Sallén Elektriska AB
Sallén Elektriska AB is a Uppsala-based, family-owned Swedish electrical contractor (260+ staff, founded 1950) delivering electrical installation, solar, battery, heat pump, EV charging, and service/maintenance solutions to private individuals, BRFs, property owners, contractors, and public sector across Uppsala, Stockholm, and Mälardalen.
- Company typePrivate
- Founded1950
- HeadquartersUppsala, Sweden
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Sallén Elektriska AB does
Sallén Elektriska AB is a Swedish regional electrical contracting firm headquartered in Uppsala with a branch office in Solna, operating continuously since 1950. The company employs 260+ staff, of which approximately 200 are certified electricians and technicians, organized into two primary business divisions: Entreprenad (construction contracting, including complex partnering/samverkan projects) and Service (recurring maintenance and residential/commercial service work). Its service portfolio spans electrical installation, lighting, networking, security systems, EV charging, solar PV systems, battery storage, heat pumps, appliances, and inspection/testing services (IN Eltest), making it a multi-trade energy and electrical solutions provider rather than a single-line installer.
The company's commercial model combines project-based installation revenue (with utförandeentreprenad and totalentreprenad contracts) and recurring service/maintenance revenue, supplemented by product resale of heat pumps (Nibe, Bosch, Fujitsu, Daikin, Mitsubishi, Panasonic and others), EV chargers (NexBlue, Zaptec, Easee), battery storage (Sigenergy, Huawei LUNA2000), smart lighting (Plejd, KNX), and appliances (Miele, Bosch, Siemens, Electrolux and others). It serves a hybrid mix of customer segments — private individuals, housing cooperatives (BRF), property owners, building contractors, and public sector actors — across Uppsala, Stockholm, and northern Mälardalen. Pricing is transparent and unit-based, with hourly rates (508 SEK standard electrician, 697 SEK heat pump technician), fixed-price "Installerat & klart" packages, and incorporation of Swedish tax incentives such as ROT-avdrag (30% labor deduction) and Grön Teknik-avdrag (20–50% on solar, EV charging, battery storage).
Sallén holds authorized partner/distributor status with multiple premium OEMs including Nibe (heat pumps), Bosch (Climate Partner), Sigenergy, Plejd, and others, providing it access to vendor training, certified installation credentials, and warranty-supported service work. Notable reference projects include the Biomedicum research facility in Stockholm (executed with Skanska, winner of "Årets Bygge 2019"), and the firm is led by third-generation CEO Christopher Sallén. Recent strategic moves include in-house solar panel sales (2021), full-service heat pump expansion (2023), and the 2018 closure of its 60-year-old retail store amid e-commerce-driven margin pressure — reflecting a deliberate pivot toward higher-value B2B and energy-transition services.
Sallén Elektriska AB firmographics
Firmographics- Name
- Sallén Elektriska AB
- Legal name
- Sallén Elektriska AB
- Website
- https://sallen.se
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sallén Elektriska AB is a Uppsala-based, family-owned Swedish electrical contractor (260+ staff, founded 1950) delivering electrical installation, solar, battery, heat pump, EV charging, and service/maintenance solutions to private individuals, BRFs, property owners, contractors, and public sector across Uppsala, Stockholm, and Mälardalen.
- Ownership category
- akta.pro rank
Sallén Elektriska AB industry classification
Industry- Product category
- Electrical Contracting and Installation Services
- NAICS
- Management, Scientific, and Technical Consulting Services (5416)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Street Lighting & Area Lighting EPC / Maintenance (EUAEACAH)
- akta.pro secondary industries
- Association Maintenance, Vendor & Capital Project Management (BPAJAHAM), Transformer/Driver/Power Supply Service & Replacement (HSAIAHAL), Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights) (IMAGAIAA)
Keywords
Where Sallén Elektriska AB is headquartered
LocationHeadquarters
- HQ city
- Uppsala
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Sallén Elektriska AB business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Electrical installation services: One-time project-based revenue from electrical installations including power, lighting, networking, security systems for residential, commercial, and public sector customers. Includes both small jobs (minimum 1 hour) and large construction contracts.
