Sound Hub Denmark
Sound Hub Denmark is a Struer-based sound technology innovation hub offering coworking, world-class acoustic testing facilities, and a selective six-month accelerator program. It serves international soundtech startups, SMEs, and corporates such as Bang & Olufsen and Harman.
- Company typePrivate
- Founded2018
- HeadquartersStruer, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Sound Hub Denmark does
Sound Hub Denmark A/S is a Struer-based, foundation-owned innovation hub and accelerator dedicated exclusively to sound technology. Founded in 2018 as the world's first international sound technology and innovation environment, it was co-founded by Bang & Olufsen, Harman Lifestyle, Aalborg University, the Danish Sound Cluster, and Struer Municipality, with GN Audio (Jabra), Scan-Speak, and Dynaudio joining the partnership group. The company operates a 2,500 m2 coworking space alongside approximately 30 world-class test facilities, including The Cube (a 12x12x13m anechoic chamber), The Quiet Room with HATS, accredited EMC/safety compliance labs, climate and HALT stress labs, and four sound studios built in collaboration with Sound Art Lab.
The core commercial offering is the SoundTech Accelerator Program, a six-month selective program admitting only eight startups annually, combining business acceleration, mentorship, and access to physical infrastructure. Program participants pay €33,000 (250,000 DKK) in tuition and receive a convertible loan of approximately €133,800 (1,000,000 DKK) from SoundInvest, a dedicated venture arm incorporated in 2023. Supporting offerings include coworking desks (€70–200/month depending on startup status), private offices, meeting and event spaces (Sound Square, 385 m2), prototyping makerspace, learning and matchmaking services, and a Basic Membership at €400/year providing community access and a 20% test-facility discount.
The business model is a platform-plus-services stack: recurring coworking and membership fees, accelerator tuition, returns from SoundInvest's convertible loan portfolio, and grant/partnership support from public and private partners. Customers span early-stage soundtech startups, growth-stage companies, established corporates (B&O, Harman, Dynaudio, Jabra, Roku, RTX), and researchers/students, primarily sourced through partner referrals, alumni word-of-mouth, and international sound technology networks. The company is privately held under Færchfonden and Vald. Birn Holding A/S and has been recognized by the Financial Times as one of Europe's Leading Startup Hubs for three consecutive years (2024–2026).
Sound Hub Denmark firmographics
Firmographics- Name
- Sound Hub Denmark
- Legal name
- Sound Hub Denmark A/S
- Website
- https://soundhub.dk
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sound Hub Denmark is a Struer-based sound technology innovation hub offering coworking, world-class acoustic testing facilities, and a selective six-month accelerator program. It serves international soundtech startups, SMEs, and corporates such as Bang & Olufsen and Harman.
- Ownership category
- akta.pro rank
Sound Hub Denmark industry classification
Industry- Product category
- Sound Technology Innovation Hub Services
- NAICS
- Sound Recording Studios (512240), Other Sound Recording Industries (512290), Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Special Industry Machinery, Nec (3559)
- akta.pro primary industry
- Audio Post Facilities & Stage Operations (Mix Stages, Studio Management, Booking) (MPAHAEAO)
- akta.pro secondary industry
- Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB)
Keywords
Where Sound Hub Denmark is headquartered
LocationHeadquarters
- HQ city
- Struer
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Sound Hub Denmark business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Coworking Space Rental: Revenue from renting dedicated desks, fly-in/fly-out desks, private offices, and event spaces to startups, SMEs, and corporates in the sound technology sector.
- SoundTech Accelerator Program Tuition: Program fee of €33,000 (250,000 DKK) for participation in the 6-month intensive accelerator program, which includes access to facilities, mentorship, and coaching.
- SoundInvest Investment Returns: SoundInvest provides convertible loans of ~€100,000 (750,000 DKK) to accelerator participants, with investment returns flowing back to support the ecosystem.
- Basic Membership Fees: Annual membership fee of EUR 400 / DKK 3000 providing access to technical review sessions, matchmaking, 20% discount on test facilities, and community benefits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Dedicated Desk - Open coworking office area with desk, chair, bookcase, meeting room access, and Makerspace voucher |
| Subscription | Monthly | Fly-in/fly-out Desk - Flexible desk available when needed |
| Subscription | Annual | Private Office - Closed office space, fully equipped to specification, move-in ready |
| Subscription | Monthly | Startup Community Space - Workspace designated for startups, program participants, alumni and courses |
| One time/ perpetual license | Pay-as-you-go | Event & Conference Space - Sound Square 385 m2 for events, seminars, research projects |
| Usage-based | Pay-as-you-go | Meeting Rooms - Rooms for 2-45 persons with audio/video equipment |
| Subscription | Annual | Basic Membership - International SoundTech Community access with technical support, matchmaking, and facility discounts |
| Subscription | Multi-year contract | SoundTech Accelerator Program - 6-month intensive program with camps, mentorship, facilities access, and investment opportunity |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels10 records
Sound Hub Denmark product offering
Product offeringCore offering
Sound Hub Denmark operates the world's first international sound technology and innovation hub in Struer, Denmark, offering coworking space, a 6-month SoundTech Accelerator Program, makerspace prototyping workshops, learning/matchmaking services, and approximately 30 world-class acoustic testing facilities including anechoic chambers, stress labs, and accredited EMC compliance labs. It serves startups, SMEs, and corporates in the audio industry with specialized infrastructure, domain mentorship, industry network access, and SoundInvest venture funding for accelerator participants.
