What EVENTS & MORE does

EVENTS & MORE, operating under the trade name Alpentraining Susanne Zwosta, is a sole-proprietor professional services practice registered in Germany. The business is delivered by a single practitioner, Susanne Zwosta, from Utting am Ammersee, Bavaria, and was founded in 2002. The firm's website (alpentraining.de) is the primary commercial surface, supported by direct email and contact-form inquiries; the office is the founder's registered address on Ringstraße 22a.

The service portfolio consists of three core offerings: Marketing Concept Development workshops (Erstellung eines Marketingkonzeptes) for small business owners and marketing staff targeting improved positioning and qualified audience reach; individualized Business Coaching for executives and service-industry employees emphasizing "Training on the job" with goal-setting between sessions; and Training & Workshops (Schulungen & Workshops) for managers and specialists focused on conflict management, constructive communication, and burnout prevention. All services are delivered personally by the founder, with no indication of subcontracted delivery, technology platform, or scalable product component.

The revenue model is professional services only, with quote-based pricing following initial consultation. The go-to-market is direct sales through the website and personal relationships, with no disclosed standardized pricing tiers, no enterprise contracts, no channel partners, and no external funding. The customer base is regional and localized to German-speaking small businesses and individual service-industry professionals. There is no documented use of technology beyond a basic website and email; the business is operationally inseparable from the founder.

Name

EVENTS & MORE

Legal name

Alpentraining Susanne Zwosta

Website

https://alpen-training.de

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Alpentraining Susanne Zwosta is a German sole-proprietor professional services practice in Utting am Ammersee delivering marketing concept workshops, individualized business coaching, and conflict management training to small business owners and service-industry professionals in the regional German-speaking market.

Ownership category

akta.pro rank

Product category

Professional Training & Coaching

NAICS

Professional and Management Development Training (611430), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Training, Workshops & Certification Events (MPAGAGAJ)

akta.pro secondary industry

Employee Training, L&D & Certification Events (THAHAIAD)

Keywords

• Business coaching services
• Marketing workshops
• Leadership training
• Corporate consulting
• Sales coaching

Headquarters

HQ city

Uffing

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Training and Workshop Services: Revenue generated from marketing concept workshops, leadership training, and conflict management workshops delivered to small business owners and corporate employees. Sessions are structured as group workshops with individual consultation components.
2. Individual Coaching Services: One-on-one business coaching engagements for executives and employees seeking to improve professional performance and sales results. Coaching is delivered through scheduled individual sessions with defined goals and follow-up actions between meetings.
3. Consulting Services: Marketing, event management, and sales consulting services for businesses seeking to develop marketing concepts and improve their market positioning.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

EVENTS & MORE (operating as Alpentraining Susanne Zwosta) provides marketing concept development workshops, individualized business coaching, and corporate training workshops focused on leadership, conflict management, and constructive workplace communication. Services are delivered personally by founder Susanne Zwosta and target small business owners, executives, and service-industry professionals in the German-speaking market.

Product overview

Alpentraining Susanne Zwosta is a single-service consulting and training company offering three interconnected professional development services: Marketing Concept Development for small business owners and marketing staff, Business Coaching for executives and service industry professionals, and Training & Workshops for leaders and specialists. The services are designed to address business challenges including marketing strategy, sales performance, and workplace conflict resolution, with individual consulting provided alongside group formats.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Concept Development (Erstellung eines Marketingkonzeptes) Workshop service helping small business owners and marketing employees develop qualified marketing concepts tailored to specific target audience needs, strengthening or changing their market positioning through group work combined with individual consultation.
• Business Coaching Individualized business coaching for executives and service-industry employees seeking to improve professional results, unlock untapped potential, and excel in sales through practical on-the-job training with defined goals between sessions.
• Training & Workshops (Schulungen & Workshops) Group training sessions for leaders and specialists focused on constructive collaboration, addressing workplace conflicts, tension, and confrontation to prevent burnout and inner resignation while improving communication.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Emerging players

• CoachHub: Digital coaching platform offering scalable one-on-one business coaching for executives and employees — overlapping with Alpentraining's individual coaching and leadership development services but delivered via a tech-enabled marketplace model.

Broad incumbents

• LinkedIn Learning: Global online learning platform with extensive marketing, sales, communication, and leadership courses — competes with Alpentraining's workshop and coaching offerings via on-demand digital delivery at subscription pricing.
• WEKA Akademie: German provider of professional development seminars and training across management, marketing, and sales — comparable offerings to Alpentraining's marketing concept and leadership workshop services, but at significantly larger scale.
• Management Circle: Established German training provider offering seminars, workshops, and certification for managers and specialists — comparable target audience (leaders, specialists) and workshop-style delivery, but at enterprise scale.
• Haufe Akademie: Large German provider of professional training, workshops, and certification programs across management, sales, and HR topics — directly comparable service mix but operating at much greater scale and broader geographic reach across the DACH region.

Direct peers

• GetYourHero: German marketplace matching SMEs with freelance trainers, coaches, and consultants — overlaps with Alpentraining's go-to-market as an independent practitioner and competes for the same SMB client base.
• Sparring.de: German platform connecting individuals and SMBs with experienced business coaches for one-on-one engagements — overlaps directly with Alpentraining's individual coaching service for executives and service-industry professionals.

Regional players

• VHS (Volkshochschule): Public adult education centers across Germany offering low-cost workshops on marketing, business, and personal development — competes for the same small-business and professional audience as Alpentraining with subsidized pricing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EVENTS & MORE