What Carbono does

Carbono is a Mexican creative and digital marketing agency headquartered in Benito Juárez, Ciudad de México, with a secondary office in Lisbon, Portugal. Founded in 1997 by Roberto Peralta and Amanda Garza, the firm has served enterprise clients in the Mexican market for over 28 years and has completed more than 168 strategic and creative projects across sectors including pharmaceuticals (Pfizer), automotive (Honda/Acura), financial services (American Express), construction materials (Cementos Moctezuma, Sika-Bexel), consumer goods (BIC, Tehuacán Brillante, Timberland), and education (IPADE Business School). Several clients have retained Carbono for over a decade, and the firm has received industry recognition including AMCO (2007/2026), American Express Marketing Communications Excellence Award (2009), and Aspid (2012).

The firm's core services span five practice areas: Data Intelligence, Marketing Digital, Branding, Publicidad (advertising, including ATL), and Desarrollo Web. The Data Intelligence practice, launched in 2025 with Mike Alfaro as partner, is anchored by four certified technology alliances — Insider One (Customer Data Platform and omnichannel personalization, where Carbono is the first certified partner in Mexico), Mixpanel (event-based digital analytics), SentiOne (AI-powered social listening and sentiment analysis), and Meltwater (media intelligence). These platforms enable capabilities such as AI-driven recommendations, predictive intent scoring, cross-channel journey orchestration, real-time anomaly detection on brand mentions, and NLP-based conversation clustering. The agency executes integrated 360° campaigns combining ATL media (via its MediaCorp Group partnership for radio, TV, OOH, cinema) with digital channels.

Carbono operates as a private professional services firm under the legal name Carbono Consultores en Diseño, S.C. Revenue is generated through project-based and retainer contracts under custom commercial proposals (multi-year for strategic accounts), with no public pricing. The GTM motion is consultative, sales-led, and relationship-driven: the firm acquires enterprise and mid-market clients through competitive pitches, referrals, and direct outreach, with several accounts retained for over a decade. The firm does not disclose revenue, has no external investors, and operates with a small team (11–50 employees), with senior leadership split between co-founders, long-tenured digital lead Carlos Aguilar (since 2000), and recently added partner Mike Alfaro (2025).

Name

Carbono

Legal name

Carbono Consultores en Diseño, S.C.

Website

https://carbono.mx

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Carbono is a Mexico City-based creative and digital marketing agency founded in 1997 that serves enterprise clients with integrated branding, advertising, digital marketing, web development, and a newly launched Data Intelligence practice powered by Insider One, Mixpanel, and SentiOne partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Benito Juárez

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Marketing Services: Carbono generates revenue through consulting and professional services engagements, including branding, digital marketing, data intelligence, advertising, and web development. Services are contracted via proposals and contracts that establish scope, timelines, costs, and specific conditions per project. Revenue is project-based and retainer-driven for strategic accounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Carbono is a Mexico-based creative and digital marketing agency offering Data Intelligence, Digital Marketing, Branding, Advertising, and Web Development services to enterprise brands. It combines 28+ years of branding heritage with a data-driven stack anchored by certified partnerships with Insider One (CDP), Mixpanel (analytics), and SentiOne (social listening) to deliver integrated 360-degree marketing campaigns for clients such as Pfizer, Honda, Acura, American Express, Sherwin-Williams Automotive, Cementos Moctezuma, Sika-Bexel, and Timberland.

Product overview

Carbono is a digital marketing and branding agency (founded 1997) that has evolved from a traditional branding agency into a full-service digital and data intelligence firm. Its core offering spans Data Intelligence, Marketing Digital, Branding, Publicidad, and Desarrollo Web. The Data Intelligence practice — launched in 2025 with Mike Alfaro as partner — is anchored by three certified platform partnerships: Insider One (CDP and omnichannel personalization), Mixpanel (event-based digital analytics), and SentiOne (AI-powered social listening and media intelligence). These platforms integrate with each other within Carbono's workflow: Mixpanel captures behavioral event data and user cohorts, which feed into Insider One for real-time personalization and journey automation; SentiOne provides social and competitive intelligence that informs strategy and brand positioning. Carbono then activates these capabilities across its broader marketing, branding, and advertising services to deliver integrated 360° campaigns for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Intelligence Analytics and insights service that transforms complex data into strategic decisions through advanced analytics, behavior analytics, social listening, custom dashboards, and analytics implementation (tag manager, tracking plans). Powered by certified partnerships with Insider One, Mixpanel, and SentiOne.
• Marketing Digital