- Service and maintenance contracts: Ongoing service revenue from maintenance, troubleshooting, repair, and preventive maintenance of electrical installations, heat pumps, solar PV, and appliances.
- Product sales (solar, heat pumps, appliances): Sales revenue from products including solar panel systems, heat pumps (Nibe, Bosch, Fujitsu, etc.), home appliances (Miele, Bosch, Siemens, etc.), EV charging stations, and smart lighting components.
- Electrical inspection services (IN Eltest): One-time fees for electrical safety inspections of homes and properties, yielding inspection reports and quality certificates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard electrician service: 508 SEK/hour incl. 30% ROT deduction (regular 725 SEK/hour) |
| Unit Pricing | Pay-as-you-go | Heat pump technician: 697 SEK/hour incl. 30% ROT deduction (regular 995 SEK/hour) |
| Unit Pricing | Pay-as-you-go | Heat pump maintenance service from 1,995 SEK |
| Unit Pricing | Pay-as-you-go | Electrical inspection (IN Eltest): from 4,990 SEK (apartment) / 7,990 SEK (villa) |
| Unit Pricing | Pay-as-you-go | Turnkey installation packages ('Installerat & klart') |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Sallén Elektriska AB product offering
Product offeringCore offering
Sallén Elektriska AB is a regional electrical contracting firm performing electrical installation, service, and maintenance for power, lighting, networking, security, EV charging, solar PV, battery storage, heat pumps, and appliances. It serves private individuals, housing cooperatives (BRF), construction contractors, property owners, and the public sector across Uppsala, Stockholm, and northern Mälardalen, executing both small residential jobs (minimum 1 hour) and large partnering/collaboration construction contracts (e.g., the Biomedicum research facility). The company also resells and installs branded products such as Nibe/Bosch heat pumps, Plejd smart lighting, Sigenergy/Huawei battery storage, and NexBlue/Zaptec EV chargers.
Product overview
Sallén Elektriska AB is a regional electrical contracting firm operating since 1950, offering a broad portfolio of installation and service/maintenance services for electrical, lighting, networking, security, EV charging, solar energy, battery storage, heat pumps, and appliances. The company employs approximately 260 staff, including ~200 electricians/technicians, and serves private individuals, housing cooperatives (BRF), building contractors, property owners, and public sector clients across Uppsala, Stockholm, and Mälardalen. Its two main business areas are Entreprenad (construction contracting) and Service (ongoing maintenance and service). Services span from small residential jobs to large complex partnering projects (e.g., the award-winning Biomedicum Stockholm). Key product brands integrated into service offerings include Plejd (smart lighting), KNX (building automation), Sigenergy and Huawei (battery storage), and authorized partnerships with Nibe and Bosch (heat pumps), as well as NexBlue, Zaptec, and Easee (EV charging). Tax incentive schemes such as ROT-avdrag (30% labor deduction), Grön Teknik-avdrag (50% for EV charging and battery storage; 20% for solar panels), and Boverket energy efficiency grants are incorporated into customer offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Elinstallation (Electrical Installation)
- Belysning (Lighting)
- Nätverk & Säkerhet (Network & Security)
- Elbilsladdning (EV Charging)
- Solceller (Solar Panels)
- Batterilagring (Battery Storage)
- Värmepumpar (Heat Pumps)
- Vitvaror (Appliances)
- Service & Underhåll (Service & Maintenance)
- Entreprenad (Construction Contracting)
Quantifiable outcome
- ROT/Grön teknik tax deduction reduces costs by 30-50% for qualifying work
- +2 more outcomes
Companies that use Sallén Elektriska AB
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Sallén Elektriska AB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature3 records
Sallén Elektriska AB partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- BoschcoreSallén is a Bosch Climate Partner, selected by Bosch for heat pump installation and maintenance. They undergo ongoing comprehensive training on Bosch product range. Also offer service for Bosch Compress heat pumps.
- NIBEcoreSallén is an authorized service partner and dealer for NIBE heat pumps including ground source, exhaust air, air-to-water, and air-to-air heat pumps. They also perform authorized service and maintenance for NIBE products.
- EaseeminorSallén installs Easee EV charging boxes (Home and Charge models). Had säljstopp (sales stop) due to Elsäkerhetsverket ruling, later resolved with no action required on already installed units.