Product overview
Sound Hub Denmark operates as a physical innovation hub and accelerator for sound technology, offering a platform-plus-services architecture centered on its SoundTech Accelerator Program. The core offering combines business acceleration with access to world-class physical infrastructure including coworking space (2,500 m2), makerspace with prototyping capabilities, learning and knowledge-sharing services, and specialized sound testing facilities. The ecosystem is supported by SoundInvest venture fund and complemented by Basic Membership for companies not ready for full-time residency. Key facilities include Sound Labs (anechoic chambers, listening rooms, HATS testing), Stress Labs (climate, HALT, mechanical testing), Compliance Labs (EMC/safety), and Sound Studios for recording and product evaluation. The SoundTech Accelerator Program is the primary engagement vehicle, offering a 6-month intensive program with investment and access to the full range of facilities and networks.
Differentiator
Problem solved
Functional benefit
Brands
- SoundTech Accelerator Program: The world's only accelerator built entirely around sound technology, a 6-month intensive program for founders with defensible audio IP.
- SoundInvest
- Coworking Space
- Makerspace
- Learning Space
Products and services
- SoundTech Accelerator Program The world's only accelerator program built entirely around sound technology, a 6-month intensive program for founders with defensible audio IP. Combines business acceleration with technical domain support, industry networks, sector-specific mentoring, access to world-class test facilities, and a SoundInvest convertible loan of approximately EUR 133,800. Selective admission of 8 startups per year; program fee EUR 33,000.
- Coworking Space A 2,500 m2 sound-only coworking environment in Struer, Denmark, with open and closed offices for sound and audio professionals from startups, SMEs, and corporates. Includes dedicated desks (EUR 200/month), fly-in/fly-out desks (EUR 100/month), private offices (EUR 188/m2/year), event space (Sound Square 385 m2), 11 meeting rooms for 2–45 persons, and Makerspace access. Startup discounts apply on most offerings.
- Makerspace Advanced prototyping facility with high-speed 3D printing (200g/hour, 390x390x390mm build volume), CNC milling for wood and plastic up to 800x1200mm, electronics workstations, fully equipped wood and metal workshops, and precision wooden box building for acoustic prototypes. Designed for building, prototyping, and testing sound products.
- Learning Space Knowledge sharing and matchmaking environment offering 1:1 matchmakings, mentorship, specialist reviews, seminars, hackathons, courses, and research projects to help sound technology entrepreneurs develop their businesses. Hosts industry seminars and TEDx SoundHubDenmark events.
- Sound Labs State-of-the-art acoustic testing facilities including The Cube (12x12x13m anechoic chamber — one of the world's largest privately owned 360-degree free-field measuring facilities), Mini Cube, Listening Rooms, The Quiet Room with HATS (Head And Torso Simulator), Audio Specification labs, Power Test Room, Reverberation Chamber, and Sound Studios. Tests amplitude, phase, radiation pattern, power response, and sound pressure levels.
- Stress Labs Durability testing facilities including climate chambers (temperature -50 to 160°C, humidity 20-98% RH), UV/sun aging chambers, HALT chamber (temperature range -100 to 200°C, 70°C/min gradient, 70g RMS vibration), drop testers, bump testers, transportation test beds, vibrators, and 3D scanners.
- Compliance Labs Accredited EMC (radiation and immunity) and safety testing facilities for product compliance with standards. Capabilities include radiated/conducted emissions, fast transients, ESD, mains harmonics, surges, and high voltage testing up to 5kV AC and 6kV DC.
- SoundInvest Soundtech-only venture fund investing in early-stage soundtech startups participating in the SoundTech Accelerator Program. Offers convertible loans of approximately EUR 100,000 (750,000 DKK). Incorporated in 2023 as an associated venture firm to Sound Hub Denmark, providing mentorship and references to other investment opportunities.
- Basic Membership International SoundTech Community membership offering technical sparring, matchmaking, 20% discount on test facilities, tailored development support, and online brand visibility. Annual fee EUR 400 / DKK 3,000.
