U.S. Veg Corp

What U.S. Veg Corp does

U.S. Veg Corp is a privately held event production and marketing company that builds and operates food festivals targeting the vegetarian and plant-based consumer market in the United States. Founded circa 2011 by Sarah Gross Feoli and Nira Paliwoda and headquartered in Brooklyn, NY, the company runs a portfolio of four flagship events — the NYC Vegetarian Food Festival, the CA Vegetarian Food Festival (Raleigh Studios, Hollywood), the AZ Vegetarian Food Festival (Scottsdale Civic Center Amphitheater), and the Vegan Beer & Wine Festival (Webster Hall, NYC) — along with supporting content properties including a blog, an evergreen vegan resources hub, and a coast-to-coast event calendar.

The company's offering is operational rather than technological: there is no software platform, SaaS product, or proprietary technology stack disclosed. Core deliverables are physical event production (venue selection, vendor coordination, programming, on-site logistics) integrated with digital event elements that extend reach beyond attendees. Auxiliary services include a small e-commerce line and curated editorial content that serve as top-of-funnel engagement channels for the core festivals.

U.S. Veg Corp monetizes through three primary revenue streams: consumer ticket sales across its festival portfolio (a transaction-fee model), customized sponsorship and exhibitor packages sold to vegetarian food companies, restaurants, wellness vendors, green companies, and animal welfare organizations (a professional-services model with pricing set by direct inquiry), and a minor e-commerce stream for product orders. The company targets two primary customer segments: B2B sponsors and exhibitors seeking access to a passionate plant-based audience, and B2C consumers/families interested in vegetarian, vegan, and wellness products. The firm is founder-led, has 1–10 employees, has raised no external capital, and operates as a bootstrapped, privately held entity.

Name

U.S. Veg Corp

Legal name

U.S. Veg Corp

Website

https://usvegcorp.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

U.S. Veg Corp is a privately held Brooklyn-based event production company that operates four vegetarian and vegan food festivals across the U.S. (NYC, CA, AZ, plus a Vegan Beer & Wine Festival), monetizing through consumer ticket sales and B2B sponsorship and exhibitor packages targeting plant-based brands.

Ownership category

akta.pro rank

Product category

Event Production and Marketing

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating Places (5812)

akta.pro primary industry

Specialty & Dietary Catering (Halal, Kosher, Vegan, Allergen-Free, Medical) (THAHAKAK)

Keywords

• Event production services
• Plant-based marketing
• Vegetarian food festivals
• Exhibitor sponsorship
• Event management

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Event Sponsorship and Exhibitor Packages: U.S. Veg Corp offers customized sponsorship and exhibitor packages that leverage their unique events' on-site and digital elements to help brands achieve their marketing goals in the plant-based market.
2. Ticket Sales: Revenue generated from selling tickets to flagship and regional vegetarian food festivals, including the NYC Vegetarian Food Festival, AZ Vegetarian Food Festival, CA Vegetarian Food Festival, and Vegan Beer & Wine Festival.
3. E-commerce: As an e-commerce website, U.S. Veg Corp collects personal information for billing and shipping online purchases. The privacy policy indicates they process product orders and deliver products requested.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

U.S. Veg Corp is an event production and marketing company that produces vegetarian and vegan food festivals across the United States, including the NYC Vegetarian Food Festival, AZ Vegetarian Food Festival, CA Vegetarian Food Festival, and Vegan Beer & Wine Festival. The company sells customized sponsorship and exhibitor packages to plant-based, vegetarian, and wellness brands, while also generating consumer revenue through ticket sales and e-commerce. Its core function is to connect vegetarian/plant-based businesses with a targeted, passionate consumer audience via live events and supporting digital channels.

Product overview

U.S. Veg Corp is an event production and marketing brand focused on the vegetarian and green markets. The company operates a portfolio of four flagship food festivals (NYC, AZ, CA, and Vegan Beer & Wine) as its core products, complemented by sponsorship and exhibitor packages for business partners. Additional offerings include an event calendar for tracking upcoming festivals and a blog featuring plant-based resources and lifestyle content. The company does not offer a software platform or SaaS product.

