Rush Homes
Rush Homes is a 501(c)(3) nonprofit founded in 1996 that develops and operates affordable, accessible rental housing for individuals and families with both disabilities and low incomes across roughly 130 homes in Lynchburg and Madison Heights, Virginia.
- Company typePrivate
- Founded1996
- HeadquartersLynchburg, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Rush Homes does
Rush Homes is a 501(c)(3) nonprofit organization founded in 1996 and headquartered in Lynchburg, Virginia, that develops and operates affordable, accessible rental housing for individuals and families with both disabilities and low incomes. The organization serves approximately 150 tenant families across a portfolio of roughly 130 homes spread over 14+ properties in Madison Heights and the City of Lynchburg, with an additional 450+ families on its single, organization-wide waiting list. Its housing stock is purpose-built for accessibility, incorporating roll-in showers, front-control ranges, lowered countertops, and zero-step entrances, and all multi-family developments are EarthCraft Certified for energy efficiency, indoor air quality, and durability.
The organization's revenue model combines recurring tenant rental income (set at roughly 30% of tenant income, with rents commonly around $300 per month and Section 8 Housing Choice Vouchers accepted) with individual and corporate donations, planned giving and legacy gifts, foundation grants, and government funding streams including Low-Income Housing Tax Credits, HOME block grants, HUD Supportive Housing Program funds, and Federal Home Loan Bank Affordable Housing Program grants. Rush Homes is a Virginia Department of Housing and Community Development and City of Lynchburg certified Community Housing Development Organization (CHDO) and a Virginia Housing Certified Property Manager, certifications that unlock access to these tax credit and grant programs. Its go-to-market motion is demand-driven rather than sales-driven: the organization maintains a single waiting list, prioritizes voucher holders and applicants with specific accessibility needs such as wheelchair users, and does not actively solicit tenants. Outreach is concentrated on building donor and volunteer pipelines through quarterly newsletters, community speaking engagements, the annual Parade of Playhouses fundraiser, and tiered corporate giving programs.
Rush Homes is governed by an independent Board of Directors and operates with roughly ten full-time employees, including a Director of Development and Marketing, Real Estate Development Coordinator, Property Manager, Resident Services Coordinator, and Office Manager. Since 2010, the organization has generated over $30 million through housing development and property management, and reports an approximate $20 return to the greater Lynchburg community for every dollar donated. The current executive leadership is Tracey Ballagh, appointed in 2023, and the portfolio is being expanded through Florida Terrace (opened 2024), the Phelps Road Apartments acquisition (2024), and Carolyn's Place (in planning for 48 additional homes).
Rush Homes firmographics
Firmographics- Name
- Rush Homes
- Legal name
- Rush Homes
- Website
- https://rushhomes.org
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rush Homes is a 501(c)(3) nonprofit founded in 1996 that develops and operates affordable, accessible rental housing for individuals and families with both disabilities and low incomes across roughly 130 homes in Lynchburg and Madison Heights, Virginia.
- Ownership category
- akta.pro rank
Rush Homes industry classification
Industry- Product category
- Affordable Accessible Housing Services
- NAICS
- Residential Building Construction (2361), Other Community Housing Services (624229), Other Residential Care Facilities (6239)
- SIC
- Operators Of Apartment Buildings (6513), Services-Social Services (8300)
- akta.pro primary industry
- Residential Affordable Housing Development & Construction (IMAFABAI)
- akta.pro secondary industries
- Affordable/Subsidized Independent Living (HUD/LIHTC) Communities (HLADAAAB), Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)
Keywords
Where Rush Homes is headquartered
LocationHeadquarters
- HQ city
- Lynchburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rush Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Tenant Rental Income: Affordable rents charged to tenant families based on income (typically 30% of income). The organization accepts Section 8 Housing Choice Vouchers and other rent subsidies.
- Individual and Corporate Donations: Donations from individuals, businesses, and foundations supporting affordable housing mission. Includes employer matching gifts, IRA charitable rollovers, and gifts of stock.
- Government Grants and Tax Credits: Low-Income Housing Tax Credits, HOME block grants, HUD Supportive Housing funds, and other federal and state funding programs that support affordable housing development.
