Neenah

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. LED Lighting Products Sales: Sale of premium J.W. Speaker LED lighting products for fire & emergency service vehicles, snow removal vehicles, and heavy-duty trucks. Products are sold directly to customers as a distributor.
2. Safety Products Sales: Distribution of over 6000 safety products. Revenue generated through one-time product sales transactions.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Fire and Safety Consulting, LLC is an authorized distributor of premium J.W. Speaker LED lighting products manufactured in the United States, serving fire and emergency service vehicles, snow removal vehicles, and heavy duty trucks. The company also distributes a catalog of over 6,000 safety products to industrial and commercial customers.

Product overview

Fire and Safety Consulting, LLC is a product distributor offering two main product lines: (1) Premium J.W. Speaker LED lighting products for specialized vehicle markets including fire and emergency service vehicles, snow removal vehicles, and heavy duty trucks, and (2) an extensive safety products catalog featuring over 6000 products. The company operates as a distributor rather than a manufacturer, providing comprehensive selection with high service standards for customers in central Wisconsin and beyond.

Differentiator

Problem solved

Functional benefit

Products and services

• J.W. Speaker LED Lighting Products Premium LED lighting products manufactured by J.W. Speaker in the United States, distributed by Fire and Safety Consulting for fire and emergency service vehicles (fire trucks, ambulances), snow removal vehicles, and heavy duty trucks, with custom LED lighting solutions available for other applications.
• Safety Products Catalog of over 6,000 high-quality safety products distributed by Fire and Safety Consulting to serve industrial and commercial safety needs across multiple end markets.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• J.W. Speaker CorporationcoreChannel Partner/ Reseller/ DistributorFire and Safety Consulting is an authorized distributor of J.W. Speaker LED lighting products. J.W. Speaker is a premium manufacturer of vehicle lighting solutions proudly made in the United States. The company sells J.W. Speaker products for fire & emergency service vehicles, snow removal vehicles, and heavy-duty trucks. The partnership is the core of the company's LED lighting business.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Buyers Products: Manufacturer and distributor of truck equipment, safety products, and lighting for work trucks and commercial fleets. Comparable as a multi-channel distributor serving overlapping heavy-duty truck and safety-product buyers.
• FleetPride: Large distributor of heavy-duty truck parts, accessories, and lighting across the U.S. Direct competitor in the heavy-duty truck lighting and accessory category Fire and Safety Consulting serves.

Broad incumbents

• Whelen Engineering: Established manufacturer of emergency-vehicle lighting and warning systems for fire, EMS, and police fleets. Comparable as a premium U.S. brand competing directly with J.W. Speaker in the fire/emergency lighting vertical.
• Truck-Lite (Clarience Technologies): Leading manufacturer of LED vehicle lighting for commercial trucks, trailers, and emergency vehicles. Comparable as a primary brand competing with J.W. Speaker in the same product category Fire and Safety Consulting distributes.
• Grainger: Massive industrial MRO distributor carrying a broad safety-products and lighting catalog. Comparable as a large incumbent competing for the same general industrial and fleet safety-product spend, including LED lighting.
• Grote Industries: Major manufacturer of vehicle lighting and safety systems for commercial trucks and trailers. Comparable as a competing LED vehicle-lighting brand sold through similar distribution channels.
• Federal Signal: Public company offering emergency-vehicle lighting, sirens, and public-safety equipment. Comparable as a broader incumbent supplying the same fire/emergency-services buyers through both direct and distributor channels.

Emerging players

• ECCO Safety Group: Manufacturer of commercial-vehicle safety lighting, warning equipment, and back-up alarms. Comparable as a niche player in vehicle-mounted safety lighting sold via distribution to fleet customers.
• SoundOff Signal: Manufacturer of LED warning lights and emergency-vehicle lighting solutions. Comparable as a specialized competitor in emergency-vehicle LED lighting, often sold through distributor partners.

Others

• Northern Tool + Equipment: Multi-channel retailer of tools, equipment, and safety products for contractors and fleet operators. Comparable as an adjacent channel competing for similar heavy-duty and emergency-services buyer spend.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fire & Safety Consulting