- ZaptecminorSallén installs Zaptec EV charging stations for residential and commercial customers.
- NexBlueminorSallén offers NexBlue Edge 2 EV charging boxes, with fixed-price installation packages starting from 4,990 SEK.
- SigenergycoreSallén offers Sigenergy battery storage solutions with AI-controlled optimization for homes and properties, enabling energy storage, peak shaving, and integration with solar PV.
- Huawei (LUNA2000)minorSallén offers Huawei LUNA2000 battery storage systems for BRFs, commercial properties, and agricultural operations, enabling energy arbitrage and peak shaving.
- PlejdcoreSallén installs and configures Plejd smart lighting systems. Plejd products include gateway, dimmers, and app-based control for residential and commercial lighting automation. System uses wireless mesh networking.
- DaikinminorSallén offers Daikin air-to-air heat pumps with installation, troubleshooting, and repair services.
- MitsubishiminorSallén offers Mitsubishi air-to-air heat pumps. Mitsubishi units are among the quietest on the market at 19 dB. Optional extended warranty insurance up to 16 years for private customers.
- FujitsuminorSallén offers Fujitsu air-to-air heat pumps and performs service, troubleshooting, and repairs. Fujitsu is a leading global brand in heat pumps and climate systems with 35+ years of experience.
- Sverigepumpen (Panasonic / Animair)minorSallén offers Sverigepumpen's Panasonic and Animair air-to-air heat pumps with installation and service, including minimum 7 years of security (warranty + insurance).
- Appliance brands (Miele, Bosch, Siemens, Cylinda, Electrolux, Asko, Samsung, Fjäråskupan, Franke)minorSallén offers appliances from multiple brands for construction and property management including cooking appliances, dishwashers, refrigerators, freezers, and extraction hoods. Brands include Miele, Bosch, Siemens, Cylinda, Electrolux, Asko, Samsung, Fjäråskupan, and Franke.
- SkanskacoreSkanska was the main contractor for the Biomedicum project where Sallén performed electrical installation as part of a partnering/collaboration contract. Project won 'Building of the Year 2019'.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
Sallén Elektriska AB competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sallén Elektriska AB social profiles
Digital presenceSallén Elektriska AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sallén Elektriska AB leadership team
Management profileNumber of profiles
Profiles5 records
Sallén Elektriska AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sallén Elektriska AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sallén Elektriska AB
What does Sallén Elektriska AB do?
Sallén Elektriska AB is a regional electrical contracting firm performing electrical installation, service, and maintenance for power, lighting, networking, security, EV charging, solar PV, battery storage, heat pumps, and appliances. It serves private individuals, housing cooperatives (BRF), construction contractors, property owners, and the public sector across Uppsala, Stockholm, and northern Mälardalen, executing both small residential jobs (minimum 1 hour) and large partnering/collaboration construction contracts (e.g., the Biomedicum research facility). The company also resells and installs branded products such as Nibe/Bosch heat pumps, Plejd smart lighting, Sigenergy/Huawei battery storage, and NexBlue/Zaptec EV chargers.
Is Sallén Elektriska AB a public or private company?
Sallén Elektriska AB is a private company. It is classified as family owned and is currently operating.
When was Sallén Elektriska AB founded?
Sallén Elektriska AB was founded in 1950. It employs 101 to 250 people.
Where is Sallén Elektriska AB based?
Sallén Elektriska AB is headquartered in Uppsala, Sweden, in the Europe region.
How does Sallén Elektriska AB make money?
Four revenue lines are on record. Electrical installation services are the primary driver. The others are service and maintenance contracts, product sales (solar, heat pumps, appliances) and electrical inspection services (IN Eltest).
Does Sallén Elektriska AB have an API?
No public API is recorded for Sallén Elektriska AB.
What industry is Sallén Elektriska AB in?
Sallén Elektriska AB's product category is Electrical Contracting and Installation Services. Its primary akta.pro industry code is EUAEACAH, Street Lighting & Area Lighting EPC / Maintenance, with a secondary code of BPAJAHAM, Association Maintenance, Vendor & Capital Project Management. Its NAICS code is 5416 and its SIC code is 3600.