Big Family

What Big Family does

Big Family is a privately held, full-service communication agency operating as a French SARL and headquartered at 35 rue Schweighaeuser, Strasbourg. Founded around 1994 and self-described as having 30 years of creative-communication experience, the firm delivers strategy, employer branding, brand identity and content, print publishing, digital and social media services, media planning and press relations, audiovisual production, 360 campaigns, event management, cross-border communication, and AI-enabled business-process services. Its offering is organized through three sub-brands — Vialis (strategy, employer branding, media planning), Yona (visual identity, brand content, audiovisual), and ARTGE (creative and design) — which operate under the parent agency's service umbrella.

Name

Big Family

Legal name

Big Family SARL

Website

https://bigfamily.fr

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Strasbourg

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Communication Agency Services: Big Family generates revenue through professional services fees charged to clients for communication strategy, branding, digital services, content creation, event management, and advertising production. Revenue is primarily project-based and retainer arrangements with long-term client relationships.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Big Family is a full-service communication agency that helps brands with strategy, employer branding, visual identity and brand content creation, print publishing, digital services (websites, SEO/SEA, e-reputation), social media management, media planning and press relations, audiovisual production, cross-border campaigns, AI-powered process optimization, 360° multi-channel campaigns, and event management. The agency operates across the Grand Est region of France and extends into Germany, Switzerland, and Luxembourg through three sub-brands (Vialis, Yona, ARTGE).

Product overview

Big Family is a full-service communication agency offering a comprehensive portfolio of marketing and communication services. The agency provides strategic consulting, employer branding, brand identity and content, print publishing, digital services, social media management, media planning and press relations, audiovisual production, cross-border communication, AI-powered business process optimization, 360-degree campaigns, and event management. The agency operates three sub-brands—Vialis (strategy/employer branding), Yona (visual identity/content), and ARTGE (creative design)—that work together as part of an integrated service offering. With 30 years of experience, Big Family serves clients across the Grand Est region of France and internationally in Germany, Switzerland, and Luxembourg.

Differentiator

Problem solved

Functional benefit

Brands

• Vialis: Strategy, employer branding, and media planning services under the Big Family agency umbrella.
• Yona
• ARTGE

Products and services

• Stratégie (Strategy Consulting) Strategic consulting services including brand audit, strategic analysis, marketing positioning, and competitive benchmarking to align brand ambitions with target audiences.
• Marque Employeur (Employer Branding) Employer branding services covering strategy, corporate culture development, recruitment, CSR, and internal communication aimed at attracting and retaining talent.
• Identité • Brand Content Brand identity and content creation services including naming, logo design, graphic guidelines, storytelling, content production, and copywriting for coherent brand positioning.
• Édition • Print Print and publishing services for catalogs, annual reports, brochures, flyers, posters, and promotional materials with professional design and layout.
• Digital Digital services including showcase websites, e-commerce sites, e-reputation management, SEO, SEA, web design, UX/UI design, and newsletter creation.
• Social Media Social media management including editorial line development, community management, social media advertising (SMA), e-reputation, influence marketing, and content moderation.
• Plan Média • Relations Presse Media planning and press relations including multi-channel communication, media space purchasing, press releases, press kits, and media relations with journalists and influencers.
• Production Audiovisuelle Audiovisual production services including motion design, advertising films, web series, videos, photo shoots, radio spots, interviews, and podcasts.
• Offre Transfrontalière Cross-border communication services for international markets including multilingual campaigns, multicultural communication, content adaptation, cross-border PR, and international media planning across France, Germany, Belgium, Luxembourg, and Switzerland.
• Process Métier • Intelligence Artificielle Business process and AI services including task automation, marketing data analysis, predictive analytics, workflow optimization, and applied artificial intelligence solutions to improve efficiency and decision-making.
• Campagne 360 Full-service 360-degree campaign development from creative strategy and global concept to visual master and multi-channel deployment including print, digital, social media, video, press, and field activation.
• Event Event management services including event strategy, design, scenography, support, logistics, technical coordination, and management for both internal and public events.

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Partnerships

One partnership is on record.

• Infomaniak Network SAminorOthersInfomaniak provides web hosting services for Big Family's website. Located in Switzerland, Infomaniak ensures data remains within the European Union under GDPR compliance.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• BETC: Highly awarded Paris-based creative agency. Comparable as a French independent agency offering brand strategy, creative, and integrated campaigns to enterprise clients across industries.
• Rosapark: Independent Paris-based creative agency. Comparable as a similarly sized French independent agency offering brand strategy, content, and creative campaigns to a mix of enterprise and mid-market clients.
• TBWA\Paris: Paris office of the TBWA creative network. Comparable as a France-based full-service creative agency competing for the same enterprise brand-building budgets that Big Family targets.
• 84.Paris: Independent Paris-based creative agency. Comparable as a French independent creative shop competing in the same integrated campaign and brand content category as Big Family.
• DDB Paris: Paris-based creative agency within the Omnicom network. Comparable as a full-service French advertising agency delivering strategy, branding, digital, and 360° campaigns to enterprise clients.
• La Chose: Independent Paris-based creative agency. Comparable as a French independent firm offering brand strategy, creative, and content services across B2B and B2C — a similar profile to Big Family's positioning.
• Hula Hoop: Independent French creative agency. Comparable as a regional French independent agency offering integrated brand and digital services to mid-sized clients — closer in scale and positioning than global networks.

Broad incumbents

• Havas: Global advertising and communications holding company headquartered in Paris. Comparable as a France-rooted full-service communications group, though it operates at vastly greater scale and geographic reach than Big Family.
• WPP: Global advertising holding company. Comparable as an industry incumbent whose portfolio of agencies (including French offices) competes for the same full-service communications budgets as Big Family.
• Publicis Groupe: Paris-based global advertising holding company. Comparable as a French-headquartered, full-service communications network offering strategy, creative, media, digital, and PR — Big Family's portfolio mirrors a single-node Publicis agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/agencebigfamily

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Family