Beulah Heights University

What Beulah Heights University does

Beulah Heights University is a private, non-profit Christian university founded in 1918 in Atlanta, Georgia, that has evolved from the original Beulah Heights Bible Institute into a multi-level institution offering associate, bachelor's, master's, and doctoral degrees in business administration, leadership studies, religious studies, ministry, and aviation. The university delivers instruction through its main Atlanta campus, extension sites in Marietta, Columbus, Albany, and Duluth (Georgia) and Virginia, a fully online channel, and claimed satellite or partnership presence in Brazil, Belgium, Kenya, South Korea, Japan, and the Democratic Republic of Congo. Half of its students are international, supported by SEVIS certification and a dedicated ESL/Bridge program.

The academic portfolio is organized into three schools. Undergraduate offerings include the Associate of Business Administration, Bachelor of Business Administration, Associate/Bachelor of Arts in Leadership Studies, Associate/Bachelor of Arts in Religious Studies, an Associate of Arts in Aviation (delivered in partnership with Lookup Flight Academy for FAA Part 141 flight training), and a Liturgical Worship Arts program. Graduate offerings include the Master of Arts in Leadership, Master of Arts in Religious Studies, Master of Business Administration, and Master of Divinity. Doctoral offerings include the Doctor of Ministry (launched Fall 2012), Doctor of Philosophy in Leadership (launched Fall 2015), and the newly launched Doctor of Business Administration. The faculty model is described as scholar-practitioner, and the institution is dual-accredited by TRACS (Category IV, reaffirmed October 2021 for ten years) and ABHE, with state, VA, and SEVIS approvals.

Revenue is generated almost entirely from tuition and fees charged per semester hour, supplemented by federal student aid administration (Pell Grants, Federal Direct Loans, VA Financial Aid), deferred payment plans with 1.5% finance charges, and ancillary fees for application, technology, graduation, and registration. The technology stack supporting this is standard higher-ed infrastructure: Brightspace as the LMS, JenzabarCloud as the Student Information System (implemented Fall 2022), Google Workspace for student email, Square for online payment processing, Parchment for transcript delivery, ADP for HR/payroll, and GALILEO membership for library resources. GTM is sales-led through traditional admissions, with digital marketing via Google Ads, social media, and online college fairs, and a stated goal of increasing new leads by at least 10% per semester.

Name

Beulah Heights University

Legal name

Beulah Heights University

Website

https://beulah.edu

Company type

Private

Founded year

1918

Operating status

Operating

Short description

Beulah Heights University is a private, non-profit Christian university founded in 1918 in Atlanta, Georgia, offering associate through doctoral degrees in business, leadership, religious studies, ministry, and aviation across its main campus, Georgia and Virginia extension sites, online programs, and claimed international satellite presence.

Ownership category

akta.pro rank

Product category

Christian Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online Nonprofit Universities (EDAHALAK)

akta.pro secondary industry

University/College Continuing Education (Extension) Programs (EDAAAEAA)

Keywords

• Christian higher education
• Undergraduate degree programs
• Graduate theological education
• Doctoral ministry programs
• Online college degrees

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Tuition and Fees: Primary revenue stream from tuition charges per semester hour across undergraduate, graduate, and doctoral programs, accompanied by various administrative fees including application fees, registration fees, graduation fees, and technology fees.
2. Financial Aid Administration: Federal Student Aid including Pell Grants, Federal Direct Loans, and VA Financial Aid processed through institutional financial aid office.
3. Deferred Payment Plans: BHU Deferred Payment Plan allowing students to pay tuition in installments with finance charges of 1.5% on unpaid balances.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Beulah Heights University is a private, non-profit Christian university that sells credit-bearing academic degree programs (Associate, Bachelor's, Master's, and Doctoral) in Business Administration, Leadership Studies, Religious Studies, Aviation, and Divinity, alongside ESL/Bridge, continuing education, and certificate programs. Programs are delivered on the Atlanta main campus, at extension sites in Georgia and Virginia, fully online through Brightspace, and through global learning partnerships. Tuition is charged per semester hour, with additional administrative, technology, activity, and graduation fees, and the university processes federal financial aid, VA benefits, and institutional scholarships.

