What Shriram City Union Finance does

Shriram City Union Finance Limited, operating under the Shriram Finance brand following its 2022 integration merger with Shriram Transport Finance, is a publicly listed Indian non-banking financial company headquartered in India. The entity is regulated as an NBFC and trades on the BSE (SHRIRAMFIN) and NSE (SHRIRAMCIT), with assets under management of ₹3.02 Lakh Cr (as of March 31, 2026), 3,225 branches across India, and a workforce of 10,000+ (firmographics). The company serves financially underserved segments in rural and semi-urban India — micro, small and medium enterprises (MSMEs), two-wheeler buyers, gold loan customers, retail deposit investors, and personal loan borrowers — a focus rooted in roughly 47 years of operating history.

The product portfolio spans three pillars: (1) lending — two-wheeler loans (from 10% p.a.), personal loans, used car loans, business/MSME loans, gold loans, and fuel finance for fleet owners and truckers; (2) investments — Shriram Unnati Fixed Deposit (up to 8.05% p.a.) and Fixed Investment Plan (7.55% p.a.); and (3) insurance distribution — general insurance (four-wheeler, two-wheeler, goods-carrying vehicle, critical illness) and life insurance products (assured income, early cash, premier assured benefit, child education plans). The unified distribution surface is the Shriram One super app (Android and iOS), which consolidates loans, deposits, insurance, BBPS bill payments, and UPI transactions, complemented by a Two-Wheeler Marketplace with an EV Hub at auto.shriramfinance.in.

The revenue model is liability-funded: public deposits and wholesale borrowings finance an on-balance-sheet loan book earning interest income, with non-interest income generated via insurance commissions, BBPS/bill-payment transaction fees, and marketplace integrations. GTM is direct-to-consumer through the 3,225-branch physical network (acquisition and servicing for gold, two-wheeler, MSME loans) overlaid with self-serve digital channels (Shriram One app, FD/EMI/gold calculators). Differentiation rests on rural/semi-urban distribution depth, multi-decade brand trust, and a now-broadened product surface post the transport-finance merger — though no proprietary AI/ML capability is disclosed in the input.

Name

Shriram City Union Finance

Legal name

Shriram City Union Finance Limited

Website

https://shriramcity.in

Company type

Public

Founded year

1979

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Shriram Finance is a publicly listed Indian NBFC serving rural and semi-urban customers with two-wheeler, personal, MSME, gold, and used-car loans, fixed deposits, insurance distribution, and a Shriram One super app, operating through 3,225 branches and a ₹3.02 Lakh Cr AUM.

Ownership category

akta.pro rank

Product category

Non-Banking Financial Services (Consumer Lending)

NAICS

Depository Credit Intermediation (5221), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

SME Term Loans & Growth Capital (FSAKAGAB)

akta.pro secondary industries

Direct Lending — Specialty Finance (Consumer/SME Lending Platforms) (FSAHAJAF), Private Credit / Direct Lending (FSAAAHAG)

Keywords

• Consumer lending
• Non-banking financial
• Rural finance
• Gold loans
• Fixed deposits

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Interest Income from Loans: Primary revenue from interest charged on various loan products including two-wheeler loans, personal loans, business loans, used car loans, and gold loans targeting underserved segments in rural and semi-rural India
2. Fixed Deposit Investments: Accepting public deposits (Shriram Unnati Fixed Deposit, Fixed Investment Plan) offering interest rates up to 8.05% p.a., creating a liability-based funding model
3. Insurance Distribution: Distribution of general insurance (four-wheeler, two-wheeler, goods vehicle) and life insurance products (Shriram Life Assured Income Plan, Early Cash Plan, Premier Assured Benefit Plan, New Shri Vidya Plan)
4. Bill Payment Services (BBPS): Bill payment services including mobile recharge, DTH, electricity, gas, broadband, water, cable TV, credit card payments, and loan repayments with rewards

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Shriram City Union Finance (Shriram Finance) is a publicly listed Indian NBFC that provides consumer and MSME lending products (two-wheeler loans, personal loans, used car loans, business loans, gold loans, fuel finance), retail investment products (Shriram Unnati Fixed Deposit up to 8.05% p.a., Fixed Investment Plan at 7.55% p.a.), general and life insurance distribution, and digital financial services (BBPS bill payments, UPI) through the Shriram One super app and a 3,225-branch network serving rural and semi-urban India.

Product overview

Shriram Finance operates as a diversified non-banking financial company (NBFC) offering a comprehensive suite of financial products and services. The core offering is centered around the Shriram One super app platform, which serves as the unified digital gateway for all services. The product portfolio is organized into three main pillars: (1) Lending Products including two-wheeler loans, personal loans, used car loans, business loans, gold loans, and fuel finance; (2) Investment Products including Fixed Deposit (Unnati) offering up to 8.05% p.a. and Fixed Investment Plan at 7.55% p.a.; and (3) Insurance Products including motor insurance (four-wheeler, two-wheeler, goods vehicle), critical care insurance, and life insurance plans (Shriram Life Assured Income Plan, Early Cash Plan, Premier Assured Benefit Plan, New Shri Vidya Plan). Additional services include a Two Wheeler Marketplace for EV and conventional bikes/scooters, comprehensive bill payment services via BBPS integration, UPI payments, and various financial calculators (FD, EMI, Student Loan, Gold, SIP, Loan-to-Value). The company serves underserved segments primarily in rural and semi-rural India with 3,225 branches and ₹3.02 Lakh Cr assets under management as of March 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Shriram One: Super app for loans, high-yield deposits, insurance, bill payments, UPI transactions, and more
• Shriram Unnati Fixed Deposit
• Fuel Finance
• Two Wheeler Marketplace

