What Adsmovil does

Adsmovil operates a 100% mobile programmatic advertising platform serving advertisers, agencies, publishers, and retailers across Latin America and the US Hispanic market. The company was founded in 2012 in Bogotá, Colombia and historically operated across 12 Latin American markets including Mexico, Brazil, Colombia, Argentina, Chile, and Peru, plus the United States and Spain. Its technology stack comprises a Mobile Demand-Side Platform (DSP), a Data Management Platform (DMP), a publisher monetization platform, and integrations with ad verification vendors including IAS, MOAT, and Sizmek for viewability and fraud prevention. The company also operates Nuestra.TV, an OTT streaming platform with FAST channels targeting US Hispanic audiences.

The business model combines programmatic media buying for agencies and brands, first-party data monetization through the Adsmovil Personas platform (25 million connected Hispanic profiles) and a 400M+ unique ID dataset, retail media partnerships with pharmacy and news retailers (Farmacity, Locatel, Grupo EFE, Rappi), and publisher monetization services. Revenue is generated primarily through advertising spend on the DSP, retail media placements, and publisher transaction fees. Pricing is quote-based enterprise sales with a self-service option (Amplify) for agencies. The go-to-market relies on direct enterprise sales teams across LatAm markets and US Hispanic-focused VPs of Sales on both US coasts.

In March 2026, UK-based MiQ acquired Adsmovil's Latin America business, creating the largest independent programmatic offering in the region. Founder Alberto 'Banano' Pardo became Chairman of MiQ LatAm while the US Hispanic business continued as a separate standalone entity. The combined LatAm operation reports over 150 employees and is intended to integrate Adsmovil's data and retail media capabilities with MiQ's AI-powered Sigma platform.

Name

Adsmovil

Legal name

Adsmovil

Website

https://adsmovil.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Adsmovil is a mobile-first programmatic advertising platform operating across 12 Latin American markets and the US Hispanic market, offering DSP, DMP, publisher monetization, and retail media solutions to agencies, brands, publishers, and retailers.

Ownership category

akta.pro rank

Product category

Mobile Programmatic Advertising

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Mobile & App Performance Marketing (UA, App Store Ads) (BPAFACAF)

akta.pro secondary industries

Programmatic Display & Video (DSP/RTB) (BPAFACAC), Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG)

Keywords

• Mobile programmatic advertising
• Hispanic ad network
• Demand-side platform
• Retail media solutions
• Publisher monetization

Headquarters

HQ city

Coral Gables

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Programmatic Advertising: Revenue from programmatic mobile advertising services including DSP, DMP, and publisher monetization. Charges agencies and advertisers for access to programmatic buying platform and audience targeting capabilities.
2. Retail Media: Revenue from retail media partnerships including solutions for Farmacity, Locatel, and Grupo EFE. Provides brands access to retailer audience data for targeted advertising.
3. Publisher Monetization: Platform for publishers to monetize their mobile traffic through ad inventory sales
4. Data Monetization: First-party data and audience insights sold to advertisers for targeting. Adsmovil Personas platform with 25 million connected profiles for US Hispanic audience targeting.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Adsmovil operates a 100% mobile programmatic advertising technology stack comprising a Mobile DSP, a first-party DMP, and a publisher monetization platform that enable agencies, advertisers, publishers, and retailers to buy, target, and measure mobile web and in-app advertising across Latin America and the US Hispanic market. Its offerings also include retail media solutions (e.g., Click2Rappi, Farmacity Connect, Locatel, Grupo EFE), TV-to-mobile synchronization, audience data via Adsmovil Personas, and the Nuestra.TV OTT streaming platform.

Differentiator

Problem solved

Functional benefit

Brands

• Nuestra.TV: OTT streaming platform launched by Adsmovil for Hispanic audiences in the U.S.
• Amplify
• Adsmovil Personas

