Hobi Haustechnik

What Hobi Haustechnik does

Hobi Haustechnik AG is a family-owned B2B trade distributor of building technology (Haustechnik) products, headquartered in Sargans, Switzerland, and operating since 1980. The company serves professional installers, craftsmen, and tradespeople across Switzerland and Liechtenstein, supplying an assortment of approximately 40,000 articles across sanitary, heating, solar thermal, photovoltaic, tools, specialty parts, fastening, insulation, consumables, and agricultural categories. It does not manufacture products; it functions as a specialist trade partner curating multi-brand inventory from suppliers including Danfoss, Geberit, Grohe, Grundfos, KWC, Nussbaum, WILO, and GF+JRG.

The business is delivered through three coordinated channels: a physical trade counter for pickup and in-person consultation at the Sargans headquarters on Zürcherstrasse 37, a password-protected B2B webshop at shop.haustechnikbedarf.ch for online catalog browsing and ordering, and a company-owned delivery fleet providing 24-hour delivery on stocked items to customers in eastern Switzerland, Liechtenstein, and Graubünden. Ordering is supported across webshop, email, telephone, and WhatsApp, with multilingual consultation in German and Italian, and a range of modern payment options (PayPal, Stripe, PostFinance, Saferpay, Twint). The legal entity is a Swiss Aktiengesellschaft (Hobi Haustechnik AG) under family leadership, with Ralf Hobi as Managing Director and Ignaz Hobi handling inside sales for Haustechnik and agriculture. The company is affiliated with suissetec, the Swiss trades association for building technology, and is a certified Swiss Family Business. No external funding, acquisitions, public listing, or institutional investors are disclosed.

Name

Hobi Haustechnik

Legal name

Hobi Haustechnik AG

Website

https://haustechnikbedarf.ch

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Hobi Haustechnik AG is a family-owned Swiss B2B trade distributor, founded 1980 in Sargans, supplying 40,000+ sanitary, heating, solar, PV, tool, and specialty articles to professional installers across Switzerland and Liechtenstein via a trade counter, B2B webshop, and own delivery fleet.

Ownership category

akta.pro rank

Headquarters

HQ city

Sargans

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Distribution of Building Technology Products: Revenue generated through the sale of building technology products including sanitary, heating, solar, photovoltaic, tools, special parts, and agricultural supplies to professional trade customers. Products are sold via physical trade counter, webshop, and direct sales channels. The company carries over 40,000 articles in stock.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hobi Haustechnik AG is a B2B trade distributor selling sanitary, heating, solar thermal, photovoltaic, tools, specialty parts, and agricultural products to professional installers and craftsmen. The company stocks 40,000+ articles, sells via a physical trade counter in Sargans and a password-protected webshop, and delivers with its own fleet to customers across Switzerland and Liechtenstein.

Product overview

Hobi Haustechnik AG is a B2B distributor and specialist retailer of building technology (Haustechnik) systems, operating since 1980 as a family business in Sargans, Switzerland. The company does not manufacture products but serves as a trading partner offering an assortment of approximately 29,000 to 40,000 articles across core categories: Sanitär (plumbing), Heizung (heating), Solar (solar thermal), Photovoltaik (photovoltaic/solar electricity), Werkzeuge (tools), Spezialteile (specialty parts), and Landwirtschaft (agricultural products). Supporting product lines include Isolation (insulation), Befestigung (fastening), and Verbrauchsmaterial (consumables). The offering is delivered through a combination of a physical Fachhandel (specialist trade) pickup shop in Sargans and a password-protected B2B webshop (shop.haustechnikbedarf.ch). Value-added services include expert consultation (German and Italian), same-day/24-hour delivery via company vehicles, custom specialty parts sourcing, and online ordering via web, email, telephone, or WhatsApp. The product portfolio spans both the core building technology categories and ancillary supplies needed by professional installers and technicians.

Differentiator

Problem solved

Functional benefit

Products and services

• Sanitary (Plumbing) Products Plumbing fixtures, fittings, and sanitary installation products for residential and commercial buildings, sourced from leading brands (Geberit, Grohe, KWC, Nussbaum).
• Heating Products Heating systems, radiators, and climate control components for building heating installations, sourced from suppliers including Danfoss, Nussbaum, and others.
• Solar Thermal Products Solar thermal systems and components for hot water generation and space heating support.
• Photovoltaic Products

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Two partnerships are on record, tiered minor.

• swiss mademinorChannel Partner/ Reseller/ Distributorswiss made is a Swiss quality label that certifies products are manufactured or at least last undergo substantial production processes in Switzerland.
• suissetecminorChannel Partner/ Reseller/ Distributorsuissetec is the Swiss trades association for building technology, representing HVAC, sanitary and refrigeration professionals.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sanitas Troesch: Sanitas Troesch is a Swiss sanitary and bathroom specialist wholesaler serving installers and retailers. It directly competes with Hobi's sanitary category with a comparable B2B trade model, though it is substantially larger and operates a national branch network.
• OPO Oeschger AG: OPO Oeschger is a Swiss wholesale specialist for sanitary, heating, and electrical installation products serving professional installers. It is a direct functional peer with a comparable product portfolio across the building technology categories Hobi distributes.
• SHT Haustechnik AG: SHT is a major Swiss B2B Haustechnik (building technology) wholesaler offering sanitary, heating, and installation products to trade professionals. It is the most direct functional analogue to Hobi Haustechnik, operating a similar trade-counter-plus-webshop model with a regional branch network across Switzerland.
• Häusler + Bichler Haustechnik AG: Häusler + Bichler is a Swiss Haustechnik wholesaler specializing in sanitary and heating products for trade professionals. It operates a similar regional specialist-distributor model to Hobi Haustechnik, making it a close direct peer in target customer, product mix, and distribution approach.

Broad incumbents

• Geberit AG: Geberit is the dominant Swiss manufacturer of sanitary installation systems and a key supplier brand to Hobi Haustechnik. While not a channel competitor at retail level, Geberit's growing direct-to-installer and digital commerce initiatives represent an upstream strategic risk and benchmark for the category.
• Debrunner Koenig: Debrunner Koenig is a leading Swiss technical wholesaler for construction, infrastructure, and building services products, serving contractors and trade professionals nationwide. It overlaps with Hobi Haustechnik on plumbing/heating tools and fastening products, though at significantly larger scale and broader scope.
• Robert Aebi AG: Robert Aebi is a long-established Swiss distributor of construction equipment, machinery, and related technical products. It overlaps with Hobi in serving trade professionals with technical products and tools, but at a much larger scale focused on heavy machinery.
• Hilti (Schweiz) AG: Hilti is a leading global manufacturer and direct distributor of tools, fastening systems, and installation products to professional trades. Its direct-to-installer sales model competes with the tool and fastening portions of Hobi's assortment.
• Würth AG: Würth is a global leader in fastening, tools, and consumables for trade and industry, with significant Swiss operations. It overlaps with Hobi Haustechnik's fastening, tool, and consumables categories, though at vastly larger scale and broader industrial scope.

Regional players

• BRUMA Sanitär und Heizung AG: BRUMA is a Swiss sanitary and heating wholesaler serving regional installer customers. It shares Hobi's trade-counter and project-supply business model, though its geographic footprint and product mix differ.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100059332609885
• LinkedInlinkedin.com/company/hobi-haustechnik
• Instagraminstagram.com/hobi_haustechnik_ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hobi Haustechnik