Society for the Protection and Care of Children

What Society for the Protection and Care of Children does

Society for the Protection and Care of Children (SPCC) is a Rochester, NY-based 501(c)(3) nonprofit founded in 1875, recognized as the nation's longest-standing agency dedicated to protecting children and the world's second-oldest such agency. It operates eight integrated programs serving more than 7,000 participants annually across Western and Central New York and the Finger Lakes region: the Family Trauma Intervention Program (FTIP), Healthy Families Monroe (HFM), Teen Age Parent Support Services (TAPSS), Supervised Visitation Program (SVP), Therapeutic Visitation Program (TVP), Comprehensive Adolescent Pregnancy Prevention (CAPP), the Women, Infants & Children (WIC) Program, and the WIC Vendor Management Agency (VMA). Service delivery is anchored at a main office, dedicated visitation center, two regional WIC offices (Canandaigua, Newark), and satellite WIC clinic sites hosted in churches and community settings across a 5-county region. The core operating model is trauma-informed, culturally responsive, evidence-driven, and relationally based, with no fees charged to beneficiary families.

Underlying technology is modest and practice-oriented rather than platform-based. The most notable technical artifact is the SPCC Space Adventure therapeutic game, co-developed with Rochester Institute of Technology students from 2016 to 2019 to help children communicate and express emotions. Supporting infrastructure includes a website (spcc-roch.org) with content marketing, an active Facebook presence, email newsletters for training updates, and community events such as the Angel Party, Children's Classic Golf Tournament, and 150th Anniversary Gala. The Mary Ellen Institute (MEI), founded in 2019 with funding from the Greater Rochester Health Foundation, extends the platform into recurring professional training (LMHC, LCSW/LMSW, LCAT continuing education credits) delivered via twice-yearly in-person cohorts. A Family Advisory Collective formed in 2023 formally embeds participant voice into agency governance.

Revenue is generated through three streams: government grants and contracts (federal and state funding, primarily through the WIC operator and VMA contracts and Monroe County CPS referrals for supervised and therapeutic visitation), donations and fundraising from individuals, corporations, and events, and professional training and consultation fees through the Mary Ellen Institute. SPCC does not charge beneficiary families for direct services. Strategic partnerships include Rochester Institute of Technology (game co-development), the Greater Rochester Health Foundation (MEI funder), the New York State Association of Infant Mental Health (endorsement pathway), Monroe County Child Protective Services (referral/contract partner), Foodlink (community initiatives), and MINO (maternity and baby item support for referred families).

Name

Society for the Protection and Care of Children

Legal name

Society for the Protection and Care of Children

Website

https://spcc-roch.org

Company type

Private

Founded year

1875

Operating status

Operating

Headcount range

51–100 employees

Short description

SPCC is a 150-year-old Rochester, NY nonprofit operating eight child welfare and family support programs, including WIC, supervised visitation, and trauma intervention, serving more than 7,000 participants annually across Western and Central New York.

Ownership category

akta.pro rank

Product category

Nonprofit Child and Family Social Services

NAICS

Individual and Family Services (6241), Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Family & Parent Support Services (Parent Coaching, Advocacy) (EDAJALAK)

akta.pro secondary industries

Community Health, Health Promotion & Behavior Change (SBCC) (BPADAIAL), Inclusive Infant & Toddler Care (Special Needs / IFSP-Aligned) (EDACAGAI)

Keywords

• Child welfare services
• Family trauma intervention
• Supervised visitation programs
• Nonprofit social services
• Professional training institute

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Government Grants and Contracts: SPCC receives federal and state funding, including operating the Women, Infants & Children (WIC) program through government contracts, serving participants across multiple counties in Western NY.
2. Donations and Fundraising: Individual donations, corporate sponsorships, and fundraising events including annual Angel Party and Children's Classic Golf Tournament support operational funding.
3. Professional Training Services: Continuing education training and consultation services for professionals across child and family serving disciplines, including LMHC, LCSW/LMSW, and LCAT continuing education credits through New York State.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SPCC is a nonprofit child welfare organization that delivers a portfolio of family and children's services, including supervised and therapeutic visitation, family trauma intervention, WIC nutrition assistance, and professional training for social service practitioners through the Mary Ellen Institute. Services are delivered primarily to vulnerable families, at-risk children, and referral-based professional trainees in the Rochester, NY region.