Products and services

• Mobile DSP (Demand-Side Platform) 100% mobile programmatic buying solution for Mobile Web and In-App inventory, offering Display, Video, Rich Media, Native, Vertical Video & 360, dynamic creative optimization, geotargeting, and access to 20+ ad exchanges for agencies and advertisers across LatAm and the US Hispanic market.
• DMP / Data Management Platform First-party data capabilities using publisher data and contextual data, enabling dynamic creatives that change by time of day, temperature, language, and specific days for more relevant audience targeting.
• TV Sync Synchronization of mobile campaigns with television commercials in real-time, enabling cross-screen advertising that ties TV viewing moments to mobile engagement.
• Adsmovil Personas Audience data platform with 25 million connected profiles for US Hispanic audience targeting, enabling advertisers to activate first-party Hispanic audience segments across campaigns.
• Amplify Self-Service Platform Self-service programmatic solution enabling agencies to plan, execute, and optimize mobile campaigns independently through a managed interface.
• Click2Rappi Retail media advertising solution launched in partnership with Rappi that enables shoppable ads and in-app purchases through banner advertising within the Rappi delivery app.
• Farmacity Connect Retail media solution launched with Farmacity pharmacy chain to monetize its first-party customer data through digital advertising and brand partnerships.
• Locatel Retail Media Retail media collaboration with the Locatel pharmacy chain, enabling Locatel to enter the digital advertising business by activating its customer audience data.
• Grupo EFE Retail Media Retail media partnership with Grupo EFE news agency, supporting Grupo EFE's entry into the retail media business by leveraging Adsmovil's platform and audience data capabilities.
• Nuestra.TV OTT Platform Over-the-top (OTT) and Free Ad-Supported Streaming (FAST) platform delivering Hispanic-targeted content channels in the US market, including Nuestra Romance and Nuestra Suspense FAST channels.
• Connected TV (CTV) Advertising Product Connected TV advertising product that enables brands to reach Hispanic viewers through CTV inventory, complementing Adsmovil's mobile programmatic stack with cross-screen reach.
• Audio In-Game Ads Audio ad format for in-game mobile advertising that delivers ads without interrupting gameplay, with reported completion rates above 75%.
• Publisher Monetization Platform Monetization platform that enables mobile publishers and app developers to sell their mobile web and in-app advertising inventory programmatically, with reporting transparency and demand access.

Quantifiable outcome

• 94.18% viewability rate for In-App video product
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability7 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core.

• RappicoreStrategic or Co-development PartnerLaunched Click2Rappi retail media advertising solution and self-service platform enabling brands to advertise within the Rappi delivery app. Strategic partnership creating new retail media revenue stream for both companies.
• AdColonycoreTechnology or IntegrationExclusive partnership for AdColony video advertising solutions in Latin America and US Hispanic market. Adsmovil took over operations after AdColony announced cessation of activities in the region.
• Audio.adcoreStrategic or Co-development PartnerStrategic alliance for US Hispanic market combining Adsmovil's mobile capabilities with Audio.ad's audio advertising expertise.
• SizmekcoreTechnology or IntegrationAlliance to combat programmatic mobile advertising fraud in Latin America using Sizmek's ad verification and fraud detection technology.
• FarmacitycoreStrategic or Co-development PartnerFarmacity Connect retail media partnership, Adsmovil's new retail media proposal for the pharmacy chain.
• LocatelcoreStrategic or Co-development PartnerRetail media collaboration with Locatel pharmacy chain entering the digital advertising business.
• Grupo EFEcoreStrategic or Co-development PartnerGrupo EFE news agency entering retail media business with Adsmovil's retail media platform.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Magnite: Independent omnichannel SSP/DSP focused on CTV and mobile programmatic. Directly comparable on programmatic mobile/CTV inventory and header-bidding infrastructure, overlapping with Adsmovil's mobile DSP and Nuestra.TV CTV ambitions.
• MiQ: UK-based programmatic media partner that acquired Adsmovil's LatAm business. Operates the Sigma AI platform and global DSP capabilities; now effectively the parent/incumbent combining programmatic scale with Adsmovil's regional expertise across LatAm.
• InMobi: Mobile-first adtech platform operating a mobile DSP and exchange with strong APAC and emerging-market presence. Closely comparable as a 100% mobile-focused programmatic player targeting mobile-first audiences, the same positioning Adsmovil takes in the Americas.

Broad incumbents

• The Trade Desk: Large independent global DSP offering programmatic omnichannel buying including mobile. Comparable as a DSP competitor serving advertisers/agencies, though The Trade Desk is a much broader, multi-channel incumbent rather than mobile-only and Hispanic-specialized.
• Pubmatic: Public programmatic adtech company with supply-side and increasingly buy-side capabilities across mobile, CTV and video. Comparable as a programmatic infrastructure competitor serving mobile publishers and advertisers at global scale.
• MediaMath: Independent omnichannel DSP with global demand-side capabilities. Comparable as a programmatic DSP competitor for agencies and advertisers, though more desktop/omnichannel-oriented than Adsmovil's mobile-only stance.
• Havas Media / Havas Edge: Global agency network with significant Hispanic and mobile media buying practices. Comparable as a buyer-side competitor for Hispanic mobile advertising budgets and as a partner for cross-screen campaigns.

Emerging players

• Anzu.io: Programmatic in-game advertising platform. Comparable to Adsmovil's audio in-game and mobile gaming ad formats and overlapping on the 'gaming-as-ad-inventory' thesis in mobile.
• Audio.ad: Audio advertising platform with a strategic alliance with Adsmovil for the US Hispanic market. Comparable as a digital audio adtech peer with complementary capabilities targeting Hispanic audiences.

Regional players

• Audioboom: Digital audio ad-supported platform with US Hispanic content reach. Partial overlap with Adsmovil's audio/gaming ad products and US Hispanic audience focus, though primarily UK-headquartered.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Adsmovil
• Facebookfacebook.com/adsmovil
• LinkedInlinkedin.com/company/adsmovil

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adsmovil