o konzept

What o konzept does

ö_konzept is a privately-held, full-service advertising and integrated communication agency headquartered in a renovated Jugendstil villa in Zwickau, Saxony, Germany, with a second legal entity and office in Halle (Saale), Saxony-Anhalt. The firm operates across five core service lines — Design, Multimedia, Web, Interior Architecture, and Text/PR — serving B2B clients in automotive, manufacturing, finance, energy, healthcare, education, public sector, and cultural/museum verticals. Named clients include Audi, ArcelorMittal, Wismut GmbH, Stadt Zwickau, Volksbank Saaletal, Zwickauer Energieversorgung, Otto-von-Guericke-Universität Magdeburg, Lorenz Dental, the August Horch Museum Zwickau, and PS.SPEICHER.

The business model is project-based professional services with no public pricing; revenue is generated from integrated communication engagements spanning corporate design, web development, multimedia production, exhibition design, and interior architecture. Alongside services, ö_konzept has developed three proprietary technology products: the redaktör content management system (launched 2009, built on the Agavi framework in collaboration with Hochschule für Medientechnik Mittweida), the ScanTickets.de online ticketing platform (launched 2015, with PC/tablet/smartphone entry-control applications), and the Zwickau-Aktuell regional event portal (launched 2001, serving over 40,000 monthly users). Notable integrations include Wired Minds analytics and the ene't-Datenbank tariff database for utility-sector client work.

Go-to-market is direct and sales-led, concentrated regionally in Saxony and Saxony-Anhalt. The firm is structured as two German limited partnerships (GmbH & Co. KG), each with its own managing directors — Lars Hedwig and Matthias Kaluza in Zwickau, Hans-Ulrich Werchan and Marko Berger in Halle (Saale) — held by separate holding entities. The company is actively hiring across frontend development, digital design, print design, exhibition design, and interior architecture, and is co-financed under the EFRE 'Förderrichtlinie Digitalisierung 2021–2027' for an internal digitalization transformation project. No external institutional investors, funding rounds, acquisitions, or AI/ML capabilities are disclosed.

Name

o konzept

Legal name

ö_konzept Agentur für Werbung und Kommunikation GmbH & Co. KG

Website

https://oe-konzept.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

ö_konzept is a German full-service advertising and integrated communication agency based in Zwickau and Halle (Saale), serving B2B clients across automotive, finance, public sector, and cultural institutions with design, multimedia, web, interior architecture, and text/PR services.

Ownership category

akta.pro rank

Headquarters

HQ city

Zwickau

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agency Services Revenue: Project-based fees for integrated communication services including design, multimedia, web design, interior architecture, and text/PR services. Services provided to B2B clients across various industries.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ö_konzept is a full-service creative and advertising agency offering integrated communication services across five areas: Design (branding, graphic, product, trade show, exhibition), Multimedia (film, commercials, interactive media, 3D/animation), Web (web design, intranet, applications, portals, online marketing), Interior Architecture (bank, office, residential, healthcare, hotel, cinema, education sectors), and Text/PR (editorial and public relations). The agency also develops proprietary digital products including the 'redaktör' content management system, the ScanTickets.de online ticketing platform, and the Zwickau-Aktuell event portal.

