Wavelength Creative
Wavelength Creative is a Melbourne-headquartered, full-service podcast production and growth agency serving businesses, brands, and government organisations across Australia through offices in Melbourne, Sydney, and Perth.
- Company typePrivate
- Founded2009
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Wavelength Creative does
Wavelength Creative is an Australian podcast production and growth agency founded in 2009 and headquartered in Melbourne, with additional offices in Sydney and Perth. The company operates a full-service B2B model serving businesses, brands, and government organisations, providing end-to-end podcast services across eight core offerings: strategy and planning, recording, editing, production, launches, hosting and distribution, marketing and promotion, and audits/renovations. The company positions itself as a 'podcast co-pilot' for organisations — particularly first-time podcasters — and claims to have produced 23 podcasts that reached the Top 10 on Apple Podcasts Top Charts, with multiple #1 chart positions and 5M+ cumulative minutes of listener engagement.
The underlying technology stack is built on industry-standard audio production tools — Adobe Audition, iZotope RX 9, and Wave Audio plugin — combined with a proprietary content management system handling podcast metadata, media hosting, RSS feed generation, and distribution to major directories (Apple Podcasts, Google Podcasts, Spotify). Wavelength's competitive positioning rests on a proprietary 'Fishing and Archery' podcast marketing methodology, a thorough podcast audit framework, and 15+ years of pre-Serial production experience. The company has won multiple industry accolades including Australian Podcast Awards (2018, 2019, 2021 Silver, 2022, 2023) and SABRE Awards (2022 Branded Journalism Winner; 2022 In2 SABRE Best Podcast Winner).
Wavelength Creative generates revenue through project-based professional services engagements, with quote-based pricing ranging from $3,000–$5,000 for small businesses on high-impact, lower-budget campaigns to $50,000+ for large enterprise brands seeking aggressive audience growth. The company serves a deliberately diversified vertical mix — SMB, enterprise brands, government, healthcare, legal, technology/SaaS, retail, hospitality, travel/tourism, real estate, agriculture, universities, charity/non-profits, and FMCG/CPG — with named clients including Microsoft, Uber, Swinburne University, University of Melbourne, State Library Victoria, and LaunchVic. The firm is privately held, founder-led, and currently operating at full capacity with an active waitlist for new client engagements.
Wavelength Creative firmographics
Firmographics- Name
- Wavelength Creative
- Legal name
- Wavelength Creative
- Website
- https://wavelengthcreative.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wavelength Creative is a Melbourne-headquartered, full-service podcast production and growth agency serving businesses, brands, and government organisations across Australia through offices in Melbourne, Sydney, and Perth.
- Ownership category
- akta.pro rank
Wavelength Creative industry classification
Industry- Product category
- Podcast Production Services
- NAICS
- Other Sound Recording Industries (51229), Sound Recording Studios (51224), Sound Recording Industries (5122)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Podcast Production, Editing & Post-Production Services (MPACADAE)
- akta.pro secondary industries
- Audio Production & Podcasting (BPAFAIAE), Podcast Hosting & Enterprise Solutions (Private/Branded Podcasts) (MPACADAF), Enterprise Audio Publishing & Private Podcast Platforms (MPAIADAI), Podcast Networks & Studio Platforms (MPAIADAC)
Keywords
Where Wavelength Creative is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Wavelength Creative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Podcast Production Services: Full-service professional podcast production including strategy, recording, editing, launching, hosting, distribution, and marketing services for businesses, brands, and government organisations. Revenue generated through project-based professional services engagements with pricing based on show format, style, number of episodes, duration, and release timeline.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Small business podcast marketing budget starting range |
| Other | Multi-year contract | Large brand podcast marketing budget |
| Other | Annual | Account Manager salary range (internal hiring) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Wavelength Creative product offering
Product offeringCore offering
Wavelength Creative is a full-service podcast production and growth agency that produces audio stories and recordings for businesses, brands, and government organisations. The agency operates as a 'podcast co-pilot,' guiding clients through strategy, planning, recording, editing, launching, hosting, distribution, and growth of professional podcast shows. It serves a diverse range of clients from small businesses launching their first podcast to large multi-national brands and government agencies seeking professionally produced series.
Product overview
Wavelength Creative is a full-service podcast production and growth agency offering a unified suite of services for businesses, brands, and government agencies. The product portfolio spans the entire podcast lifecycle: Podcast Strategy and Planning (via a 3-hour workshop), Podcast Production (end-to-end management), Podcast Recording, Podcast Editing, Podcast Launches, Podcast Hosting and Distribution, Podcast Marketing and Promotion, and Podcast Audits and Renovations. As a 'podcast co-pilot,' the agency guides clients from concept through launch and ongoing growth, with the core production pipeline moving through Planning, Preparation, Pre-production, Production, Post-production, Publishing, Promotion, and Performance analysis.
Differentiator
Problem solved
Functional benefit
Products and services
- Podcast Strategy and Planning Developing the overall podcast show strategy through a collaborative 3-hour 'Podcast Blueprint Workshop', covering purpose, target audience, objectives, and creative concept. Designed for businesses, brands, and government organisations that have never made a podcast before.
- Podcast Production Full-service end-to-end podcast production covering strategy, concept development, pre-production, recording, editing, launching, distribution, promotion, and ongoing performance analysis. Aimed at businesses, brands, and government agencies seeking a professionally produced series.
