Source Du Pays
Source Du Pays S.A. is a privately held Cameroonian beverage manufacturer producing carbonated soft drinks, energy drinks, fruit nectars, and natural mineral water across an eight-brand portfolio at two Cameroonian plants, serving domestic retail consumers and exporting across Africa and beyond as a subsidiary of ABN Group.
- Company typePrivate
- Founded1985
- HeadquartersDouala, Cameroon
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Source Du Pays does
Source Du Pays S.A. is a privately held Cameroonian beverage manufacturer, founded in 1985 and headquartered in Douala, that produces and distributes carbonated soft drinks, non-carbonated fruit drinks, energy drinks, and natural mineral water. The company ceased operations in 2005 and was acquired and revitalized in 2010 by El Sahely (ABN) Group, under which it now operates as a subsidiary of the diversified ABN Group. It runs an eight-brand portfolio — Planet, American Cola, Reaktor, Bubble Up, Supermont, Ôpur, Ayana, and Capri-Sun — manufactured at two plants in Muyuka and Bekoko, with natural mineral water sourced from the Mount Cameroon region and underground springs treated through natural filtration rather than chemical processing. The firm maintains an in-house quality laboratory, ISO 9001 V 2008 certification from ANOR, and external validation through Institut Pasteur.
The company monetizes via packaged-goods sales through physical retail distribution channels across Cameroon, supported by at least eight regional offices spanning Douala, Yaoundé, Bafoussam, Maroua, Garoua, Ngaoundéré, Kribi, and Bertoua. Revenue is generated primarily through licensed bottling and distribution of international brands (Planet, American Cola, Reaktor from Monarch Beverage Company; Capri-Sun from Capri Sun Holding) alongside proprietary brands (Supermont, Ôpur, Ayana) and a co-development relationship with Döhler for non-carbonated soft drinks. The company claims distribution reach across 25-60 countries spanning Africa, South America, and Asia, anchored by a 600+ employee workforce. Go-to-market is predominantly channel-partner driven through retail networks, with brand-building via corporate website, social media, community event sponsorships, and an active product-launch cadence (e.g., Planet Coco Ananas in July 2025, Bubble Up Agrumes in February 2025, Bubble Up Djindja in August 2024, Supermont rebrand in 2022). No pricing is publicly disclosed; the customer base is general Cameroonian consumers plus export-channel consumers, with no enterprise or institutional customer concentration disclosed.
Source Du Pays firmographics
Firmographics- Name
- Source Du Pays
- Legal name
- Source Du Pays S.A.
- Website
- https://sourcedupays.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Source Du Pays S.A. is a privately held Cameroonian beverage manufacturer producing carbonated soft drinks, energy drinks, fruit nectars, and natural mineral water across an eight-brand portfolio at two Cameroonian plants, serving domestic retail consumers and exporting across Africa and beyond as a subsidiary of ABN Group.
- Ownership category
- akta.pro rank
Source Du Pays industry classification
Industry- Product category
- Beverages
- NAICS
- Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211), Bottled Water Manufacturing (312112)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)
- akta.pro primary industry
- Carbonated Soft Drink Manufacturing (CSD) (AFAFABAA)
- akta.pro secondary industries
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Bulk Bottled Water Production (Large Format, Home/Office Delivery) (AFAFACAH)
Keywords
Where Source Du Pays is headquartered
LocationHeadquarters
- HQ city
- Douala
- HQ country
- Cameroon
- HQ region
- Africa
Offices10 records
Markets served
Source Du Pays business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Beverage Sales: Source Du Pays S.A. generates revenue through the production and sale of carbonated soft drinks, non-carbonated soft drinks, energy drinks, and natural mineral water. The company manufactures products under license from Monarch Beverage Company and partnerships with Dohler and Capri Sun Holding, distributing throughout Cameroon and serving over 60 countries across Africa.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Source Du Pays product offering
Product offeringCore offering
Source Du Pays S.A. is a Cameroonian beverage manufacturer that produces and sells carbonated soft drinks, non-carbonated soft drinks, energy drinks, and natural mineral water under eight brands (Supermont, Ôpur, Planet, Reaktor, Bubble Up, American Cola, Capri-Sun, and Ayana). The company operates two manufacturing plants in Muyuka and Bekoko and distributes its products across Cameroon and over 60 countries through physical retail channels. It licenses select international brands from Monarch Beverage Company and partners with Döhler and Capri Sun Holding for non-carbonated and fruit-drink production.