Product overview

ö_konzept is a full-service advertising agency operating in Saxony and Saxony-Anhalt with five core service areas: Design (branding, graphics, products, trade shows, exhibitions), Multimedia (film, commercials, interactive media, 3D/animation), Web (web design, intranet, applications, portals, online marketing), Interior Architecture (bank, office, residential, healthcare, hotel, cinema, education sectors), and Text/PR (editorial, public relations). The agency also develops proprietary products including the 'redaktör' content management system, the ScanTickets.de online ticketing platform, and the Zwickau-Aktuell event portal. Projects span corporate design, exhibition design, multimedia installations, web applications, and interior architecture for clients including Audi, Volkswagen Sachsen, Wismut, Sparkassen, and various public institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• redaktör CMS Proprietary content management system developed in-house for client web projects, featuring publication levels for managing multiple websites, media library with online image editor, site editor with version management, and user/task management capabilities.
• ScanTickets.de Online ticketing platform enabling event organizers to sell tickets directly to visitors, providing end-to-end functionality from event creation through ticket distribution to entry management, with a dedicated app for PC, tablet, and smartphone for entry control.
• Zwickau-Aktuell Portal Event portal for the Zwickau region featuring a decentralized event database with interfaces for cultural institutions and automated data exchange with external systems, reaching over 40,000 users per month.
• Integrated Design Services Branding, graphic, product, trade show, and exhibition design services for B2B clients across industries including automotive, cultural institutions, and municipal organizations.
• Multimedia Production Services Film, commercial, interactive media, and 3D/animation production services for corporate communications, exhibitions, and brand experiences.
• Web Development Services Web design, intranet development, web applications, internet portals, and online marketing services for corporate and institutional clients.
• Interior Architecture Services Interior architecture and space design services for banks, offices, residential, healthcare, hotel, cinema, and education sector clients.
• Text and PR Services Editorial, public relations, and corporate communications services supporting brand messaging and stakeholder communications.

Quantifiable outcome

• Zwickau-Aktuell.de event portal reaches over 40,000 users per month
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• Hochschule für Medientechnik MittweidaminorStrategic or Co-development PartnerAcademic partnership for development of the redaktör content management system. Students from the university collaborated with ö_konzept to develop the CMS.
• Däschler Architekten und IngenieureminorStrategic or Co-development PartnerArchitecture and engineering partnership for the Haus der Flüsse project, working together on building, exhibition, and outdoor areas.
• Petrat FreiraumarchitektenminorStrategic or Co-development PartnerLandscape architecture partnership for the Haus der Flüsse project, collaborating on outdoor area design.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• kempertrautmann: Hamburg creative agency providing brand, design, and integrated communications. Comparable as a mid-size German creative shop competing for similar B2B brand-experience mandates with an integrated service model.
• Strichpunkt: Stuttgart-based branding and design agency serving enterprise clients across Germany. Comparable as a mid-size German independent design/branding shop with similar integrated brand-experience value proposition.
• denkwerk: Cologne-based digital creative agency offering web, brand, and campaign work for enterprise clients across Germany. Comparable as a mid-size German independent creative/digital agency competing for the same kind of B2B brand-experience projects.
• antoni: Berlin-based creative agency with an integrated model spanning brand, content, and digital. Comparable as a German independent offering integrated communications with similar full-service positioning.
• Meiré und Meiré: Cologne-based design and brand agency with deep experience in corporate identity and integrated communication. Comparable as a German design-led independent with similar mid-size footprint and B2B enterprise client roster.
• Kolle Rebbe: Hamburg-based creative agency offering brand, design, and integrated communication services. Comparable as a mid-size German independent agency with a similar integrated offering and focus on brand-led client engagements.
• mutabor: Hamburg design and brand experience agency serving enterprise clients across Germany. Comparable for its focus on corporate design, brand experience, and physical/digital touchpoint integration, similar to ö_konzept's museum and exhibition work.

Broad incumbents

• Jung von Matt: Major Hamburg-based German creative network with integrated brand, digital, and content capabilities. Comparable as a benchmark German full-service creative incumbent competing for the same enterprise and public-sector mandates.
• Serviceplan Group: Largest German-independent agency group headquartered in Munich, offering full-service integrated communications across all major channels. Comparable as a benchmark full-service German creative group but operates at materially greater scale and geographic reach than ö_konzept.
• Heimat (TBWA): Berlin-based creative agency within the TBWA network, offering integrated brand communications for major German and international clients. Comparable as a German full-service creative incumbent, though operating at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCJiLAPZ7v-Nm0C-bTueVukw
• Facebookfacebook.com/oekonzeptzwickau
• LinkedInlinkedin.com/company/-_konzept---agentur-f-r-werbung-und-kommunikation-gmbh-&-co-kg
• Instagraminstagram.com/oe_konzept

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about o konzept