BE Content Group

What BE Content Group does

BE Content Group (BeContentGroup) is a Mexico City-based, privately held digital marketing agency operating a proprietary omnichannel demand-side platform ("DSP Omnicanal"). The company sells programmatic media buying and native advertising services, with a stated product suite spanning Native Advertising, Programmatic Buying, Data Analytics, Audience Targeting, Real-Time Optimization, Performance Marketing, and supporting add-ons including a Creative Studio and a WhiteGlove onboarding and support service. Its DSP unifies video, connected TV (CTV), native, display, audio, and in-game ad formats behind a single interface, and integrates with DoubleVerify (DV) and Integral Ad Science (IAS) for brand safety verification. CTV inventory is priced at MX$60-80 CPM with claimed 100% viewability and completion, and the platform offers QR-code interactivity for screen-based campaigns.

The company serves two customer segments: enterprise brands seeking programmatic reach and measurable ROI, and digital publishers seeking to monetize audiences and recover organic traffic lost to generative-AI search engines (which BE Content Group states is causing 30-80% traffic declines at major media properties). Named enterprise clients include GMC, Grupo Bimbo, Telefónica, BBVA, Grupo Modelo, Disney, Walmart, and Emirates. The firm distributes through two channels — direct enterprise sales with dedicated account management, and a self-serve DSP offering targeting mid-market advertisers.

Revenue is generated through two streams: programmatic transaction fees on a CPM/CPC basis for managed services, and DSP platform subscriptions for self-serve access. AI is used for real-time bidding optimization, audience segmentation, and personalization, and the team cites 20+ years of combined programmatic experience. The company is founder-led (Bernat Casanova) with 1-10 employees, reports 1B+ impressions managed and 500M+ managed impressions with proven results, and claims an average 2.5x client ROI. No external funding, M&A activity, or revenue disclosures are present in the source data.

Name

BE Content Group

Legal name

BeContentGroup

Website

https://becontentgroup.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

BE Content Group is a Mexico City-based digital marketing agency operating a proprietary omnichannel DSP. It delivers programmatic advertising and native marketing across video, CTV, native, display, audio, and in-game to enterprise brands and digital publishers in Latin America.

Ownership category

akta.pro rank

Product category

Programmatic Advertising Services

NAICS

Media Buying Agencies (541830), Media Representatives (541840), Software Publishers (5132)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Programmatic Display & Retargeting (DSP) (MPAAACAE)

akta.pro secondary industries

Content Marketing & Branded Content Agencies (MPAAAAAF), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Programmatic advertising services
• Native advertising platform
• Demand-side platform
• Connected TV advertising
• Audience targeting technology

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Programmatic Advertising Fees: Revenue generated from programmatic media buying services, charging brands for ad impressions delivered through their DSP platform. Revenue based on CPM/CPC pricing models across multiple ad formats including video, native, display, audio, CTV, and in-game advertising.
2. DSP Platform Subscription: Self-serve access to their proprietary omnichannel DSP platform for brands to independently manage campaigns. Low-cost platform with easy usability.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

BE Content Group operates a proprietary omnichannel DSP (Demand-Side Platform) and provides managed programmatic advertising services that connect enterprise brands with qualified audiences through native, video, CTV, display, audio, and in-game ad formats. The company sells both managed programmatic campaigns with WhiteGlove support and self-serve access to its DSP platform, while also offering publisher monetization and traffic recovery solutions.

Product overview

BE Content Group operates as a programmatic advertising agency with an omnichannel DSP platform. The core offering is the DSP Omnicanal platform, which unifies all advertising formats (video, connected TV, native, display, audio, and in-game) within a single interface. Supporting this platform are core services including Native Advertising, Programmatic Buying, Data Analytics, Audience Targeting, Real-Time Optimization, and Performance Marketing. Additional modules include Creative Studio for asset production, WhiteGlove Support for guided implementation, and Publisher Monetization Solutions for media partners. The technology stack incorporates proprietary AI for personalization and optimization, with compatibility for third-party brand safety verification tools.

