WeUp Learning
WeUp Learning is a French digital learning agency and Apave Group subsidiary that designs, produces, and deploys bespoke e-learning modules, MOOCs, SPOCs, and serious games for enterprises, public-sector bodies, and educational institutions across France.
- Company typePrivate
- Founded2012
- HeadquartersCharenton-le-pont, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What WeUp Learning does
WeUp Learning, legally registered as VARIABLE SAS, is a French digital learning agency founded in 2012 and headquartered in Charenton-le-Pont. It operates as a wholly-owned subsidiary of the Apave Group, functioning as the parent's digital training arm. The company provides end-to-end bespoke digital learning services under a four-stage methodology: Concevoir (pedagogical design), Produire (multimedia/audiovisual production), Diffuser (LMS deployment), and Communiquer (learner engagement and communication). Its core offering is custom e-learning module design and production, supplemented by MOOCs, SPOCs, COOCs, serious games, micro-learning modules, adaptive learning paths, and a Learning Analytics dashboard. Technical integration spans SCORM, xAPI, LTI, and Open EDX platforms. The MOOC Agency, integrated in 2013, operates as a wholly-owned subsidiary specializing in large-scale online course creation and dedicated educational platforms.
The business model is professional services: project-based, bespoke engagements with no subscription or self-serve layer. Pricing is negotiated per project based on scope, customization, and volume; no public pricing is disclosed. Customer acquisition is sales-led via direct outreach, expert consultation requests, and case-study showcases, with 'Request a Quote' (Demander un devis) as the primary conversion CTA. The company maintains a content marketing presence across LinkedIn, YouTube, Instagram, Facebook, a blog, email newsletters, and downloadable white papers. Customer segments are horizontal: large enterprises and industries (Intersport, Greenflex, Fédération des Coop'HLM), higher education institutions, and public-sector/nonprofit bodies (Grand Reims, Advens for People and Planet). The team comprises approximately 30 specialists spanning pedagogical engineering, audiovisual production, and web integration.
Since founding, WeUp Learning reports having completed over 800 digital learning projects and trained more than one million learners. It is GDPR (RGPD) compliant under Apave's privacy management system and has received nominations for industry awards including a MOOC on welcoming trans people (with Paris sans sida and OUTrans) and the 'Deep Tech for Business' program (with Netexplo and Télécom Paris). Notable outcomes include doubling Grand Reims' annual training reach through a MOOC composting deployment and producing on-site training videos for Intersport's musculoskeletal disorder prevention program.
WeUp Learning firmographics
Firmographics- Name
- WeUp Learning
- Legal name
- VARIABLE SAS
- Website
- https://weuplearning.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WeUp Learning is a French digital learning agency and Apave Group subsidiary that designs, produces, and deploys bespoke e-learning modules, MOOCs, SPOCs, and serious games for enterprises, public-sector bodies, and educational institutions across France.
- Ownership category
- akta.pro rank
WeUp Learning industry classification
Industry- Product category
- Corporate E-Learning Services
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)
- akta.pro secondary industry
- Corporate Learning & Training Content Development (EDAGAKAC)
Keywords
Where WeUp Learning is headquartered
LocationHeadquarters
- HQ city
- Charenton-le-pont
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
WeUp Learning business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Custom digital learning design and production services: Full-service agency model covering pedagogical design, audiovisual production, LMS integration, and deployment of bespoke e-learning modules for enterprise clients. Revenue is generated project-by-project based on scope, complexity, and customization level.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
WeUp Learning product offering
Product offeringCore offering
WeUp Learning is a French digital learning agency that designs, produces, and deploys bespoke e-learning solutions for organizations. Its core service covers pedagogical engineering (needs analysis, instructional design, storyboarding), multimedia production (video, motion design, serious games), and LMS deployment (SCORM/xAPI/LTI packaging) delivered as project-based engagements for enterprises, higher education institutions, and public sector bodies.
Product overview
WeUp Learning is a digital learning agency offering a comprehensive portfolio of custom e-learning solutions. The core offering consists of bespoke e-learning modules (parcours sur mesure) designed using a four-step methodology: Concevoir (design), Produire (produce), Diffuser (distribute via LMS integration), and Communiquer (communicate/engage). The portfolio includes custom e-learning modules, MOOCs, SPOCs, COOCs, serious games, micro-learning modules, blended learning solutions, and adaptive learning paths. The agency operates The MOOC Agency (since 2013) as a specialized sub-brand for massive online course creation. Additional offerings include Learning Analytics dashboards for measuring training effectiveness, communication services for learner engagement, and educational white papers. The company is part of the Apave group and specializes in pedagogical engineering, multimedia production, and LMS integration (SCORM, xAPI, LTI, Open EDX).
Differentiator
Problem solved
Functional benefit
Brands
- The MOOC Agency: A specialized integrated agency since 2013, recognized for creating MOOCs, SPOC, and COOC, as well as developing dedicated educational platforms.
Products and services
- Custom E-learning Modules (Parcours sur mesure) Bespoke digital learning modules designed and produced to meet specific client needs, featuring custom pedagogical design, scenario-based learning, and interactive activities tailored to the client's industry and work environment. Delivered as project-based engagements to enterprise, education, and association clients.
- MOOC (Massive Open Online Courses) Large-scale online courses designed for mass participation, typically including video content, interactive activities, assessments, and collaborative features, accessible to broad audiences. Produced and deployed as standalone client engagements.
