powerhouse equipment

What powerhouse equipment does

Powerhouse Equipment, Inc. is a privately owned, family-operated outdoor power equipment dealer headquartered at 600 Main Street in Smithfield, Virginia. The company is an authorized dealer for multiple premium brands including Gravely, Kress, Spartan Mowers, ECHO, Bush Hog, and EGO, and stocks approximately 110+ in-stock units spanning commercial zero-turn and stand-on mowers, residential tractors, robotic mowers with RTKn satellite guidance, battery-powered platforms, handheld power equipment (chainsaws, blowers, trimmers, hedge clippers, power washers), and agricultural implements. Powerhouse Equipment supplies sport-riders, homeowners, commercial landscaping operators, and farmers across the Hampton Roads area of southeastern Virginia.

The business operates a multi-revenue model consisting of new and used equipment sales (hardware), service and repair (professional services), parts and accessories (hardware), and financing referral fees through a partnership with Yard Card/Consumer Credit App. Distribution is anchored by a single physical retail showroom and service center in Smithfield, complemented by a Dealer Spike-powered e-commerce website that supports inventory browsing, service quote requests, and financing applications. The company also operates ancillary UHAUL rental services and on-site storage units, leveraging its real estate to capture adjacent demand. Customer engagement is supported through a loyalty program (branded both Powerhouse Plus and Powerhouse Advantage), Facebook social media, and dealer listings on manufacturer websites.

Commercially, the dealership targets three horizontal segments — commercial landscapers and homeowners as primary segments, and farmers as a secondary segment — with sales driven primarily by transactional, quote-based pricing ("Call for Price") rather than published list pricing, except for select Kress robot mowers with visible pricing ranging from $1,499.99 to $14,999.00. No revenue, headcount, funding, or M&A data is disclosed. The company is privately held under family ownership with no institutional investors, parent entity, or subsidiaries identified in available materials.

Name

powerhouse equipment

Legal name

Powerhouse Equipment, Inc.

Website

https://powerhouseva.com

Company type

Private

Operating status

Operating

Short description

Powerhouse Equipment is a family-owned outdoor power equipment dealer in Smithfield, Virginia, authorized to sell and service Gravely, Kress, Spartan, ECHO, Bush Hog, and EGO products for commercial landscapers, homeowners, and farmers across the Hampton Roads area.

Ownership category

akta.pro rank

Product category

Outdoor Power Equipment Dealership

NAICS

Outdoor Power Equipment Retailers (444230)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Outdoor Power Equipment Parts & Service Retail (CRAIAIAE)

akta.pro secondary industry

Outdoor Power Equipment Parts & Service Retail (CRAIADAH)

Keywords

• Outdoor power equipment
• Lawn mower dealer
• Commercial landscaping equipment
• Farm equipment parts
• Equipment repair service

Headquarters

HQ city

Smithfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Revenue from selling new and used outdoor power equipment including lawn mowers, tractors, chainsaws, and related machinery from branded manufacturers
2. Service and Repair: Revenue from providing equipment service, maintenance, and repair services
3. Parts and Accessories: Revenue from selling replacement parts, attachments, oil, lubricants, and accessories for outdoor power equipment
4. Financing Services: Revenue from facilitating equipment financing through third-party lenders, earning referral fees or commissions

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Powerhouse Equipment is a family-owned outdoor power equipment dealership that sells new and used tractors, zero-turn lawn mowers, robotic mowers, handheld power equipment, and farm implements from brands such as Gravely, Kress, Spartan Mowers, ECHO, Bush Hog, and EGO. The dealership also provides in-house equipment service and repair, replacement parts and accessories, third-party consumer financing through Yard Card, UHAUL rentals, and on-site storage units at its Smithfield, Virginia location.

Product overview

Powerhouse Equipment is a family-owned dealer offering a diverse portfolio of outdoor power equipment from multiple branded product lines. The core offering includes Gravely and Spartan commercial lawn mowers (zero-turn, stand-on, and rider types), Kress robot mowers featuring satellite-guided RTKn navigation, ECHO handheld power equipment (chainsaws, blowers, trimmers), Bush Hog agricultural implements, and EGO battery-powered tools. The company also provides parts, accessories, service/repair, financing, and UHAUL services. Products span from residential homeowner equipment to heavy-duty commercial landscaping machines, with engine brands including Kawasaki, Vanguard, and Kohler.