Product overview

Beulah Heights University is a Christ-centered educational institution offering a unified portfolio of undergraduate, graduate, and doctoral degree programs primarily focused on developing Christian leaders for ministry and the marketplace. The core academic offerings include Business Administration (ABA/BBA), Leadership Studies (AA/BA/MA), Religious Studies (AA/BA/MA), and specialized programs including Aviation (AA in partnership with Lookup Flight Academy), Master of Divinity, and doctoral programs in Ministry, Philosophy, and Business Administration. The institution provides educational delivery through on-campus (Atlanta, Marietta, Columbus, Albany locations), online (via Brightspace LMS), and global learning modalities. Supporting services include ESL programs, certificate programs in Nonprofit Leadership and Chaplaincy, tuition payment plans, and financial aid administration. The university operates JenzabarCloud as its Student Information System and maintains partnerships with third-party platforms for transcript services (Parchment), payments (Square), HR management (ADP), and library resources (GALILEO).

Differentiator

Problem solved

Functional benefit

Brands

• Lookup Flight Academy Partnership: Aviation degree partnership for Associate of Arts in Aviation program with flight training at Gwinnett County/Briscoe Field Airport

Products and services

• Associate of Business Administration (ABA) Two-year associate degree in business administration totaling 66 credits, covering accounting, economics, business ethics, marketing, and strategic management, designed for students seeking a foundational business credential at a Christian university.
• Bachelor of Business Administration (BBA) Four-year business administration degree with 129 credits and specialized tracks in accounting, business law, corporate finance, human resources, international business, and marketing, designed for undergraduates pursuing a Christian perspective on business.
• Associate of Arts in Leadership Studies Two-year leadership degree with 66 credits covering healthy leadership, biblical leadership, global leadership dynamics, conflict management, and technology integration, intended for students beginning leadership studies.
• Bachelor of Arts in Leadership Studies Four-year leadership degree with 129 credits covering leadership theory, organizational administration, strategic planning, coaching, and global perspectives, with minor options including Criminal Justice, for students pursuing leadership roles in ministry or the marketplace.
• Associate of Arts in Religious Studies Two-year religious studies degree with 66 credits including Bible and theology courses and general electives, intended as ministry preparation for students seeking an entry-level theological credential.
• Bachelor of Arts in Religious Studies Four-year religious studies degree with 129 credits offering Bible and Theology Track and Christian Ministry Track options, with emphases on hermeneutics, apologetics, and theological foundations.
• Associate of Arts in Aviation Integrated aviation degree offered in partnership with Lookup Flight Academy, with two tracks (Private Pilot Certificate, 60 credits, $46,290; Instrument Rating, 63 credits, $51,660), allowing students to earn FAA credentials alongside an accredited Associate of Arts degree.
• Master of Arts in Leadership Studies Graduate-level leadership degree preparing students for advanced leadership roles in ministry and marketplace contexts, with Christian worldview integration, priced at $469 per semester hour.
• Master of Arts in Religious Studies Graduate theological degree focusing on biblical studies, Christian worldview, and ministry applications, priced at $469 per semester hour.
• Master of Business Administration (MBA) Graduate business degree tailored for global-centered business education, integrating Christian worldview with business practice, priced at $469 per semester hour.
• Master of Divinity (M.Div.) Comprehensive ministry degree with concentrations in Leadership and Chaplaincy, combining theological education with practical ministry training, priced at $469 per semester hour.
• Doctor of Ministry (D.Min.) Doctoral ministry degree focusing on contextual self-reflection, theological research, and strategic ministry implementation, priced at $565 per semester hour.
• Doctor of Philosophy in Leadership (Ph.D.) Research-focused doctoral degree in leadership emphasizing leadership theory, knowledge creation, and scholarly communication, priced at $565 per semester hour.
• Doctor of Business Administration (DBA) Doctoral business degree focused on shaping business and leadership with purpose, integrity, and innovation, priced at $765 per semester hour, recently launched as of 2026.
• ESL Program English as a Second Language program for international students with a Bridge Program option, supporting English language acquisition alongside university preparation, priced at $2,490 for ESL and $2,790 for Bridge per semester.
• Global Learning Program International education program including study abroad (e.g., South Africa Cape Town) and access to satellite campuses in the USA, Brazil, Belgium, Kenya, South Korea, Japan, and the Democratic Republic of Congo, supporting globally oriented Christian education.
• Online Program Distance learning modality available for most degree programs, allowing students to complete coursework remotely via the Brightspace LMS as an alternative to on-campus attendance.
• ARC Continuing Education / Adult Learning Adult and returning learner programs for non-traditional students, including certificate programs in Nonprofit Leadership, Chaplaincy, and Nonprofit Development and Management.
• Liturgical Worship Arts Program Undergraduate program focusing on worship arts within liturgical contexts, supporting students pursuing ministry in worship leadership.
• Tuition Payment Plans Deferred payment plan allowing students to pay tuition in installments (Fall/Spring: half on first day, quarter at 45 days, quarter at 90 days; Summer/8-week: half on first day, half at 45 days), with a 1.5% finance charge on unpaid balances and a $75 Payment Plan Fee per semester.
• Financial Aid Services Administration of federal student aid programs including FAFSA processing, Federal Direct Loans, Federal Pell Grants, VA Financial Aid, COVID-19 CARES Act funding, and institutional scholarships.

