Armor Sales and Service

What Armor Sales and Service does

Armor Sales and Service (legal entity: ArmorMachiningServices) is a private U.S.-registered for-profit company founded in 2005 and headquartered in Buffalo. The firmographic record describes the entity as a provider of electric motor, overhead crane, hoist, and pump service, repair and replacement services, operating through the domain armormachiningservices.com. However, all operational evidence in the supplied data set — including product catalog, technology stack, customer segmentation, pricing model, and website content — pertains to a free, browser-based sports streaming platform called JalaLive that broadcasts live international soccer matches (World Cup and continental fixtures such as France vs Croatia, Argentina vs Uruguay, Germany vs Spain) to Indonesian-speaking viewers in Asia. This discrepancy between the firmographic descriptor and the actual product evidence is a material data quality issue that any downstream investor should resolve through primary-source diligence before relying on either characterization.

The JalaLive product is delivered via a single self-serve web portal with no app store presence, no account registration, and no payment infrastructure. Its stated technology stack comprises a modern Content Delivery Network (CDN) that transmits video from geographically proximate servers to minimize buffering during high-traffic events, an adaptive video protocol that scales between 480p and 1080p based on connection quality, a 100% browser-based responsive player compatible with iOS and Android devices in landscape mode, and an interface explicitly positioned as malware-free and free of forced pop-up advertising. The platform's stated value proposition targets Indonesian football fans experiencing buffering, intrusive advertising, and malware on competing free streaming sites, with match schedules presented in Western Indonesian Time (WIB).

The business model, as documented, generates zero direct revenue: the service is described as entirely free with no subscription tiers, no advertising inventory, no sponsorship framework, and no data-monetization mechanism. Distribution is organic through direct website access and the cukurukuk.co redirect link, with no disclosed marketing budget, paid acquisition channels, or partnership-driven GTM motion. No funding rounds, headcount figures, management team, regulatory filings, M&A activity, or strategic milestones beyond the 2026 product launch and ongoing server optimization are present in the data.

Name

Armor Sales and Service

Legal name

ArmorMachiningServices

Website

https://armormachiningservices.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Armor Sales and Service operates the JalaLive free, browser-based sports streaming platform serving Indonesian and broader Asian-market football fans with adaptive, CDN-delivered live match broadcasts and no subscription or advertising monetization documented.

Ownership category

akta.pro rank

Headquarters

HQ city

Buffalo

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain

Pricing tiers

Distribution channels1 record

Marketing channels1 record

Core offering

Armor Sales and Service is an industrial equipment service provider that specializes in the service, repair, and replacement of electric motors, overhead cranes, hoists, and pumps. The company delivers mechanical maintenance and asset replacement solutions to industrial and manufacturing customers requiring support for these critical equipment categories.

Product overview

JalaLive is a standalone sports streaming platform designed for watching soccer matches live. The service operates as a single product offering rather than a platform-plus-modules architecture. Users access live streaming content directly through their web browser, with adaptive video quality that automatically adjusts based on connection speed. The platform emphasizes a clean, ad-free viewing experience without pop-up advertisements.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Motor Service, Repair, and Replacement Service, repair, and replacement of industrial electric motors for commercial and industrial customers needing to maintain or restore motor-driven equipment.
• Overhead Crane Service, Repair, and Replacement Service, repair, and replacement of overhead crane systems used in industrial and material-handling facilities.
• Hoist Service, Repair, and Replacement Service, repair, and replacement of industrial hoists for lifting and material handling applications.
• Pump Service, Repair, and Replacement Service, repair, and replacement of industrial pumps used across manufacturing, processing, and facility operations.

Quantifiable outcome

• Video quality automatically adjusts from 1080p (good connection) to 480p (weak connection) to maintain playback continuity

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Flowserve: Global pump manufacturer and service provider with installation, maintenance, and repair operations. Comparable as a much larger incumbent in industrial pump service and replacement.
• WEG: Global manufacturer of electric motors, drives, and generators with a North American service network. Comparable as a motor manufacturer/distributor whose installed base creates the service opportunities Armor Sales and Service addresses.
• Konecranes: Global crane OEM and industrial service operator with a substantial aftermarket maintenance, modernization, and parts business across North America. Comparable as a much larger incumbent providing the same crane/hoist service categories Armor Sales and Service addresses.
• Columbus McKinnon: Manufacturer of hoists, cranes, and material-handling products with a North American service and parts network. Comparable scope across hoists and cranes, with a broader portfolio and OEM backing.
• TMEIC: Industrial electric motor and drives manufacturer with field-service and repair operations serving heavy-industry customers. Comparable in electric-motor service and replacement scope.
• Rexnord: Industrial power-transmission and motion-control products manufacturer (bearings, gears, couplings, chain) with service offerings. Comparable as a broader industrial-machinery vendor serving overlapping heavy-industry customers in the Northeast.

Direct peers

• Crane 1 Services: U.S. overhead crane and hoist inspection, maintenance, and repair service provider operating a regional mobile-service model. Highly comparable as a dedicated industrial lifting-equipment service company in a similar product niche to Armor Sales and Service.
• Allied Crane: Regional overhead crane and hoist service, inspection, and repair company. Comparable regional independent service provider competing for similar industrial accounts.
• Hoist & Crane Service Group: Independent service company specializing in overhead crane, hoist, and monorail inspections, repairs, and modernization. Directly comparable business model—service-led, multi-state coverage of installed industrial lifting equipment.
• Powerhouse Equipment: Industrial equipment sales and service provider specializing in cranes, hoists, and material-handling equipment across the U.S. Closely comparable business model combining equipment supply with service/repair.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Armor Sales and Service