Grange of Prince Edward

What Grange of Prince Edward does

Grange of Prince Edward Winery is a privately held, estate-focused Canadian winery founded in 2001 and operated from a 100+ acre property at 990 Closson Road, Hillier, in Prince Edward County, Ontario, under long-term owner Northfield Capital (Robert D. Cudney). The property includes 40 acres of vineyard organized into five distinct blocks (Northfield, Victoria, Diana, Newfield, Isabella) with varied soils and microclimates, making it one of the largest acreage-under-vine estates in the County. Winemaking under Jonas Newman emphasizes Burgundian varieties — Pinot Noir, Chardonnay, and Gamay — across a four-tier portfolio (Estate, Opinion, Farmer's, Almanac) plus small-lot Aurelia wines and private-label collaborations such as Massey Red (Massey Hall 130th anniversary) and Roy Thomson White.

The business model is a hybrid DTC-plus-experiential platform. Direct revenue comes from tasting room and online bottle sales (bottles priced $13.94-$65 CAD), guided and self-guided wine tastings ($12-$20/person, rebated on bottle purchases), and a recurring wine club membership. Ancillary revenue is generated by two on-site culinary operations — The Loft Bistro (indoor, Chef Paul Tobias) and the Vineyard Kitchen (outdoor casual, expanding to serviced tables in 2026) — plus a sizable events business covering weddings (2-100 guests), private dining (18-65 guests, from $180/person), corporate retreats, and premium winemaker dinners (Fireside Feast at $150/person). Wholesale reach is selective: limited SKUs via LCBO and exclusive by-the-glass placements at Allied Music Centre (Massey Hall / TD Music Hall) and Roy Thomson Hall. Geographic distribution is Ontario-restricted for e-commerce.

Name

Grange of Prince Edward

Legal name

Grange of Prince Edward Winery

Website

https://grangewinery.com

Company type

Private

Founded year

2001

Operating status

Operating

Ownership category

akta.pro rank

Product category

Estate Winery and Vineyard

NAICS

Wineries (312130), Grape Vineyards (111332), Drinking Places (Alcoholic Beverages) (7224)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine Bars (CRANACAE)

Keywords

• Estate wine production
• Wine tasting experiences
• Vineyard hospitality services
• Burgundian varietal wines
• Winery event hosting

Headquarters

HQ city

Hillier

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Bottle sales through the on-site bottle shop and online store, including multiple wine series: Estate Series, Opinion Series, Farmer's Series, and Private Label wines. Prices range from $13.94 to $65 per bottle.
2. Wine Tastings: Guided wine tastings ($20 per person for 4 wines) and self-guided tastings ($12-$16 per flight). Tasting fees are rebated on bottle purchases of $50 or more.
3. Restaurant and Dining: The Loft Bistro indoor dining and Vineyard Kitchen outdoor casual dining operated by Chef Paul Tobias. Table-side restaurant-style service with seasonal menus focusing on fresh, local ingredients.
4. Private Events and Weddings: Private dining packages starting at $180 per person for groups of 18-65, wedding packages, and corporate retreat services.
5. Wine Club Membership: Wine club membership providing exclusive access to limited wines and member-only events.
6. Gift Cards: Digital gift cards available in denominations from $25 to $600, valid for online wine purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Grange of Prince Edward is an estate winery producing Burgundian-style wines (Pinot Noir, Chardonnay, Gamay, Cabernet Franc) from 100+ acres of vineyard in Prince Edward County, Ontario. It operates a hospitality destination with on-site wine tastings, two dining venues (The Loft Bistro and Vineyard Kitchen), private dining, weddings and corporate retreats, plus a wine club, gift cards, and branded merchandise. Select wines are also distributed through LCBO and by the glass at partner music venues.

Product overview

Grange of Prince Edward is a Prince Edward County winery offering a portfolio of wine products across four distinct series (Opinion, Estate, Farmer's, and Private Label) plus hospitality services including dining at The Loft Bistro and Vineyard Kitchen, private dining for 18-65 guests, wedding and corporate event hosting, and a wine club membership. The winery also sells branded merchandise and gift cards. The Opinion Series represents the premium tier with wines like Lafontaine du Loup Brut and Aurelia varietals, while the Estate Series features terroir-driven wines from their 100+ acre vineyard across multiple blocks. The Farmer's Series celebrates collaborations with Ontario growers, and Private Label includes cultural partnerships with venues like Massey Hall and Roy Thomson Hall.

