What Virtual Instrument & System Innovation does

Virtual Instrument & System Innovation Sdn. Bhd. (VISI) is a Malaysia-based engineering system integrator founded in 2011 and headquartered in Petaling Jaya, Selangor. The company designs and delivers customized industrial automation, IoT integration, and Manufacturing Execution System (MES) solutions built primarily on National Instruments (NI) software and hardware platforms, including LabVIEW, TestStand, cRIO, FPGA, and NI DAQ devices. VISI is the first Silver Status Alliance Partner of NI in Malaysia and the broader region, and was a 2014 NI Alliance Partner of the Year finalist for emerging market segments. Its proprietary VSys software suite covers data acquisition (VSys DAQ), supervisory control (VSys SCADA), overall equipment effectiveness (VSys OEE), MES (VSys MyKilang), laboratory connectivity (VSys MyMakmal), industrial training kits (VSys ITK), and computer-vision-based fruit grading (VSys O-GRADE). Cloud integration is delivered via the Favoriot platform, and analytics dashboards are built on Microsoft Power BI.

VISI operates through four wholly-owned subsidiaries: Visinergy (customized engineering and system integration), Visitech System (web/mobile application development and multi-tier system integration), Visi Academy (training and consultation, including NI LabVIEW certification prep), and Visi Innoworks (R&D services). The company's revenue model blends project-based system integration services, one-time software licensing for the VSys suite, recurring managed services for smart manufacturing deployments, and fee-based corporate training (with HRD Corp claimable programs). Target customers include small-to-mid and large manufacturers (including automotive, chemical, and pharmaceutical OEMs), oil and gas operators, agricultural producers, aerospace, utilities, academia, and government-linked programs. Named enterprise customers include Seagate, Yokogawa, Sapura, Ain Medicare, and Pioneer.

Go-to-market is sales-led and enterprise-focused, leveraging direct sales, the NI partnership channel, and partner ecosystems with Keyence, TM One, Microsoft, and Favoriot. The company is privately held with no disclosed external funding and operates a relatively small team (11–50 employees), relying on its NI alliance status, proprietary software suite, and certified LabVIEW talent (CLD/CLAD) as primary differentiators.

Name

Virtual Instrument & System Innovation

Legal name

Virtual Instrument & System Innovation Sdn. Bhd.

Website

https://visi.com.my

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

VISI is a Malaysia-based engineering system integrator that designs customized IoT, SCADA, and Manufacturing Execution System (MES) solutions built on National Instruments platforms, serving manufacturers, oil & gas, agriculture, aerospace, and academia across Malaysia.

Ownership category

akta.pro rank

Product category

Industrial Automation Software

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

Application Maintenance & Support (AMS) (BPAEAFAC)

akta.pro secondary industry

Technical Enablement & Adoption Services (Change Management, Adoption, Champions) (BPAEANAC)

Keywords

• Industrial automation software
• IoT system integration
• Manufacturing execution systems
• SCADA data acquisition
• Industry 4.0 consulting

Headquarters

HQ city

Petaling Jaya

HQ country

Malaysia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. System Integration & IoT Solutions: Customized engineering and system integration solutions delivered as projects, integrating NI hardware and software platforms with customer-specific requirements for industrial automation, remote monitoring, and test & measurement systems.
2. Software Products (VSys Suite): Licensing and deployment of proprietary software products including VSys DAQ, VSys SCADA, VSys OEE, and VSys MyKilang for manufacturing execution and data acquisition.
3. Training Services: Corporate upskilling and professional training programs under Visi Academy, covering LabVIEW, test & measurement, smart manufacturing, IoT, and digital transformation. HRD Corp claimable programs available.
4. Smart Manufacturing Solutions: End-to-end MES solutions including hardware deployment, software implementation, dashboard development, and employee training for Industry 4.0 adoption.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Virtual Instrument & System Innovation (VISI) is a system integrator providing customized engineering solutions and IoT/MES integration services built on National Instruments technology. The company develops and licenses its proprietary VSys software suite (VSys DAQ, VSys SCADA, VSys OEE, VSys MyKilang, VSys MyMakmal, VSys ITK, VSys O-GRADE) for data acquisition, supervisory control, manufacturing execution, and quality inspection. Services cover automation customization, IoT system integration, dashboard development, and academic training across manufacturing, oil & gas, agriculture, aerospace, and academic sectors in Malaysia.

Product overview

Virtual Instrument & System Innovation (VISI) operates as a system integrator offering a comprehensive VSys product suite for data acquisition, industrial automation, and smart manufacturing. The core portfolio includes VSys DAQ (LabVIEW-based data acquisition), VSys SCADA (supervisory control), VSys MyKilang (Manufacturing Execution System), VSys OEE (equipment effectiveness tracking), VSys O-GRADE (computer vision for quality inspection), VSys MyMakmal (educational lab automation), and VSys ITK (industrial training). The VSys platform integrates with NI hardware ecosystems (cDAQ, cRIO, myRIO), Favoriot cloud services, and Microsoft Power BI for analytics. The company also provides training services through Visi Academy, covering LabVIEW certification and NI AI tools.