- Sound Studios Four world-class acoustic recording studios built to exacting standards with variable acoustics (reverberation times ~0.2 seconds), background noise below NR10, and interconnectivity between studios. Operated in collaboration with Sound Art Lab.
Quantifiable outcome
- 88% of 2025 accelerator participants redefined their beachhead market or ideal customer profile
- +5 more outcomes
Companies that use Sound Hub Denmark
Customer profileNamed customers23 records
Segments3 records
Ideal customer profiles3 records
Sound Hub Denmark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Sound Hub Denmark partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and minor.
- Bang & OlufsencoreCo-founder of Sound Hub Denmark concept. Global audio brand contributing industry expertise, mentorship, and connection to the Danish sound innovation tradition. Industry partner (bronze) for accelerator program.
- Harman LifestylecoreCo-founder of Sound Hub Denmark concept. Global audio and connected technologies company contributing industry expertise and mentorship to the accelerator program.
- Aalborg UniversitycoreCo-founder of Sound Hub Denmark concept. Provides research collaboration opportunities, student involvement, and access to academic expertise in electronic systems and audio signal processing.
- Danish Sound Cluster (formerly Danish Sound Network)coreCo-founder of Sound Hub Denmark concept. Industry network and cluster connecting start-ups, established companies, and knowledge institutions within Danish sound industry. Secretariat located at Sound Hub with Copenhagen representation.
- Struer MunicipalitycoreCo-founder of Sound Hub Denmark concept. Local government partner providing support for innovation ecosystem development in the City of Sound.
- GN Audio (Jabra)coreJoined partnership group as trusted partner. Global leader in audio and sound, video, and sports headphones. Contributes expertise and industry connections to Sound Hub ecosystem.
- Scan-SpeakcoreJoined partnership group as trusted partner. Leading loudspeaker driver manufacturer contributing expertise and located in same region to help startups reach objectives efficiently.
- DynaudiocoreJoined partnership group as trusted partner. Danish high-end speaker manufacturer contributing expertise and industry connections. Team members present regularly at Sound Hub coworking.
- RokuminorPartner company with team members regularly present at Sound Hub. Contributing to Danish sound ecosystem and innovation environment.
- FORCE TechnologycoreEstablished December 2022 partnership for product sound quality tests. Provides SenseLabOnline platform, speaker spinners, trained expert listening panel, and subjective/objective evaluation services at Sound Hub.
- LOUDSOFTcoreProvides FINE Circle simulation software including FINEBox, FINE X-over, FINE DSP, FINE R+D, and FINEMotor. World-famous simulation software for acoustic engineers designing speakers. Used by over 500 companies worldwide.
- Listen Inc.coreProvides SoundCheck electroacoustic test system. One of world's most used systems for audio testing in R&D and production, servicing thousands of companies and 100,000+ production lines worldwide.
- Audio PrecisioncoreProvides APx517 B Series acoustic audio analyzer with accredited ISO/IEC 17025 calibration. Designed for testing speakers, microphones, headphones, and consumer electronics.
- GRAS Sound & VibrationcoreProvides specialty microphones, ear simulators and test fixtures for testing headphones, speakers and products with integrated audio. Leading manufacturer of measurement microphones for R&D, QA, and production.
- Validate ConsultcoreProgram partner for SoundTech Accelerator. Applied structured methods for tracking how founders and teams evolve during the programme, measuring product maturity, team alignment, operational adaptability, and market clarity.
- GoGrowthminorProgram Support Partner for SoundTech Accelerator, providing additional expertise and resources to accelerator participants.
- City of Sound (Lydens By)coreCity Partner supporting Sound Hub Denmark. Located in Struer, contributing to the City's position as a hub for sound innovation and acoustics excellence.
- Danish Creative IndustriesminorProgram Support Partner 2023-24 for the accelerator, contributing to creative industries connection and support.
- AcceleraceminorIP Partner (toolbox) 2023 for the accelerator program, providing intellectual property expertise and tools to participants.
- Nordic Podcast AcademyminorLocated at Sound Hub, providing education in podcasting with best teachers, activities, and facilities for podcast courses across Nordic region and internationally.
- Complementary Craft ClustercoreNearby cluster of companies with complementary competences supporting Sound Hub companies with workshops and product development. All companies within radius of few km with interest to support hub companies.
- RTXminorWireless short-range radio systems company, member of Sound Hub with interest in supporting and learning from the sound innovation ecosystem.
