Sunset Rentals

What Sunset Rentals does

Sunset Rentals, Inc. is a privately held, locally operated vacation rental property management and direct-to-consumer booking company founded in 1993 and headquartered on Hilton Head Island, South Carolina. The company manages a portfolio of 200+ rental properties — including homes, villas, condos, oceanfront units, and pet-friendly accommodations — across premier resort communities such as Sea Pines, Shipyard, Palmetto Dunes, Port Royal, and Forest Beach. It serves two customer segments in a dual-sided model: vacation travelers seeking short-term stays in Hilton Head, and individual property owners seeking professional management and rental revenue optimization.

The underlying technology stack is built on TrackHS, a third-party vacation rental property management platform that powers guest booking, guest and owner portals, and the operational backbone. The company has organized its inventory into a portfolio of niche sub-brands (Luxury, Oceanfront, Pet Friendly, Homes With Pools, Monthly, Group, New Properties) and resort-area storefronts to segment demand and improve search relevance. Ancillary products include the Sunset Package (complimentary beach gear and bike rental credits), a Specials promotional engine, and Red Sky Travel Insurance.

The revenue model is managed-services: Sunset Rentals charges property owners a management fee for managing their rentals while facilitating direct bookings from guests through its website and phone-based sales. Marketing is executed through owned channels — SEO via sunsetrentals.com, organic social (Facebook, Twitter, Instagram), and content marketing (local area guides, blog, beach regulations) — with no disclosed paid acquisition or distribution partnerships.

Name

Sunset Rentals

Legal name

Sunset Rentals

Website

https://sunsetrentals.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Sunset Rentals is a privately held, locally operated Hilton Head Island vacation rental property manager and direct-to-consumer booking platform, managing 200+ homes, villas, and condos across Sea Pines, Shipyard, Palmetto Dunes, Port Royal, and Forest Beach for individual travelers and property owners.

Ownership category

akta.pro rank

Product category

Vacation Rental Management

NAICS

Accommodation (721), Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)

SIC

Real Estate Agents & Managers (For Others) (6531), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort & Branded Residence Vacation Rental Management (BPAJAIAE)

akta.pro secondary industries

Beachfront & Lakefront Homes (THAMAAAF), Luxury & Estate Rentals (THAGANAF)

Keywords

• Vacation rental management
• Short-term rental booking
• Vacation property management
• Hilton Head villa rentals
• Oceanfront vacation homes

Headquarters

HQ city

Hilton Head Island

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vacation Rental Bookings: Revenue is generated through managing vacation rental properties for property owners and renting them to vacation travelers. The company takes a management fee from property owners while facilitating bookings for guests.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Sunset Rentals manages a portfolio of more than 200 vacation rental properties on Hilton Head Island, South Carolina, including homes, villas, and condos located in premier resort communities such as Sea Pines, Shipyard, Palmetto Dunes, Port Royal, and Forest Beach. The company books these properties for vacation travelers and additionally provides full-service property management for homeowners, including rental revenue projections, maintenance, marketing, and tenant placement, using the TrackHS platform for guest and owner operations.

Product overview

Sunset Rentals operates as a vacation rental management platform offering a portfolio of rental properties across Hilton Head Island, South Carolina. The core product is the vacation rental marketplace featuring properties organized into sub-brands by property type (Homes, Villas, Condos, Luxury, Oceanfront, Pet Friendly, Group, Monthly, New) and resort area (Sea Pines, Shipyard, Palmetto Dunes, Port Royal, Forest Beach, Singleton Beach). Supporting the core rental business, the company offers homeowner property management services including revenue projections and realtor resources. The Sunset Package add-on provides guests with complimentary beach gear and bike rental credits. All properties utilize TrackHS for property management and guest/owner portals.

Differentiator

Problem solved

Functional benefit

Products and services

• Hilton Head Vacation Rentals Core short-term vacation rental offering providing access to a portfolio of homes, villas, and condos across Hilton Head Island resort communities including Sea Pines, Shipyard, Palmetto Dunes, Port Royal, and Forest Beach. Targeted at vacation travelers seeking self-serve online booking.
• Hilton Head Property Management Full-service vacation rental property management for Hilton Head Island homeowners, including rental revenue projections, property maintenance, marketing, and tenant placement. Targeted at individual property owners and real estate investors seeking outsourced rental management.
• The Sunset Package Value-added package included with Hilton Head vacation rentals, providing complimentary beach gear and bike rental credits to enhance the guest stay.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Airbnb: Largest global vacation rental marketplace; not a direct property manager but competes for the same guest demand and increasingly partners with or launches services for professional managers. Comparable as the dominant upper-funnel channel for Hilton Head demand.
• Wyndham Vacation Rentals: Hospitality brand-backed vacation rental manager with a portfolio concentrated in coastal and resort destinations including the Carolinas. Offers comparable owner management and guest booking services, with the added strength of a major hospitality parent.
• Vrbo: Vacation rental-by-owner marketplace with strong presence in U.S. beach destinations, including Hilton Head. Adjacent competitor for both guest bookings and owner acquisition, though operating a marketplace rather than a property management model.
• Hilton Grand Vacations: Timeshare and vacation club operator with Hilton Head inventory. Comparable in destination and customer overlap for leisure vacationers, though primarily a club/interval-ownership model rather than nightly rental management.
• Marriott Homes & Villas: Extension of the Marriott Bonvoy brand into premium private vacation rentals, combining hotel-grade service standards with whole-home inventory. Directly comparable in the luxury and premium short-term rental segment but backed by a global hospitality group.

Direct peers

• TurnKey Vacation Rentals: Full-service vacation rental management company combining local market teams with a national tech platform. Mirrors Sunset Rentals' emphasis on locally-staffed operations paired with a centralized property management system.
• Evolve Vacation Rentals: National professional vacation rental manager offering full-service property management and direct booking. Operates a comparable owner + guest model across U.S. leisure destinations, competing for both owners and guests in coastal resort markets.
• Plum Guide: Premium vacation rental manager focused on quality-controlled, luxury-vetted properties. Highly comparable to Sunset Rentals' premium and luxury segment strategy, although Plum Guide operates across multiple destinations rather than a single island.
• Vacasa: Largest professional vacation rental property manager in North America with a similar dual-sided model (owner management + guest bookings). Vacasa's scale and technology investment make it the most direct comparable to Sunset Rentals, though at much greater scale and across many destinations.
• Casago: Vacation rental management franchise operating across U.S. resort destinations. Competes for homeowner contracts and guest bookings in coastal markets with a comparable local-team-plus-technology operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/SunsetRentalsHH
• Facebookfacebook.com/SunsetRentals
• Instagraminstagram.com/sunsetrentals
• LinkedInlinkedin.com/company/sunset-rentals

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunset Rentals