Lucid Communications

What Lucid Communications does

Lucid Communications is a privately held strategic marketing and communications consultancy headquartered in Jakarta, Indonesia, operating under PT Lucid Citra Komunika (Indonesia) and Lucid America, LLC (US). The firm serves B2B organizations, technology companies, and digital platforms seeking to align brand strategy, marketing direction, and stakeholder communications into coherent goal-led campaigns. Founded by Reita Faramay, the company operates through a global partner network spanning Indonesia, Singapore, and the United States.

The company's service portfolio spans Integrated Marketing & Communications, Public Relations, Digital Marketing (including SEO, SEM, content, social media, influencer, video, and analytics), XR-Based Content Marketing, Event Planning & Management, Crisis Communication & Reputation Management, Spokesperson Training, and Graphic, Motion Design & Video Production. These services are organized around the Lucid Alignment Framework, a proprietary methodology for aligning brand strategy, marketing direction, and stakeholder communications. The firm also publishes Lucid Magazine as a thought leadership platform.

Lucid's business model is professional services–based, generating revenue through project-based and retainer engagements priced custom to client scope. The go-to-market approach is consultative and relationship-driven, targeting enterprise and mid-market clients through direct outreach and partner referrals. Notable engagements include managing TikTok's 2018 Indonesia ban crisis (ban lifted within 10 days), Allied Telesis Indonesia's TKDN certification communications (75 media outlets covered), and JBB Candy's brand and digital transformation (35% business growth). The company is founder-owned and bootstrapped, with no disclosed external investment, and has been recognized with industry awards in 2010 (Rising Star PR Agency of the Year, MIX Magazine) and 2019 (PR Agency of the Year – Bronze, Marketing Interactive).

Name

Lucid Communications

Legal name

Lucid Communications

Website

https://lucidcomm.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Lucid Communications is a Jakarta-based strategic marketing and communications consultancy that aligns brand strategy, marketing direction, and stakeholder communications for B2B organizations, technology companies, and digital platforms across Indonesia, Singapore, and the United States.

Ownership category

akta.pro rank

Product category

Public Relations and Marketing Communications Services

NAICS

Public Relations Agencies (541820), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

PR, Corporate Communications & Crisis Management (BPAFAAAL)

akta.pro secondary industries

Media Relations & Press Office Services (MPAAADAI), Creative Concepting & Campaign Development (BPAFAEAD), Litigation PR & Legal Communications (MPAAAOAH)

Keywords

• Public relations services
• Digital marketing services
• Brand strategy consulting
• Crisis communications
• Integrated marketing communications

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Services and Consulting: Lucid Communications generates revenue through professional services engagements including integrated marketing and communications consulting, brand strategy development, public relations campaigns, digital marketing services, event planning and management, crisis communication, spokesperson training, and content production. Services are described as adaptable frameworks built to match campaign needs, suggesting project-based and retainer-based engagement models.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Lucid Communications is a strategic marketing and communications consultancy that designs goal-led campaigns aligning brand strategy, marketing direction, and stakeholder communications. It delivers integrated services including public relations, digital marketing, crisis and reputation management, event planning, spokesperson training, and content production for businesses, institutions, and changemakers across Southeast Asia and beyond.

Product overview

Lucid Communications offers a portfolio of strategic marketing and communications consulting services organized as adaptable service frameworks. The core offerings include Integrated Marketing & Communications, Public Relations, Digital Marketing (SEO, SEM, content, social media, email, influencer, video, mobile, digital advertising, analytics), XR-Based Content Marketing, Event Planning & Management, Crisis Communication & Reputation Management, Spokesperson Training, and Graphic/Motion Design & Video Production. These services are underpinned by a proprietary Lucid Alignment Framework methodology. Additionally, the company publishes Lucid Magazine as a thought-leadership publication. The overall model is service-based rather than a software platform, with no named product modules or separate SaaS products.

Differentiator

Problem solved

Functional benefit

Brands

• Lucid Magazine: Company's publication space for sharing insights and ideas beyond trending topics, covering market trends, cultural shifts, and creative strategies.

Products and services

• Integrated Marketing & Communications

Quantifiable outcome

• 35% business growth for JBB Candy LLC
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Edelman: Global communications firm with a strong Asia-Pacific presence and dedicated Indonesia operations. Directly comparable as a full-service PR and corporate communications agency serving enterprise and crisis mandates, but operating at vastly larger scale and breadth.
• Ketchum: Omnicom global communications network with longstanding APAC presence and integrated marketing capabilities. Comparable on the integrated marketing + corporate communications + digital offering and cross-border client service.
• FleishmanHillard: Omnicom-owned global PR and integrated communications agency with active APAC operations. Comparable as a strategic communications and corporate reputation partner competing for the same enterprise crisis, public affairs, and brand mandates.
• Weber Shandwick: Interpublic-owned global PR network with deep Asia-Pacific and crisis communications capability. Directly comparable as an integrated marketing and corporate communications agency serving multinational clients in Indonesia and broader SEA.
• Burson (BCW): WPP-owned global communications firm with strong public affairs and crisis communications practice. Comparable as a strategic communications partner for regulated industries and crisis-driven mandates across APAC.
• Ogilvy PR: WPP-owned integrated creative and PR network with one of the largest Indonesia footprints. Directly comparable as an integrated marketing and communications partner competing for the same brand strategy, PR, and digital mandates.

Direct peers

• Ruder Finn: Independent global communications and creative agency with APAC presence. Closely comparable as a mid-sized strategic communications firm competing on integrated marketing, digital, and corporate reputation work for enterprise clients.
• Maverick Indonesia: Indonesia-headquartered integrated marketing and communications agency. Directly comparable as a local boutique offering brand strategy, PR, digital marketing, and event management for enterprise and consumer clients in the same Jakarta market.

Regional players

• Imogen PR: Independent PR and communications consultancy focused on Indonesia and Southeast Asia. Comparable as a mid-sized boutique offering corporate communications, crisis, and brand PR for regional and multinational clients.
• Fortune Indonesia (PR): Indonesian PR and corporate communications firm with long history serving FMCG, tech, and government clients. Directly comparable as a domestic Indonesian boutique PR agency competing for the same enterprise mandates.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pt-lucid-communications

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lucid Communications