Product overview
Source Du Pays S.A. is a beverage manufacturing company founded in 1985, specializing in the production and sale of carbonated and non-carbonated soft drinks, energy drinks, and natural mineral water. The company's portfolio includes eight distinct brands: Supermont and Ôpur (natural mineral waters sourced from Mount Cameroon and underground springs respectively), Reaktor (energy drink), Planet and American Cola (carbonated soft drinks), Bubble Up (lemon lime carbonated mixer), Capri-Sun (fruit drink in pouch format), and Ayana (non-carbonated fruit nectar). All products are manufactured in Cameroon at facilities in Muyuka and Bekoko, with distribution across the country through multiple regional offices.
Differentiator
Problem solved
Functional benefit
Brands
- Planet: Carbonated soft drink brand with over 20 years of history and the largest number of flavors in Africa, sold in over 25 countries across Africa, South America, and Asia. Crafted using Supermont Natural Mineral Water.
- Supermont
- Reaktor
- Bubble Up
- Ôpur
- American Cola
- Ayana
- Capri-Sun
Products and services
- Supermont Natural mineral water drawn from the heart of Mount Cameroon, packaged in multiple formats (33cl, 50cl, 1L, 1.5L, 10L) for individual, family, and shared consumption. Renowned for purity, lightness, and balanced taste; intended for daily hydration of Cameroonian consumers.
- Reaktor High-energy carbonated drink created to fuel ambition, action, and performance, available in 330ml and 0.5L PET bottles. Part of the licensed Monarch Beverage Company energy-drink portfolio distributed across several African and Latin American countries.
- Planet Carbonated soft drink with the largest number of flavors in Africa, featuring fruity taste profiles including Orange, Pineapple, Apple, Cocktail, Tropical, Coco Pineapple, and Red Fruits. Available in 350ml and 1.20L (GIANT) sizes; crafted using Supermont Natural Mineral Water and bottled under Monarch Beverage Company license.
- Ôpur Premium natural mineral water drawn from Cameroon's underground springs and naturally filtered through mineral-rich rock layers. Offers pure hydration with a light, refreshing taste for active and healthy-lifestyle consumers.
- Capri-Sun Iconic fruit drink in playful pouch format with real fruit juice, no preservatives, and added vitamins. Distributed in Cameroon under the Capri Sun Holding partnership, marketed to children and trusted by parents.
- Bubble Up Heritage lemon-lime carbonated mixer born in the United States in 1919, famous for the slogan 'A kiss of Lemon A kiss of Lime.' Leader in the PET Mixers market, with presence in over 20 countries and annual flavor introductions.
- Ayana Non-carbonated fruit nectar made in Cameroon from tropical fruits including mango, orange, guava, and pineapple, rich in vitamin C. Positioned for breakfast, break time, or shared refreshment occasions.
- American Cola Cola-flavored carbonated soft drink created in Atlanta (USA) in the 1970s, formulated for bold taste and quality. Bottled in Cameroon under Monarch Beverage Company license in 350ml and 1.20L (GIANT) sizes, Original and Zero variants.
Quantifiable outcome
- Products comply with Cameroon standards NC 05 2001-02 (mineral water) and NC 206:2003-02 (soft drinks)
- +1 more outcomes
Companies that use Source Du Pays
Customer profileSegments1 record
Ideal customer profiles2 records
Source Du Pays technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Source Du Pays partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Monarch Beverage CompanycoreMonarch Beverage Company develops and licenses beverage brands including Planet, American Cola, and Reaktor. Source Du Pays bottles and distributes these brands in Cameroon under license. Monarch operates in 60 countries with 15 in Africa. This is a key licensing partnership providing access to established international beverage brands.
- DöhlercoreDöhler is a partner for non-carbonated soft drink production. Source Du Pays produces non-carbonated beverages in partnership with Döhler and Capri Sun Holding, bringing international expertise to local manufacturing.
- Capri Sun HoldingcoreCapri Sun Holding partners with Source Du Pays for the distribution of Capri-Sun fruit drink products in Cameroon. Capri-Sun is an iconic global fruit drink brand enjoyed in over 100 countries.
