Fenac

Name

Fenac

Legal name

Fenac

Website

https://fenac.com.br

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Event Venue Management and Trade Fair Promotion

NAICS

Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

akta.pro industry

PRIMARYTHAHAAAA

Convention & Exhibition Centers (Public Convention Centers, Civic Centers)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

Keywords

• Trade fair promotion
• Exhibition venue rental
• Event management services
• Consumer event promotion
• Footwear industry fairs

Headquarters

HQ city

Novo Hamburgo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Venue Rental: Rental of exhibition pavilions and event spaces to third-party organizers, including auditórios, salões, and outdoor areas for events of all sizes.
2. Own Trade Fairs: Production and management of proprietary professional trade fairs (Fimec, Feipet, Sulserve, Reparasul, Sul Beleza) serving various industry verticals, generating revenue from exhibitor fees and sponsorships.
3. Consumer Entertainment Events: Consumer-facing events like Loucura por Sapatos (footwear promotion) and Festival de Cervejas Artesanais (craft beer festival) that generate revenue through exhibitor fees, ticket sales, and food/beverage services.
4. Event Production Services: Advisory and operational services for organizations looking to host their own fairs and events, leveraging 60 years of event management expertise.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Fenac owns and operates Brazil's largest proprietary exhibition complex (36.4 thousand m² with 30 air-conditioned pavilions) in Novo Hamburgo, RS, where it produces and hosts its own professional trade fairs across footwear/leather, pet/veterinary, food service/hospitality, automotive repair, and beauty sectors. The company also rents venue space and provides event production services to third-party organizers, and operates consumer-facing promotional events such as footwear sales and craft beer festivals.

Product overview

Fenac is a platform of experiences and the largest event promotion company with its own pavilions in Brazil. The company operates two main business lines: (1) organized own events including professional trade fairs (Fimec, Feipet, Sulserve, Reparasul, Sul Beleza) and consumer-focused events (Feira da Loucura por Sapatos, Festival de Cervejas Artesanais, Fenac Festival Beer & Food), and (2) event venue rental and production services for third-party events. The portfolio is centered around Fenac's 36.4 thousand m² exhibition complex in Novo Hamburgo, RS, which includes multiple pavilions, auditoriums, and support spaces.

Differentiator

Problem solved

Functional benefit

Brands

• Fimec: Major trade fair for the leather and footwear industry, the largest in Latin America
• Feipet
• Sulserve
• Reparasul
• Sul Beleza
• Feira da Loucura por Sapatos
• Festival de Cervejas Artesanais
• Fenac Festival Beer & Food

Products and services

• Fimec The largest fair for the leather and footwear sector in Latin America, held annually at Fenac's pavilions. Connects industry professionals for business generation, networking, and showcasing innovations.
• Feipet

