DELI Group
DELI Group is a privately held Chinese manufacturer and wholesaler founded in 1981, producing office stationery, school supplies, tools, furniture, and sports equipment across 10+ sub-brands and distributing to 130+ countries. It serves corporate, educational, government, and consumer segments via B2B wholesale and regional e-commerce.
- Company typePrivate
- Founded1981
- HeadquartersNinghai, China
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What DELI Group does
DELI Group Co., Ltd. is a privately held Chinese manufacturer and wholesaler of office stationery and adjacent consumer durables, founded in 1981 and headquartered in Ningbo (Ninghai), Zhejiang Province. The company operates a multi-brand portfolio spanning core office stationery (Deli Office, Nusign), school stationery (Deli School, Deli Genius), tools (Deli Tools), office furniture with European designs (Deli Plus), sports equipment (Agnite), and art supplies via a Sino-French joint venture with Pébéo (Dmast). Beyond branded sub-brands, Deli also operates Jishi, a B2B group-buying platform targeting companies and governments.
The company distributes to 130+ countries via multi-language regional websites (Vietnam, Taiwan, China, Korea, Russia, Europe, Egypt) and direct B2B wholesale channels, serving corporate offices, educational institutions, government entities, students, and individual consumers. Its manufacturing and logistics infrastructure includes a 110,000 sqm Intelligent Logistics Center in Ninghai built in partnership with Japanese-German automation specialist Daifuku, featuring a fully automated 30-meter-high AS/RS system with 2.8 million carton storage capacity and 400,000 cartons daily throughput, recognized by China's Ministry of Commerce as a national smart-manufacturing showcase. The company is building a 160,000 sqm factory in Egypt's Ramadan 10th City Industrial Zone (groundbreaking December 2025, operational by December 2026).
Deli's revenue model is overwhelmingly hardware sales: bulk manufacturing and wholesale of physical SKUs across writing instruments, paper products, office equipment, furniture, tools, and sports goods. Pricing is quote-based for B2B wholesale and not publicly disclosed. The founder, Fujun Lou, leads the company, which is privately held with no parent company, PE/VC ownership, or public listing identified in the source data.
DELI Group firmographics
Firmographics- Name
- DELI Group
- Legal name
- Deli Group Co., Ltd.
- Website
- https://deliworld.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- DELI Group is a privately held Chinese manufacturer and wholesaler founded in 1981, producing office stationery, school supplies, tools, furniture, and sports equipment across 10+ sub-brands and distributing to 130+ countries. It serves corporate, educational, government, and consumer segments via B2B wholesale and regional e-commerce.
- Ownership category
- akta.pro rank
Where DELI Group is headquartered
LocationHeadquarters
- HQ city
- Ninghai
- HQ country
- China
- HQ region
- Asia
Offices3 records
Markets served
DELI Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Office Stationery Products: Bulk office stationery manufacturing and sales including writing instruments (gel pens, ballpoint pens, markers), paper products (notebooks, files, folders), desktop supplies, and adhesive products. Sold through wholesale distribution to businesses and retailers globally.
- School Stationery Products: School supplies including pencils, erasers, correction fluids, pencil sharpeners, rulers, and art materials targeted at students and educational institutions.
- Office Furniture: Office furniture including chairs (mesh, leather, executive), desks, and kids furniture through the Deli Plus brand with European design focus.
- Deli Tools: Hand tools, power tools (DC power tools), garden tools, and DIY tools sold under the Deli Tools brand.
- Sports and Fitness Products: Sports equipment under the Agnite brand including basketballs, footballs, volleyballs, table tennis paddles, badminton rackets, yoga mats, and fitness equipment.
- Art Supplies: Art products through the Dmast brand (Sino-French joint venture with Pébéo) including acrylic markers, sketch markers, oil pastels, wax crayons, and paintings in various color sets.