- Planned Giving and Legacy Gifts: Bequests and planned gifts through estate plans that ensure continued support for housing development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Income-based affordable rent |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Rush Homes product offering
Product offeringCore offering
Rush Homes develops, owns, and manages affordable, accessible rental housing for individuals and families with both disabilities and low incomes in the Lynchburg, Virginia region. The organization operates 15+ properties totaling approximately 130 homes, with rents set at affordable rates (typically 30% of tenant income) and units designed for wheelchair accessibility including roll-in showers, lowered countertops, and front control ranges. The core offering integrates three programs: Affordable & Accessible Housing, a Resident Support Program providing housing-first case management, and supportive housing for homeless individuals with disabilities.
Product overview
Rush Homes operates as a nonprofit organization providing affordable, accessible housing for people with disabilities and low incomes. The organization offers a unified housing program combining property management with resident support services. The core product portfolio includes 15 residential properties across Madison Heights and Lynchburg, Virginia, totaling approximately 130 homes. Key properties include Florida Terrace (31 units, 2024), Armstrong Place (28 units, 2014), Victoria Ridge (24 units, 2011), and Old Forest Village (28 units, 2018). Services are delivered through three integrated programs: Affordable & Accessible Housing, Resident Support Program, and Homeless with Disabilities Housing. The organization also operates fundraising activities including the Parade of Playhouses annual event and multiple giving mechanisms for donors.
Differentiator
Problem solved
Functional benefit
Products and services
- Affordable & Accessible Housing Program Core rental housing program providing affordable and accessible homes for people with both disabilities and low incomes, with rents typically set at affordable rates (about 30% of income) and properties featuring wheelchair accessibility including roll-in showers, lowered countertops, front control ranges, and zero-step entrances. Tenants apply via a single managed waiting list.
- Resident Support Program Residential support program promoting tenant family stability through individual and group activities designed to promote financial stability, improve well-being, and prevent eviction, based on a housing first approach.
- Homeless with Disabilities Housing Apartments set aside for people who are homeless with disabilities, with tenants receiving case management support from human service agencies coordinated through the Central Virginia Continuum of Care.
- Property Portfolio (Multiple Properties) Portfolio of 15+ affordable, accessible residential properties across Madison Heights and Lynchburg, Virginia, including Old Forest Village, Victoria Ridge, Armstrong Place, Florida Terrace, Phelps Road Apartments, Berkshire Place, Adams Drive, Wards Ferry Road, Ruffner Place, Wildwood Drive, Mays Street, Lansing Avenue, Taylor Street, and Seminole Drive duplexes.
- Florida Terrace 31-unit property at 2117 Florida Avenue, including two quadplexes with eight fully accessible units, opened in early 2024.
- Armstrong Place 18 one-bedroom and 10 two-bedroom apartments at 1721 Monsview Place, featuring full accessibility, EarthCraft certification, community room with computers, and community garden.
- Victoria Ridge 24 fully accessible apartments at 840 Victoria Avenue, with 16 one-bedroom and 8 two-bedroom units featuring roll-in showers, open floor plans, and EarthCraft certification.
- Old Forest Village 28 affordable, accessible one- and two-bedroom apartments at 2550 Anthony Place, featuring zero-step entrances, roll-in showers, and EarthCraft certification.
- Donation & Giving Services Multiple giving options including online donations, employer matching gifts, legacy and planned giving, IRA charitable rollover, stock gifts, and Greater Lynchburg Community Foundation endowment contributions. Every dollar donated generates approximately $20 return to the community.
- Parade of Playhouses Annual fundraising event featuring miniature playhouse displays built by local builders, entertainment, food trucks, and family activities.
Quantifiable outcome
- Every $1 donated returns approximately $20 to the greater Lynchburg community
- +2 more outcomes
Companies that use Rush Homes
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Rush Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Rush Homes partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Community Housing Partners CorporationcoreGeneral contractor for Armstrong Place development; also construction partner for other developments.
- Community Design StudiocoreArchitect for Armstrong Place project, designing accessible, affordable housing.
- CJMW ArchitecturecoreArchitect for Old Forest Village development.
- Jamerson-Lewis ConstructioncoreGeneral contractor for Old Forest Village and Victoria Ridge developments.
- Central Virginia Continuum of CarecoreCoordinates case management support for Rush Homes tenants who are homeless with disabilities through human service agencies.
