Next Rental

What Next Rental does

Next Rental is a Brazilian for-profit heavy-equipment rental company founded in 2023 and headquartered in Araújos, Brazil. The company operates a multi-brand rental model across heavy equipment (backhoes, excavators, wheel loaders, motor graders, compactors, crawler tractors), aerial work platforms, intralogistics equipment (forklifts, pallet trucks, tow tractors), and complementary construction assets such as generators, compressors, and formwork. Its commercial offering is described as three integrated lines: equipment rental, consulting on operations and projects, and training of operating teams.

Next Rental's service portfolio includes maintenance and technical assistance, telemetry for heavy equipment ("Telemetria para Pesados"), remote-operation services, freight/logistics, operator training, and sales of new/used equipment and parts. Pricing is quote-based and not publicly disclosed — customers must request a budget through the company website or via its sales team. The company targets construction as its primary vertical, with additional use cases in mining, agriculture (including sugar mills and agribusiness), port operations, and forestry.

In July 2025, Mills — the Brazilian equipment rental market leader — acquired Next Rental's assets for R$180 million, integrating Next Rental into a national platform with 14,000+ pieces of equipment across 60+ branches and 1,400+ cities. The acquisition signals Next Rental's exit as a stand-alone entity and its consolidation into Brazil's largest rental operator.

Name

Next Rental

Website

https://nextrental.com.br

Company type

Private

Founded year

2023

Operating status

Acquired

Headcount range

101–250 employees

Short description

Next Rental is a Brazilian multi-brand heavy-equipment rental company founded in 2023 in Araújos, offering rental, operations consulting, and operator training across construction, mining, agriculture, port, and forestry verticals. Its assets were acquired by Mills in July 2025 for R$180 million.

Ownership category

akta.pro rank

Product category

Heavy Equipment Rental

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249)

SIC

Services-Equipment Rental & Leasing, Nec (7359), Construction Machinery & Equip (3531), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH)

akta.pro secondary industries

Lifting & Hoisting Rental & Leasing (IMAHAJAN), Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF)

Keywords

• Heavy equipment rental
• Aerial work platforms
• Fleet management services
• Construction machinery leasing
• Intr logistics equipment

Headquarters

HQ city

Araújos

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Distribution channels4 records

Marketing channels5 records

Core offering

Next Rental is a multi-brand heavy equipment rental company providing rental, sales, and support services for construction, mining, agriculture, port, and forestry sectors. Its portfolio spans heavy machinery (backhoes, excavators, loaders, motor graders, compactors, tractors, trucks), aerial work platforms (PEMT - aerial work platforms in electric, diesel, and hybrid variants), and intralogistics equipment, complemented by telemetry-based fleet management, remote operation, maintenance, freight, consulting, and operator training services.

Product overview

Next Rental operates as a heavy equipment rental company offering a comprehensive portfolio of rental equipment and related services. The product portfolio includes heavy machinery (backhoes, excavators, wheel loaders, motor graders, compactors, mini loaders, crawler tractors, agricultural tractors, trucks), aerial work platforms (scissor lifts, articulated booms, telescopic lifts in electric, diesel, and hybrid variants), intralogistics equipment (forklifts, pallet trucks, tow tractors), and general construction equipment (generators, compressors, forms and scaffolding). Services include maintenance, telemetry, remote operation, consulting, freight, and operator training. The company also sells parts and new/used equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Heavy Equipment Rental - Backhoe Loader (Retroescavadeira) Rental of backhoe loaders for construction and excavation applications, targeting contractors in construction, infrastructure, and agricultural projects.
• Heavy Equipment Rental - Wheel Loader (Pá Carregadeira) Rental of wheel loaders for material handling and earthmoving tasks across construction, mining, and agricultural operations.
• Heavy Equipment Rental - Excavator (Escavadeira) Rental of excavators for digging, demolition, and material handling operations at construction and infrastructure sites.
• Heavy Equipment Rental - Motor Grader (Motoniveladora) Rental of motor graders for road construction, grading, and earthmoving applications.
• Heavy Equipment Rental - Compactor/Roller (Rolo Compactador) Rental of compactors and rollers for soil and asphalt compaction in construction and infrastructure projects.
• Aerial Work Platforms Rental (Plataformas Elevatórias) Rental of aerial work platforms (PEMT) including scissor lifts, articulated booms, and telescopic lifts in electric, diesel, and hybrid variants from manufacturers Genie, JLG, Dingli, Haulotte, and Skyjack; supports elevated work access across construction, maintenance, and industrial applications.
• Intralogistics Rental - Forklift (Empilhadeira) Rental of forklifts for warehouse and industrial material handling operations.
• Generator Rental (Geradores) Rental of power generators for temporary or backup electricity supply at construction sites, events, and industrial operations.
• Compressor Rental (Compressores) Rental of air compressors for construction and industrial applications.
• Maintenance and Technical Assistance Services (Manutenção) Technical maintenance and assistance services for rented equipment (platforms, heavy machinery, intralogistics) to ensure optimal performance and safety.
• Freight and Logistics Services (Frete) Freight and logistics services for equipment delivery, pickup, and site transport.
• Operator Training Services (Treinamento) Training and certification services for equipment operators covering safe operation of platforms, heavy equipment, and intralogistics machinery.
• Sales of New and Used Equipment (Venda de Novos e Seminovos) Sales of new and certified used equipment meeting ANSI, CE, and NBR safety standards, providing customers an alternative to short-term rental.
• Parts Sales (Venda de Peças) Sales of genuine replacement parts for platforms, compressors, and heavy equipment from major manufacturers.

Quantifiable outcome

• 26,000 people trained
• +2 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves1 record

Expansion highlights3 records

Regional players

• Loxam: Europe's largest equipment rental company; comparable diversified fleet and aerial platform offering, though operating in a different geography (Europe) than Next Rental (Brazil).

Emerging players

• Aggreko: Global leader in temporary power and temperature-control rental; comparable to Next Rental's generator/compressor rental offering and modular, project-based deployment model.

Others

• United Rentals: Largest equipment rental company globally; comparable to Next Rental across heavy equipment, aerial platforms, and specialty rentals, with mature digital/telematics infrastructure.
• BrandSafway: Global provider of scaffolding, access, and formwork services; comparable to Next Rental's 'Formas e Escoramentos' (forms and shoring) and aerial platform offerings for construction access.

Direct peers

• A Geradora: Brazilian specialist in aerial work platform rental and power/energy solutions; directly comparable to Next Rental's aerial platform and generator rental lines serving construction and industrial customers.
• Riwal: European specialist in aerial work platform rental; directly comparable to Next Rental's aerial platform segment and operating model of rental plus operator/consulting services.
• Mills: Brazil's largest equipment rental company with 14,000+ units across 60+ branches; directly comparable as the acquirer of Next Rental and the leading domestic peer in heavy equipment and aerial platform rental.

Broad incumbents

• Herc Rentals: US-focused equipment rental provider offering aerial, earthmoving, and industrial equipment; comparable to Next Rental's diversified fleet model though concentrated in North America.
• Cat Rental Store: Caterpillar's global dealer-led rental network for heavy equipment and work tools; comparable to Next Rental's heavy machinery rental lines serving construction and mining.
• Sunbelt Rentals: North America's largest equipment rental company with a broad fleet including aerial, earthmoving, and industrial equipment; comparable business model to Next Rental but at vastly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Next Rental