Tumbleroot Brewery and Distillery

What Tumbleroot Brewery and Distillery does

Tumbleroot Brewery and Distillery is a privately held, family-owned craft producer founded in 2018 in Santa Fe, New Mexico, by husband-and-wife team Jason Kirkman (Master Brewer and Distiller) and Angela Smith Kirkman (Director of Business Operations and ceramic artist). The company produces beers, spirits, liqueurs, bitters, canned cocktails, syrups, shrubs, and cordials from scratch using organic, garden-grown, and wild-harvested Southwest ingredients—local juniper berries, prickly pear, stone fruit, sage, and desert herbs—distilled with a 20-plate column. Core product lines include award-winning craft beers (Double Brown Ale, Honey Double IPA), craft gins (High Desert, Navy Strength, Botanical), and small-batch Farmhouse Whisky, with international recognition at the 2025 Gin Masters (UK) and the Great American Beer Festival.

The business operates three distinct venues in Santa Fe: Club Alegría (flagship taproom and live music venue at 2791 Agua Fria Street), Tumbleroot Pottery Pub (a cocktail bar and ceramic studio partnership with Paseo Pottery at 135 W Palace Ave near the Plaza), and the Rancho Viejo production facility and tasting room (32 Bisbee Court). Revenue is generated through on-premise beverage sales across these locations, an e-commerce bottle shop shipping nationwide, food truck operations, and venue rentals for weddings and private events. Pricing is primarily transactional per beverage; tours are offered free monthly to Santa Fe locals and weekly via Airbnb Experiences.

The company has 11-50 employees and is entirely founder-owned with no disclosed institutional investors, subsidiaries, or M&A activity. Its customer base is a horizontal mix of Santa Fe locals, tourists, private event hosts, and live music attendees, with ground-level marketing driven by live music programming, email newsletters, social media, and earned press coverage. The competitive position rests on proprietary Southwest-terroir recipes, experiential differentiation through the Pottery Pub concept, and strong regional brand recognition via repeated Santa Fe Reader 'Best of' wins.

Name

Tumbleroot Brewery and Distillery

Legal name

Tumbleroot Brewery & Distillery

Website

https://tumblerootbreweryanddistillery.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Tumbleroot Brewery and Distillery is a Santa Fe, NM craft brewery and distillery founded in 2018 that produces from-scratch beers, spirits, liqueurs, and canned cocktails using organic, garden-grown, and wild-harvested Southwest ingredients, sold across three on-premise venues (Club Alegría, Pottery Pub, Rancho Viejo) and a nationwide e-commerce bottle shop.

Ownership category

akta.pro rank

Product category

Craft Brewery and Distillery

NAICS

Breweries (312120), Distilleries (31214)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industries

Spirits/Cocktail Bars Operated by Producers (THAFALAJ), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE), Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH)

Keywords

• Craft brewery
• Craft distillery
• Craft spirits
• Tasting room
• Private event venue

Headquarters

HQ city

Santa Fe

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. On-site Taproom Sales: Revenue from sale of craft beers, spirits, cocktails, liqueurs, and canned cocktails consumed on premises at three Santa Fe locations. Includes live music venue at Alegría.
2. E-commerce Bottle Sales: Online shop for take-home bottles of award-winning spirits and beers. Ships nationwide.
3. Food Truck Sales: Food truck operating at Alegría location 7 days/week, generating revenue from food and beverage add-on sales.
4. Venue Rentals and Private Events: Wedding venues and private event space rentals across three distinctive Santa Fe locations including Club Alegría's music hall and courtyard, Pottery Pub, and Rancho Viejo taproom.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Tumbleroot Brewery and Distillery is a craft brewery and distillery producing from-scratch beers, spirits, liqueurs, bitters, canned cocktails, syrups, shrubs, and cordials using organic, garden-grown, and wild-harvested Southwest ingredients such as local juniper berries, prickly pear, stone fruit, sage, and desert herbs. The company sells these beverages both on-premise at three Santa Fe venues (Club Alegría, Tumbleroot Pottery Pub, and Rancho Viejo) and nationwide through an online bottle shop.