- Sound Art LabcoreCollaboration partner providing four world-class sound studios at Sound Hub campus. Studios built to exacting standards with reverberation times ~0.2 seconds and background noise below NR10.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Sound Hub Denmark competitors and assessment
Company assessmentDirect peers
- Antler: Global early-stage investor and accelerator operating residency programs that combine founder support with early capital deployment. Comparable to Sound Hub's combination of structured accelerator program + SoundInvest-style convertible investment, though Antler is generalist and globally distributed rather than vertically specialized in sound.
- Factory Berlin: Berlin-based innovation campus combining coworking, programming, and corporate-startup engagement. Comparable to Sound Hub's model of monetizing physical workspace plus programming, though Factory Berlin is generalist and Sound Hub is soundtech-specialized.
- HAX (SOSV): Hardware-focused accelerator running intensive programs with prototyping facilities, engineering support, and follow-on investment. Comparable to Sound Hub in combining structured accelerator programming with hands-on engineering/prototyping infrastructure, though HAX focuses on Shenzhen-based hardware rather than audio specialization.
- PCH International (Highway1): Hardware-focused accelerator and supply-chain services provider supporting consumer-electronics and IoT startups with manufacturing and engineering support. Comparable to Sound Hub's combination of physical prototyping/engineering infrastructure (Makerspace, ~30 test labs) plus startup programming, though PCH is broader and supply-chain focused.
- Rockstart: Domain-specific accelerator running vertical programs in energy, health, agrifood, and emerging tech with co-founder partners and corporate engagement. Most structurally similar to Sound Hub among European accelerators in running vertically-focused, multi-month cohort programs with industry co-founder backing.
- MassChallenge: Global zero-equity accelerator with industry-vertical cohorts, founder support, and corporate partnerships. Comparable to Sound Hub in providing domain-tailored programming and corporate-startup matchmaking, though at much larger scale and broader verticals.
Broad incumbents
- Station F: World's largest startup campus based in Paris, offering coworking, accelerator programming, and corporate-startup engagement. While vertically broader than Sound Hub, both monetize physical infrastructure, host multi-stage startup programs, and provide corporate matchmaking with global brand partners.
- Harman International: Global audio and connected car technology company (Samsung subsidiary) and co-founder of Sound Hub Denmark. Both engage deeply with sound technology innovation and partner ecosystems, though Harman operates at massive scale across consumer, automotive, and enterprise audio.
- Bang & Olufsen: Premium Danish consumer audio brand and co-founder of Sound Hub Denmark. Both organizations target the sound/audio market and share the Danish sound innovation heritage, but B&O is a vertically integrated product company while Sound Hub is the infrastructure layer supporting soundtech startups.
- Techstars: Global accelerator network running mentor-driven, fixed-term cohort programs with corporate partner backing. Techstars' vertical-specific accelerators (e.g., music, hardware) share structural similarities with Sound Hub's cohort model, though Techstars operates at vastly greater scale and across many verticals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sound Hub Denmark social profiles
Digital presenceSound Hub Denmark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sound Hub Denmark leadership team
Management profileNumber of profiles
Profiles6 records
Sound Hub Denmark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sound Hub Denmark M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sound Hub Denmark
What does Sound Hub Denmark do?
Sound Hub Denmark operates the world's first international sound technology and innovation hub in Struer, Denmark, offering coworking space, a 6-month SoundTech Accelerator Program, makerspace prototyping workshops, learning/matchmaking services, and approximately 30 world-class acoustic testing facilities including anechoic chambers, stress labs, and accredited EMC compliance labs. It serves startups, SMEs, and corporates in the audio industry with specialized infrastructure, domain mentorship, industry network access, and SoundInvest venture funding for accelerator participants.
Is Sound Hub Denmark a public or private company?
Sound Hub Denmark is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Sound Hub Denmark founded?
Sound Hub Denmark was founded in 2018. It employs 1 to 10 people.
Where is Sound Hub Denmark based?
Sound Hub Denmark is headquartered in Struer, Denmark, in the Europe region.
How does Sound Hub Denmark make money?
Four revenue lines are on record. Coworking Space Rental is the primary driver. The others are soundTech Accelerator Program Tuition, soundInvest Investment Returns and basic Membership Fees.
Who are Sound Hub Denmark's main competitors?
Direct peers on record are Antler, Factory Berlin, HAX (SOSV), PCH International (Highway1), Rockstart and MassChallenge. Broad incumbents are Station F, Harman International, Bang & Olufsen and Techstars.
Does Sound Hub Denmark have an API?
No public API is recorded for Sound Hub Denmark.
What industry is Sound Hub Denmark in?
Sound Hub Denmark's product category is Sound Technology Innovation Hub Services. Its primary akta.pro industry code is MPAHAEAO, Audio Post Facilities & Stage Operations (Mix Stages, Studio Management, Booking), with a secondary code of MPAIAJAB, Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors). Its NAICS code is 512240 and its SIC code is 7812.