Differentiator

Problem solved

Functional benefit

Products and services

• DSP Omnicanal (Omnichannel DSP) Proprietary programmatic advertising platform that enables brands to create, plan, execute, and analyze all advertising formats (video, CTV, native, display, audio, in-game) within a single unified interface. Sold as a low-cost, easy-to-use self-serve platform to brands and as a managed platform to enterprise clients.
• Native Advertising Managed service creating native ad content seamlessly integrated with publisher environments for authentic engagement and improved brand perception. Designed for brands seeking content-marketing-native ad placements.
• Programmatic Buying Managed real-time programmatic media buying service that purchases advertising inventory automatically and optimizes each impression through DSP technology and real-time bidding. Sold to brands seeking automated media buying with measurable ROI.
• Performance Marketing Results-oriented managed marketing service with measurable KPIs and transparent reporting, focused on delivering quantifiable outcomes across programmatic advertising campaigns. Sold to brands seeking performance-driven campaign management.
• Connected TV (CTV) Advertising Television advertising delivery with data-driven targeting and analytics, reaching viewers on large screens in relaxed, receptive states. Features 100% viewability and completion rates with QR-code interaction. Sold as a distinct ad format via the DSP at CPM $60-80 pesos.
• Publisher Monetization Solutions Monetization strategies for digital publishers to recover traffic lost to generative AI, diversify revenue streams, and maximize monetization of qualified audiences through native advertising integration. Sold as a dedicated service to publishers, reporting a 3x increase in monetization.
• Traffic Recovery Strategies Strategies helping publishers recover the 30-80% organic traffic lost to AI search through channel diversification and direct audience acquisition. Sold as a service for publishers facing generative-AI-driven traffic declines.

Quantifiable outcome

• 2.5x average ROI for clients
• +4 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature6 records

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Central de Medios: Established Mexican media agency offering programmatic, planning and buying services — directly comparable as a regional competitor bidding for the same Mexican enterprise ad budgets that BE Content targets.
• WildFi: LATAM data-driven marketing agency with strong content, influencer and programmatic capabilities — a regional peer competing for digital-first brand budgets across Mexico and the broader Hispanic Americas.

Broad incumbents

• The Trade Desk: Leading independent omnichannel DSP with deep CTV, video and audio capabilities and global supply integrations — the category leader whose product roadmap and pricing effectively set the bar BE Content must clear.
• MediaMath: Long-standing independent DSP reorganizing around omnichannel programmatic and supply-path optimization — a comparable independent platform competing in the same product category as BE Content's DSP.
• Amazon DSP: Amazon's enterprise DSP offering programmatic access to Amazon and open-web inventory at large scale — represents the upper-bound platform competitor that BE Content's brand-side offering must position against.
• Google Display & Video 360: Google's enterprise DSP offering integrated with the broader Google Ads stack. Competes head-to-head with BE Content for managed programmatic budgets and benefits from unmatched supply and identity scale.

Direct peers

• Adsmovil: Latin American programmatic mobile and digital advertising platform with strong regional footprint — directly comparable in geography and audience-targeting capabilities for BE Content's brand and publisher clients in Mexico/LATAM.
• Smart AdServer: Independent ad-server and programmatic SSP/DSP platform supporting video, CTV and native across EMEA and the Americas — comparable as a mid-sized, independent omnichannel programmatic SaaS competing with global DSPs.
• StackAdapt: Self-serve omnichannel DSP offering programmatic display, native, video, CTV and audio with AI-driven optimization — the closest direct competitor to BE Content's DSP Omnicanal in terms of positioning, scale-tier and self-serve model.

Emerging players

• BidTheatre: Independent programmatic buying platform focused on video, CTV and digital out-of-home across Europe and LATAM — relevant as a region-aware emerging DSP competitor in BE Content's segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/becontentgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BE Content Group