- Nusign Premium Stationery: Premium stationery products under the Nusign sub-brand including gel pens, ballpoint pens, roller pens, correction tape, staplers, scissors, rulers, calculators, desk organizers, notebooks, and alarm clocks.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
DELI Group product offering
Product offeringCore offering
DELI Group manufactures and wholesales a comprehensive one-stop supply of office stationery, school stationery, writing instruments, office supplies, paper products, art supplies, office furniture, hand and power tools, and sports equipment. The company operates a multi-brand portfolio (Deli Office, Deli School, Deli Tools, Deli Plus, Agnite, Dmast, Nusign, Deli Genius, Jishi) and exports to over 130 countries, with a flagship 110,000-square-meter automated Intelligent Logistics Center in Ninghai built in partnership with Daifuku.
Product overview
DELI Group is a leading office stationery manufacturer based in China, established in 1981, offering a comprehensive one-stop supply of cost-effective products to consumers in over 130 countries. The company operates a multi-brand portfolio including core sub-brands Deli Office (bulk office stationery), Deli School (student-focused stationery), Deli Tools (hand and power tools), Deli Plus (office furniture), Agnite (sports equipment), Dmast (art supplies via Sino-French joint venture with Pebo), and Nusign (desktop stationery). Beyond branded products, DELI Group offers various product categories including writing instruments, office supplies, paper products, art materials, office furniture, and licensed intellectual property stationery lines featuring SpongeBob, Paw Patrol, Super Wings, and Little Singer characters. The company also operates Jishi, a B2B group-buying platform, and Deli Genius, an educational brand. Their products serve diverse segments from students to professional offices, leveraging automation and logistics infrastructure including a 110,000-square-meter Intelligent Logistics Center in Ninghai, China, built in partnership with Daifuku for warehouse automation.
Differentiator
Problem solved
Functional benefit
Brands
- Deli Office: Leading bulk office stationery supplier providing affordable, trustworthy, one-stop products and solutions to the global market.
- Deli School
- Nursing
- Agnite
- Deli Plus
- Deli Tools
- Jishi
- Deli Genius
- Dmast
- Nusign
- Comiko Family
- NEONUP
- ROBALL
Products and services
- Deli Office Stationery Bulk office stationery sub-brand offering one-stop supply of writing instruments, desktop supplies, filing products, and office equipment for corporate offices, businesses, and government entities worldwide.
- Deli School Stationery School-focused stationery brand providing backpacks, pencil cases, erasers, correction products, rulers, and educational supplies for students and educational institutions.
- Deli Tools Sub-brand offering hand tools, DC power tools, garden tools, and DIY tools targeting professional workers and home improvement enthusiasts.
- Deli Plus Office Furniture Office furniture sub-brand including mesh chairs, leather chairs, executive chairs, kids desks and chairs, with ergonomic designs for workplace comfort.
- Agnite Sports Equipment Sports equipment sub-brand offering basketballs, footballs, volleyballs, table tennis paddles, badminton rackets, yoga mats, fitness equipment, and protective gear.
- Dmast Art Supplies Art supplies sub-brand (joint venture with Pébéo) offering acrylic markers, sketch markers, oil pastels, wax crayons, colored pencils, and paintings for artists and creative enthusiasts.
- Nusign Desktop Stationery Sub-brand offering premium desktop stationery, file and folder products, paper products, writing instruments, and daily supplies with modern design aesthetics.
- Deli Office Equipment Office equipment product line including printers, paper shredders, laminators, safe boxes, power strips, smart entrance control, and access control equipment for offices.
- Jishi Group-Buying Platform B2B group-buying platform providing transparent, shared supply services for companies and government entities, leveraging DELI Group's nationwide logistics network.
- DELI Licensed IP Stationery Lines Licensed and original branded stationery product lines featuring SpongeBob SquarePants, Paw Patrol, Super Wings, and Little Singer characters including gel pens, colored pencils, erasers, pencil pouches, and backpacks.
Quantifiable outcome
- 400,000 cartons daily throughput at automated logistics center (double original target)
- +1 more outcomes
Companies that use DELI Group
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
DELI Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
DELI Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- DaifukucoreJapanese-German automation specialist Daifuku partnered with Deli Group to build a 110,000-square-meter Intelligent Logistics Center in Ninghai, Zhejiang Province. The partnership implements fully automated 30-meter-high AS/RS systems with 2.8 million carton storage capacity and 400,000 cartons daily throughput capability. The facility demonstrates warehouse automation addressing China's rising labor costs while enabling scalability for Deli's international expansion to over 130 countries.