Differentiator

Problem solved

Functional benefit

Brands

• Estate Series: Wines crafted from grapes picked from multiple blocks across the estate property, covering 100+ acres of diverse natural lands with 5 vineyard blocks.
• Opinion Series
• Farmer's Series
• Almanac Series
• Aurelia
• Grange Gear

Products and services

• Opinion Series Upper-echelon family of wines dedicated to pushing the boundaries of what Prince Edward County wineries can produce. Includes the Lafontaine du Loup Brut sparkling wine and Aurelia premium varietals (Chardonnay, Pinot Noir, Cabernet Franc, Syrah), priced $58-$65 per bottle.
• Estate Series Wines crafted from estate grapes picked from multiple blocks across 100+ acres of diverse natural lands, including Chardonnay, Pinot Gris, Riesling, Sauvignon Blanc, Rosé, Pinot Noir, Gamay, and Cabernet Franc. Priced $26-$32 per bottle.
• Farmer's Series Wines celebrating friendships with other farmers, growers, and vineyards across Ontario. Includes County Pinot Noir, Riesling Frizzante, and Almanac Series wines crafted from grapes gathered from partner growers.
• Private Label Wines

Quantifiable outcome

• Partnership with Massey Hall for 130th anniversary collaboration wine
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, supporting and minor.

• Massey HallcoreGTM or Marketing Partner · 11 January 2025Collaboration wine partnership celebrating Massey Hall's 130th anniversary. The 2024 Massey Red wine commemorates the iconic hall's impact on Canadian and Toronto music culture. Wine sold by the glass exclusively at Allied Music Centre venues and by bottle through Grange's online shop. Partnership includes charitable donation component supporting Massey Hall's non-profit music education mission.
• Roy Thomson HallcoreGTM or Marketing Partner · 11 January 2025Partnership wine collaboration for Roy Thomson White. Wine available exclusively by the glass at Roy Thomson Hall and Allied Music Centre venues, plus online bottle shop. Joint celebration of Canadian music culture heritage.
• Lucid CommunicationssupportingGTM or Marketing Partner · 1 October 2023PR and communications agency retained by Grange of Prince Edward for media relations, press releases, and brand communications. Handles press release distribution and media outreach.
• Ontario Craft WineriessupportingGTM or Marketing PartnerIndustry association membership providing directory listing, cross-promotion, and industry advocacy for Ontario's craft wine producers.
• Ontario By BikeminorGTM or Marketing PartnerDirectory partner for cyclist-friendly destinations in Ontario. Grange winery featured as a bike-accessible destination.
• Ontario Culinary (Feast On)minorGTM or Marketing PartnerOntario Culinary association certification for restaurants showcasing local ingredients. Grange culinary program features local, seasonal ingredients.
• Crafty Chameleon StudiosminorStrategic or Co-development PartnerCreative workshop provider hosting Resin Charcuterie Board Workshop at the winery. $70 per person workshops bring new visitors to the property and create unique experiences.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Inniskillin Wines: Pioneering Canadian winery (Niagara and Okanagan) with broad portfolio including icewine. Industry incumbent and far larger scale, but overlapping cool-climate varietals and DTC/hospitality channels.
• Peller Estates: Large-scale Canadian winery with broad portfolio across multiple regions, including premium and value tiers. Industry incumbent whose breadth and LCBO scale contrast with Grange's boutique focus.

Direct peers

• Stratus Vineyards: Niagara boutique winery producing premium estate wines including sparkling and Burgundian varietals. Comparable on premium-tier pricing, hospitality experience, and event-driven revenue.
• Pillitteri Estates Winery: Niagara family-owned winery producing estate wines including icewine and table wines with on-site hospitality. Comparable on private ownership, estate model, and Ontario craft identity.
• Thirty Bench Wine Makers: Niagara small-lot premium producer focused on Riesling, Pinot Noir, and Chardonnay with strong DTC and restaurant relationships. Comparable on premium small-lot positioning and Ontario craft identity.
• Norman Hardie Winery: PEC winery renowned for Burgundian-varietal focus (Pinot Noir, Chardonnay) and a hospitality-forward tasting experience with wood-fired pizza. Closely comparable varietal philosophy and DTC hospitality model.
• Closson Chase Vineyards: PEC winery focused on cool-climate Burgundian varietals (Chardonnay, Pinot Noir, Gamay) with an estate-driven DTC model. Direct competitor sharing the same terroir narrative and varietal selection.
• Huff Estates Winery: Prince Edward County winery operating a comparable estate model with vineyard, tasting room, restaurant (Huff Gallery Inn), and event hosting. Direct geographic and business-model competitor within PEC.
• Tawse Winery: Niagara winery specializing in Burgundian varietals (Chardonnay, Pinot Noir, Gamay) with biodynamic practices and estate hospitality. Direct comparable on varietal focus and premium craft positioning.
• Pearl Morissette Estate Winery: Niagara cool-climate winery with a natural-wine, terroir-driven philosophy and on-site restaurant. Comparable premium positioning, low-intervention winemaking, and hospitality-led DTC experience.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/grangewinery
• Xx.com/grangewinery

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grange of Prince Edward