william smith

What william smith does

Squeegee Detail, operating as Squeegee LLC, is a mobile car detailing service founded in 2023-2024 by Tenzin (Legaspi) and headquartered in Portland, Oregon with a secondary office in Tigard. The company provides fully mobile detailing across the Portland Metro area and Southwest Washington, sending self-contained service vans to customers' homes, offices, and apartments rather than operating a fixed retail location. Its service menu is organized into tiered Bronze/Silver/Gold packages spanning Full Detail, Interior-Only, and Exterior-Only work, with premium offerings including Level 1 and Level 2 Paint Correction (removing 70-85% of swirls and scratches), SunCoat nano-ceramic coating with CARFAX registration and 10-year warranty, headlight restoration, smoke odor removal via ozone treatment, premium hand wash, engine bay detailing, overspray removal, pet hair extraction, and mold remediation.

The underlying technical stack is operational rather than digital: dual-action polishers, LED inspection lights, professional-grade compounds and polishes, hot water extraction machines, ozone generators, and specialized sanding/polishing equipment for headlight restoration. The SunCoat ceramic product line is applied as a multi-layered liquid nano-ceramic that cures into a glass shield with self-cleaning properties. Booking and payments are handled through third-party SaaS platforms Fieldd and HouseCall Pro, integrated into the squeegeedetail.com website.

The business model is direct-to-consumer, pay-as-you-go unit pricing that scales with vehicle size (sedan, SUV/crossover, truck/minivan) and package tier, with surcharges for excessive pet hair, mold, hazardous materials, and late cancellations. Primary customers are individual vehicle owners in the Portland Metro seeking convenience and professional results without visiting a shop; a secondary segment of fleet and commercial vehicle operators is referenced. Lead generation relies on city-level SEO landing pages, content marketing via the company blog, Google Business Profile reviews, social media, and a customer referral-credit program. The company is founder-owned, bootstrapped, with no disclosed funding rounds and headcount in the 1-10 range.

Name

william smith

Legal name

Squeegee LLC

Website

https://squeegeedetail.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Mobile car detailing service operating across the Portland Metro and Southwest Washington, delivering tiered interior, exterior, paint correction, and SunCoat ceramic coating services via self-contained vans at customers' homes and workplaces.

Ownership category

akta.pro rank

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Mobile Car Detailing Services: The company generates revenue through per-service fees for mobile car detailing. Services are structured in tiered packages (Bronze, Silver, Gold) with add-on options. Pricing varies by vehicle size (sedan, SUV, truck) and package level. Additional fees apply for excessive soiling, pet hair, mold, hazardous materials, or oversized vehicles. Services include interior detailing, exterior detailing, full details, paint correction, ceramic coating, headlight restoration, smoke odor removal, and specialty treatments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Squeegee Detail is a fully mobile car detailing service that travels to customers' homes, offices, and apartments across the Portland Metro area and Southwest Washington. The company delivers professional interior cleaning, exterior washing, paint correction, ceramic coating, headlight restoration, smoke odor removal, and specialty treatments via self-contained service vans equipped with professional-grade tools and supplies. Services are organized into tiered packages (Essential/Signature/Showroom or Bronze/Silver/Gold) with pricing adjusted by vehicle size and condition.

Product overview

Squeegee Detail is a mobile car detailing service provider operating in the Portland Metro and Southwest Washington area. The company offers a tiered service architecture with Bronze, Silver, and Gold package levels across multiple service categories. Core offerings include Full Detail (interior + exterior combined), standalone Interior Detailing, and Exterior Detailing packages. Premium services include Ceramic Coating with Bronze/Silver/Gold tiers featuring SunCoat nano-ceramic technology with CARFAX-registered 10-year warranties, and Paint Correction at Level 1 (70-75% defect removal) and Level 2 (85% defect removal via 2-step process). Specialized add-on services cover headlight restoration, smoke odor removal, premium hand wash, engine bay detailing, overspray removal, pet hair extraction, and mold remediation. All services are delivered as mobile units that come to the customer's location.

Differentiator

Problem solved

Functional benefit

Brands

• SunCoat Ceramic Coating: Proprietary ceramic coating product used by Squeegee Detail, registered to CARFAX with a 10-year warranty.

