NRG Dance Project
NRG Dance Project is a U.S. dance competition operator, run by CCDB Partners, that runs a regional-to-national tour of dance competitions, workshops, and scholarships serving dance studios and individual dancers of all ages, with national finals in Palm Springs and Orlando.
- Company typePrivate
- Founded-
- HeadquartersNorthville, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What NRG Dance Project does
NRG Dance Project is a U.S. dance competition and educational event operator that runs a regional-to-national tour model culminating in national finals events. The company is operated by CCDB Partners as the legal entity, with NRG Dance Project functioning as the primary consumer-facing brand. It serves two principal customer segments — dance studios (business accounts that register students for events and compete for the Studio of the Year award) and individual dancers across age-based divisions (persona-level consumers competing for scholarships, awards, and performance experience). A secondary segment, young/developing dancers, is supported through the affiliated NRG Future Foundation program. The product portfolio comprises the core NRG Dance Competition (regional competitions and national finals in Palm Springs and Orlando), the NRG Workshop program with age-based divisions and studio incentives, three scholarship tracks (Prodigy, ElectroTap, Living the Dream), the NRG Dance Competition Mobile App (schedules, live streaming, photo/video, in-app feedback), and the NRG Faculty instructor network that judges and teaches at events.
The business is built on a partnership-dependent technology stack rather than proprietary in-house software: the mobile application and event management infrastructure are powered by TourPro® Software from CCDB Partners, while the registration and waiver workflow is handled through MyDanceRegister. Distribution combines in-person regional and national competition events with self-serve digital channels (website registration portal and mobile app), supported by organic social marketing on Instagram, Facebook, and YouTube.
NRG Dance Project generates revenue primarily through transaction-based fees: competition entry fees charged to studios and individual dancers across age divisions, workshop fees for NRG faculty-led sessions, and fees tied to scholarship application/participation processes. Pricing is age-division and category-based, but specific fee amounts are not publicly disclosed. The company is privately held, has no disclosed venture funding or institutional investors, and operates only in the United States. There are no disclosed AI/ML capabilities, no patents, no headcount data, and no public revenue figures, leaving scale and growth-rate visibility limited.
NRG Dance Project firmographics
Firmographics- Name
- NRG Dance Project
- Legal name
- CCDB Partners
- Website
- https://nrgdanceproject.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NRG Dance Project is a U.S. dance competition operator, run by CCDB Partners, that runs a regional-to-national tour of dance competitions, workshops, and scholarships serving dance studios and individual dancers of all ages, with national finals in Palm Springs and Orlando.
- Ownership category
- akta.pro rank
NRG Dance Project industry classification
Industry- Product category
- Dance Competition Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Performing Arts, Spectator Sports, and Related Industries (711), Spectator Sports (71121)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Dance Competitions & Showcases (Non-Esports) (MPAGADAH)
- akta.pro secondary industries
- Amateur & Grassroots Tournament Organizers (MPAKADAH), Youth & Junior Tournament Organizers (MPAKADAL)
Keywords
Where NRG Dance Project is headquartered
LocationHeadquarters
- HQ city
- Northville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
NRG Dance Project business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Dance Competition Fees: Entry fees for dance competitions across various age divisions and categories. Studios and individual dancers pay registration fees to participate in regional and national events.
- Workshop Fees: Fees charged for attending workshops led by NRG faculty and guest instructors
- Scholarship Program: Scholarship awards including Prodigy, ElectroTap, and Living the Dream scholarships with associated application processes
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Age-based competition divisions with associated fees |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
NRG Dance Project product offering
Product offeringCore offering
NRG Dance Project organizes a multi-year national dance competition tour with regional events leading to finals in Palm Springs and Orlando, segmented by age division and category. It sells competition entry fees, in-person faculty-led workshops, and scholarship programs (Prodigy, ElectroTap, Living the Dream), supported by a mobile app for schedules, live content, and event feedback.
Product overview
NRG Dance Project operates as a dance competition platform offering a unified ecosystem of products: the core NRG Dance Competition platform for regional and national dance competitions, an accompanying mobile app for event schedules and on-site features, workshops with age-based divisions and studio incentives, scholarship programs (Prodigy, ElectroTap, Living the Dream), and national finals events featuring the Studio of the Year Award. The platform connects dance studios and students through competitions, educational programs, and scholarship opportunities.
Differentiator
Problem solved
Functional benefit
Products and services
- NRG Dance Competition A regional-to-national dance competition platform with age-based divisions and categories, where dance studios and individual dancers register to compete in person at tour stops and national finals.
- NRG Dance Competition Mobile App A mobile application for accessing class and competition schedules, on-site event features including live streaming, photo/video tracking, and feedback submission for participants.