Product overview

Tumbleroot Brewery and Distillery is a craft brewery and distillery founded in 2018 in Santa Fe, New Mexico, producing a portfolio of beers, spirits, liqueurs, bitters, canned cocktails, syrups, shrubs, and cordials from scratch using organic, garden-grown, and wild-harvested ingredients. The company operates three distinct venues: Club Alegría (flagship taproom and live music venue), Tumbleroot Pottery Pub (cocktail bar and ceramic studio), and Rancho Viejo Tasting Room (production facility and bottle shop). Products include award-winning gins (Navy Strength Gin, High Desert Gin, Botanical Gin), beers (Double Brown Ale, Honey Double IPA), and Farmhouse Whisky, with all venues offering flights, cocktails, and retail bottle sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Craft Beers From-scratch craft beers produced at the Rancho Viejo facility in Santa Fe using organic and wild-harvested ingredients, served on draft at three taprooms, sold as bottles and cans via the online shop, and recognized nationally at the Great American Beer Festival and National Honey Board competitions.
• Craft Spirits Distilled spirits made from all-natural and organic base ingredients, including High Desert Gin, Navy Strength Gin, Botanical Gin, and Farmhouse Whisky, distilled on a 20-plate column. Products are served at the three Santa Fe venues and shipped nationwide via the online shop.
• Farmhouse Whisky Small-batch whisky produced at the Rancho Viejo distillery in Santa Fe, crafted to farmhouse distilling traditions and recognized as part of the company's growing craft spirits portfolio.
• Liqueurs, Bitters, and Cordials House-made liqueurs, bitters, and cordials crafted in-house using from-scratch production methods to complement the company's alcoholic and zero-proof beverage program across its three venues.
• Canned Cocktails and Zero-Proof Spritz Ready-to-drink canned cocktails and non-alcoholic spritz beverages made from-scratch with fresh fruit and house-made syrups, sold for on-premise consumption and through the online shop.
• Brewery and Distillery Tours Guided tours of the Rancho Viejo brewery and distillery production facility, including tastings and explanations of from-scratch production. Free for Santa Fe locals on the first Wednesday of each month with valid Santa Fe ID; paid weekly tours available through Airbnb Experiences booking.
• Private Event Venue Rentals Rental of three distinctive Santa Fe venues (Club Alegría's music hall and courtyard, Pottery Pub, and Rancho Viejo taproom) for weddings, rehearsal dinners, corporate events, fundraisers, and private parties, with on-site handcrafted cocktails and live entertainment options.

Quantifiable outcome

• Master Medal at Gin Masters 2025 (UK) - Navy Strength Gin
• +7 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Paseo PotterycoreStrategic or Co-development PartnerPaseo Pottery, a ceramic studio and gallery founded in 1991 by Angela Kirkman, collaborates with Tumbleroot at the Pottery Pub location. Paseo produces all handmade ceramic vessels used to serve drinks at this venue. The partnership combines craft brewing/distilling with ceramic artistry, offering customers a unique experience where they can enjoy beverages in handmade pottery while creating their own ceramic pieces.
• AirbnbminorChannel Partner/ Reseller/ DistributorTumbleroot offers brewery and distillery tours through Airbnb Experiences, allowing visitors to book tours of the production facility and tasting room. Tours are available weekly on Wednesdays at 6PM, with free tours for Santa Fe locals on the first Wednesday of each month.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Ska Brewing: Colorado-based craft brewery distributing throughout the Southwest with a tasting room and event programming. Comparable as a regional craft beer competitor with branded venues, on-premise experience and broader Southwest distribution ambitions.
• Marble Brewery: Albuquerque-based New Mexico craft brewery operating taprooms and distributing across the Southwest. Comparable as a regional craft brewery competing for the same New Mexico taproom, distribution and on-premise accounts.
• Bathtub Row Brewing Cooperative: Los Alamos, NM craft brewery and co-op where Jason Kirkman brewed before founding Tumbleroot. Comparable as a small New Mexico craft brewery operating its own taproom and serving a similar regional craft consumer.
• Santa Fe Brewing Company: Largest craft brewery based in Santa Fe, NM producing a wide portfolio of beers distributed across the Southwest. Directly comparable as a Santa Fe-based craft brewery competing for the same local taproom and distribution customers.
• Bendistillery (Crater Lake Spirits): Oregon-based craft distillery producing gin, vodka and liqueurs with regional distribution and a tasting room. Comparable as a small craft distillery with a tasting room experience and award-winning gin portfolio.
• Broken Trail Brewery and Distillery: New Mexico-based craft brewery and distillery where Tumbleroot's founder Jason Kirkman previously worked. Directly comparable as a regional brewery-plus-distillery combo operation producing beer, spirits and canned cocktails for on-premise and retail.

Regional players

• Meow Wolf: Santa Fe-based immersive arts and entertainment company operating large-scale experiential venues. Comparable as a fellow Santa Fe-founded experiential venue operator attracting tourists and locals with immersive, multi-format concepts, though in entertainment rather than beverages.

Broad incumbents

• St. George Spirits: Established California craft distillery producing a broad portfolio of gins, vodkas, whiskies and liqueurs with national distribution. Comparable as a craft spirits producer competing in the same gin and liqueur categories where Tumbleroot has won awards.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tumblerootsf
• Instagraminstagram.com/tumblerootpotterypub

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tumbleroot Brewery and Distillery