Products and services

• Full Detail (Essential / Signature / Showroom) Comprehensive mobile detailing combining interior and exterior services delivered at the customer's location. Essential covers hand wash, vacuum, and wipe-down; Signature adds shampoo/extraction, stain treatment, leather conditioning, clay bar, and bug/tar removal; Showroom adds ozone treatment, shine enhancement polish, undercarriage wash, and longer-lasting ceramic spray coating.
• Full Interior Detailing (Essential / Deep Clean / Reset+ / Super Interior Reset) Mobile interior-only cleaning service for individual vehicle owners. Tiers escalate from basic vacuum and wipe-down (Essential) to shampoo and extraction (Deep Clean), mold treatment and ozone (Reset+), and full headliner cleaning, carpet/seat removal, and air cabin filter replacement (Super Interior Reset).
• Full Exterior Detailing (Essential / Wax & Polish / Paint Enhancement) Mobile exterior cleaning with hand wash, wheel/tire cleaning, clay bar treatment, and wax protection. Wax & Polish adds ceramic spray wax, sap removal, and shine enhancement polish; Paint Enhancement adds 1-stage paint correction removing 60–70% of light swirl marks.
• Ceramic Coating (Bronze / Silver / Gold) Multi-layered liquid nano-ceramic coating that cures into a permanent glass shield. Bronze offers basic spot polish with 1 layer of protection; Silver adds full 1-step polish with wheel coating and removes up to 70% of swirls; Gold provides full 2-step polish with glass and wheel coating, removing up to 80% of swirls. All tiers registered to CARFAX with 10-year warranty. Pricing ranges from $500 to $3,500 depending on vehicle condition, color, and size.
• Paint Correction Level 1 Single-stage paint correction removing 70–75% of scratches, swirls, and oxidation through multi-stage leveling without thinning clear coat. Available as a mobile service.
• Paint Correction Level 2 Two-stage paint correction eliminating up to 85% of paint swirls, scratches, and flaws through intensive cutting and polishing. The most labor-intensive service, taking 8–20 hours per vehicle, with pricing from $600 for sedans to $900 for large SUVs/trucks.
• Headlight Restoration Mobile headlight restoration using an 8-step process of progressive sanding, compounding, polishing, and UV-protective ceramic sealant application. Removes oxidation and restores up to 80% of lost visibility. Flat rate of $35 per pair of headlights.
• Smoke Odor Removal Professional smoke odor elimination combining deep interior cleaning with ozone treatment to neutralize smoke particles at the molecular level rather than masking them. Addresses cigarette, cigar, and smoke odors embedded in upholstery and ventilation.
• Premium Wash Mobile hand wash service using pH-balanced soaps and soft microfiber mitts, including wheel/tire cleaning and spotless exterior finish. Takes approximately 45 minutes to 1 hour.
• Engine Bay Detail Cleaning, degreasing, and dressing of engine compartment components, including covering sensitive parts, applying degreaser, scrubbing, rinsing, drying, and applying protective dressing to hoses and plastic components.
• Overspray Removal Removal of spilled paint or paint dust from vehicle surfaces through a tedious specialized process.
• Pet Hair Removal Specialized pet hair extraction service for vehicles with heavy shedding, using specialized tools and hot-water extraction.
• Mold Remediation Mold treatment service including shampooing, extraction, seat belt cleaning, and ozone treatment. Super Interior Reset tier adds double shampooing, headliner cleaning, and air cabin filter replacement.

Quantifiable outcome

• Ceramic coating removes up to 80% of swirl marks
• +4 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

One partnership is on record.

• SunCoat CeramicscoreTechnology or IntegrationSqueegee is a Certified Installer of SunCoat nano-ceramic coating products. The company uses SunCoat's professional-grade 9H+ ceramic coatings applied through a specialized hand application process using foam applicators followed by nano-ceramic sealant. SunCoat products have undergone SGS testing and real-life testing in harsh environments. Certification is required to legitimately apply SunCoat products - the company explicitly states that any detailer claiming to apply SunCoat without becoming a Certified Installer is making a false claim.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Take 5 Car Wash: Take 5 Car Wash is a large national express car wash chain offering washes and interior cleaning at fixed sites. It competes for routine detailing and wash spend at a national scale but does not offer mobile, on-location service like Squeegee.
• ZIPS Car Wash: ZIPS Car Wash operates a large network of express exterior car wash locations across the U.S. with add-on interior services. It is a broad incumbent in vehicle cleaning with overlapping but more standardized offerings versus Squeegee's premium mobile detailing focus.

Regional players

• Brown Bear Car Wash: Brown Bear Car Wash is a Pacific Northwest-based chain of tunnel and self-serve car washes with locations across the Portland and Seattle metros. It competes for the same Portland-area customer pool on routine wash and detailing, though via fixed locations rather than mobile service.
• Elephant Car Wash: Elephant Car Wash is a long-standing regional car wash chain in the Portland Metro area offering exterior washes and basic detailing. It addresses the same Portland vehicle owner base as Squeegee through drive-in facilities.

Direct peers

• Spiffy: Spiffy is an on-demand mobile car wash and detailing service that travels to the customer's location, mirroring Squeegee's core mobile model with tiered packages and premium add-ons. Both businesses target time-poor vehicle owners who want professional detailing without a shop visit.
• Washos: Washos operates an app-based mobile car wash and detailing platform serving multiple U.S. metros with on-demand bookings. Its mobile-first, app-driven customer experience directly parallels Squeegee's online booking and at-location service delivery.
• MobileWash: MobileWash is an on-demand mobile car wash app that dispatches detailers to a customer's driveway or workplace. Like Squeegee, it competes on convenience and full-service detailing offered where the vehicle is parked.
• DetailXPerts: DetailXPerts is a mobile auto detailing franchise offering interior and exterior detailing, paint correction, and ceramic coating at customer locations. It is highly comparable in service mix (full detail tiers, paint correction, ceramic protection) though delivered through a franchise system rather than an independent operator.

Others

• Chemical Guys: Chemical Guys is a leading manufacturer and retailer of car care products, detailing supplies, and consumer education content. It is an adjacent player in the car care ecosystem — supplying products used by detailers and competing for the do-it-yourself segment of Squeegee's potential customer base.

Emerging players

• Wrench: Wrench is a mobile auto services platform that brings mechanics and technicians to the customer's location. While its core focus is repair rather than detailing, it competes for the same mobile-at-your-door convenience positioning and adjacent automotive services spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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