- SPOC (Small Private Online Courses) Small-scale private online courses restricted to selected participants, offering more personalized learning experiences with targeted content for specific groups. Delivered as dedicated client engagements.
- COOC (Corporate Open Online Courses) Corporate-focused online courses designed for internal company training, aligned with organizational objectives and employee development needs. Delivered as standalone corporate training programs.
- Blended / Hybrid Learning Solutions Combined training approaches integrating digital learning modules with in-person sessions, virtual classes, and structured alternating schedules to maximize pedagogical effectiveness. Sold as complete blended learning programs to client organizations.
- Training Communication Services Marketing and communication strategies for training programs, including teaser videos, infographics, blog articles, email campaigns, webinars, social media posts, and community animation to maximize learner engagement. Delivered as standalone engagement-communication projects.
- Educational Platform Development Custom learning management platform development and deployment, including bespoke Open EDX builds with native collaborative activities, SCORM integration, and dedicated educational platform creation. Delivered as standalone platform development projects.
Quantifiable outcome
- Reached ~1,000 MOOC learners in 12 months, effectively doubling Grand Reims' annual training reach compared to in-person sessions.
- +1 more outcomes
Companies that use WeUp Learning
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
WeUp Learning technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
WeUp Learning partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
WeUp Learning competitors and assessment
Company assessmentEmerging players
- Edflex: French learning content curation platform that aggregates and personalizes third-party training content for enterprises. Adjacent to WeUp Learning's custom production model: both target French enterprise L&D but Edflex focuses on curating existing content rather than producing bespoke modules.
Broad incumbents
- Cegos: Major international corporate training and development firm offering custom learning programs, content, and consulting. Comparable as a large enterprise-focused training provider, though broader in scope and global in reach relative to WeUp Learning's boutique French agency model.
- Skillsoft: Global enterprise learning company offering a broad catalogue of off-the-shelf content, learning platforms, and immersive programs. Comparable in serving enterprise L&D but operates as a broad incumbent with a content-product model rather than a bespoke agency like WeUp Learning.
Regional players
- OpenClassrooms: France-based online education platform producing custom degree and training programs with employer partners. Comparable as a French digital learning provider producing custom online courses for organizational clients, though focused on longer-form credentialed programs.
Direct peers
- CrossKnowledge: European digital learning solutions provider offering custom content, blended learning programs, and learning platforms for large enterprises. Comparable to WeUp Learning in target customer (large enterprise L&D), core offering (custom digital learning design and deployment), and integrated service model.
- Didask: French digital learning platform that combines custom content authoring with AI-driven personalization for corporate training. Directly comparable to WeUp Learning as a France-based provider of custom e-learning design and deployment services for enterprises.
- Teach on Mars: French mobile-first digital learning platform for corporate training with custom content authoring. Comparable to WeUp Learning as a French digital learning provider serving enterprise L&D with custom modules and modern delivery formats.
- 360Learning: French-founded collaborative learning platform that enables in-house experts to author and deploy custom e-learning courses at scale. Comparable to WeUp Learning in custom digital learning content production for enterprise customers and French market origin.
- Coorpacademy: European provider of custom digital learning content and platforms focused on corporate upskilling and transformation. Comparable to WeUp Learning in delivering bespoke digital learning modules and MOOC-style programs to large enterprises.
Others
- Netexplo: Paris-based digital innovation observatory and program producer that partners with corporates and universities on custom learning programs. WeUp Learning is explicitly cited as a production partner on the 'Deep Tech for Business' program, making Netexplo a directly adjacent ecosystem player.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
WeUp Learning social profiles
Digital presenceWeUp Learning compliance and trust
Trust signalCompliance1 record
WeUp Learning financial estimates
Financial estimateRevenue estimate
Valuation estimate
WeUp Learning leadership team
Management profileNumber of profiles
Profiles3 records
WeUp Learning subsidiaries and ownership
Company hierarchySubsidiaries1 record
WeUp Learning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WeUp Learning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WeUp Learning
What does WeUp Learning do?
WeUp Learning is a French digital learning agency that designs, produces, and deploys bespoke e-learning solutions for organizations. Its core service covers pedagogical engineering (needs analysis, instructional design, storyboarding), multimedia production (video, motion design, serious games), and LMS deployment (SCORM/xAPI/LTI packaging) delivered as project-based engagements for enterprises, higher education institutions, and public sector bodies.
Is WeUp Learning a public or private company?
WeUp Learning is a private company. It is classified as corporate owned and is currently operating.
When was WeUp Learning founded?
WeUp Learning was founded in 2012. It employs 11 to 50 people.
Where is WeUp Learning based?
WeUp Learning is headquartered in Charenton-le-pont, France, in the Europe region.
How does WeUp Learning make money?
One revenue line is on record: custom digital learning design and production services.
Who are WeUp Learning's main competitors?
Edflex is listed as an emerging player. Broad incumbents are Cegos and Skillsoft. OpenClassrooms is listed as a regional player. Direct peers are CrossKnowledge, Didask, Teach on Mars, 360Learning and Coorpacademy. Netexplo is listed as an others.
Does WeUp Learning have an API?
No public API is recorded for WeUp Learning.
What industry is WeUp Learning in?
WeUp Learning's product category is Corporate E-Learning Services. Its primary akta.pro industry code is EDAFACAA, Core Digital Curriculum & Courseware (Full Programs & Units), with a secondary code of EDAGAKAC, Corporate Learning & Training Content Development. Its NAICS code is 611710 and its SIC code is 8200.