Egro Coffee Systems
Egro Coffee Systems designs and manufactures commercial super-automatic coffee machines and accessories for hotels, restaurants, offices, and coffee shops. A brand within Italy-based Rancilio Group, part of Ali Group, it distributes through parent-company networks across more than 100 countries.
- Company typePrivate
- Founded1849
- HeadquartersNiederrohrdorf, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Egro Coffee Systems does
Egro Coffee Systems designs, manufactures, and sells commercial fully automatic coffee machines and related accessories for professional foodservice and hospitality operators. Headquartered in Niederrohrdorf, Switzerland, the company operates as a brand under Rancilio Group S.p.A. (Italy, VAT 09784580152), which in turn is subject to the direction and coordination of Ali Group Holding S.r.l., one of the world's largest foodservice equipment conglomerates. Egro targets a diversified set of business verticals including hotels, quick-service restaurants, corporate offices, coffee shops, bakeries, and convenience stores, and reaches end customers through the parent group's distribution and technical service network spanning more than 100 countries. The company's origins trace to a metalworking workshop opened by Kastor Egloff in Rohrdorf, Switzerland in 1849, and the current "Swiss Coffee Technology" brand positioning leans on that long engineering heritage.
The product portfolio centers on two machine families paired with an integrated accessory ecosystem. The first family — fully automatic espresso and milk-based machines — comprises the MoDe, Next, One (Keypad and Touch), and Two (Keypad and Touch) series, offered in single and dual configurations (e.g., Next X2, MoDe X2, Two Touch). The second family — fresh-brew filter machines — consists of the Touch Coffee line, including a variant with a built-in Coffee Cooler that chills brew from 88°C to below 50°C. Supporting accessories include four milk refrigerator models (MK6, MK4, Quick Milk, FUM ranging from 4 to 6 liters), a two-hopper Powder Module, a Cup Warmer, the GUM under-machine grounds container, and an MDB-protocol Payment Module for unattended self-service. Core technology includes stainless steel group heads, dual independent boilers for separate coffee and steam management, the SAG self-adjusting grinder, the NMS+ milk management system, the Cold Milk Foam (CMF) system, a lactose-free milk configuration (under 1g lactose per 1,000g of product), the iSteam Pro automatic steam wand, and touchscreen interfaces ranging from 5.7" to 10" HD. Throughput ranges from 180 cups/day for the compact MoDe Pro Milk up to 600 cups/day for the Next X2, and recipe capacity reaches 96 customizable drinks on the Two Touch.
Egro generates revenue primarily through hardware sales of coffee machines and accessories, supplemented by post-sale technical service delivered through a customer support portal inherited from Rancilio Group. Pricing is quote-based and not publicly disclosed; configurations are tailored to customer throughput and feature requirements, and contract terms are typically multi-year. Go-to-market combines direct enterprise sales for larger accounts with channel-led distribution through Ali Group's and Rancilio Group's global branches and dealer network. The company maintains a multi-language web presence in eight languages covering European and Asian markets, supported by an interactive machine finder tool, a feature-comparison tool, and a blog serving top- and mid-funnel discovery.
Egro Coffee Systems firmographics
Firmographics- Name
- Egro Coffee Systems
- Legal name
- Egro Coffee (brand under RANCILIO GROUP S.p.A.)
- Website
- https://egrocoffee.com
- Company type
- Private
- Founded year
- 1849
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Egro Coffee Systems designs and manufactures commercial super-automatic coffee machines and accessories for hotels, restaurants, offices, and coffee shops. A brand within Italy-based Rancilio Group, part of Ali Group, it distributes through parent-company networks across more than 100 countries.
- Ownership category
- akta.pro rank
Egro Coffee Systems industry classification
Industry- Product category
- Commercial Coffee Equipment
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Beverages (2080)
- akta.pro primary industry
- Coffee Chains & Franchise Cafes (THAFADAB)
- akta.pro secondary industries
- Coffee, Espresso & Tea Appliances Retail (CRACADAC), Beverage Service (Coffee/Tea/Juice) & Refreshment Stations (HSACAGAJ)
Keywords
Where Egro Coffee Systems is headquartered
LocationHeadquarters
- HQ city
- Niederrohrdorf
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Egro Coffee Systems business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Commercial Coffee Machine Sales: Sale of fully automatic coffee machines including Next, MoDe, One, and Two series models for professional use in hotels, restaurants, offices, and retail environments
- Accessories and Add-ons: Sale of accessories including fridges (MK6, MK4, Quick Milk, FUM), powder modules, cup warmers, GUM coffee grounds containers, and payment systems
- Aftermarket Services: Post-sales assistance and support services following initial machine purchase, including customer support portal and technical service
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom machine configurations based on business requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Egro Coffee Systems product offering
Product offeringCore offering
Egro Coffee Systems designs, manufactures, and sells commercial fully automatic bean-to-cup espresso and milk-based beverage machines, plus super-automatic fresh-brew filter coffee machines, supported by milk refrigerators, powder modules, cup warmers, grounds containers, and payment modules. The machines are sold to hospitality and foodservice operators through the global Ali Group and Rancilio Group distribution network.
Product overview
Egro Coffee Systems manufactures commercial super-automatic bean-to-cup coffee machines as part of the Ali Group/Rancilio Group. The product portfolio centers on two main categories of fully automatic coffee machines: Coffee, Milk & Powders machines (MoDe, MoDe X2, Next, Next X2, One Keypad, One Touch, Two Keypad, Two Touch) offering espresso, cappuccino, and milk-based beverages; and Fresh Brew Coffee machines (Touch Coffee, Touch Coffee with built-in Coffee Cooler) for filter/drip coffee including cold brew options. Supporting accessories include four milk fridge models (MK6, MK4, Quick Milk, FUM) ranging from 4-6 liters, plus add-on modules (Powder Module, Cup Warmer, GUM, Payment Module) that extend functionality. The machines are designed for professional settings including hotels, restaurants, offices, bakeries, coffee shops, and convenience stores.