- NRG Workshop Educational workshop program with age divisions, rules and regulations, studio incentives, and sample schedules delivered at competition venues by NRG Faculty.
- NRG Scholarships (Prodigy, ElectroTap, Living the Dream) Scholarship programs awarded to talented dancers, with national finals winners and application processes providing funding opportunities for dance education and careers.
- NRG Finals Events Annual national finals events held in Palm Springs and Orlando featuring the NRG Award, Studio of the Year Award, and national prodigy and ElectroTap competitions.
Quantifiable outcome
- Multi-day national finals events with multiple award categories
Companies that use NRG Dance Project
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
NRG Dance Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
NRG Dance Project partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- CCDB Partners DBA TourPro® SoftwarecoreSoftware partnership providing the mobile application platform for NRG Dance Competition services. The TourPro® Software powers the core technology infrastructure for event management, registration, and mobile application delivery.
- MyDanceRegistercoreDigital waiver and registration system partner enabling online event waiver completion and dance registration management for competition participants.
- NRG Future FoundationminorNon-profit foundation focused on future dancer development and support, connected to the NRG ecosystem for young and developing dancers.
- NRG Guest FacultycoreNetwork of accomplished dance instructors and industry professionals who serve as guest faculty at NRG events, bringing expertise and industry connections to workshops and competitions.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
NRG Dance Project competitors and assessment
Company assessmentBroad incumbents
- Dance Masters of America (DMA): Established US dance education and competition organization offering workshops, competitions, and certification events—broader than NRG but overlapping in workshop and competition offerings.
- National Dance Council of America (NDCA): Governing body for dance competition in the US that sanctions events, sets rules, and supports a network of competitions—an incumbent ecosystem player adjacent to NRG's tour operations.
Direct peers
- Kids Artistic Revue (KAR): One of the largest US national dance competition tours running regional events leading to a national finals, serving dance studios and individual dancers across age divisions—directly comparable to NRG's tour and finals model.
- Hollywood Vibe Dance Competition: Multi-city US dance competition tour serving studios and dancers across age divisions with regionals and a national finals event, mirroring NRG's structure and customer base.
- Encore Dance Competition: National dance competition tour running regional events across multiple states with a national finals, serving similar studio and dancer customers in age-divided categories.
- In10sity Dance Competition: National dance competition tour with regional and finals events, awards, and scholarships targeted at dance studios—directly comparable format and customer segment to NRG.
- StarQuest International: National dance competition tour with regional events and a national finals, targeting dance studios and dancers with age-based divisions—operates a near-identical tour-based competition format to NRG Dance Project.
- Turn It Up Dance Competition: US-based national dance competition circuit organizing regional tour stops and a national finals with awards and scholarship programs for studios and dancers.
Others
- TourPro® Software / CCDB Partners: Mobile app and event-management software provider for dance and similar competitions, including powering NRG's own mobile app—an enabling technology vendor.
- MyDanceRegister: Digital registration and waiver management platform used by dance competitions including NRG—an ecosystem enabler rather than a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
NRG Dance Project social profiles
Digital presenceNRG Dance Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
NRG Dance Project leadership team
Management profileNumber of profiles
NRG Dance Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NRG Dance Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NRG Dance Project
What does NRG Dance Project do?
NRG Dance Project organizes a multi-year national dance competition tour with regional events leading to finals in Palm Springs and Orlando, segmented by age division and category. It sells competition entry fees, in-person faculty-led workshops, and scholarship programs (Prodigy, ElectroTap, Living the Dream), supported by a mobile app for schedules, live content, and event feedback.
Is NRG Dance Project a public or private company?
NRG Dance Project is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NRG Dance Project founded?
NRG Dance Project was founded in -1. It employs 11 to 50 people.
Where is NRG Dance Project based?
NRG Dance Project is headquartered in Northville, United States, in the North America region.
How does NRG Dance Project make money?
Three revenue lines are on record. Dance Competition Fees are the primary driver. The others are workshop Fees and scholarship Program.
Who are NRG Dance Project's main competitors?
Broad incumbents on record are Dance Masters of America (DMA) and National Dance Council of America (NDCA). Direct peers are Kids Artistic Revue (KAR), Hollywood Vibe Dance Competition, Encore Dance Competition, In10sity Dance Competition, StarQuest International and Turn It Up Dance Competition. Others are TourPro® Software / CCDB Partners and MyDanceRegister.
Does NRG Dance Project have an API?
No public API is recorded for NRG Dance Project.
What industry is NRG Dance Project in?
NRG Dance Project's product category is Dance Competition Services. Its primary akta.pro industry code is MPAGADAH, Dance Competitions & Showcases (Non-Esports), with a secondary code of MPAKADAH, Amateur & Grassroots Tournament Organizers. Its NAICS code is 711320 and its SIC code is 7990.