- PébéoflagshipSino-French joint venture Dmast between Deli Group and French art materials company Pébéo. The brand focuses on self-expression through art supplies, with products including acrylic markers, sketch markers, and paintings marketed globally under the Dmast name.
Scale indicators8 records
Recent moves8 records
Expansion highlights5 records
DELI Group competitors and assessment
Company assessmentBroad incumbents
- Newell Brands: US-listed conglomerate owning Sharpie, Paper Mate, Parker, and other office/stationery brands — broad incumbent overlapping Deli's pen, marker, and office supply categories across multiple price tiers and geographies.
- 3M: Diversified global manufacturer whose Office Supplies division (Post-it, Scotch, Command) competes in overlapping stationery/adhesive categories and shares a B2B enterprise sales motion with Deli.
- Office Depot (ODP Corporation): Large office supplies retailer and B2B distributor with global presence — competes in the same end-customer segments (businesses, education) and overlaps with Deli's wholesale distribution channels.
Direct peers
- Lyreco: European B2B office supplies distributor and wholesaler serving enterprise customers across multiple countries — comparable distribution model and customer base to Deli's wholesale and B2B channels.
- BIC: French-listed manufacturer of mass-market pens, lighters, and razors with strong global wholesale presence. Direct competitor in the value-tier pen and stationery segment that Deli targets with bulk pricing.
- Mitsubishi Pencil Company: Japanese listed manufacturer of writing instruments (Uni-brand pens, pencils) with strong export presence in Asia and beyond — directly comparable in writing instrument category and Asian manufacturing base.
- Pilot Corporation: Japanese manufacturer of writing instruments (gel pens, ballpoint pens, markers) sold globally through B2B and retail channels — directly overlaps Deli's writing instrument core and its international distribution model.
- Faber-Castell: German family-owned global stationery and writing instruments manufacturer with broad product portfolio (pencils, pens, art supplies) and worldwide distribution — closely mirrors Deli's structure, brand portfolio breadth, and export-led model.
- Pentel: Japanese writing instruments and art supplies manufacturer with worldwide distribution — directly comparable product mix (gel pens, markers, pencils) and B2B export model.
- Staedtler: German stationery and art supplies manufacturer with global B2B distribution — competes head-to-head with Deli in pencils, markers, and school/office stationery categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
DELI Group social profiles
Digital presenceDELI Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
DELI Group leadership team
Management profileNumber of profiles
Profiles1 record
DELI Group subsidiaries and ownership
Company hierarchySubsidiaries10 records
DELI Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DELI Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DELI Group
What does DELI Group do?
DELI Group manufactures and wholesales a comprehensive one-stop supply of office stationery, school stationery, writing instruments, office supplies, paper products, art supplies, office furniture, hand and power tools, and sports equipment. The company operates a multi-brand portfolio (Deli Office, Deli School, Deli Tools, Deli Plus, Agnite, Dmast, Nusign, Deli Genius, Jishi) and exports to over 130 countries, with a flagship 110,000-square-meter automated Intelligent Logistics Center in Ninghai built in partnership with Daifuku.
Is DELI Group a public or private company?
DELI Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DELI Group founded?
DELI Group was founded in 1981. It employs 5,001 to 10,000 people.
Where is DELI Group based?
DELI Group is headquartered in Ninghai, China, in the Asia region.
How does DELI Group make money?
Seven revenue lines are on record. Office Stationery Products are the primary driver. The others are school Stationery Products, office Furniture, deli Tools, sports and Fitness Products, art Supplies and nusign Premium Stationery.
Who are DELI Group's main competitors?
Broad incumbents on record are Newell Brands, 3M and Office Depot (ODP Corporation). Direct peers are Lyreco, BIC, Mitsubishi Pencil Company, Pilot Corporation, Faber-Castell, Pentel and Staedtler.
Does DELI Group have an API?
No public API is recorded for DELI Group.