Los Angeles Athletic Club

What Los Angeles Athletic Club does

Los Angeles Athletic Club (LAAC) is a privately held, membership-based social and athletic club headquartered at 431 W. Seventh Street in Downtown Los Angeles, operating from a 12-story landmark Beaux-Arts building constructed in 1912. Founded in 1880 as Los Angeles's first private membership club, LAAC operates a single integrated venue combining six floors of athletic facilities (25-yard heated indoor pool, basketball, squash, racquetball and handball courts, group fitness studios, and personal training), a Neptune Spa, four dining concepts (Famous Players, Invention Bar & Lounge, The Blue Room speakeasy, Duke's Sports Bar), 17,000 square feet of co-working space, private event venues (capacity up to 400 guests), and a connected parking garage.

LAAC monetizes the asset across six revenue streams: recurring membership dues, nightly hotel accommodations (Deluxe King, Deluxe Queen, Deluxe Double Queen, One-Bedroom Suite) with full club access bundled in, pay-as-you-go spa and personal-training services, à la carte dining and beverage, parking, and private events/catering. Hotel operations are outsourced to Crescent Hotels & Resorts under a third-party management partnership, and inventory is distributed both direct-to-consumer via laac.com/SynXis and through third-party OTAs. The Olive Club destination fee ($35/night for full amenities or $25/night for athletic-only) and the $25 guest pass extend club access to non-members on a per-visit basis.

The customer base is segmented into individual private members (affluent professionals and families in DTLA), hotel guests (business and leisure travelers), corporate/private event clients, and youth athletic-program families. Membership confers access to over 200 reciprocal private athletic clubs worldwide. The company is not a venture-backed startup, has no disclosed funding events, and operates primarily within California; an OTC pink listing under ticker LAACZ is referenced in firmographic metadata but conflicts with the company's own materials describing it as privately held.

Name

Los Angeles Athletic Club

Legal name

Los Angeles Athletic Club

Website

https://laac.com

Company type

Private

Founded year

1880

Operating status

Operating

Headcount range

51–100 employees

Short description

Los Angeles Athletic Club is a privately held, 145-year-old Downtown Los Angeles private social and athletic club operating from a landmark 12-story Beaux-Arts building, bundling membership, a boutique hotel, spa, co-working, dining, and event venues for affluent DTLA professionals, families, and visiting travelers.

Ownership category

akta.pro rank

Product category

Private Club & Hospitality Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Private social club
• Boutique hotel
• Athletic club
• Fitness membership
• Co-working spaces

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership Dues: Annual or monthly membership fees providing access to athletic facilities, wellness amenities, dining, co-working spaces, and social events. Family memberships available with add-ons for children.
2. Hotel Accommodations: Boutique hotel rooms and suites with nightly rates. Includes Deluxe King, Deluxe Queen, Deluxe Double Queen, and One-Bedroom Suites. Full club access included with every stay.
3. Neptune Spa Services: Full-service luxury day spa offering facials, massage therapy, and body treatments. Open to members and hotel guests, with discounted rates for members.
4. Parking Services: Secure parking garage at 646 South Olive Street with discounted member rates and daily maximums for guests.
5. Dining & Beverage: Multiple dining venues including Famous Players restaurant, Invention Bar & Lounge, The Blue Room speakeasy, and Duke's Sports Bar. Open to members and hotel guests.
6. Private Events & Catering: Event venues for corporate meetings, weddings, social gatherings, and film shoots. Includes historic ballrooms and flexible event spaces accommodating 12-400 guests.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Los Angeles Athletic Club is a private membership club and boutique hotel housed in a historic 12-story Beaux-Arts building in Downtown Los Angeles. The company sells annual/monthly memberships granting access to athletic facilities (indoor pool, courts, fitness studios), wellness services (Neptune Spa), multiple dining venues, 17,000 sq ft of co-working space, private event venues, and reciprocal access to over 200 partner clubs globally. It also sells hotel accommodations (Deluxe rooms and suites) with full club access included.

Product overview

Los Angeles Athletic Club is a premier private social club, boutique hotel, and athletic facility operating as a single integrated platform offering membership-based access to amenities. The core offering is a private membership club that provides access to six floors of world-class athletic facilities (including a 25-yard Olympic-sized pool, basketball/squash/racquetball courts, and group fitness studios), combined with hotel accommodations (Deluxe rooms and One-Bedroom Suites), wellness services (Neptune Spa with facials and massage therapy), and diverse dining venues (Famous Players restaurant, Invention Bar & Lounge, Blue Room speakeasy, Duke's Sports Bar). Additional modules include 17,000 sq ft of co-working spaces, private event venues for up to 400 guests, kids & youth programs, Reformer Pilates studios, and personal training services. Hotel guests receive full club access as part of their stay, while members enjoy reciprocal access to over 200 clubs globally. The integrated nature of these offerings creates a comprehensive urban lifestyle destination in DTLA.