Differentiator

Problem solved

Functional benefit

Brands

• VSys DAQ: LabVIEW-based data acquisition system for measurement, recording, and analysis of real-world phenomena including electrical measurements and sensor data
• VSys SCADA
• VSys OEE
• VSys MyKilang
• VSys MyMakmal
• VSys ITK

Products and services

• VSys DAQ LabVIEW-based data acquisition system with AI-powered knowledge retrieval capabilities via Nigel AI integration. Measures, records, and analyzes real-world phenomena including electrical measurements and sensor data. Supports hardware platforms including USB DAQ, NI cDAQ, cRIO, myRIO, Arduino, and ControlIno. Features include I/O configuration, data filtering, data scaling, real-time display, data logging, user management, and cloud network access via Favoriot.
• VSys SCADA Supervisory Control and Data Acquisition system for automating data acquisition and control, deployable at indoor or outdoor (remote) locations. Operable by both manned and fully-automated systems with user-defined customization for industrial processes and manufacturing operations.
• VSys MyKilang Manufacturing Execution System (MES) designed for Malaysian manufacturing operations, featuring real-time monitoring, production tracking, and analytics dashboard integration with Power BI. Bridges the gap between factory floor operations and high-level business management, acting as a central digital hub that automates data collection and replaces manual paperwork with real-time insights.
• VSys OEE Overall Equipment Effectiveness solution that measures and optimizes production efficiency, reduces downtime, and enhances product quality through real-time data analysis and actionable insights. Monitors equipment availability, performance, and quality metrics in manufacturing environments.
• VSys MyMakmal Cloud-based laboratory automation system tailored for educational institutions and engineering laboratories, enabling practical learning and research applications. Provides connectivity options to various engineering laboratory equipment, enabling users to access equipment anywhere via the internet and 24/7.
• VSys ITK Industrial Training Kit designed for hands-on learning and skills development in industrial automation and instrumentation. Bridges the gap between industry and education using actual industrial architecture systems and components for training purposes.
• VSys O-GRADE Computer vision-based fruit ripeness grading system utilizing image processing technology for agricultural quality inspection applications. Categorizes fruit as ripe, under-ripe, over-ripe, rotten, or unripe through automated visual analysis.
• Customized Engineering & IoT System Integration Services System integration services providing customized engineering solutions based on specific user requirements and specifications, leveraging National Instruments software and hardware tools. Covers industrial automation, remote monitoring, and test & measurement systems delivered nationwide in Malaysia. Includes customize automation, IoT system integration, and dashboard development and integration services.
• Visi Academy Training Services Corporate upskilling and professional training programs under Visi Academy, covering LabVIEW, TestStand, cRIO, FPGA, smart manufacturing, IoT, and digital transformation. HRD Corp claimable programs available. Includes Certified LabVIEW Developer (CLD) and Certified LabVIEW Associate Developer (CLAD) preparation, and NI Nigel AI training courses. Delivered in-house at client locations and via virtual training sessions.

Quantifiable outcome

• First in Malaysia and the region to achieve NI Silver Status Alliance Partner
• +1 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• National Instruments (NI)coreTechnology or Integration · 1 January 2011VISI serves as a Silver Status Alliance Partner of National Instruments since 2011, leveraging NI's technology platform (LabVIEW, TestStand, cRIO, FPGA, DAQ hardware) for all solutions. VISI was the first in Malaysia and the region to achieve Silver Status. They were nominated as finalist for NI's 2014 Alliance Partner of the Year for emerging market segments.
• FavoriotcoreTechnology or IntegrationCloud integration partner for VSys DAQ, enabling remote data access and secure cloud-based data transfer for IoT monitoring applications
• MicrosoftminorGTM or Marketing PartnerSponsor for IoT hackathon promoting integration of IT with OT through Microsoft Azure, Data Acquisition, and PowerBI to universities
• HRD Corp MalaysiacoreGTM or Marketing PartnerVISI Academy is a registered training provider with HRD Corp, enabling corporate clients to claim training expenses for approved programs

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Critical Manufacturing: Portugal-headquartered MES provider offering a modular, NI-adjacent MES platform for discrete and process manufacturers; comparable to VISI in targeting mid-market manufacturers needing Industry 4.0 modernization, though at a larger scale.
• Aegis Industrial Software: Provider of FactoryLogix MES and industrial software solutions for electronics and discrete manufacturers; comparable in delivering MES, quality, and traceability functionality to VISI's VSys MyKilang target customers.
• Lighthouse Systems: Malaysia-based MES/automation system integrator serving manufacturers in SE Asia with Smart Factory solutions; directly competes with VISI's VSys MyKilang and Smart Manufacturing offerings in the same geography.
• ATS Global: Global system integrator specializing in NI LabVIEW, TestStand, and MES implementations — directly comparable NI Alliance Partner and integrator with deeper international footprint.

Emerging players

• Tulip Interfaces: Cloud-native frontline operations / MES platform with low-code app builder; overlaps with VISI's OEE and MES functionality but competes via a SaaS model rather than project integration.

Broad incumbents

• Siemens Digital Industries: Global industrial software/automation incumbent with Opcenter MES, MindSphere IIoT, and MindSphere/Simatic IT portfolios competing with VSys MyKilang in the same manufacturing digitalization RFPs.
• Rockwell Automation: Global industrial automation incumbent with FactoryTalk MES, Plex, and PTC partnership; competes with VISI in MES/OEE and broader Industry 4.0 deals across APAC manufacturers.
• Yokogawa Electric: Japanese industrial automation incumbent offering DCS, MES, and IIoT solutions at global scale; both a VISI customer reference and a broad competitor in process-industry automation.
• Emerson (NI parent): Acquired National Instruments in 2023 and now controls the LabVIEW/test & measurement platform that underpins all of VISI's products; a critical ecosystem stakeholder and potential channel partner or disintermediator.
• AVEVA (Schneider Electric): Industrial software platform providing MES, SCADA, and PI Historian offerings for process and discrete manufacturers; competes broadly with VISI's VSys SCADA and MyKilang in plant digitalization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@visiacademy9266
• Facebookfacebook.com/VISISDNBHD
• LinkedInlinkedin.com/company/visisdnbhd
• Instagraminstagram.com/visiacademy?igsh=engzdjFzdmxoY2ls

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virtual Instrument & System Innovation