- Podcast Recording Recording services including research, interview question writing, guest scheduling, and high-quality audio capture for podcast episodes. Operated from Melbourne, Sydney, and Perth studios.
- Podcast Editing Comprehensive audio post-production including noise reduction, content editing, technical fixes, and final mixing and mastering to -16 LUFS using Adobe Audition, iZotope RX 9, and the Wave Audio plug-in.
- Podcast Launches Launch services including podcast RSS feed setup, media hosting configuration, and submission to major podcast directories including Apple Podcasts, Google Podcasts, and Spotify.
- Podcast Hosting and Distribution Industry-leading podcast hosting technology including media hosting, RSS feed generation and management, episode scheduling and publishing, a custom content management system with metadata for podcast apps, and distribution to all major podcast platforms including Apple Podcasts, Google Podcasts, and Spotify.
- Podcast Marketing and Promotion Audience growth strategies including social media promotion, podcast SEO, guest booking, PR and media outreach, email marketing, paid advertising, live reads, and promotional video creation, underpinned by the proprietary 'Fishing' and 'Archery' marketing methodology.
- Podcast Audits and Renovations Comprehensive review and improvement services for existing podcasts, covering production quality, branding, audio, editing, marketing, and analytics benchmarking. Uses a proprietary podcast audit methodology.
Quantifiable outcome
- 23 podcasts reached Top 10 on Apple Podcasts Top Charts
- +3 more outcomes
Companies that use Wavelength Creative
Customer profileNamed customers6 records
Segments16 records
Ideal customer profiles4 records
Wavelength Creative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Wavelength Creative partnerships and signals
Strategic signalScale indicators6 records
Expansion highlights5 records
Wavelength Creative competitors and assessment
Company assessmentDirect peers
- Lower Street Media: Lower Street Media is a B2B podcast production agency based in the UK producing shows for brands. Directly comparable as a similarly-positioned full-service agency specialising in branded podcast strategy, production, and marketing.
- Jar Audio: Jar Audio is a podcast agency and consultancy focused on B2B branded podcasts. Directly comparable as a similarly-sized production agency targeting enterprise clients with end-to-end strategy, production, and growth services.
- Pacific Content: Pacific Content is a B2B podcast production agency that builds branded podcasts for major brands. Directly comparable as a North American equivalent in the same niche of enterprise podcast strategy, production, and growth services.
- Quill (formerly Storyglass): Quill is a branded podcast agency and network producing shows for global brands and media companies. Directly comparable as a full-service B2B podcast strategy, production, and distribution specialist.
Broad incumbents
- Wondery (Amazon): Wondery is one of the largest podcast networks and production studios, now part of Amazon. Comparable as a large-scale podcast production operation, though it operates at a broader scale across both branded and editorial content.
- Gimlet Media (Spotify): Gimlet Media is a major podcast production studio, now part of Spotify. Comparable as an established premium podcast production brand serving both editorial and branded content, though at much larger scale and global reach.
- Audible Originals (Amazon): Audible produces original audio content including podcasts and audiobooks for global distribution. Comparable as a major audio production and distribution platform, though focused on subscription-based content rather than branded B2B services.
- BBC Studios (Audio): BBC Studios produces podcasts globally at massive scale. Comparable as an established audio production powerhouse with brand and enterprise clients, though operating as part of a much larger public broadcaster portfolio.
Emerging players
- Produced By Q: Produced By Q is a podcast production company serving brands and organisations. Comparable as a smaller-scale podcast production specialist with overlap in B2B client services, though a smaller footprint and brand presence than Wavelength.
Regional players
- Earshot: Earshot is a podcast production and marketing agency. Comparable as a similarly-sized podcast production specialist targeting brands, though operating in different geographic markets and competing for the same enterprise client category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Wavelength Creative social profiles
Digital presenceWavelength Creative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wavelength Creative leadership team
Management profileNumber of profiles
Wavelength Creative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wavelength Creative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wavelength Creative
What does Wavelength Creative do?
Wavelength Creative is a full-service podcast production and growth agency that produces audio stories and recordings for businesses, brands, and government organisations. The agency operates as a 'podcast co-pilot,' guiding clients through strategy, planning, recording, editing, launching, hosting, distribution, and growth of professional podcast shows. It serves a diverse range of clients from small businesses launching their first podcast to large multi-national brands and government agencies seeking professionally produced series.
Is Wavelength Creative a public or private company?
Wavelength Creative is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wavelength Creative founded?
Wavelength Creative was founded in 2009. It employs 11 to 50 people.
Where is Wavelength Creative based?
Wavelength Creative is headquartered in Melbourne, Australia, in the Oceania region.
How does Wavelength Creative make money?
One revenue line is on record: podcast Production Services.
Who are Wavelength Creative's main competitors?
Direct peers on record are Lower Street Media, Jar Audio, Pacific Content and Quill (formerly Storyglass). Broad incumbents are Wondery (Amazon), Gimlet Media (Spotify), Audible Originals (Amazon) and BBC Studios (Audio). Produced By Q is listed as an emerging player. Earshot is listed as a regional player.
Does Wavelength Creative have an API?
No public API is recorded for Wavelength Creative.
What industry is Wavelength Creative in?
Wavelength Creative's product category is Podcast Production Services. Its primary akta.pro industry code is MPACADAE, Podcast Production, Editing & Post-Production Services, with a secondary code of BPAFAIAE, Audio Production & Podcasting. Its NAICS code is 51229 and its SIC code is 7812.