REAP Food Group
REAP Food Group is a Madison, Wisconsin-based 501(c)(3) non-profit connecting local farmers, schools, institutions, and food-insecure communities through farm-to-school, farm-to-business, and farm-to-community programs across Dane County.
- Company typePrivate
- Founded1997
- HeadquartersMadison, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What REAP Food Group does
REAP Food Group is a 501(c)(3) non-profit organization headquartered in Madison, Wisconsin (3241 Garver Green #240), founded in 1997 originally as Dane County Research, Education, Action and Policy on Food Group and rebranded under its current name in 2013. It operates across three programmatic pillars — Farm to School, Farm to Business, and Farm to Community — serving Dane County, Wisconsin. Core offerings include the Farm Fresh Atlas directory, Farm to School programming connecting Wisconsin school districts with local producers, the Wholesale Ready producer-support program, the Nourishing Wisconsin Conference for farm-to-institution buyers, Farms to Families food boxes (~48 Resilience Boxes/week) co-created with Roots4Change Cooperative for Latino/Indigenous families, A Bowl of Soul postpartum meal support for Black mothers, Parks Alive free community meals across five Madison parks, annual events including Harvest Gathering and the Hi-Lo Gala, and publications including The Big REAPort. Technology infrastructure is intentionally thin — a website, newsletter, the Point volunteer platform, and integration with the Maize wholesale marketplace — reflecting the organization's identity as a programmatic, community-led entity rather than a software or technology vendor.
The organization is led by Executive Director Noah Bloedorn with a staff of approximately 8 including Administrative Director Emily Tucker and program leads. The Board of Directors reflects strong institutional ties, including representatives from Lake Ridge Bank, Park Bank, Sodexo, UW-Madison, Monona Grove School Nutrition, Wisconsin Farmers Union, Cadre Restaurant, Maize, and Ecotone Herbs. Revenue mechanics are diversified across individual donations (online, check, gifts of securities), employer matching and payroll giving via Community Shares of Wisconsin, grants (USDA NIFA / North Central SARE, Dane County Partners in Equity Food Grant Program), and event ticket revenue ($25–$150 per ticket across dinners, gatherings, and the gala). Services to food-insecure populations — Farms to Families, A Bowl of Soul, and Parks Alive — are provided at no cost. The organization does not disclose a top-line revenue figure; EIN 39-2043788 is registered in Wisconsin.
REAP Food Group firmographics
Firmographics- Name
- REAP Food Group
- Legal name
- REAP Food Group
- Website
- https://reapfoodgroup.org
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- REAP Food Group is a Madison, Wisconsin-based 501(c)(3) non-profit connecting local farmers, schools, institutions, and food-insecure communities through farm-to-school, farm-to-business, and farm-to-community programs across Dane County.
- Ownership category
- akta.pro rank
REAP Food Group industry classification
Industry- Product category
- Community Food Systems and Local Food Access Nonprofit
- NAICS
- Community Food Services (624210), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Sustainable Agriculture & Food Systems (BPAGAGAI)
- akta.pro secondary industry
- Food Assistance & Food Banks (BPAGAEAA)
Keywords
Where REAP Food Group is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
REAP Food Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Donations and Contributions: REAP accepts monetary donations through an online donation form, by check, and through gifts of securities. The organization is a 501(c)(3) non-profit, making contributions tax-deductible.
- Event Revenue: Revenue generated from ticketed events including Flights & Bites dinners ($50 per person), Pizza Dinners at La Brioche ($45 per person), Spring Cleanse Dinners ($75), Hi-Lo Gala ($150), and other community events.
- Employer Matching and Payroll Giving: REAP receives contributions through employer matching programs and payroll giving via Community Shares of Wisconsin, where donors can direct a portion of wages to the organization.