Differentiator

Problem solved

Functional benefit

Products and services

• Gravely Commercial Lawn Mowers Commercial-grade zero-turn and stand-on mowers sold at the Powerhouse Equipment dealership for professional landscaping use.
• Spartan Mowers Commercial lawn mowers featuring muscle-car inspired design, sold through the Powerhouse Equipment dealership.
• Kress Robot Mowers Satellite-guided robotic lawn mowers using RTKn network for centimeter-level accuracy without boundary wire, sold through the Powerhouse Equipment dealership.
• ECHO Handheld Power Equipment Gas-powered and battery-powered handheld outdoor equipment sold at the Powerhouse Equipment dealership.
• Kress 60V/40V Battery Platforms Cordless battery and charger systems for outdoor power equipment, sold through the Powerhouse Equipment dealership.
• Bush Hog Agricultural Equipment Heavy-duty rotary cutters and agricultural implements for farming applications, sold at the Powerhouse Equipment dealership.
• EGO Power Equipment Battery-powered outdoor power equipment brand offering lawn mowers, string trimmers, and other cordless tools, sold through the Powerhouse Equipment dealership.
• Equipment Service and Repair Repair and maintenance services for all outdoor power equipment, tractors, and farm equipment carried by the dealership, available through in-person and online service quote requests.
• Parts and Accessories Replacement parts, oils, lubricants, and accessories for all equipment brands sold, plus UHAUL rentals and on-site storage units.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• GravelycoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Gravely commercial and residential lawn mowers including Pro-Stance ULTRA, ZT, ZT-X, ZT XL, ZT HD, PRO-TURN, COMPACT-PRO, and Z-Stance models. Stocking 39+ in-stock products.
• Spartan MowerscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Spartan commercial lawn mowers including Defender, KG, KGZ, RT, RZ, and Shield series. Stocking 9 in-stock models.
• KresscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Kress robot mowers (RTKn and EyePilot series) and 60V/40V power equipment including chainsaws, hedge trimmers, blowers, and lawn mowers. Stocking 30+ products.
• ECHOcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for ECHO outdoor power equipment including chainsaws, backpack blowers, trimmers, hedge clippers, and power washers. Stocking 32+ products.
• Bush HogminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Bush Hog agricultural equipment including rotary cutters and implements.
• EGOminorChannel Partner/ Reseller/ DistributorAuthorized dealer for EGO battery-powered outdoor power equipment.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Tractor Supply Co. Multi-store rural-lifestyle retailer selling tractors, zero-turn mowers, handheld outdoor power equipment, parts, and service across 2,000+ U.S. locations. Highly comparable business model serving residential, small-farm, and light-commercial customers with overlapping brands.
• Northern Tool + Equipment: Multi-channel retailer of outdoor power equipment, generators, hand tools, and accessories serving homeowners, contractors, and small commercial users. Overlapping product categories and customer base make it a directly comparable peer.
• Stotz Equipment: Regional multi-location John Deere dealer across the western U.S. selling tractors, commercial mowing equipment, parts, and service. Closely comparable authorized-dealer business model targeting commercial landscapers, agriculture, and homeowners.
• Messick's Farm Equipment: Pennsylvania-based multi-store authorized dealer selling tractors, zero-turn mowers, parts, and service across residential, commercial, and agricultural segments. Comparable regional dealer structure with similar sales-service-parts integration.
• Koenig Equipment: Ohio and Indiana-based John Deere ag and turf equipment dealer with multiple locations offering sales, parts, and service. Comparable authorized-dealer operating model serving mixed commercial, residential, and agricultural customers.
• RDO Equipment: Large multi-state authorized dealer network selling agriculture, construction, and turf equipment with full sales, parts, and service operations. Comparable authorized-dealer model with broader geographic reach than Powerhouse's single store.

Broad incumbents

• Home Depot: Largest U.S. home improvement retailer with a substantial outdoor power equipment department spanning riding mowers, handheld OPE, parts, and rental. Competes for the same residential and small-pro customer segments, but as part of a much broader merchandise portfolio.
• Lowe's: Second-largest U.S. home improvement retailer with extensive OPE assortments across riding mowers, handheld equipment, and parts. Competes for residential and pro landscapers but OPE is one category within a much wider home-improvement footprint.

Others

• Ariens Company: Manufacturer of Gravely and Ariens branded outdoor power equipment. Powerhouse is an authorized dealer of Gravely products — they sit upstream in the value chain as a brand partner and indirect channel rather than a directly competing retailer.
• ECHO Incorporated: Manufacturer of ECHO branded handheld outdoor power equipment. Powerhouse is an authorized dealer of ECHO products — they sit upstream as a brand partner and indirect channel rather than a directly competing retailer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about powerhouse equipment