Santa Fe Brewing
- Company typePrivate
- Founded1988
- HeadquartersSanta Fe, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Santa Fe Brewing firmographics
Firmographics- Name
- Santa Fe Brewing
- Legal name
- Santa Fe Brewing Company
- Website
- https://santafebrewing.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Santa Fe Brewing industry classification
Industry- Product category
- Craft Beer Brewing
- NAICS
- Breweries (31212)
- SIC
- Malt Beverages (2082)
- akta.pro primary industry
- Beer Brewing & Brands (CRADAIAA)
- akta.pro secondary industries
- Cider & Perry Producers & Brands (CRADAIAE), Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production (AFAFAAAJ)
Keywords
Where Santa Fe Brewing is headquartered
LocationHeadquarters
- HQ city
- Santa Fe
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Santa Fe Brewing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Taproom beer sales: On-premise beer, cider, wine, and seltzer sales at 6 taproom locations across Santa Fe and Albuquerque, New Mexico
- Off-premise beer distribution: Distribution of canned and bottled beer to retail liquor stores across eight-state territory
- Merchandise sales: Online and taproom sales of branded apparel, hats, accessories, and drinkware
- Food sales: Food service at taprooms including Fusion Tacos at Beer Hall and partner food vendors at various locations
- Event and concert tickets: Ticket sales for concerts and events at The Bridge venue and other taproom locations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | T-shirts |
| Unit Pricing | Pay-as-you-go | Hoodies and outerwear |
| Unit Pricing | Pay-as-you-go | Hats and headwear |
| Unit Pricing | Pay-as-you-go | Accessories and misc |
| Unit Pricing | Pay-as-you-go | NMX Standard 6-pack |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Santa Fe Brewing product offering
Product offeringCore offering
Santa Fe Brewing manufactures and sells a portfolio of craft beers, hard ciders, and hard seltzers from its brewery in Santa Fe, New Mexico. The company operates on-premise taprooms and a live music venue, sells branded merchandise, and distributes packaged beer through wholesale and direct-to-consumer online channels.
Product overview
Santa Fe Brewing Company is New Mexico's Original Craft Brewery, producing a diverse portfolio of beers since 1988. The core offering includes year-round beers (NMX Standard, 7K IPA, Happy Camper IPA, Starter Fluid, Socialer Hour, Social Hour, Social Experiment, Freewheeler, Pepe Loco, Java Stout, Nut Brown Ale, Pale Ale, Santa Fe NA), seasonal releases (Premium Pilsner, Adobe Igloo, Oktoberfest, State Pen Porter), and ciders (Watermelon Kiwi Hard Cider). Operations span 6 taproom locations across New Mexico including The Beer Hall at HQ, ABQ at Green Jeans, ABQ at Tin Can Alley, The Brakeroom, The Eldorado Taphouse, and The Bridge concert venue. The company also operates an e-commerce merchandise shop and a distributor portal for wholesale ordering, distributing across 8 states with focus on New Mexico.
Differentiator
Problem solved
Functional benefit
Products and services
- Santa Fe Brewing Craft Beer Portfolio
- Hard Cider and Hard Seltzer Line
Companies that use Santa Fe Brewing
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Santa Fe Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Santa Fe Brewing partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Green Jeans FarmerycoreMulti-tenant complex in Albuquerque where SFBC operates a taproom location. The complex is comprised of only New Mexico originals including restaurants, shopping, and beer drinking all in one place. Located 2 miles from University of New Mexico.
- Tin Can AlleycoreMulti-tenant complex in Albuquerque with 9 local businesses, tons of indoor and outdoor seating, live music venue, and unique building design. SFBC operates a taproom at this location featuring 9 local businesses.
- Local New Mexico organizations (4NM initiative)minor4NM initiative supports four areas: Youth Security & Education, Environment & Clean Water, Outdoor Recreation, Arts & Culture through fundraising, events, limited releases, and sponsorships. Partners with local organizations to improve New Mexico communities.
- Lensic 360minorTicketing platform for concert events at The Bridge and other SFBC venues. Handles online ticket sales for major acts.