- Grant Funding: REAP receives grant funding from organizations including USDA/NIFA (North Central Region SARE program) and Dane County Partners in Equity (PIE) Food Grant Program. EIN: 39-2043788.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Community programs provided free of charge to eligible participants |
| One time/ perpetual license | Pay-as-you-go | Flights & Bites dinner event tickets |
| One time/ perpetual license | Pay-as-you-go | Pizza Dinner at La Brioche |
| One time/ perpetual license | Pay-as-you-go | Harvest Gathering 2025 |
| One time/ perpetual license | Pay-as-you-go | Hi-Lo Gala fundraiser |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
REAP Food Group product offering
Product offeringCore offering
REAP Food Group is a nonprofit that connects local Wisconsin farmers with schools, institutions, and underserved communities through three program pillars: Farm to School, Farm to Business (Farm Fresh Atlas directory, Wholesale Ready, Nourishing Wisconsin Conference), and Farm to Community (Farms to Families resilience boxes and A Bowl of Soul postpartum meals). It also runs community meal events such as Parks Alive and Harvest Gathering and produces publications such as The Big REAPort and the Farm Fresh Atlas guide. The organization is funded by donations, grants, and ticketed fundraising events rather than product or service fees.
Product overview
REAP Food Group is a nonprofit organization that operates a portfolio of interconnected community food programs rather than a single technology product. Its offerings span three main pillars: Farm to School (connecting schools with local farms), Farm to Business (including the Farm Fresh Atlas directory, Wholesale Ready program, and Nourishing Wisconsin Conference), and Farm to Community (including Farms to Families and A Bowl of Soul programs). Additional programs include Parks Alive community meals, annual events like Harvest Gathering, and publications including The Big REAPort and Farm Fresh Atlas guides. The organization does not offer a software-as-a-service product but rather delivers community food system services through programs, events, and partnerships.
Differentiator
Problem solved
Functional benefit
Brands
- Farm Fresh Atlas: A directory and resource for local food producers, farmers markets, and food-related businesses in Wisconsin, created in partnership with UW Center for Integrated Agricultural Systems.
- Farms to Families
- A Bowl of Soul
- Nourishing Wisconsin Conference
Products and services
- Farm Fresh Atlas
- Farms to Families
- A Bowl of Soul
- Farm to School
- Wholesale Ready
- Nourishing Wisconsin Conference
- Parks Alive
- Harvest Gathering
- True Food Dinner Series
- Hi-Lo Gala
Quantifiable outcome
- 48 Resilience Boxes distributed per week to food-insecure families
- +2 more outcomes
Companies that use REAP Food Group
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
REAP Food Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
REAP Food Group partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and key.
- FairShare CSA CoalitioncoreCo-host of the Nourishing Wisconsin Conference with REAP Food Group. The conference brings together producers and buyers from across Wisconsin to build community knowledge and identify gaps for wholesale distribution to regional institutions.
- Roots4Change CooperativecoreCo-creator of the Farms to Families (F2F) program with REAP. Roots4Change handles program registration and distribution coordination for Latino/Indigenous families receiving Resilience Boxes of locally grown food.
- City of MadisoncoreParks Alive is hosted by the City of Madison in partnership with neighborhood parks across the city. REAP provides free locally-sourced meals and activities at select Parks Alive events.
- Yowela FarmscoreCo-host of the annual Harvest Gathering celebration of Indigenous knowledge, local food, and seasonal abundance. Yowela Farms is stewarded by Dan Cornelius, a tribal member of the Oneida Nation.
- Community Shares of WisconsinmajorREAP participates in Community Shares of Wisconsin's payroll giving program, where donors can direct a portion of their wages to support REAP's work.
- Maize (wholesale marketplace)keyREAP works with Maize, a digital wholesale marketplace, to connect local producers with institutional buyers, complementing relationship-building efforts with digital platform efficiency.
- Oasis Maternal CarecoreFounded by Qwantèse D. Winters, creator of A Bowl of Soul program. REAP provides support and funding for this postpartum meal support program serving Black mothers.
- La Brioche True FoodkeyRestaurant partner hosting the True Food Dinner Series with REAP, featuring wood-fired pizza and seasonal meals prepared by Chef Ambassador Elijah Hipke.
- Glou Glou Wine BarkeyVenue partner for Flights & Bites dinner series, featuring seasonal small plates and tasting stations prepared with local ingredients by Chef Ambassador Elijah Hipke.