Differentiator
Problem solved
Functional benefit
Products and services
- MoDe
Quantifiable outcome
- Up to 600 cups/day capacity with Next X2 configuration
- +5 more outcomes
Companies that use Egro Coffee Systems
Customer profileSegments6 records
Ideal customer profiles6 records
Egro Coffee Systems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature10 records
Egro Coffee Systems partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- Ali Group Holding S.r.l.flagshipEgro Coffee is part of the Ali Group, one of the world's leading companies in the food service equipment industry. Ali Group operates in more than 100 countries around the world with branches, a network of distributors and technical service.
- Rancilio Group S.p.A.coreEgro is a brand under Rancilio Group S.p.A., which is a company with sole shareholder subject to direction and coordination of Ali Group Holding S.r.l. VAT 09784580152. Rancilio Group provides the parent brand infrastructure and shared resources.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Egro Coffee Systems competitors and assessment
Company assessmentDirect peers
- Thermoplan: Thermoplan is a Swiss specialist in commercial super-automatic coffee machines, notable as a key supplier to Starbucks. Directly competes with Egro in high-volume commercial coffee applications with similar bean-to-cup technology and similar Swiss engineering positioning.
- Schaerer: Schaerer is a Swiss commercial coffee machine manufacturer (now part of WMF Group). Competes directly with Egro in the super-automatic segment with comparable feature sets including milk management systems and modular configurations targeting the same foodservice verticals.
- La Cimbali: La Cimbali is an Italian manufacturer of professional espresso and coffee machines, part of Gruppo Cimbali. Competes with Egro in the Italian and global foodservice markets with both traditional espresso and super-automatic offerings targeting similar hotel and QSR customers.
- JURA: JURA is a Swiss coffee machine manufacturer with a strong presence in office and SMB segments. Their JURA Professional line directly competes with Egro's office-targeted MoDe and One series machines with similar Swiss engineering positioning and feature sets.
- Rancilio: Rancilio is an Italian commercial espresso machine manufacturer and sister brand to Egro under Rancilio Group S.p.A. (itself part of Ali Group). Both brands share distribution infrastructure and target the professional coffee market, providing a unique intra-portfolio comparison.
- WMF Professional Coffee Machines: WMF is a leading German manufacturer of professional coffee machines, now part of Groupe SEB. WMF's professional coffee division competes directly with Egro's Next and One product lines in hotels, restaurants, and QSR segments with comparable technology and feature sets.
- Bravilor Bonamat: Bravilor Bonamat is a Dutch manufacturer of commercial coffee and beverage equipment. Competes with Egro in hotels, offices, and foodservice with both filter coffee and bean-to-cup super-automatic machines across overlapping European and global markets.
- Franke Coffee Systems: Franke Coffee Systems is a Swiss manufacturer of super-automatic commercial coffee machines and a division of Franke Group. Directly competes with Egro in hotels, offices, and foodservice segments with similar modular super-automatic product lines and overlapping customer verticals.
Emerging players
- La Marzocco: La Marzocco is an Italian manufacturer of specialty commercial espresso machines with strong presence in third-wave coffee shops. Competes with Egro at the higher end of the coffee shop segment with traditional espresso expertise rather than super-automatic volume production.
Broad incumbents
- De'Longhi Professional: De'Longhi is a major Italian home appliance manufacturer with a growing professional/commercial coffee machine line. Their broader scale, consumer brand recognition, and B2C-to-B2B extension position them as a broad incumbent in the wider coffee equipment market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Egro Coffee Systems social profiles
Digital presenceEgro Coffee Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Egro Coffee Systems leadership team
Management profileNumber of profiles
Egro Coffee Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Egro Coffee Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Egro Coffee Systems
What does Egro Coffee Systems do?
Egro Coffee Systems designs, manufactures, and sells commercial fully automatic bean-to-cup espresso and milk-based beverage machines, plus super-automatic fresh-brew filter coffee machines, supported by milk refrigerators, powder modules, cup warmers, grounds containers, and payment modules. The machines are sold to hospitality and foodservice operators through the global Ali Group and Rancilio Group distribution network.
Is Egro Coffee Systems a public or private company?
Egro Coffee Systems is a private company. It is classified as corporate owned and is currently operating.
When was Egro Coffee Systems founded?
Egro Coffee Systems was founded in 1849. It employs 11 to 50 people.
Where is Egro Coffee Systems based?
Egro Coffee Systems is headquartered in Niederrohrdorf, Switzerland, in the Europe region.
How does Egro Coffee Systems make money?
Three revenue lines are on record. Commercial Coffee Machine Sales are the primary driver. The others are accessories and Add-ons and aftermarket Services.
Who are Egro Coffee Systems's main competitors?
Direct peers on record are Thermoplan, Schaerer, La Cimbali, JURA, Rancilio, WMF Professional Coffee Machines, Bravilor Bonamat and Franke Coffee Systems. La Marzocco is listed as an emerging player. De'Longhi Professional is listed as a broad incumbent.
Does Egro Coffee Systems have an API?
No public API is recorded for Egro Coffee Systems.
What industry is Egro Coffee Systems in?
Egro Coffee Systems's product category is Commercial Coffee Equipment. Its primary akta.pro industry code is THAFADAB, Coffee Chains & Franchise Cafes, with a secondary code of CRACADAC, Coffee, Espresso & Tea Appliances Retail. Its NAICS code is 33341 and its SIC code is 3585.