- Hold My TicketminorSecondary ticketing platform for SFBC events including Detroit Lightning and other concerts at The Bridge venue.
- Clean water initiatives (New Mexico)minorSupports clean water initiatives in New Mexico as part of 4NM environmental focus - no water, no beer ethos.
- Outdoor recreation organizationsminorSupports individuals and organizations promoting outdoor activities in New Mexico including biking, skiing, hiking, rafting through sponsorships.
Scale indicators6 records
Recent moves10 records
Expansion highlights5 records
Santa Fe Brewing competitors and assessment
Company assessmentBroad incumbents
- New Belgium Brewing: Fort Collins craft pioneer (owned by Kirin) with a national craft portfolio and taprooms. Overlaps with Santa Fe Brewing's year-round IPA/ale offerings at U.S. retail, but at far greater national scale.
- Stone Brewing: Escondido, CA craft brewer (owned by Sapporo) with broad year-round and seasonal beer lineup plus destination taproom/hotel operations. Shares the multi-venue experiential model and wide SKU portfolio structure with Santa Fe Brewing.
- Breckenridge Brewery: Colorado craft brewery (owned by Tilray) with broad year-round portfolio, large hospitality campus, and national distribution. Comparable as a taproom-anchored craft producer but at meaningfully larger scale and broader geographic reach.
Direct peers
- Bosque Brewing Company: New Mexico-rooted craft brewery with taprooms in Albuquerque and other Southwest locations. Comparable scale and multi-taproom model; competes in the same off-premise and on-premise channels as Santa Fe Brewing.
- Sierra Blanca Brewing Company: Moriarty, New Mexico craft brewery producing a range of ales and lagers. Competes directly in NM retail and on-premise channels and is one of the established regional craft producers in the state.
- Odell Brewing Co. Independent Colorado craft brewery with taproom and multi-state distribution. Comparable independent craft model with a year-round, seasonal, and specialty lineup distributed through wholesalers and owned taproom locations.
- Marble Brewery: Albuquerque-based New Mexico craft brewery operating multiple taprooms in the same home state. Directly competes with Santa Fe Brewing for New Mexico on-premise and off-premise share with overlapping IPA and ale portfolios.
- La Cumbre Brewing: Albuquerque craft brewery with a flagship taproom and distribution across the U.S. Southwest. Closest pure craft peer in the New Mexico market, competing head-to-head for taproom traffic, retail listings, and shelf share.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Santa Fe Brewing social profiles
Digital presenceSanta Fe Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Santa Fe Brewing leadership team
Management profileNumber of profiles
Profiles1 record
Santa Fe Brewing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Santa Fe Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Santa Fe Brewing
What does Santa Fe Brewing do?
Santa Fe Brewing manufactures and sells a portfolio of craft beers, hard ciders, and hard seltzers from its brewery in Santa Fe, New Mexico. The company operates on-premise taprooms and a live music venue, sells branded merchandise, and distributes packaged beer through wholesale and direct-to-consumer online channels.
Is Santa Fe Brewing a public or private company?
Santa Fe Brewing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Santa Fe Brewing founded?
Santa Fe Brewing was founded in 1988. It employs 11 to 50 people.
Where is Santa Fe Brewing based?
Santa Fe Brewing is headquartered in Santa Fe, United States, in the North America region.
How does Santa Fe Brewing make money?
Five revenue lines are on record. Taproom beer sales are the primary driver. The others are off-premise beer distribution, merchandise sales, food sales and event and concert tickets.
Who are Santa Fe Brewing's main competitors?
Broad incumbents on record are New Belgium Brewing, Stone Brewing and Breckenridge Brewery. Direct peers are Bosque Brewing Company, Sierra Blanca Brewing Company, Odell Brewing Co., Marble Brewery and La Cumbre Brewing.
Does Santa Fe Brewing have an API?
No public API is recorded for Santa Fe Brewing.
What industry is Santa Fe Brewing in?
Santa Fe Brewing's product category is Craft Beer Brewing. Its primary akta.pro industry code is CRADAIAA, Beer Brewing & Brands, with a secondary code of CRADAIAE, Cider & Perry Producers & Brands. Its NAICS code is 31212 and its SIC code is 2082.