Quantifiable outcome

• Acura Leasing achieved 40% market penetration in 6 months through 360-degree campaign
• +2 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• Insider One (Insider)coreTechnology or Integration · 1 January 2025First certified Insider One partner in Mexico. Insider One is a Customer Data Platform (CDP) used by Carbono for omnichannel orchestration, real-time personalization, AI-driven marketing automation, and customer journey activation across web, app, email, and paid media.
• MixpanelcoreTechnology or Integration · 1 January 2025Mixpanel is a digital analytics platform used by Carbono for event-based analytics, user behavior tracking, funnel analysis, retention and cohort analysis, and digital analytics migration from legacy tools. Carbono offers implementation, tracking plan design, and change management services for Mixpanel clients.
• SentiOnecoreTechnology or Integration · 1 January 2025SentiOne is a social listening platform used by Carbono for monitoring brand conversations, analyzing sentiment, identifying trends, detecting risks, and managing online reputation across multiple digital platforms.
• MediaCorp GroupcoreChannel Partner/ Reseller/ DistributorMediaCorp Group is Carbono's partner for ATL media planning (Radio, TV, OOH, Cinema). This partnership strengthens the reach and efficiency of traditional media placement for Carbono's advertising campaigns, combining strategy and creativity with traditional media buying.

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• McCann Worldgroup Mexico: IPG-owned global network with a strong Mexico presence in advertising, digital, and brand experience. Competes for the same pharma, financial services, and consumer brand retainers that Carbono serves (e.g., Pfizer, American Express).
• BBDO Mexico: Omnicom-owned creative network operating in Mexico. Direct competitor for Carbono's brand-building and 360° ATL/digital campaigns, particularly for automotive and consumer-goods clients.
• Ogilvy Mexico: WPP-owned full-service agency in Mexico offering branding, advertising, digital, and data services. Comparable across Carbono's entire 360° ATL-plus-digital-plus-data model, but with substantially greater resources and multinational client reach.
• MullenLowe SSP3 Mexico: IPG-affiliated creative and brand activation network with significant Mexico operations (SSP3). Competes with Carbono on integrated brand campaigns and digital activation, especially for consumer-goods and pharma clients.
• DDB Mexico: Omnicom-owned creative-led network agency in Mexico. Competes with Carbono for the same enterprise brand mandates (branding, advertising, digital campaigns) across pharma, automotive, and consumer goods categories.
• Publicis Mexico: Publicis Groupe's Mexico operations providing creative, media, digital, and data services. Overlaps with Carbono's integrated service model (Branding + Publicidad + Marketing Digital + Data Intelligence) at enterprise scale.
• Havas Mexico: Havas Group's Mexico operations offering creative, media, and digital services. Comparable scope to Carbono's branding + advertising + data intelligence mix, with a network's reach and resources.
• Wunderman Thompson / VML Mexico: Global CRM, data, and digital agency network with Mexico operations. Directly comparable to Carbono's growing Data Intelligence and omnichannel personalization offerings (CDP, Mixpanel-style analytics, journey orchestration), but at vastly larger scale.

Direct peers

• Terán\TBWA: Independent Mexican creative agency and TBWA affiliate offering branding, advertising, and digital services. Closest independent peer in size and scope, competing head-to-head with Carbono for Mexican enterprise accounts.
• López Negrete Communications: Independent Houston/Mexico-rooted full-service Hispanic marketing agency. Comparable to Carbono in being an independent, founder-influenced shop offering branding, advertising, and digital services for major brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CarbonoAgencia
• Facebookfacebook.com/CarbonoAgenciaMx
• LinkedInlinkedin.com/company/carbonomx

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carbono