Differentiator

Problem solved

Functional benefit

Brands

• Neptune Spa: Full-service luxury day spa offering massage therapy, facials, and body treatments for members and hotel guests.
• Invention Bar & Lounge
• Famous Players
• The Blue Room
• Duke's Sports Bar
• Reformer Pilates

Products and services

• Private Membership Club Core annual/monthly membership product providing access to world-class athletic facilities, wellness amenities, co-working spaces, dining venues, and social events for individual members and their families. Includes reciprocal access to over 200 clubs globally.
• Boutique Hotel Accommodations Boutique hotel featuring Deluxe King, Deluxe Queen, Deluxe Double Queen rooms, and One-Bedroom Suites. Every reservation includes full private club access to fitness center, pool, spa, dining, and co-working spaces.
• Athletics & Fitness Facilities Six floors of athletic facilities including a 25-yard heated indoor pool, basketball courts, squash and racquetball courts, handball courts, strength and cardio equipment, group fitness studios with over 60 weekly classes (Pilates, yoga, HIIT, kickboxing, cycling), and personal training services.
• Neptune Spa Full-service luxury day spa offering signature facials, massage therapy (Neptune Signature, Sports Massage, Salt Stone Massage, Mother Of The Sea Massage), and body treatments. Open to members and hotel guests with discounted member pricing using Dermalogica products.
• Private Event Venues Historic event venues including Centennial Ballroom, Olympic Lounge, Victory Ballroom, Rooftop, Invention, and additional smaller rooms for weddings, corporate events, galas, cocktail receptions, film/photo shoots, and social gatherings accommodating 12-400 guests.
• Co-Working Spaces 17,000 square feet of flexible workspace including connected lounges with high-speed Wi-Fi, private meeting rooms, boardrooms, and historic event venues available for members and corporate conferences.
• Reformer Pilates State-of-the-art Pilates studio with reformer equipment offering group classes (Intro, Beginner, Intermediate, Advanced levels), private sessions, semi-private duet sessions, and small group sessions (3-4 participants).
• Personal Training Certified personal trainers offering customized training programs with session packages ranging from 1 to 36 sessions, including fitness assessments and semi-private training options.
• Kids & Youth Programs Family-focused programming including junior athletic activities, aquatics access, summer camps, and holiday camps for children of members.
• Parking Services Secure on-site garage parking at 646 South Olive Street with ticketless license plate registration, preferred member pricing ($1-3/hour), $36 daily max for guests, and direct club building connection.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Reciprocal Club Network (200+ clubs)coreChannel Partner/ Reseller/ DistributorLAAC provides its members with access to over 200 reciprocal private clubs across the United States and internationally including Canada, Australia, New Zealand, Japan, Hong Kong, Singapore, Thailand, Philippines, Mexico, England, Scotland, France, Ireland, Belgium, Cambodia, and Portugal. Members can request letters of introduction to visit partner clubs.
• USA BasketballminorStrategic or Co-development PartnerLAAC offers basketball training with USA Basketball GOLD licensed player development coaches for member athletic programming.
• ICG (Indoor Cycling Group)minorStrategic or Co-development PartnerLAAC's cycling classes are led by certified ICG5 instructors using fully integrated bike displays featuring power training mode, heart rate training mode, and FTP Power Test mode.
• DermalogicaminorStrategic or Co-development PartnerNeptune Spa uses only Dermalogica products for facial treatments and skincare services.
• Crescent Hotels & ResortscoreImplementation/ SI/ Consulting PartnerBased on privacy policy disclosure, Crescent Hotels & Resorts manages the property's operations, providing hotel management, marketing, and backend support services.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The New York Athletic Club: Private athletic club founded in 1868 with multi-floor athletic facilities, dining, social events, and reciprocal club access. Direct conceptual peer to LAAC in the traditional private athletic club model.
• Soho House: Global private members club with boutique hotels, restaurants, co-working, and event programming. Closest comparable to LAAC in that it pairs a private club membership with hotel accommodations and amenity-rich social spaces.
• The California Club: LA-based private social and dining club with historic building, member-only programming, and reciprocal club access. Highly comparable in heritage, geography, and target demographic.
• Jonathan Club: Historic LA private club with dining, athletic facilities, and reciprocal network. Operates in the same geographic market and same traditional private club category as LAAC.
• The Standard Club: Private athletic and social club with athletic facilities, dining, and event programming. Comparable as a private athletic club with multifunctional amenity offering.
• The University Club of New York: Historic private members club with athletic facilities, dining, library, and event spaces. Comparable in heritage, premium positioning, and reciprocal club access.
• The Houston Club: Private members club in a major U.S. downtown with athletic facilities, dining, and event venues. Comparable in operating model and target member profile.
• The Pacific Club: Private athletic and social club in Honolulu offering athletic facilities, dining, and reciprocal club access. Comparable in operating model and member demographic focus.

Broad incumbents

• Lifetime Fitness (Life Time): Premium multi-location athletic club operator with extensive programming. Comparable as a premium athletic club but lacks the heritage, hotel integration, and reciprocal network of LAAC.
• Bay Club: Multi-location premium athletic and social club operator in California. Comparable as a broader athletic club operator but lacks LAAC's singular landmark heritage and integrated hotel offering.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LAAC
• Facebookfacebook.com/losangelesathleticclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Los Angeles Athletic Club