Merkator Feiras e Eventos

What Merkator Feiras e Eventos does

Merkator Feiras e Eventos is a private, for-profit Brazilian trade fair organizer headquartered in Novo Hamburgo, Rio Grande do Sul. Founded in 2003, the company produces industry events for the footwear and accessories sector, including SICC and Zero Grau, which function as recurring B2B marketplaces connecting footwear manufacturers, component suppliers, and buyers. The company operates with a small team (11-50 employees) and serves a regionally concentrated industrial cluster that has historically been the center of Brazilian shoemaking.

The company's product is event-based: it organizes periodic trade fairs that monetize primarily through exhibitor booth sales, sponsorships, and ancillary attendee services. It maintains a dedicated website (merkatorfeira.com.br) as its principal digital channel, although the publicly accessible page returns only a loader/verification placeholder, limiting visibility into its current event calendar, exhibitor onboarding flows, or digital attendee tools. There are no disclosed technology platforms, proprietary software, or data products in the source material — the business is fundamentally an in-person events business with a light digital footprint.

Revenue mechanics, pricing, ownership, and management team details are not disclosed in the available data. As a small private event organizer with two flagship fairs in a niche vertical, Merkator's economic model is likely tied to annual event cycles, exhibitor renewal rates, and regional industry health rather than recurring SaaS-style revenue. The absence of funding history, partnership disclosures, M&A activity, or leadership information in the source material means the company's current scale, trajectory, and strategic direction cannot be reliably inferred beyond its founding and operational footprint.

Name

Merkator Feiras e Eventos

Website

https://merkatorfeira.com.br

Company type

Private

Founded year

2003

Headcount range

11–50 employees

Short description

Merkator Feiras e Eventos is a Novo Hamburgo, Brazil-based trade fair organizer founded in 2003 that produces events such as SICC and Zero Grau for the footwear and accessories industry, connecting manufacturers, suppliers, and buyers through recurring B2B exhibitions.

Ownership category

akta.pro rank

Product category

Trade Fair & Event Organization

akta.pro industry

PRIMARYTHAHABAJ

Retail, Consumer Goods & Lifestyle Shows Organizers

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Exhibition & Trade Show Organizers

Keywords

• Trade fair organization
• Footwear industry events
• B2B exhibitions
• Industry fairs
• Event management services

Headquarters

HQ city

Novo Hamburgo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales

Core offering

Merkator Feiras e Eventos organizes physical trade fairs for the footwear and accessories industry in Brazil, most notably SICC and Zero Grau. The company provides a B2B platform where footwear brands, suppliers, manufacturers, and retailers meet to showcase products, conduct business, and network. Events are held periodically and serve the broader Latin American footwear supply chain.

Differentiator

Problem solved

Functional benefit

Products and services

• SICC (Salão Internacional do Calçado) A trade fair dedicated to the footwear sector, providing manufacturers, brands, and buyers with a B2B platform to showcase collections, source products, and conduct commercial negotiations aligned with industry release cycles.
• Zero Grau A trade fair covering footwear and accessories, providing a B2B platform for suppliers, brands, and buyers across the wider footwear and adjacent-accessories value chain.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights1 record

Regional players

• Première Classe / Who's Next: Paris-based fashion accessories and footwear trade show. Partially comparable as an organizer of footwear-adjacent fashion trade fairs in a different geography (France) but serving some overlapping European buyers and brands that may also attend Mercosul events.
• FFANY (Fashion Footwear Association of New York): New York-based footwear trade show organizer serving North American buyers and global brands. Comparable B2B footwear fair model but operates in a different geography (US) and serves a different buyer profile than Merkator's Mercosul-focused events.
• Salão do Couro (I届全国 do Couro): Brazilian leather industry fair focused on raw materials and tanning. Adjacent vertical (leather upstream of footwear) serving the same Novo Hamburgo manufacturing cluster as Merkator, with potential for partnership or vertical integration into footwear.

Broad incumbents

• Expo Riva Schuh: International footwear trade fair in Riva del Garda, Italy, focused on volume footwear sourcing. Comparable business model (B2B footwear trade show serving manufacturers and buyers) at a larger European scale, useful as a benchmark for Merkator's international expansion potential.
• GDS (Global Destination for Shoes): Düsseldorf-based international footwear trade fair. Comparable as a long-running B2B footwear event organizer with European scale and similar industry vertical focus to Merkator's SICC.
• APLF (Asia Pacific Leather Fair): Hong Kong-based trade fair covering leather, footwear materials, and accessories. Comparable as a footwear-adjacent exhibition organizer with global exhibitor reach, demonstrating the international scale Merkator could aspire to from its Novo Hamburgo base.
• MICAM: Milan's flagship international footwear trade fair, one of the world's largest. Comparable as a multi-decade B2B footwear trade show with similar monetization, but operates at significantly larger scale and global scope than Merkator's regional Brazilian events.

Direct peers

• Francal: Long-running Brazilian footwear and fashion accessories trade fair in São Paulo. Directly comparable as a multi-decade B2B footwear event competing for the same exhibitor pool as Merkator in the domestic market.
• COUROMODA: Brazil's largest footwear trade fair held in São Paulo. Direct competitor serving the same Brazilian footwear exhibitor and buyer base as Merkator's SICC, with overlapping industry verticals and similar B2B trade show monetization model.
• FENAC / FIMEC: Leather and footwear components trade fair also held in Novo Hamburgo. Highly comparable because it operates in the same city and serves the same footwear manufacturing cluster as Merkator, often competing for the same local exhibitors and calendar slots.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/merkatorfeiras
• Facebookfacebook.com/merkatorfeira
• LinkedInlinkedin.com/company/merkatorfeira

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Merkator Feiras e Eventos