Maxell Pro AV

What Maxell Pro AV does

Maxell Pro AV is a division of Maxell Corporation of America that operates the post-sale support infrastructure for Maxell-branded and legacy Hitachi-branded projectors across the USA, Canada, Latin America, and South America. Its core activities consist of warranty administration, out-of-warranty parts distribution, repair coordination, software downloads (PJ Manager), and owner's guide/service manual provision for installed projector bases. The underlying product technology includes LCD projectors (standard and long-life variants), solid-state light source projectors, and a Lecture Capture Collaboration Station, with the entity holding no proprietary manufacturing and instead relying on its Japanese parent (Maxell Ltd.) for hardware supply.

The business model is service-only and post-sale in orientation. The unit no longer sells projectors in its territories and operates exclusively to discharge remaining warranty obligations and serve aftermarket parts/repair demand through three authorized channel partners — Encompass Supply Chain Solutions (US parts), National Pro Video (US repairs), and Megattech Integrated Services Ltd. (Canada). No public pricing is disclosed; revenue mechanics consist of residual service fees, if any, accruing to the parent entity. There is no disclosed headcount, no standalone revenue, and no disclosed funding activity at the division level.

Strategically, Maxell Pro AV is in a publicly announced wind-down phase. The website and all service support for Maxell and Hitachi projectors in the Americas will terminate on January 20, 2028, following the prior cessation of regional product sales. The entity exists solely to fulfill outstanding warranty commitments and channel existing aftermarket demand until the announced cutoff date, at which point the operation will conclude.

Name

Maxell Pro AV

Legal name

Maxell Corporation of America

Website

https://maxellproav.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Maxell Pro AV is the Americas support division of Maxell Corporation of America, providing post-sale warranty, parts, and repair services for Maxell and Hitachi projector owners in the USA, Canada, Latin America, and South America. The unit has ceased projector sales and will end all service support on January 20, 2028.

Ownership category

akta.pro rank

Product category

Audio Visual Equipment Support Services

NAICS

Electronic and Precision Equipment Repair and Maintenance (8112), Audio and Video Equipment Manufacturing (33431)

akta.pro primary industry

Commercial/Pro AV & Home Theater (Prosumer) Retail (CRACAEAL)

Keywords

• Audio visual equipment
• Projection technology
• Projector support services
• Visual display solutions
• Lecture capture systems

Headquarters

HQ city

Chula Vista

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain

Distribution channels3 records

Marketing channels1 record

Core offering

Maxell Pro AV is the professional audiovisual division of Maxell Corporation of America that provides end-of-life warranty service, out-of-warranty repairs, replacement parts, technical documentation, and software support for Maxell and legacy Hitachi projector installations. New projector sales have been discontinued in the United States, Canada, Latin America, and South America, with service support continuing through January 20, 2028.

Product overview

Maxell Pro AV offers a portfolio of LCD and solid-state light source projectors for business and educational markets. The core product line includes the Maxell Multimedia LCD Projector, Maxell Multimedia Long Life LCD Projector, and Maxell Solid State Light Source Projector. The company also inherited and continues to support Hitachi-branded legacy projectors (including the LP Series, Multimedia LCD, and Long Life LCD variants) following brand transitions. Supporting products include the Lecture Capture Collaboration Station for educational settings and projector management software (PJ Manager). The company operates in the USA, Canada, Latin America, and South America, with service support for both Maxell and Hitachi projectors ending January 20, 2028.

Differentiator

Problem solved

Functional benefit

Products and services

• Maxell Multimedia LCD Projector

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Encompass Supply Chain Solutions, Inc.coreChannel Partner/ Reseller/ DistributorAuthorized parts distributor for out-of-warranty projector parts and repairs. Located at 775 Tipton Industrial Dr. Suite F, Lawrenceville, GA 30046. Provides replacement components for Maxell and Hitachi projectors outside of warranty coverage.
• National Pro VideocoreImplementation/ SI/ Consulting PartnerAuthorized service provider for US customers requiring out-of-warranty projector repairs and servicing. Located at 7102 Brookside Road Suite 106, Pearland, TX 77581. Provides repair services exclusively for US-based customers.
• Megattech Integrated Services Ltd.coreImplementation/ SI/ Consulting PartnerAuthorized service provider for Canada customers requiring out-of-warranty projector repairs and servicing. Located at 351 Steelcase Road West, Unit 8, Markham, ON L3R 4H9. Provides repair services exclusively for Canada-based customers.

Scale indicators2 records

Recent moves3 records

Emerging players

• Boxlight (formerly InFocus): Provides interactive projectors and classroom collaboration solutions, having evolved from the legacy InFocus projector brand; comparable as a Pro AV provider with a legacy projector heritage and educational focus.

Direct peers

• Epson America: A leading projector manufacturer with a broad Pro AV lineup (LCD, laser) and an extensive authorized service and parts network across the Americas, directly comparable in product category and customer base to Maxell Pro AV.
• Sharp NEC Display Solutions: Joint venture combining NEC's projector expertise with Sharp's display capabilities; offers commercial projectors with warranty and service programs in the Americas, comparable in product category and support structure.
• Christie Digital Systems: Provides Pro AV projectors, large-format displays, and service programs for commercial and entertainment markets; directly comparable as a Pro AV equipment and support provider.
• Optoma Technology: Specializes in DLP projectors and Pro AV displays with sales and support across the Americas; directly comparable as a projector manufacturer with warranty and service operations.
• ViewSonic: Manufactures projectors, monitors, and interactive displays for business and education with Americas-based support infrastructure; directly comparable in product category and support model.
• Panasonic Connect (Visual Solutions): Manufactures Pro AV projectors and visual systems with extensive service infrastructure in the Americas; comparable as a multi-region projector manufacturer with warranty and out-of-warranty support channels.
• BenQ America: Projector and display manufacturer targeting business, education, and Pro AV channels; supports products through authorized service networks, comparable in product line and customer segments.
• Sony Professional Solutions: Manufactures professional projectors and AV equipment with strong installed bases in commercial and educational markets, supporting products through authorized service partners — directly comparable in product and support model.

Broad incumbents

• Barco: A large, diversified Pro AV and visualization company offering projection, imaging, and collaboration solutions; comparable as a broader incumbent operating in the same Pro AV space with warranty/service programs.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxell Pro AV