Product overview

The Society for the Protection and Care of Children (SPCC) offers a portfolio of eight social service programs serving over 7,000 participants annually in Rochester and Western NY. The core programs include Family Trauma Intervention Program (FTIP), Healthy Families Monroe (HFM), Teen Age Parent Support Services (TAPSS), Supervised Visitation Program (SVP), Therapeutic Visitation Program (TVP), Comprehensive Adolescent Pregnancy Prevention (CAPP), and Women Infants & Children (WIC) with its Vendor Management Agency. Supporting these is the Mary Ellen Institute (MEI), which provides professional training and consultation in Infant and Early Childhood Mental Health. Additional offerings include Reflective Supervision/Consultation services, therapeutic training programs, and the SPCC Game (Space Adventure), a therapeutic online tool developed with RIT students. The organization also operates a Family Advisory Collective for participant feedback.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Trauma Intervention Program (FTIP) Trauma-informed intervention services designed to support families experiencing trauma, delivered to at-risk families and children in the Rochester, NY region.
• Healthy Families Monroe (HFM) Home visiting and family support program serving new and expectant parents in Monroe County to promote healthy child development and family stability.
• Trauma, Assessment, Prevention, and Support Services (TAPSS) Trauma assessment, prevention, and support services for children and families affected by adverse experiences.
• Supervised Visitation Program (SVP) Court-ordered supervised visitation services providing a safe, monitored environment for non-custodial parents to visit their children, typically referred through family court.
• Therapeutic Visitation Program (TVP) Therapeutically oriented visitation services that combine clinical support with parent-child visitation for families needing clinical intervention during visits.
• Community Action Parent Program (CAPP) Community-based parenting support and education program for parents seeking resources and skill-building to strengthen family functioning.
• WIC Nutrition Program Women, Infants, and Children (WIC) nutrition program providing supplemental nutrition support, education, and referrals for low-income pregnant women, new mothers, infants, and young children.
• Volunteer/Mentor Assistance (VMA) Volunteer- and mentor-based support program pairing community volunteers with children and families to provide additional relational and community support.
• Mary Ellen Institute Professional training institute offering education, certification, and continuing education programs for social workers, child welfare practitioners, and human services professionals.
• SPCC Space Adventure Therapeutic game product developed by SPCC for use in child welfare and family therapy contexts to support children processing traumatic experiences through play.

Quantifiable outcome

• Over 7,000 participants served annually
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Rochester Institute of Technology (RIT)coreStrategic or Co-development Partner · 1 January 2019RIT students collaborated with SPCC staff from 2016-2019 to develop 'Space Adventure,' a therapeutic online game designed to help children communicate and express their emotions. RIT featured the project on their website as a therapeutic tool for children and families.
• MINO (Mothers In Need of Others)minorStrategic or Co-development PartnerMINO provides free maternity, baby items, and household items to families referred through SPCC case managers. MINO also provides short-term work experiences for young moms in SPCC's teen parent program (TAPSS).
• Monroe County Child Protective ServicescoreImplementation/ SI/ Consulting PartnerSPCC partners with Monroe County CPS to provide supervised visitation, therapeutic visitation, and family trauma intervention services for families involved with the child welfare system.
• FoodlinkminorStrategic or Co-development PartnerSPCC partnered with Foodlink on community initiatives, including COVID-19 rapid testing site support in partnership with Monroe County and City of Rochester administrations.
• New York State Association of Infant Mental HealthcoreStrategic or Co-development PartnerSPCC provides endorsed professionals through NYSAIMH for infant mental health endorsement, and the Mary Ellen Institute supports professionals in pursuing IMH Endorsement through their Reflective Supervision Learning Collaborative.
• Zero to ThreeminorOthersSPCC's Therapeutic Visitation Program was featured in the September issue of Zero to Three Journal, recognizing the program's excellence in serving infants and families.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Casey Family Programs: Large national foundation operating across child welfare, foster care, and family services; comparable to SPCC in mission but with a much broader national portfolio and direct-service operational scale.
• National Children's Alliance: National accrediting body and network for Children's Advocacy Centers serving child abuse victims; comparable to SPCC's child welfare/advocacy positioning though operating as a national network rather than a direct service provider.
• Prevent Child Abuse America: National nonprofit umbrella for child abuse prevention including the Healthy Families America network; comparable in core mission to SPCC's child abuse prevention focus, but operates nationally as an umbrella/advocacy body.

Direct peers

• Healthy Families America: Prevent Child Abuse America-affiliated national home visiting network; directly comparable to SPCC's HFM program in evidence-based home visiting methodology and target demographic.
• Nurse-Family Partnership: National nonprofit operating evidence-based home visiting for at-risk mothers and children; directly comparable to SPCC's Healthy Families Monroe home visiting program in target population and service model.
• Hillside Family of Agencies: Rochester-area child and family services nonprofit providing residential, community-based, and mental health programs; directly comparable to SPCC's trauma intervention, home visiting, and supervised visitation offerings.
• Children's Institute: Child welfare and family services organization offering trauma-informed care, family preservation, and training — directly comparable to SPCC's FTIP, HFM, and MEI programs in scope and methodology.
• Catholic Family Center: Rochester-based multi-service nonprofit delivering family services, counseling, and case management in the same Western NY footprint as SPCC; directly comparable given overlapping child welfare, family preservation, and human services portfolios.

Regional players

• The Children's Agenda: Rochester-based child advocacy organization focused on policy and systems change for children and families; comparable to SPCC's regional Western NY mission and overlapping board leadership, though primarily advocacy-focused rather than direct service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/spccrochester
• Xx.com/spcc1

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Society for the Protection and Care of Children