Quantifiable outcome

• 30% first-time, first-year graduation rate (2023-2024)
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

One partnership is on record.

• Lookup Flight AcademycoreStrategic or Co-development PartnerBHU has partnered with Lookup Flight Academy to offer an integrated aviation degree pathway. Students complete academic coursework through BHU while completing FAA-approved flight training through Lookup at Gwinnett County/Briscoe Field Airport in Lawrenceville, Georgia. This partnership enables students to earn an accredited Associate of Arts degree while building flight training credentials (Private Pilot Certificate and Instrument Rating).

Scale indicators5 records

Recent moves14 records

Expansion highlights6 records

Direct peers

• Regent University: Regent is a private, nonprofit, Christian university in Virginia Beach offering doctoral programs in Ministry, Leadership, and Business Administration (DBA) — directly comparable to BHU's doctoral portfolio and faith-based online/on-campus delivery model.
• Lee University: Lee University is a private, nonprofit, Pentecostal-affiliated university in Cleveland, Tennessee offering undergraduate through doctoral programs with a Christ-centered mission — closely comparable to BHU's denomination, program portfolio, and Southern U.S. footprint.
• Palm Beach Atlantic University: Palm Beach Atlantic is a private, nonprofit, interdenominational Christian university in Florida offering undergraduate, graduate, and doctoral programs with a faith-based mission — comparable in scale and Christ-centered academic positioning.
• Oral Roberts University: Oral Roberts University is a private, nonprofit, Pentecostal-affiliated university in Tulsa, Oklahoma offering undergraduate, graduate, and doctoral programs with a faith-based mission — directly comparable to BHU's Pentecostal heritage and academic portfolio including business, theology, and leadership degrees.
• Bob Jones University: Bob Jones University is a private, nonprofit, fundamentalist Christian university in Greenville, SC offering certificates through doctoral programs with strong biblical integration — closely comparable in scale, mission, and program breadth to BHU.
• Trevecca Nazarene University: Trevecca is a private, nonprofit, Nazarene-affiliated university in Nashville offering undergraduate, graduate, and doctoral programs with a Christian-focused mission — similar scale and program mix as BHU.
• Dallas Baptist University: DBU is a private, nonprofit, Baptist-affiliated university in Texas offering associate through doctoral degrees with emphasis on integrating Christian worldview with business and ministry — comparable in scale, faith-based mission, and program mix to BHU.

Broad incumbents

• Liberty University: Liberty University is a much larger private, nonprofit, evangelical university in Lynchburg, VA with extensive online programs across business, divinity, and doctoral degrees — overlapping capability space but operating at substantially greater scale than BHU.

Regional players

• South University, Savannah: South University is a private, nonprofit institution with a Savannah location offering business, leadership, and doctoral programs in the Southeast — comparable for the Savannah/Georgia student market and overlapping program mix.

Emerging players

• Moody Bible Institute: Moody is a Chicago-based nonprofit Bible institute and college focused on biblical education and ministry preparation — comparable to BHU's religious studies and divinity programs but with a narrower programmatic emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/beulahheights
• YouTubeyoutube.com/channel/UCS3_1TPXsYOUpkoMag2rJ9A
• Facebookfacebook.com/beulahheights
• Instagraminstagram.com/beulahheightsuniversity
• LinkedInlinkedin.com/company/beulah-heights-university

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beulah Heights University