Quantifiable outcome

• 500,000+ annual visitors across 60+ events
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• MerkatorcoreStrategic or Co-development Partner · 1 January 2025Strategic partnership between Merkator and Fenac for the realization of SICC and Zero+ trade fairs serving the footwear sector. Merkator and 11 footwear industry unions bring the Zero+ fair to Novo Hamburgo, strengthening professional trade fairs in the main footwear cluster of Latin America.
• Sebrae RScoreGTM or Marketing Partner · 1 January 2021Partnership for micro and small business participation in Fenac events. In 2021, Sebrae RS allocated approximately R$ 1 million to enable small businesses to participate in events at Fenac.
• ACI (Associação Comercial e Industrial de Novo Hamburgo)coreGTM or Marketing PartnerRenewed partnership offering ACI members 20% discount on Fenac's own trade fairs. Partnership benefits associated companies with special conditions.
• CDL Novo Hamburgo (Câmara de Dirigentes Lojistas)minorGTM or Marketing PartnerPartnership for Loucura por Sapatos fair where member retailers receive special conditions to participate in the event.
• MicroempaminorGTM or Marketing PartnerPartnership with Microempa (Associação das Empresas de Pequeno Porte do Rio Grande do Sul) for all professional trade fairs occurring in 2022, supporting small businesses participation.
• Sicredi PioneiraminorGTM or Marketing PartnerPartnership for Loucura por Sapatos and Sulserve fairs, providing financial services and promotional support for event participants.
• UBRAFE (União Brasileira de Feiras)minorOthersFenac is an associated member of UBRAFE, the Brazilian union of trade fairs, representing and supporting the events industry.
• IFRS (Instituto Federal do Rio Grande do Sul)minorStrategic or Co-development PartnerPartnership for Sulserve fair where IFRS provides the Arena IFRS space for practical baking and confectionery demonstrations and workshops.
• RufattocoreChannel Partner/ Reseller/ DistributorCommercial partner for Fenac events. Rufatto handles commercial outreach for certain fairs (contact: +55 51 3067-5750, [email protected]).
• CICB (Centro das Indústrias de Curtume do Brasil)coreStrategic or Co-development PartnerPartnership for Fimec fair where the CICB Forum de Sustentabilidade (Sustainability Forum) is held during the event. Partnership renewed for 2024 and 2025 editions.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Messe Frankfurt: Messe Frankfurt is a global trade fair organizer and venue operator with a portfolio of proprietary B2B exhibitions including in consumer goods and fashion. It is comparable to Fenac in vertically integrating venue operations with proprietary event brands.
• NürnbergMesse: NürnbergMesse is a German trade fair organizer and venue operator hosting exhibitions across consumer goods, building, and security sectors. It represents a comparable venue-plus-proprietary-fairs business model to Fenac, though at a larger scale.
• Koelnmesse: Koelnmesse is one of the world's largest trade fair organizers, operating major venues and proprietary exhibitions globally. It is comparable to Fenac as a venue-owner-operator with proprietary trade fair brands.
• Informa Markets: Informa Markets is the world's largest trade show organizer, operating hundreds of B2B exhibitions globally including in Brazil. While broader in scope than Fenac, it competes for large exhibitor budgets and represents the global benchmark for proprietary trade fair portfolios.

Direct peers

• Expo Center Norte: Expo Center Norte is a major multi-pavilion exhibition complex in São Paulo hosting trade fairs, conventions, and corporate events. It competes head-to-head with Fenac for third-party venue rental and trade fair tenants in the Brazilian market.
• Centro de Convenções Frei Caneca: Centro de Convenções Frei Caneca is a São Paulo-based convention and exhibition venue hosting trade fairs, congresses, and corporate events. It is comparable to Fenac in offering multi-format event spaces in Brazil.
• GL events (Brazil operations): GL events is a global event venue operator and trade fair organizer that operates Pavilhão de Exposições do Anhembi and other Brazilian venues. It is a direct competitor in both venue rental and proprietary trade fair production.
• São Paulo Expo: São Paulo Expo is one of Brazil's largest privately-operated exhibition and convention venues, hosting major trade fairs and corporate events. It directly competes with Fenac for large-scale B2B trade show bookings and exhibitor relationships across Brazil.
• Merkator Feiras e Eventos: Merkator is a Brazilian trade fair organizer focused on the footwear and leather industry, organizing events such as SICC and Zero+ in partnership with Fenac. It is a direct peer in the Brazilian B2B footwear trade fair segment where Fenac's Fimec also competes.

Regional players

• Expo Unimed (Curitiba): Expo Unimed Curitiba is a major exhibition venue in Paraná, southern Brazil, hosting trade fairs and consumer events. It overlaps with Fenac geographically in southern Brazil but does not directly compete for the same exhibitor base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/fenac
• YouTubeyoutube.com/channel/fenac
• Facebookfacebook.com/fenacsa
• LinkedInlinkedin.com/company/fenacsa
• Instagraminstagram.com/fenac

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fenac