Scale indicators6 records
Recent moves20 records
Expansion highlights5 records
Rush Homes competitors and assessment
Company assessmentRegional players
- Central Virginia Housing Coalition: A regional housing coalition serving the Lynchburg/Central Virginia area with affordable housing advocacy and development. Highly comparable to Rush Homes in geographic footprint and mission, and a likely local partner or potential peer.
- HomeSource East Tennessee: A regional affordable housing nonprofit providing homes and homebuyer education in East Tennessee. Comparable to Rush Homes as a smaller-scale regional affordable housing nonprofit, though not focused specifically on disability services.
Direct peers
- The Arc: A national nonprofit advocating for and serving people with intellectual and developmental disabilities, including providing housing. Rush Homes was originally founded to serve people with developmental disabilities, making The Arc a natural peer in the disability-housing space.
- Mercy Housing: A leading affordable housing nonprofit that develops and manages rental housing for low-income families, seniors, and people with disabilities, including supportive services. Comparable to Rush Homes in combining LIHTC-funded development with resident support programs.
- National Housing Partnership Foundation: A nonprofit focused on affordable rental housing for low-income families, supporting resident services and property management. Comparable to Rush Homes in its LIHTC-funded affordable rental model and integration of resident support services.
- Virginia Supportive Housing: A Virginia-based nonprofit providing permanent supportive housing for people with disabilities, mental illness, and histories of homelessness. Directly comparable to Rush Homes in combining affordable housing with supportive services for people with disabilities in Virginia.
Broad incumbents
- Habitat for Humanity: A national nonprofit that builds affordable housing for low-income families, comparable to Rush Homes in its affordable housing development mission and reliance on volunteer labor and donations, though Habitat operates globally and is not specifically focused on disability accessibility.
- Enterprise Community Partners: A major national nonprofit that develops and operates affordable housing using LIHTC and other public funding. Comparable to Rush Homes in its use of Low-Income Housing Tax Credits and partnership with state housing finance agencies.
- Local Initiatives Support Corporation (LISC): A national community development financial institution that finances affordable housing and community development in underserved areas. Comparable to Rush Homes in serving low-income communities through affordable housing development, though at a much larger scale.
- Volunteers of America: A national nonprofit providing housing and supportive services to people with disabilities, low-income seniors, and those experiencing homelessness. Comparable to Rush Homes in offering supportive housing for vulnerable populations with combined housing and services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Rush Homes social profiles
Digital presenceRush Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rush Homes leadership team
Management profileNumber of profiles
Profiles21 records
Rush Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rush Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rush Homes
What does Rush Homes do?
Rush Homes develops, owns, and manages affordable, accessible rental housing for individuals and families with both disabilities and low incomes in the Lynchburg, Virginia region. The organization operates 15+ properties totaling approximately 130 homes, with rents set at affordable rates (typically 30% of tenant income) and units designed for wheelchair accessibility including roll-in showers, lowered countertops, and front control ranges. The core offering integrates three programs: Affordable & Accessible Housing, a Resident Support Program providing housing-first case management, and supportive housing for homeless individuals with disabilities.
Is Rush Homes a public or private company?
Rush Homes is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Rush Homes founded?
Rush Homes was founded in 1996. It employs 11 to 50 people.
Where is Rush Homes based?
Rush Homes is headquartered in Lynchburg, United States, in the North America region.
How does Rush Homes make money?
Four revenue lines are on record. Tenant Rental Income is the primary driver. The others are individual and Corporate Donations, government Grants and Tax Credits and planned Giving and Legacy Gifts.
Who are Rush Homes's main competitors?
Regional players on record are Central Virginia Housing Coalition and HomeSource East Tennessee. Direct peers are The Arc, Mercy Housing, National Housing Partnership Foundation and Virginia Supportive Housing. Broad incumbents are Habitat for Humanity, Enterprise Community Partners, Local Initiatives Support Corporation (LISC) and Volunteers of America.
Does Rush Homes have an API?
No public API is recorded for Rush Homes.
What industry is Rush Homes in?
Rush Homes's product category is Affordable Accessible Housing Services. Its primary akta.pro industry code is IMAFABAI, Residential Affordable Housing Development & Construction, with a secondary code of HLADAAAB, Affordable/Subsidized Independent Living (HUD/LIHTC) Communities. Its NAICS code is 2361 and its SIC code is 6513.