Differentiator

Problem solved

Functional benefit

Products and services

• NYC Vegetarian Food Festival U.S. Veg Corp's flagship annual food festival held in New York City, featuring food sampling from vegetarian restaurants and food companies, animal welfare information tables, and live entertainment. Targeted at families, vegetarian/eco-friendly consumers, and members of the media.
• AZ Vegetarian Food Festival Two-day vegan food festival held at Scottsdale Civic Center Amphitheater celebrating plant-based, green, and wellness products. Vegetarian food companies, restaurants, health and wellness vendors, green-minded companies, and animal welfare organizations attend to meet families, consumers, retailers, and members of the media.
• CA Vegetarian Food Festival Two-day plant-based food festival held at Raleigh Studios in Hollywood, CA, featuring expert speakers, chefs, athletes, food vendors, and kids' activities.
• Vegan Beer & Wine Festival One-day 21+ festival at Webster Hall celebrating vegan beer and wine and food pairings, educating attendees about differences between vegan and non-vegan beverages.
• Sponsorship and Exhibitor Packages Customizable sponsorship and exhibitor packages that leverage U.S. Veg Corp's unique events' on-site and digital elements to help brands achieve their marketing goals in the plant-based market. Sold to vegetarian food companies, restaurants, health and wellness vendors, green-minded companies, and animal welfare organizations.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• Green Festival (Green America): Historically a sustainability- and plant-based-focused consumer festival series in major US cities; comparable as a peer event brand in the same plant-based/sustainability consumer event space.
• New York Wine & Food Festival (FoodieCon): Large consumer-facing food festival in NYC run by a different operator; comparable as a regional food-festival venue competing for sponsors and consumer attention in the same NYC market.

Regional players

• Vegfest UK: Large UK-based vegetarian and vegan festival series; comparable in format (food sampling, exhibitors, sponsors) but geographically distinct from U.S. Veg Corp's markets.
• Toronto Vegetarian Food Festival: Long-running vegetarian food festival in Toronto; comparable as a similarly-formatted consumer-facing vegetarian food event, but operating in Canada rather than competing directly in U.S. geographies.

Broad incumbents

• Specialty Food Association (Fancy Food Shows): Operates the Winter and Summer Fancy Food Shows — major B2B specialty food trade events; relevant incumbent peer because it draws the same exhibitor/sponsor audiences interested in plant-based and specialty foods.
• Natural Products Expo West / Expo East (Informa): Large-scale B2B trade shows for natural, organic, and plant-based products run by Informa; comparable as the dominant incumbent venue where plant-based brands spend event-marketing dollars, competing for the same sponsor pool as U.S. Veg Corp.

Direct peers

• Seed Food & Wine Festival: Plant-based food, wine, and lifestyle festival founded in Miami with expansion to other markets; the closest peer because it is similarly a multi-day consumer-facing event centered on plant-based food and beverage sampling.
• Plant Based World Expo: Annual B2B plant-based food and beverage trade show held in NYC and LA; directly comparable to U.S. Veg Corp as it produces plant-based-focused events that connect plant-based brands with buyers, retailers, and consumers.
• Eat Drink Vegan (formerly LA Vegan Beer & Wine Festival): Adult-focused vegan beer, wine, and food festival in Los Angeles; directly comparable to U.S. Veg Corp's Vegan Beer & Wine Festival given similar 21+ format and beverage-pairing concept.

Emerging players

• VegNews Media: Plant-based media brand that has hosted events and expos; comparable as a niche plant-based content-and-events operator reaching the same vegetarian/vegan consumer audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/usvegcorp
• Xx.com/usvegcorp
• Facebookfacebook.com/usvegcorp
• LinkedInlinkedin.com/company/usvegcorp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about U.S. Veg Corp