- ECOGREENminorPartnership with ECOGREEN for environmental sustainability initiatives including recycling and waste reduction programs, supporting the company's sustainable development commitments.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Source Du Pays competitors and assessment
Company assessmentBroad incumbents
- Castel Group: Pan-African beverage giant operating in 20+ African countries across beer, soft drinks, and mineral water; comparable as a multi-country African bottler and distributor with a diversified beverage portfolio anchored by licensed brands.
- Britvic plc: International soft drink manufacturer producing carbonated drinks, juice and water under owned and licensed brands (PepsiCo bottler in UK/Ireland); comparable as a multi-brand bottler with strong licensing strategy and brand portfolio diversification.
- East African Breweries Limited (EABL): Diageo-controlled East African beverage company producing spirits, beer and non-alcoholic ready-to-drink beverages; comparable as a large African multi-category manufacturer leveraging licensing relationships with a global brand owner.
- Coca-Cola Beverages Africa: Largest African Coca-Cola bottler operating across Southern, East and Central Africa including Cameroon; competes directly on carbonated soft drink shelf space and shares the African multi-country distribution model.
Regional players
- Bisleri International: Indian bottled water and beverage company dominant in South Asia; comparable as an emerging-market multi-brand beverage manufacturer anchored by a flagship water brand with portfolio extension into CSDs and energy drinks.
- Bakhresa Group: Tanzanian diversified food and beverage conglomerate producing bottled water, soft drinks and juices for East/Central African markets; comparable as a regional private African beverage manufacturer serving similar price-sensitive consumer segments.
- Société des Boissons du Maroc (SBM): Moroccan beverage manufacturer producing carbonated soft drinks, juices and bottled water including licensed brands; operates in a neighboring Francophone African market with similar regulatory and consumer profile to Cameroon.
Direct peers
- Promo Fruits Africa: Cameroonian fruit juice and nectars producer (Ayana competitor set) focused on tropical African fruit beverages; directly competes in the non-carbonated fruit drink segment targeting similar Cameroonian consumers.
- SUMOL+COMPAL: Iberian multi-brand beverage manufacturer producing juices, nectars, soft drinks and water under licensed and owned brands; directly comparable as a mid-size multi-category beverage producer leveraging licensing partnerships for portfolio breadth.
Emerging players
- Aujan Industries: Middle East beverage manufacturer behind Vimto licensing and own brands including Barbican; directly comparable as an emerging-market bottler that leverages international brand licensing to build a multi-category portfolio across MENA and Africa.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Source Du Pays social profiles
Digital presenceSource Du Pays compliance and trust
Trust signalCompliance2 records
Source Du Pays financial estimates
Financial estimateRevenue estimate
Valuation estimate
Source Du Pays leadership team
Management profileNumber of profiles
Source Du Pays funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Source Du Pays M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Source Du Pays
What does Source Du Pays do?
Source Du Pays S.A. is a Cameroonian beverage manufacturer that produces and sells carbonated soft drinks, non-carbonated soft drinks, energy drinks, and natural mineral water under eight brands (Supermont, Ôpur, Planet, Reaktor, Bubble Up, American Cola, Capri-Sun, and Ayana). The company operates two manufacturing plants in Muyuka and Bekoko and distributes its products across Cameroon and over 60 countries through physical retail channels. It licenses select international brands from Monarch Beverage Company and partners with Döhler and Capri Sun Holding for non-carbonated and fruit-drink production.
Is Source Du Pays a public or private company?
Source Du Pays is a private company. It is classified as corporate owned and is currently operating.
When was Source Du Pays founded?
Source Du Pays was founded in 1985. It employs 501 to 1,000 people.
Where is Source Du Pays based?
Source Du Pays is headquartered in Douala, Cameroon, in the Africa region.
How does Source Du Pays make money?
One revenue line is on record: beverage Sales.
Who are Source Du Pays's main competitors?
Broad incumbents on record are Castel Group, Britvic plc, East African Breweries Limited (EABL) and Coca-Cola Beverages Africa. Regional players are Bisleri International, Bakhresa Group and Société des Boissons du Maroc (SBM). Direct peers are Promo Fruits Africa and SUMOL+COMPAL. Aujan Industries is listed as an emerging player.
Does Source Du Pays have an API?
No public API is recorded for Source Du Pays.
What industry is Source Du Pays in?
Source Du Pays's product category is Beverages. Its primary akta.pro industry code is AFAFABAA, Carbonated Soft Drink Manufacturing (CSD), with a secondary code of CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks). Its NAICS code is 312111 and its SIC code is 2086.