Products and services

• Two Wheeler Loan Loan product for purchasing two-wheelers (bikes and scooters) starting from 10% p.a. with flexible EMI options and quick disbursals, targeted at individual consumers in rural and semi-urban India.
• Personal Loan Unsecured personal loan for individual financial needs including medical emergencies, home renovations, weddings, and other personal expenses.
• Used Car Loan Financing product for purchasing pre-owned vehicles with flexible repayment options.
• Business Loan Commercial lending product designed for small and medium enterprises, MSMEs, and business expansion needs.
• Gold Loan Collateral-backed loan product using gold ornaments as security, offering quick disbursement and competitive interest rates for rural and semi-urban customers.
• Fuel Finance Business financing solution enabling fleet owners and truckers to finance fuel purchases and repay in convenient installments.
• Shriram Unnati Fixed Deposit Fixed deposit investment product offering up to 8.05% p.a. with flexible tenure options and assured returns, targeted at retail investors seeking secure investment options.
• Fixed Investment Plan (FIP) Investment plan offering 7.55% p.a. returns with flexible tenure options for retail investors.
• Shriram One Super App Super app serving as a unified digital platform for loans, high-yield deposits, insurance, bill payments, UPI transactions, and financial management.
• Bill Payment Services (BBPS) Comprehensive bill payment services including mobile prepaid/postpaid, DTH, electricity, gas, broadband, water, cable TV, credit card bills, loan repayment, and insurance premiums through BBPS platform.
• Four-Wheeler Insurance Motor insurance coverage for four-wheelers including cars and other vehicles.
• Two-Wheeler Insurance Motor insurance coverage for two-wheelers including bikes and scooters.
• Goods Carrying Vehicle Insurance Commercial vehicle insurance for goods-carrying vehicles used in logistics and transportation.
• Shri Criti Care Insurance Critical illness insurance providing financial protection against serious medical conditions.
• Shriram Life Assured Income Plan Life insurance plan providing guaranteed income benefits to policyholders.
• Shriram Life Early Cash Plan Life insurance plan with early cash benefit features for policyholders.
• Shriram Life Premier Assured Benefit Plan Premium life insurance plan with comprehensive assured benefit features.
• Shriram Life New Shri Vidya Plan Child-focused life insurance plan designed for education and future planning.
• Two Wheeler Marketplace Digital marketplace for browsing, comparing, and purchasing two-wheelers including bikes, scooters, and electric vehicles, integrated with financing options.

Quantifiable outcome

• Return on Equity (ROE) in the 18-20% range
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Muthoot Finance: India's largest gold loan NBFC with deep rural/semi-urban branch network and diversified lending (gold, microfinance, housing, vehicle). Strongly comparable business model in gold loan and small-ticket lending to underserved segments.
• Bajaj Finance: One of India's largest and most diversified NBFCs offering consumer durable loans, two-wheeler financing, personal loans, business loans, and digital financial services. Directly comparable product portfolio and customer base, with similar digital transformation strategy.
• L&T Finance Holdings: Diversified Indian NBFC with vehicle finance, farm equipment, housing, and SME lending. Comparable rural and SME customer focus with strong brand backing (L&T Group).
• Cholamandalam Investment and Finance Company: Leading Indian NBFC focused on vehicle finance (commercial and passenger), home loans, and SME lending. Comparable vehicle financing franchise and expanding rural footprint, post-merger analogous to Shriram's combined entity.
• Manappuram Finance: Indian NBFC with leading gold loan business, plus microfinance, housing finance, and vehicle finance. Direct competitor in gold loans with overlapping rural customer segments and digital transformation.
• Mahindra & Mahindra Financial Services: NBFC focused on rural and semi-urban India with strong presence in vehicle finance, tractor loans, MSME lending, and fixed deposits. Closely comparable target customer base and lending products.

Emerging players

• CreditAccess Grameen: Indian microfinance company with rural focus providing income-generation and small business loans. Adjacent competitor in the rural underserved segment, but narrower product offering.
• Spandana Sphoorty Financial: Indian microfinance institution with focus on rural women borrowers and small business lending. Comparable target segment in rural India but operates in the microfinance niche.

Broad incumbents

• HDFC Bank: Largest private-sector Indian bank with extensive retail loan portfolio including personal, two-wheeler, and MSME lending. Increasingly competing in Shriram's core rural/semi-urban segments with superior funding cost.
• ICICI Bank: Major Indian private bank with significant retail, MSME, and rural lending operations. Broad incumbent competing for the same underserved customer base as Shriram, with cost-of-funds advantage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shriram City Union Finance