- Maize (wholesale marketplace)keyA newly launched wholesale marketplace that REAP has been relationship-building with for three years to better connect local farmers with institutional buyers.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
REAP Food Group competitors and assessment
Company assessmentDirect peers
- Wisconsin Farmers Union: Statewide farmer advocacy organization with a seat on REAP's board. Shares REAP's focus on strengthening local food systems, supporting family farms, and influencing farm-to-institution policy in Wisconsin.
- Community Shares of Wisconsin: Wisconsin workplace-giving federation that channels donor payroll contributions to member nonprofits including REAP. Both organizations serve the same Madison-area social impact ecosystem and overlap on community fundraising infrastructure.
- FairShare CSA Coalition: Wisconsin-based nonprofit that links small-scale farmers with community members through Community Supported Agriculture (CSA). Co-hosts the Nourishing Wisconsin Conference with REAP and operates an overlapping farm-to-community mission in Dane County.
- Roots4Change Cooperative: Madison-based cooperative co-creating the Farms to Families program with REAP, serving Latino/Indigenous families. Operates as a peer organization within the same Dane County food access ecosystem.
- Dane County Food Collective: Coalition of food industry leaders working to strengthen Dane County's food system. REAP has a board representative from DCFC, indicating direct operational overlap and shared goals.
Broad incumbents
- Sustainable Food Center: Austin, Texas-based nonprofit running farmers markets, farm-to-school, and food access programs. Comparable in structure to REAP's three-pillar model (school, business, community) and serves as a national benchmark for multi-pillar local food nonprofits.
- Fair Food Network: National nonprofit running Double Up Food Bucks and other food access/farm-to-institution programs. Similar mission around equitable food access and farmer market access; operates at broader geographic scale than REAP.
- Wholesome Wave: National nonprofit that increases affordable access to healthy, local food through nutrition incentive programs and farm-to-institution work. Operates a similar community food access + producer support model as REAP's Farms to Families program.
- Center for Good Food Purchasing: National nonprofit that works with institutions to shift procurement toward local, sustainable, and fair food. Operates at larger scale than REAP but shares the farm-to-institution mission.
- Ecotrust: Regional nonprofit in the Pacific Northwest working on food systems, forestry, and economic development. Comparable programmatic focus on farm-to-institution, local food procurement, and community food access.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
REAP Food Group social profiles
Digital presenceREAP Food Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
REAP Food Group leadership team
Management profileNumber of profiles
Profiles23 records
REAP Food Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REAP Food Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REAP Food Group
What does REAP Food Group do?
REAP Food Group is a nonprofit that connects local Wisconsin farmers with schools, institutions, and underserved communities through three program pillars: Farm to School, Farm to Business (Farm Fresh Atlas directory, Wholesale Ready, Nourishing Wisconsin Conference), and Farm to Community (Farms to Families resilience boxes and A Bowl of Soul postpartum meals). It also runs community meal events such as Parks Alive and Harvest Gathering and produces publications such as The Big REAPort and the Farm Fresh Atlas guide. The organization is funded by donations, grants, and ticketed fundraising events rather than product or service fees.
Is REAP Food Group a public or private company?
REAP Food Group is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was REAP Food Group founded?
REAP Food Group was founded in 1997. It employs 1 to 10 people.
Where is REAP Food Group based?
REAP Food Group is headquartered in Madison, United States, in the North America region.
How does REAP Food Group make money?
Four revenue lines are on record. Donations and Contributions are the primary driver. The others are event Revenue, employer Matching and Payroll Giving and grant Funding.
Who are REAP Food Group's main competitors?
Direct peers on record are Wisconsin Farmers Union, Community Shares of Wisconsin, FairShare CSA Coalition, Roots4Change Cooperative and Dane County Food Collective. Broad incumbents are Sustainable Food Center, Fair Food Network, Wholesome Wave, Center for Good Food Purchasing and Ecotrust.
Does REAP Food Group have an API?
No public API is recorded for REAP Food Group.
What industry is REAP Food Group in?
REAP Food Group's product category is Community Food Systems and Local Food Access Nonprofit. Its primary akta.pro industry code is BPAGAGAI, Sustainable Agriculture & Food Systems, with a secondary code of BPAGAEAA, Food Assistance & Food Banks. Its NAICS code is 624210 and its SIC code is 700.